{"id":14329,"date":"2022-06-01T13:10:15","date_gmt":"2022-06-01T13:10:15","guid":{"rendered":"https:\/\/what.digital\/?page_id=14329"},"modified":"2026-03-27T12:52:00","modified_gmt":"2026-03-27T12:52:00","slug":"filabe","status":"publish","type":"projects","link":"https:\/\/what.digital\/projects\/filabe\/","title":{"rendered":"Filabe"},"content":{"rendered":"<div id=\"block_b73fab2310fb732411e050994a448666\" class=\"hero-logo pb-10 relative alignfull overflow-hidden l-block\">\n  \n  \n\n  <div class=\"relative bg-black-700\">\n    <div class=\"bg-black-900 h-full w-[81px] absolute z-40 top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n<div class=\"sidebar-small-triangle w-[81px] z-40 h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow\"><\/div>\n    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow-logo\"><\/div>\n    <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" loading=\"lazy\">\n    \n    <div class=\"relative pt-24 l-wrap l-wrap--with-sidebar\">\n\n      <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n      <div class=\"grid grid-cols-1 mb-24 md:grid-cols-12\">\n        <div class=\"relative z-20 cols md:col-span-6\">\n                      <h2 class=\"mb-7 c-title c-title--small\">\n              <span>Growth hacking<\/span>\n            <\/h2>\n                                <h1 class=\"text-white mb-14 c-title--88  c-title\">\n              \n\n\n\n\n\n\n\n\n\n\nGo-To-Market Strategy\n\n\n\n\n\n\n\n\n\n\n\n            <\/h1>\n                    <div class=\"text-black-300 md:max-w-[435px] hero-logo__text text-19\">\n            Leading the launch and customer acquisition into new European markets.          <\/div>\n        <\/div>\n        <div class=\"relative z-10 md:col-span-6\">\n          <div class=\"relative z-40 flex items-center justify-center h-full md:ml-12\">\n            <noscript><img decoding=\"async\" width=\"220\" height=\"127\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Header.png\" class=\"mt-[50px] md:mt-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Header.png 220w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Header-188x109.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Header-80x46.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Header-120x69.png 120w\" sizes=\"(max-width: 220px) 100vw, 220px\"><\/noscript><img decoding=\"async\" width=\"220\" height=\"127\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20220%20127%22%3E%3C%2Fsvg%3E\" class=\"mt-[50px] md:mt-0 lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20220%20127%22%3E%3C%2Fsvg%3E 220w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Header.png 220w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Header-188x109.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Header-80x46.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Header-120x69.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Header.png\" loading=\"lazy\">          <\/div>\n\n        <\/div>\n      <\/div>\n      <div class=\"relative z-30 pt-16 mt-10 pb-29 bg-brand\">\n      <div class=\"bg-brand absolute right-[-32px] top-0 w-[35px] xl:w-0 h-full\"><\/div>\n        <div class=\"hero-logo__triangle\"><\/div>\n                  <div class=\"grid grid-cols-1 sm:grid-cols-3 gap-8 max-w-[1100px]\">\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Achieved a sustainable growth<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Immediate ROAS improvement in Switzerland within weeks of taking over the campaign management.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Led market experiments &#038; expansion<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Successful validation campaigns and launches in Germany and Austria, resulting in a go-to market framework for global rollout.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Localised approach <\/h3>\n                  <div class=\"text-[#463515]\">\n                    Developed a highly localised campaign &#038; assets that attracted the right customers                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                      <\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"l-wrap l-wrap--with-sidebar\">\n    <div class=\"relative z-30\">\n      <noscript><img decoding=\"async\" width=\"1460\" height=\"628\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1.png\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1.png 1460w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-1440x619.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-960x413.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-720x310.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-480x206.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-500x215.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-300x129.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-768x330.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-1024x440.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-360x155.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-188x81.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-80x34.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-120x52.png 120w\" sizes=\"(max-width: 1460px) 100vw, 1460px\"><\/noscript><img decoding=\"async\" width=\"1460\" height=\"628\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201460%20628%22%3E%3C%2Fsvg%3E\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201460%20628%22%3E%3C%2Fsvg%3E 1460w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1.png 1460w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-1440x619.