{"id":14013,"date":"2022-05-26T12:47:01","date_gmt":"2022-05-26T12:47:01","guid":{"rendered":"https:\/\/what.digital\/?page_id=14013"},"modified":"2026-04-24T03:34:33","modified_gmt":"2026-04-24T03:34:33","slug":"product-led-growth","status":"publish","type":"page","link":"https:\/\/what.digital\/product-led-growth\/","title":{"rendered":"Product-led Growth"},"content":{"rendered":"<div id=\"block_baad572d04b7765b481462ef9e66a8d6\" class=\"hero-screenshots pb-10 md:pb-20 lg:pb-25 relative alignfull overflow-hidden l-block\">\n  \n  \n<div class=\"relative bg-black-700\">\n  \n  <div class=\"bg-black-900 z-40 h-full w-[81px] absolute top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n  <div class=\"hero-with-team-photos__small-triangle w-[81px] h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>\n  <div class=\"absolute top-0 left-0 z-20 w-full h-full hero-shadow\"><\/div>\n  <div class=\"absolute top-0 left-0 z-20 w-full h-full hero-shadow-logo\"><\/div>\n  <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" loading=\"lazy\">\n  <div class=\"absolute right-0 h-[100px] sm:h-[150px] z-20 w-1\/2 bg-white bottom-0\"><\/div>\n<div class=\"relative l-wrap l-wrap--with-sidebar\">\n\n    <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n    <div class=\"md:grid grid-cols-24 \">\n      <div class=\"relative z-20 col-span-12  xl:col-span-13   \">\n      <div class=\"flex items-center h-full\">\n        <div class=\"py-10\">\n                      <h3 class=\"mb-4 sm:mb-7 c-title c-title--small-hero\">\n              <span>product led growth<\/span>\n            <\/h3>\n                                <h1 class=\"text-white mb-14 max-w-[317px] sm:max-w-[550px] md:max-w-none c-title--88 c-title--88-advance  c-title\">\n            <span>Design, build &#038; launch <em>your product<\/em><\/span>\n            <\/h1>\n                    <div class=\"text-black-300 max-w-[435px] hero-logo__text text-16 sm:text-17 md:text-19\">\n            Engineering product success in partnership with our ambitious clients. We apply Product-Led Growth (PLG) and lean principles at every stage of product development.          <\/div>\n        <\/div>\n    \n      <\/div>\n      <\/div>\n      <div class=\"relative z-30 col-span-12   xl:col-span-11    \">\n                  <div class=\"mb-[-164px] sm:mb-[-277px] md:mb-[-143px] md:pt-[100px] flex justify-center md:justify-end\">\n           <noscript><img decoding=\"async\" width=\"613\" height=\"693\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones.png 613w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-480x543.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-500x565.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-265x300.png 265w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-425x480.png 425w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-360x407.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-188x213.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-80x90.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-120x136.png 120w\" sizes=\"(max-width: 613px) 100vw, 613px\"><\/noscript><img decoding=\"async\" width=\"613\" height=\"693\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20613%20693%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20613%20693%22%3E%3C%2Fsvg%3E 613w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones.png 613w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-480x543.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-500x565.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-265x300.png 265w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-425x480.png 425w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-360x407.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-188x213.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-80x90.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones-120x136.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Phones.png\" loading=\"lazy\">          <\/div>\n          \n                \n      <\/div>\n    <\/div>\n    <div class=\"relative z-20\">\n    <div class=\"orange-bg-top\"><\/div>\n      <div class=\"relative bg-hero-mobile z-20 pb-[225px]  sm:pb-[245px] bg-brand c-cut-right-bottom-corner  pt-[210px] sm:pt-[320px]  md:pt-16  \">\n          <div class=\"absolute right-[-40px] top-0 w-[40px] lg:w-0 h-full bg-brand\"><\/div>\n         \n                          <h3 class=\" c-title c-title--small c-title--small-dark\">\n                <span>stages<\/span>\n              <\/h3>\n                                      <h2 class=\"relative z-20 mb-5 sm:mb-10 c-title\">\n                Product development stages we support              <\/h2>\n                  \n        <\/div>  \n    <\/div>\n   \n<\/div>\n\n<\/div>\n<div class=\"l-wrap mt-[-215px] sm:mt-[-230px] l-wrap--with-sidebar\">\n  <div class=\" max-w-[1319px]\">\n         <div class=\"relative z-30 js-hero-screenshot-wrapper\">\n         <div class=\"swiper js-hero-screenshot\">\n           <div class=\" swiper-wrapper\">\n   \n                            <div class=\"col-span-1 mr-0 swiper-slide px-7 pb-15 pt-18 bg-black-800 list-border\">\n                <div class>\n                                      <div class=\"mt-[-20px] mb-2 grid-boxes-dark__number leading-1 text-black-800\">\n                      01                    <\/div>\n                    \n                                    <h4 class=\"font-sans font-medium text-white text-19\">Product definition<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>In a design sprint we turn your problem into validated ideas.<\/p>\n                    <\/div>\n                <\/div>\n              <\/div>\n          \n              \n                            <div class=\"col-span-1 mr-0 swiper-slide px-7 pb-15 pt-18 bg-black-800 list-border\">\n                <div class>\n                                      <div class=\"mt-[-20px] mb-2 grid-boxes-dark__number leading-1 text-black-800\">\n                      02                    <\/div>\n                    \n                                    <h4 class=\"font-sans font-medium text-white text-19\">MVP scope<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>We guide you to decide what needs to be built.<\/p>\n                    <\/div>\n                <\/div>\n              <\/div>\n          \n              \n                            <div class=\"col-span-1 mr-0 swiper-slide px-7 pb-15 pt-18 bg-black-800 list-border\">\n                <div class>\n                                      <div class=\"mt-[-20px] mb-2 grid-boxes-dark__number leading-1 text-black-800\">\n                      03                    <\/div>\n                    \n                                    <h4 class=\"font-sans font-medium text-white text-19\">MVP development<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>We design and develop your MVP<\/p>\n                    <\/div>\n                <\/div>\n              <\/div>\n          \n              \n                            <div class=\"col-span-1 mr-0 swiper-slide px-7 pb-15 pt-18 bg-black-800 list-border\">\n                <div class>\n                                      <div class=\"mt-[-20px] mb-2 grid-boxes-dark__number leading-1 text-black-800\">\n                      04                    <\/div>\n                    \n                                    <h4 class=\"font-sans font-medium text-white text-19\">Go to market strategy<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>From the MVP validation campaign up to the product launch.<\/p>\n                    <\/div>\n                <\/div>\n              <\/div>\n          \n              \n                            <div class=\"col-span-1 mr-0 swiper-slide px-7 pb-15 pt-18 bg-black-800 list-border\">\n                <div class>\n                                      <div class=\"mt-[-20px] mb-2 grid-boxes-dark__number leading-1 text-black-800\">\n                      05                    <\/div>\n                    \n                                    <h4 class=\"font-sans font-medium text-white text-19\">Growth hacking<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>Continuous experimentation and insights to drive product development &amp; growth.<\/p>\n                    <\/div>\n                <\/div>\n              <\/div>\n          \n              \n                     \n           <\/div>\n           <div class=\"swiper-pagination\"><\/div>\n          <div class=\"swiper-button-next\"><\/div>\n          <div class=\"swiper-button-prev\"><\/div>\n         <\/div>\n       <\/div>\n        \n\n  <\/div>\n\n<\/div>\n\n\n\n<\/div>\n\n\n      <div id=\"block_604ebc9891d66242e1146abab8b9cd68\" class=\"relative alignfull default-block-spacing  overflow-hidden l-block\">\n  \n  \n<div class><\/div>\n <div class=\"l-wrap\">\n <div class=\"gap-5 md:grid lg:gap-10 xl:gap-13 grid-cols-24\">\n   <div class=\"relative col-span-10\">\n     \n                  <h2 class=\"md:mb-5 relaive md:mb-20 lg:mb-29 c-title\">\n          Aligned with the lean startup methodology        <\/h2>\n            <div class=\"hidden md:inline-block image-list\"><\/div>\n   <\/div>\n   <div class=\"col-span-14\">\n      <div class=\"text-black-200 md:pt-9 max-w-[650px] md:pl-22 xl:pl-27 text-19 sm:text-22 md:text-24\">\n        <p>Once we validate your product as an optimal market fit, we can go to market using:<\/p>\n      <\/div>\n     <div class=\"bg-list\">\n      \n              <ul class=\"mb-0 pr-7 pl-23 sm:pl-30 py-14 md:py-15 sm:px-20 md:px-34 xl:px-39\">\n                  <li class=\"list-check text-[#151515] last-of-type:mb-0 mb-7 lg:mb-9 xl:mb-12 font-semibold text-16\">A lean and iterative approach  <\/li>\n                  <li class=\"list-check text-[#151515] last-of-type:mb-0 mb-7 lg:mb-9 xl:mb-12 font-semibold text-16\">A strategy tuned to your financing stage<\/li>\n                  <li class=\"list-check text-[#151515] last-of-type:mb-0 mb-7 lg:mb-9 xl:mb-12 font-semibold text-16\">Data-driven decisions, always<\/li>\n                <\/ul>\n           <\/div>\n     \n    \n   <\/div>\n <\/div>\n  \n <\/div>\n\n<\/div>\n\n\n      <div id=\"block_6274e6054be7b\" class=\"block-teaser-slider alignfull overflow-hidden relative pb-10 pt-10 sm:pt-15 md:pt-26 pb-12 sm:pb-20 l-block\">\n  \n  \n    \n  <div class=\"l-wrap\">\n    <div class>\n              <h2 class=\"c-title c-title--small\">\n          <span>our work<\/span>\n        <\/h2>\n      \n              <h2 class=\"c-title max-w-[573px] md:mb-10\">\n          <span>Product Led Growth companies powered by what. <\/span>\n        <\/h2>\n      \n          <\/div>\n\n          <div class>\n        <div class=\"relative js-teasers-slider-wrapper\">\n          <div class=\"swiper js-teasers-slider\">\n            <div class=\"mb-20 swiper-wrapper\">\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/filabe\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">filabe<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"1936\" height=\"1928\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg 1936w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1024x1020.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-768x765.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1536x1530.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-480x478.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-960x956.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1440x1434.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-720x717.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-500x498.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-360x359.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-188x187.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-484x482.jpg 484w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-968x964.jpg 968w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-600x598.jpg 600w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1200x1195.jpg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-160x160.jpg 160w\" sizes=\"(max-width: 1936px) 100vw, 1936px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Filabe<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Go to market strategy &amp; growth hacking implementation.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/techstyle\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Techstyle<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-960x960.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-500x500.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-776x776.jpg 776w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Techstyle<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Redesigning the client onboarding experience for a B2B marketplace.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/echo\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Echo<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-960x960.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-500x500.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Echo_Project_Thumb-776x776.jpg 776w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Echo<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Guiding founders to define and develop a real-time, high trade volume impact exchange.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n              \n\n              \n            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n          <\/div>\n          <div class=\"swiper-button-next\"><\/div>\n          <div class=\"swiper-button-prev\"><\/div>\n        <\/div>\n      <\/div>\n        <div class=\"text-center lg:text-left\">\n      <a class=\"c-btn c-btn--small-on-mobile relative z-30 w-full mt-[-36px] sm:mt-5 text-center xs:w-auto lg:-mt-15\" href=\"#\" data-open-menu=\"menu-tab-projects\">Check all case studies<\/a>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_8c775f4d20d407ca616258054d27c5be\" class=\"block-quote-person-img alignfull overflow-hidden default-block-spacing  l-block\">\n  \n    \n      <div class=\"relative mb-20 bg-white md:pt-15\">\n      <div class=\"l-wrap\">\n        <div class=\"relative\">\n          <div class=\"absolute