Crypto
Crypto
NFTs launch for Morand – Boosting customer engagement of one of the most iconic Swiss brands
For over 130 years, Morand has been at the forefront of innovation. Founded in 1889 by Louis Morand who utilised the vineyards of Martigny-Croix, Plan-Cerisier, and Sommet-de-Vignes to distill the first products, all the way to today, where they continue to create liqueurs using those same recipes of the founder. But they also continue to […]
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Crypto
NFTs in the Fashion Industry: Top NFT Fashion Brands
With the Web3 trending and the speculation about NFTs, a lot of brands are looking to explore this new space with the fear to miss out on the next big thing. Different brands from all industries have been flocking to the Web3 scene looking for ways to start their Web3 journey, although there are a […]
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Crypto
Using Discord as a marketing tool to promote your NFT project
Social media has become the most powerful channel to promote nearly anything, including crypto, Web3, & NFT projects. Twitter has become the main platform to announce news & updates and curate a community for crypto-related projects. However, Twitter has a major downside, which is related to the two-way communication with your community – meaning through […]
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Crypto
Non-Fungies Curators (NFC) launch post – The ultimate NFT launchpad for artists
TLDR; • NFC aims to be a fair launchpad for artists – giving artists more ownership • Artists get a bespoke design, own smart contract, own domain and the opportunity to build their own Web3 venture • NFC collaborated with two artists launching with first two collections – Top 30 Pioneers & Greed is Good […]
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Crypto
Web3 Success Stories, Use Cases, & Brand Transformation
The internet is changing and evolving entering a new era of infinite possibilities with the introduction of concepts like “Ownership” & “Trustless Verification” through the utilisation of blockchain technology. In the previous article where we discuss the power of Web3 in brand activation & digital transformation with NFTs, we share some examples of enterprises that […]
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Crypto
Innovative marketing opportunities in the Metaverse
Even if you don’t know anything about the Metaverse, odds are that you have heard about it. Everyone is talking about the Metaverse and its potential, but what does this really mean? And how can you benefit from it? With the recent news announced by Mark Zuckerberg in October 2021 stating that Facebook is switching […]
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Crypto
How to succeed using Twitter Spaces in Crypto & Web3 Marketing
In reference to the previous article where we highlighted the different marketing mediums for Web3, NFT, and Crypto projects. We mentioned that Twitter is the single most popular social media platform for any project to promote their work, curate a community, and build a strong foundation. By diving deeper into the tools offered by Twitter, […]
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Crypto
Web2 to Web3 Transformation & Brand Activation
With the era of Web3 approaching, we are seeing large enterprises test the waters by exploring potential use cases for their customers (e.g. reward-based ecosystems). We take a closer look at what they have created in the Web3 space and how they are looking to expand their work further. To start off, we must understand […]
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Crypto
Web3, Crypto, & NFT Marketing Channels
With the consistent growth and innovations in the crypto industry, we are seeing a large number of projects emerging especially NFTs which have seen a growth of over 450% in number of buyers, and contributed to more than 41$+ billion to the overall market cap. This has many benefits to the industry and brings awareness […]
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Crypto
Diving deeper into DAO Governance
Decentralised Autonomous Organisation (DAO) is a governance structure that allows projects and companies to operate in a fully decentralised way. This means everyone involved in the DAO will potentially play a role in all decisions taken under a single consensus. Using a DAO structure empowers people and creates a healthy atmosphere with a focus on […]
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