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-960x413.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-720x310.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-480x206.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-500x215.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-300x129.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-768x330.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-1024x440.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-360x155.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-188x81.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-80x34.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1-120x52.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe1.png\" loading=\"lazy\">    <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_9d9cf3a0367b418368cfbdd5c2f2e19d\" class=\"block-example alignfull py-7 sm:py-10 md:py-20  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"max-w-[520px] mx-auto\">\n      \n\n      <p id=\"block_d436c53ada8c349d2817c843b0dafe16\" class=\"c-title c-title--small text-header text-left l-block\">\n  \n  \n                <span>\n            overview      \n\n    \n<\/span><\/p><style>#block_d436c53ada8c349d2817c843b0dafe16 { margin-bottom: 0px;  } @media (min-width: 768px) { #block_d436c53ada8c349d2817c843b0dafe16 { margin-bottom: 0px;  }} @media (min-width: 992px) { #block_d436c53ada8c349d2817c843b0dafe16 { margin-bottom: 0px;  }} @media (min-width: 1200px) { #block_d436c53ada8c349d2817c843b0dafe16 { margin-bottom: 0px;  }} @media (min-width: 1500px) { #block_d436c53ada8c349d2817c843b0dafe16 { margin-bottom: 0px;  }} <\/style>\n\n\n      <h2 id=\"block_1752dd77ac215ff42ad9de5388f0bff2\" class=\"c-title c-title--default text-header text-left l-block\">\n  \n  \n              what. we did for Filabe      \n\n    \n<\/h2><style>#block_1752dd77ac215ff42ad9de5388f0bff2 { margin-top: 0px;  } @media (min-width: 768px) { #block_1752dd77ac215ff42ad9de5388f0bff2 { margin-top: 0px;  }} @media (min-width: 992px) { #block_1752dd77ac215ff42ad9de5388f0bff2 { margin-top: 0px;  }} @media (min-width: 1200px) { #block_1752dd77ac215ff42ad9de5388f0bff2 { margin-top: 0px;  }} @media (min-width: 1500px) { #block_1752dd77ac215ff42ad9de5388f0bff2 { margin-top: 0px;  }} <\/style>\n\n\n      <div id=\"block_8c344266f12f52e5dcbe9688935571dc\" class=\"enable-typography-styles text-size-medium text-base l-block\">\n  \n  \n\n<p dir=\"ltr\">what. led the design and implementation of a go-to market strategy that drove sales to Filabe\u2019s home market in Switzerland. Subsequently, what. collected insights, building a launch program that activated additional markets in Germany and eventually Austria. Thanks to what., Filab\u00e9 has a proven method to grow their digital presence and sales internationally which has had a tremendous impact on their financial performance.<\/p>\n\n\n<\/div>\n\n  <\/div>\n<\/div>\n   \n<\/div>\n\n\n      <div id=\"block_cbfde55ce1de84d86b5d25cb6a8131e0\" class=\"block-grey-bg-content alignfull default-block-spacing overflow-hidden  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n  <div>\n  <div class=\"sm:grid grid-cols-2 gap-x-8\">\n\n    <div>\n    <div class=\"relative z-20 pb-12 px-6 sm:pl-10 sm:pr-0 md:pl-18 pt-19\">\n      <div class=\"relative z-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>customer<\/span>\n            <\/h3>\n                                <h4 class=\"relative c-title\">\n              Who is Filabe?            <\/h4>\n                \n          <div class=\"text-16 max-w-[530px] pr-8\">\n            <p>Filab\u00e9 is an innovative cosmetic company who rethinks skincare. Filab\u00e9\u2019s unique microfibre cloths are filled with natural, active ingredients which are activated with water. The cloths are vegan and free from additives, alcohol, and oils. Filab\u00e9 challenges other cosmetics companies who use outdated technology (cream), that makes your skin dependant on products loaded with additives.<\/p>\n          <\/div>\n\n      <\/div>\n\n      <div class=\"absolute top-0 left-0 z-10 w-screen max-w-[1682px] h-full about-case-study-bg\">\n        <noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" loading=\"lazy\">\n      <\/div>\n    <\/div>\n    <\/div>\n\n        <div class=\"relative z-20 pr-5 md:pr-0 mt-[-30px] sm:mt-0 sm:pt-[80px] pl-[14px] md:pl-[24px] sm:row-span-2\">\n      <noscript><img decoding=\"async\" width=\"1232\" height=\"1526\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois.jpg\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois.jpg 1232w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-960x1189.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-720x892.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-480x595.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-500x619.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-242x300.jpg 242w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-768x951.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-827x1024.jpg 827w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-388x480.