bottom-[-34px] md:bottom-[-64px] lg:bottom-[-74px] xl:bottom-[-84px] left-0 gray-image\"><\/div>\n          <div class=\"gap-5 md:grid grid-cols-24\">\n            <div class=\"col-span-10\">\n              <div class=\"flex items-end h-full md:justify-start sm:ml-20 md:ml-0\">\n                <div class=\"relative z-10 \">\n                                      <h3 class=\"c-title c-title--small md:hidden\">\n                      <span>how we work<\/span>\n                    <\/h3>\n                                                        <h2 class=\"mb-10 max-w-[380px] md:hidden c-title\">\n                      Solving problems is our expertise                    <\/h2>\n                                    <div class=\"max-w-[21.25rem] md:max-w-[31.25rem]\">\n                    <noscript><img decoding=\"async\" width=\"1008\" height=\"843\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke.png 1008w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-960x803.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-720x602.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-480x401.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-500x418.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-300x251.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-768x642.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-360x301.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-188x157.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-80x67.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-120x100.png 120w\" sizes=\"(max-width: 1008px) 100vw, 1008px\"><\/noscript><img 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https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-360x301.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-188x157.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-80x67.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke-120x100.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/luke.png\" loading=\"lazy\">  \n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"relative z-10 col-span-14 md:flex md:items-end\">\n              <div class=\"mt-[-10px] md:mt-0 md:ml-[4px] \">\n                                  <h3 class=\"hidden md:block c-title c-title--small\">\n                    <span>how we work<\/span>\n                  <\/h3>\n                                                  <h2 class=\"hidden md:max-w-[380px] md:block c-title\">\n                    Solving problems is our expertise                  <\/h2>\n                                <div class=\"relative sm:ml-20 sm:mr-20 md:mr-0 md:ml-0 z-20 pb-8 xl:pb-14 pl-10 pr-10 xs:pl-15 lg:pl-[50px] xl:pl-[70px] xs:pr-15 lg:pr-25 xl:pr-[131px] text-gray-300 pt-8 xl:pt-[60px] quote text-17 lg:text-19 bg-black-800\">\n                  <div class=\"leading-1.4 mb-8\">\n                    <p>\u201cWe supply ventures with a unique combination of specialised skills and experience that is difficult to find on the market. This enables founders to thrive in their domain, whilst we focus on product growth.\u201d<\/p>\n                  <\/div>\n                                    <div class=\"ml-7\">\n                    <div class=\"font-bold font-line\">\n                                              <a href=\"https:\/\/what.digital\/team\/luke-szkudlarek\/\" class=\"hover:no-underline\">\n                                                Luke Szkudlarek                                              <\/a>\n                                          <\/div>\n                    <div>Founder, Growth Strategy Lead<\/div>\n                  <\/div>\n                                    <div class=\"hidden md:block absolute top-0 left-[-45px]\">\n                    <svg width=\"46\" height=\"46\" viewBox=\"0 0 46 46\" fill=\"none\">\n                      <path d=\"M0 0L46 46V0H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n                  <\/div>\n                  <div class=\"md:hidden absolute top-[-26px] left-0\">\n                    <svg width=\"26\" height=\"26\" viewBox=\"0 0 26 26\" fill=\"none\">\n                      <path d=\"M0 26L26 0V26H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  \n<\/div>\n\n\n\n\n      <div id=\"block_4d6e2d1a0c395f17a0bdcd05e4d62edd\" class=\"block-slider-with-content alignfull overflow-hidden relative pb-8 pt-7 sm:pt-15 lg:pt-26 mb-4 sm:mb-0 pb-12 sm:pb-25 l-block\">\n  \n  \n  \n  <div class=\"slider-with-content-shadow\"><\/div>\n  <div class=\" md:pl-10 l-wrap xxl:pl-10 relative z-30\">\n\n    <div class=\"gap-3 sm:grid sm:grid-cols-24\">\n      <div class=\"relative z-20 mb-10 bg-white sm:col-span-11 md:pr-13 sm:mb-0\">\n        <div class=\"absolute left-[-100vw] top-0 w-screen h-full bg-white\"><\/div>\n\n        <div class=\"mb-8 md:mb-28\">\n                      <h3 class=\"c-title c-title--small\">\n              <span>about us<\/span>\n            <\/h3>\n          \n                      <h2 class=\"c-title\">\n              <span>Working together<\/span>\n            <\/h2>\n          \n                      <div class=\"max-w-[495px] text-black-900 text-19 tracking-normal leading-1.3 mb-5 sm:hidden\">\n              Here are some of our ground rules and values that help us constantly deliver.             <\/div>\n                  <\/div>\n\n                  <div class=\"mr-5 sm:mr-0 md:max-w-[586px] xs:max-w-none relative\">\n            <noscript><img decoding=\"async\" width=\"586\" height=\"513\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/working-together-586x513.jpg\" class=\"relative z-20\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/working-together-586x513.jpg 586w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/working-together-1172x1026.jpg 1172w\" sizes=\"(max-width: 586px) 100vw, 586px\"><\/noscript><img decoding=\"async\" width=\"586\" height=\"513\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20586%20513%22%3E%3C%2Fsvg%3E\" class=\"relative z-20 lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20586%20513%22%3E%3C%2Fsvg%3E 586w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/working-together-586x513.jpg 586w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/working-together-1172x1026.jpg 1172w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/working-together-586x513.jpg\" loading=\"lazy\">\n            <div class=\"absolute z-10 w-full h-full bg-black left-4 top-4 opacity-5\"><\/div>\n          <\/div>\n              <\/div>\n\n      <div class=\"relative sm:col-span-13 sm:ml-6\">\n                  <div class=\"max-w-[495px] text-black-900 text-24 tracking-normal leading-1.3 mb-10 hidden sm:block z-30 relative\">\n            Here are some of our ground rules and values that help us constantly deliver.           <\/div>\n        \n                  <div class=\"mb-4 js-slider-with-content-wrapper sm:mb-9\">\n\n            <div class=\"swiper overflow-hidden sm:overflow-visible relative js-slider-with-content !pb-8 sm:!pb-14\">\n              <div class=\"relative swiper-wrapper\">\n\n                                  <div class=\"swiper-slide\">\n                    <div class=\"sm:max-w-[312px]\">\n                      <div class=\"text-16 font-medium text-black-900 mb-[6px]\">\n                        New work                      <\/div>\n\n                      <p>Our communication and management is based on remote first approach. That&#8217;s why we use modern productivity &amp; communication tools. You\u2019ll be invited to join our systems to benefit from our proven setup.<\/p>\n                    <\/div>\n\n                  <\/div>\n                                  <div class=\"swiper-slide\">\n                    <div class=\"sm:max-w-[312px]\">\n                      <div class=\"text-16 font-medium text-black-900 mb-[6px]\">\n                        Productivity                      <\/div>\n\n                      <p>We are obsessed about productivity and constantly improve how we work, Getting Things Done (GTD) rules are our second nature and our clients enjoy working with focus and clarity.<\/p>\n                    <\/div>\n\n                  <\/div>\n                                  <div class=\"swiper-slide\">\n                    <div class=\"sm:max-w-[312px]\">\n                      <div class=\"text-16 font-medium text-black-900 mb-[6px]\">\n                        Productivity                      <\/div>\n\n                      <p>We are obsessed about productivity and constantly improve how we work, Getting Things Done (GTD) rules are our second nature and our clients enjoy working with focus and clarity.<\/p>\n                    <\/div>\n\n                  <\/div>\n                \n                <div class=\"absolute right-0 top-0 w-[211px] h-full bg-extinction-slider\"><\/div>\n              <\/div>\n              <div class=\"swiper-pagination\">\n                <div class=\"swiper-pagination-bullets\"><\/div>\n                <div class=\"swiper-button-next swiper-button-ignore-state\"><\/div>\n                <div class=\"swiper-button-prev swiper-button-ignore-state\"><\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        \n        \n      <\/div>\n    <\/div>\n\n  <\/div>\n\n  <noscript><img decoding=\"async\" class=\"absolute bottom-7 sm:bottom-15 left-[48vw] lg:left-[44vw] xxl:left-[49vw] w-[997px] hidden md:block z-10\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/layout\/slider-with-content-bg.svg\" alt=\"orange_blaetter\" width=\"997\" height=\"250\"><\/noscript><img