New blog post: Rushing into AI automation without defining it first burns budgets fast. What Swiss SMEs should clarify before starting. Read now.

Client feedback

what. has helped over 500 businesses grow

what. has proven to be an invaluable partner, bringing a team of passionate and highly skilled experts to the table. Their unique ability to translate our vision into a compelling digital presence, coupled with their strategic approach to community engagement, has been instrumental in our success. With what., we’ve been able to zero in on groundbreaking research and development, confident that our message is reaching the right audiences through the most effective channels.

Brian Magierski

Brian Magierski

Founding Steward

Cerebrum DAO

We have a trusted partner in what.  They know our business and the different markets in which we operate and develop. Their mastery of growth marketing and lean startup has helped us grow over the years and develop our business and online presence. They are a strategic partner and source of innovation for our company.

fabrice-haenni-transparent

Fabrice Haenni

Distillerie Louis Morand & Cie

What. has been extremely helpful to us, especially when it comes to lead generation – from concept to implementation! We can now record leads cleanly, distribute them to our partners and track them. Before that, we had implemented an approach that did not allow this. Starting with a pilot project, we gradually expanded the new strategy across Europe, and our sales staff were thrilled. We also carried out numerous successful campaigns together, which are still active today, including product, partner and temporary campaigns. Thank you very much for the competent and efficient collaboration!

gina-demarchi-transparent

Gina Demarchi

Head of Marketing

Rüegg Cheminée Schweiz AG

We value the partnership with what., particularly their lean approach to experimentation, which allows us to test and learn fast. We improve our strategy due to the insights and discussions. We would have never been able to do that on our own with such discipline, granularity, and depth.

michael-weust-transparent

Michael Wüst

CEO

amnis

In our ongoing support of our Shopify shops, we have found what. to be a reliable, pragmatic partner. Support issues are resolved quickly with clear explanations, and decisions – such as those relating to pricing logic or SEO measures – are prepared transparently. This ensures greater security and less operational friction internally.

daniel-steiner-transparent

Daniel Steiner

Head of Operations

Medidor

Our business is challenged by the increasing digital needs of our customers. what. is a strong partner that translates our requirements into lean and creative technical solutions. The team at what. guides us through the entire process from the strategy through to the technical implementation and go to market. We recommend them as a reliable partner for companies in transformation.

Christian Lyk

CEO

Kendris

what.’s team was able to lead the delivery and concept, whilst navigating our corporate structure and many stakeholders. The outcome exceeds what we wished for. We were even able to implement the new work concept across the organisational system, processes, and solutions that respond better to dynamic developments and remote work.

Alex Hildbrand

Head of Applications

APG|SGA

As a provider of personalised gift sets, we need a platform that is just as individual as our products. what. has made this possible for us: we can map our specific processes without compromise and at the same time have enormous freedom to control many things ourselves. The combination of technical expertise, flexibility and a genuine understanding of our business has enabled us to grow from one to over ten regions.

anna-carlen-transparent

Anna Carlen

Co-founder & Managing Director

Schweizer Päckli

For the successor solution to one of our products, we needed new branding and a website in just three weeks. what. supported us throughout the entire process, from consulting and conception to implementation, and delivered on our requirements on time and with the quality we wanted, despite the ambitious timeline. Thank you to the entire team for the great collaboration – we’re already looking forward to continuing the project.

daniel-lauber-transparent

Daniel Lauber

Head of Marketing/Sales

Netree AG

With what we consider to be a substantial monthly Google Ads budget, we realised that we needed professional help due to the increasing complexity. An audit carried out by what. convinced us of their work and expertise. In the course of this, it became clear that we also needed to revamp our website, as it was simply no longer up to date. In what., we found a strong partner who guided and helped us to truly showcase our high-quality work in digital form. Thank you very much – the whole team is delighted with the new website, and we have received very positive feedback from all sides!

fabian-kleinschnitz-transparent

Fabian Kleinschnitz

Co-Managing Director

bodendesign kleinschnitz

We have been manufacturing watches for years and we know our craft, but digital is where we needed help. With what. we found a digital partner who can offer business, technical and design leadership. They guide us through the product development process and together we are continuously iterating and implementing new features to build a first-class watch crowd manufacturing platform for our watch community.

guido-benedini-transparent

Guido Benedini

CEO

Watchangels

what. is a reliable partner for us in online marketing and web development. We particularly appreciate the personal partnership on equal terms: the team listens, understands our goals, and responds quickly to feedback. Ideas are developed together and refined through honest, constructive feedback. We also receive expert advice and valuable input on new concepts and approaches. Their high level of technical expertise, short response times, and clear focus on progress make working together efficient – and really enjoyable.

pascal-yves-schwartz-transparent

Pascal Yves Schwartz

Owner & Managing Director

benefitIMPACT AG

The team at what. transformed our initial idea into a fully functional product with exceptional expertise and creativity. From translating our vision into a clear and compelling concept, to developing a modern, distinctive, and tailored design that effectively reflects the values of the AI Leadership Companion, through to implementation and a successful launch. The interdisciplinary collaboration with the various units was conducted with professionalism and marked by high quality.