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-775x960.jpg 775w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-360x446.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-188x233.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-80x99.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-120x149.jpg 120w\" sizes=\"(max-width: 1232px) 100vw, 1232px\"><\/noscript><img decoding=\"async\" width=\"1232\" height=\"1526\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201232%201526%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201232%201526%22%3E%3C%2Fsvg%3E 1232w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois.jpg 1232w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-960x1189.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-720x892.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-480x595.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-500x619.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-242x300.jpg 242w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-768x951.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-827x1024.jpg 827w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-388x480.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-775x960.jpg 775w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-360x446.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-188x233.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-80x99.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois-120x149.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_Whois.jpg\" loading=\"lazy\">    <\/div>\n    \n    <div class=\"relative z-20\">\n              <ul class=\"mt-10 sm:mt-15 ml-7 sm:ml-18 lg:ml-18 max-w-[441px] text-black-900 text-19\">\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p>Filab\u00e9 effectively solves skin problems, bringing balance to your skin<\/p>\n<\/li>\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p>An all-in-one solution that cleans the skin, transferring active ingredients onto the skin<\/p>\n<\/li>\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p>First complete skincare solution with 100% active ingredients and zero additives<\/p>\n<\/li>\n                <\/ul>\n          <\/div>\n\n  <\/div>\n  <\/div>\n  <\/div>\n\n\n\n\n\n<\/div>\n\n\n      <div id=\"block_4179d4f992dc70c7fb8c1fba2e0cda1f\" class=\"block-example alignfull overflow-hidden default-block-spacing  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"text-center mb-8 mx-auto sm:hidden\">\n    <div class=\"inline-block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">Challenges<\/div>\n  <\/div>\n\n  <div class=\"gap-5 grid grid-cols-1 sm:grid-cols-24\">\n    <div class=\"order-2 sm:order-1 sm:col-span-13 md:col-start-3 md:col-end-11 pt-8 sm:pt-[100px] lg:pt-[252px]\">\n      <div class=\"justify-center items-center w-full hidden sm:flex sm:mb-6 lg:mb-12\">\n        <div class=\"flex-none block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">Challenges<\/div>\n     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1.43l-.04.05c.04.09.09.08.16.15h-.02c.13.2.37.38.43.5l.06-.04c.1.1 0 .09.13.17l-.03.02.16.08c-.11.07.25.31.28.43.13.12.4.35.56.57-.02.08.2.34.32.52.28.31.69.75 1.01 1.17l.06-.06.09.1s-.01.03-.03.02c0 .14.23.22.26.35.01-.1-.05-.08-.1-.14-.04-.11.09-.08.16.06h-.02l.1.06c-.04.05 0 .14-.05.19.28.31.54.46.66.77-.07 0 .11.2-.04.18.1.14.08-.06.19-.02.02.05.06.09.02.11-.03-.01-.07.05-.08.02 0 .03.02.07.03.1 0 .01-.03 0-.04-.02.1.2-.07.33-.07.55.04.03.04-.08.08-.05 0 .25-.14.16-.19.4l-.03-.07c0 .09.03.15-.09.24-.07-.02.01-.13.01-.2-.04.07-.16.28-.06.26-.05.11-.12.11-.18.15.01.01.11-.06.09.01-.13.11-.29.32-.44.48-.01-.01-.04-.02-.04-.04-.04.2-.16.08-.31.28l-.06.02z\" \/><path d=\"M145.83 30.19l.08-.06s-.02-.03 0-.07l-.08.13zm3.27-3.08v-.04c-.01.02-.01.03 0 .04zm.67-.87c-.04.07.02.03.06.02 0-.01-.02-.02-.06-.02zm-10.76 10.13l.06-.06a.17.17 0 00-.06.06zm6.31-5.49s.03-.04.04-.07c-.03.03-.04.05-.04.07zm-6.2 5.36l.08-.05-.07.05h-.01zm-.58.35l.1-.07c-.05.02-.08.04-.1.07zm3.64-2.78c.04-.08.01-.04 0 0zm-2.8 2.07l.01-.01.01-.03-.02.04zm-1.2.95s.03-.03.03-.04l-.05.03s.01 0 .02.01zm2.8-2.16v.07c.02-.02.03-.04 0-.07z\" \/><\/g><defs><clipPath id=\"clip0_498_68464\"><path fill=\"#fff\" d=\"M0 0h157.35v40.43H0z\" \/><\/clipPath><\/defs><\/svg>        <\/div>\n      <\/div>\n\n              <div class=\"mb-4\">\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">1<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Achieving full market potential                    <\/h3>\n                <\/div>\n                <ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Filab\u00e9 was already available Switzerland, but the sales numbers were low in relation to the market potential.<\/p>\n<\/li>\n<\/ul>\n              <\/div>\n            <\/div>\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">2<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Improve marketing efficiency to scale                    <\/h3>\n                <\/div>\n                <p>Poor efficiency of the media spend (measured by Return on Advertising Spend &#8211; ROAS) was also not sustainable and was preventing Filab\u00e9 from scaling internationally.