decoding=\"async\" class=\"absolute bottom-7 sm:bottom-15 left-[48vw] lg:left-[44vw] xxl:left-[49vw] w-[997px] hidden md:block z-10 lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20997%20250%22%3E%3C%2Fsvg%3E\" alt=\"orange_blaetter\" width=\"997\" height=\"250\" data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/layout\/slider-with-content-bg.svg\" loading=\"lazy\">\n\n<\/div>\n\n\n\n\n      <div id=\"block_e69b705ee9e2ebab96c285610a89581e\" class=\"block-faq-accordion default-block-spacing alignfull l-block\">\n  \n  \n  <div class=\"l-wrap max-w-[952px]\">\n    <div class=\"text-center sm:mb-16\">\n              <h3 class=\"inline-block c-title c-title--small text-brand\">\n          <span>FAQ<\/span>\n        <\/h3>\n      \n              <h2 class=\"c-title\">\n          Questions?\u2028<br>\nWe got answers        <\/h2>\n      \n      <div class>\n              <\/div>\n    <\/div>\n\n    <div class>\n              <div class=\"c-faq-accordion\">\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\">\n                <h3 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      What is product-led growth?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\">\n                  <div itemprop=\"text\">\n                    <p>Product-led growth (PLG) is an end user-focused approach that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. For example, Slack, Miro and Calendly were able to grow more efficiently and faster by leveraging their product as the main sales asset, in order to create a pipeline of active users who are then converted into paying customers. It\u2019s often associated with the freemium model (or bottom-up distribution).<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      What are the universal product-led growth principles?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Providing value quick, without hand-holding.<br>\nStreamlining the onboarding experience.<br>\nReducing friction to purchase.<br>\nPrioritising continuous product improvement over marketing.<br>\nAvoiding paid media to generate demand.<br>\nCollaboration between marketing, product development, customer success and business.<br>\nEnd user focused communication and feedback.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      What are the business benefits of PLG ?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Faster growth &#8211; Companies that follow the PLG principles have proven that they can grow faster and are more resilient (see data).<\/p>\n<p>Building the right product &#8211; Companies are able to validate their products sooner by running early experiments and validation campaigns with the end users. This is the most efficient way of finding out if there is product market fit. <\/p>\n<p>Lower costs of sale &#8211; Companies do not need to oversell or convince users to buy the product. Users receive value before the company expects value in return (e.g. by allowing users to access some valuable features before they need to pay). Users reaches the \u2018aha\u2019 moment, that\u2019s when the light bulb goes off and the users understands exactly how your product will improve their life. <\/p>\n<p>Enables go-to-market strategy &#8211; Once you\u2019ve built the right product &#8211; following many iterations of your MVP and onboarding the first test users &#8211; your product becomes your most lucrative marketing channel. PLG companies design and build the product with the intent to drive acquisition, conversion and expansion from within the product. <\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Where to start with PLG?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Most companies aren\u2019t product led, transitioning to PLG is a process. New companies founded on PLG principles certainly have an advantage, but any company can adopt the core tenets of product-led growth to improve user experiences and increase go-to-market efficiency.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">For more information about our product led growth and our digital agency in Zurich, send an inquiry to our onboarding quiz or email us at <a href=\"mailto:hello@what.digital\"><span class=\"s1\">hello@what.digital<\/span><\/a>.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n  <\/div>\n\n\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14013","page","type-page","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product-Led Growth &amp; Go to Market Strategies | what. in Zurich, Switzerland<\/title>\n<meta name=\"description\" content=\"We engineer Product-Led Growth (PLG) strategies in partnership with our clients to fuel companies success. 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