Throughout the process, the team demonstrated a strong understanding of our requirements and a refined sense for both conceptual and design-specific nuances. We felt well supported, understood, and genuinely valued as a client at every stage. The result is an excellent product.

stephanie-hürttle-transparent

Stephanie Hürttle

Lead Strategy and Innovation

ETH Zürich

The team at what. are easy to work with and they provide a combination of first class skills under one roof, which simplifies the development process and ensures a full alignment on the business, marketing, design and development front.

Tiffany Chen

Founder & CEO

Techstyle

what. has proven to be a reliable and valued partner in both the initial creation and the subsequent redesign of our event venues’ websites. Thanks to the highly qualified and patient project manager, it was easy for us to visualise the websites even before they were built. The staging pages allowed us to test the new sites and admire their layout even before they went live. We also always received prompt and comprehensive support with technical queries, which gave us, as ‘web novices’, a great sense of reassurance.

Uster Wappen

Ueli Wettstein

Manager

Stadthofsaal Uster and Musikcontainer Uster

With what. we have a strong partner who provides reliable and competent advice on marketing measures and implements them. We also received excellent advice on how to digitally map our strategy as part of a strategy adjustment. We look forward to the next steps. I have been working successfully with Pascal in particular for over 7 years and can highly recommend working with him and his team!

resqshock logo

Management

resQshock GmbH

After years of running a massive website on WordPress, we needed to serve our visitors and editors with a faster, more secure, and easily adaptable CMS. Django CMS let us do just that.

Marco Barthel

Marco Barthel

Head of Marketing

Vertec

We saved an enormous amount of time thanks to the collaboration with what. They are smart in execution and consulting, which allowed us to laser focus on what’s important. They also have a strong commercial awareness and were able to help us validate the product commercially before we invested in development. We launched a market ready app that supports our customers and recruiters needs.

Flavio Pfaffhauser

Flavio Pfaffhauser

Co-founder

Beekeeper

Working with the team at what. has been a great experience. The lean and flexible structure of what. has helped us with our experiments with the different content strategies. Especially the influencer campaigns which brought us visibility, new conversions, and unique content.

Steivan Pitsch

Steivan Pitsch

Head of Marketing

Sonect

what. is a team of hands-on entrepreneurs with deep roots in the crypto space. They took care of all the practical elements to launch DeSci Collective. Also, they strategically focused on the levers with the biggest impact on community growth. We’re happy with our progress so far and becoming one of the leading voices of the Decentralised Science (DeSci) space.

Brian Magierski

Founder

DeSci Collective

what. is a team of driven and skilled entrepreneurs with deep roots in the crypto space. They took care of the design, branding, communication and outreach – giving us the capacity to focus on what we do best.

Brian Magierski

Founder

Cherubs DAO

We worked with what., because we appreciate a lean, tight-knit collaboration with a partner capable of improving the digital donor journey. They delivered rapidly, managing to navigate our corporate environment and keep all stakeholders involved.

Martin Meyer

Martin Meyer

Head of the Global Wealth Management Innovation Lab at UBS

We love the collaboration with what. we see them as our trusted partners who make things happen, they go above and beyond to set new limits of what we can do.

Dr. René Boucsein

Co-founder

Echo

We use this app on a daily basis. It’s incredibly straightforward and has a great interface. The team was very supportive to set everything up and they are always open for feedback and questions. Totally recommend!

Ameli-Zurich-logo

App User

AMELI ZURICH SWITZERLAND

what. is the leading growth and development firm. They do more than simply consult. They execute. From the beginning, they believed in us, seeing the potential of our business. It’s thanks to their extensive, quality team, and data-driven methods that we’ve made such an impact. We’re growing together through a process of continuous reinvention.

Markus Lehmann

Markus Lehmann

CEO

Filabe of Switzerland AG

With what.’s help, we filled the gaps in our DACH sales process. They are an expert growth hacking agency in Zurich with proven expertise in go-to market strategies and digital sales. They helped us to accelerate our transformation towards a modern sales approach.

anaplan logo

Michael Teufel

Senior Manager

Anaplan