<\/p>\n              <\/div>\n            <\/div>\n                  <\/div>\n          <\/div>\n    <div class=\"order-1 sm:order-2 sm:col-span-11 lg:col-span-14\">\n      <div class=\"flex justify-start\">\n        <div class=\"w-full\">\n          <noscript><img decoding=\"async\" width=\"648\" height=\"863\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1.png\" class=\"sm:ml-5 md:ml-35 mb-5\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1.png 648w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-480x639.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-500x666.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-225x300.png 225w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-360x479.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-188x250.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-80x107.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-120x160.png 120w\" sizes=\"(max-width: 648px) 100vw, 648px\"><\/noscript><img decoding=\"async\" width=\"648\" height=\"863\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20648%20863%22%3E%3C%2Fsvg%3E\" class=\"sm:ml-5 md:ml-35 mb-5 lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20648%20863%22%3E%3C%2Fsvg%3E 648w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1.png 648w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-480x639.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-500x666.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-225x300.png 225w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-360x479.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-188x250.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-80x107.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1-120x160.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challenges-filabe-1-1.png\" loading=\"lazy\">          <div class=\"flex justify-end\">\n                      <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_79f2a0cf7fed495c71e0d7168f48a4d8\" class=\"block-full-width-image alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"px-5 md:px-10\">\n    <div class=\"relative h-[280px] sm:h-[380px] md:h-[480px] lg:h-[580px] xl:h-[680px]\">\n      <noscript><img decoding=\"async\" width=\"1810\" height=\"680\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3.png\" class=\"h-full object-cover absolute left-0 top-0  w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3.png 1810w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-1440x541.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-960x361.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-720x270.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-480x180.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-500x188.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-300x113.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-768x289.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-1024x385.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-1536x577.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-360x135.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-188x71.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-80x30.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-120x45.png 120w\" sizes=\"(max-width: 1810px) 100vw, 1810px\"><\/noscript><img decoding=\"async\" width=\"1810\" height=\"680\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201810%20680%22%3E%3C%2Fsvg%3E\" class=\"h-full object-cover absolute left-0 top-0  w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201810%20680%22%3E%3C%2Fsvg%3E 1810w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3.png 1810w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-1440x541.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-960x361.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-720x270.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-480x180.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-500x188.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-300x113.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-768x289.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-1024x385.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-1536x577.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-360x135.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-188x71.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-80x30.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3-120x45.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/filabe3.png\" loading=\"lazy\">    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_db0db270d00a93b5869ee343aab80fe2\" class=\"block-content-with-crown alignfull py-18 sm:pt-28 sm:pb-25 overflow-hidden l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"xs:max-w-[686px] mx-auto sm:pt-10 md:pb-20 md:pt-20 bg-crown\">\n      <div class=\"xs:max-w-[490px] sm:pl-6 mx-auto\">\n        <div class=\"relative z-20\">\n                      <h3 class=\" c-title c-title--small\">\n              <span>Goal<\/span>\n            <\/h3>\n                                <h3 class=\" c-title\">\n              Our main target            <\/h3>\n                  <\/div>\n        <div class=\"font-medium mt-10 text-19 sm:text-24 text-black-200 leading-1.5 relative z-10\">\n          <div class=\"relative z-20\">\n            <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Achieve sustainable growth of product sales and subscriptions in Switzerland and Germany<\/p>\n          <\/div>\n\n          <div class=\"absolute -bottom-18 xs:-bottom-22 sm:-bottom-14 -left-30 xs:-left-15 sm:-left-20 z-10 w-[687px]\">\n            <noscript><img decoding=\"async\" class=\"w-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" alt><\/noscript><img decoding=\"async\" class=\"w-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" loading=\"lazy\">\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_f00a59b28138a319fc31b0c23bc0a5db\" class=\"block-triple-images alignfull py-8 md:py-13 lg:py-17   l-block\">\n  \n  \n<div class=\"l-wrap max-w-[1265px]\">\n  <div class=\"grid sm:gap-x-10 sm:grid-cols-2 lg:grid-cols-24\">\n    <div class=\"cols lg:col-span-11 mb-5 sm:mb-0  h-[450px] xs:h-[550px] sm:h-auto\">\n      <style>.lazy-loader-background-element-1.lazyloaded{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_01.jpg) }<\/style><noscript><style>.lazy-loader-background-element-1.lazyload{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_01.jpg) }<\/style><\/noscript><div class=\"w-full h-full bg-center bg-cover no-repeat lazyload lazy-loader-background-element-1 \" style>\n              <\/div>\n    <\/div>\n    <div class=\"cols lg:col-span-13\">\n      <div class=\"relative mb-5\">\n        <noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02.jpg\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-120x66.jpg 120w\" sizes=\"(max-width: 1414px) 100vw, 1414px\"><\/noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E 1414w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02-120x66.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_02.jpg\" loading=\"lazy\">      <\/div>\n      <div class=\"relative\">\n        <noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03.jpg\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-120x66.jpg 120w\" sizes=\"(max-width: 1414px) 100vw, 1414px\"><\/noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E 1414w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03-120x66.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe_Triple_03.jpg\" loading=\"lazy\">      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_b74434d51c1754701ab3dd8089e4b5b0\" class=\"block-example alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"grid-cols-2 gap-4 md:gap-10 sm:grid lg:gap-15 xl:gap-20\">\n      <div class=\"col-span-1 px-8 yellow-box pb-15 md:pb-17 pt-15 lg:pt-32 md:px-15 lg:pb-28 lg:px-25 bg-primary-900\">\n        <div class=\"relative \">\n        <div class=\"relative\">\n                      <h3 class=\"c-title c-title--small c-title--small-dark\">\n              <span>Summary<\/span>\n            <\/h3>\n                                <h3 class=\"relative mb-8 c-title\">\n              How we did it            <\/h3>\n                    <div class=\"font-medium text-spacing--more text-brown-100 text-16 leading-1.5 link-inside-black\">\n            <ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">In depth analysis of the market, auditing previous marketing efforts to assess the product potential, media mix, budget allocation and creative approach.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Re-launched performance marketing campaigns<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Applied user generated content in the form of testimonials to gain new customers<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Continuous experimentation to test new ideas and use <a href=\"https:\/\/what.digital\/product-led-growth\/growth-hacking\/\">growth hacking<\/a> principles to grow performance over time<\/p>\n<\/li>\n<\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n      <\/div>\n      <div class=\"col-span-1\">\n        <div class=\"pl-5 pr-10 md:pr-24 pt-15 lg:pt-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>testimonials<\/span>\n            <\/h3>\n                                <h3 class=\"relative mb-11 c-title\">\n              what. clients say            <\/h3>\n                    <div class=\"font-medium text-20 lg:text-24 text-black-900 p-reset leading-1.5 mb-13\">\n            <p>&#8220;what. is the leading <a href=\"https:\/\/what.digital\/\">g<\/a><a href=\"https:\/\/what.digital\/\">rowth hacking agency in Zurich<\/a>. They do more than simply consult. They execute. From the beginning, they believed in us, seeing the potential of our business. It&#8217;s thanks to their extensive quality team, and data-driven methods that we&#8217;ve made such an impact. We&#8217;re growing together through a process of continuous reinvention.&#8221;<\/p>\n          <\/div>\n          <div class=\"items-center justify-between lg:flex\">\n            <div class=\"pl-10 line-orange\">\n              <div class=\"font-semibold text-black-900 text-19\">\n                Markus Lehmann              <\/div>\n              <div class=\"text-black-400 text-16\">\n                CEO, Filabe of Switzerland AG              <\/div>\n              \n            <\/div>\n            <div class=\"pt-4 pl-10 lg:pt-0 lg:pl-0\">\n              <noscript><img decoding=\"async\" width=\"100\" height=\"58\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Small-e1657798317573.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Small-e1657798317573.png 100w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Small-e1657798317573-80x46.png 80w\" sizes=\"(max-width: 100px) 100vw, 100px\"><\/noscript><img decoding=\"async\" width=\"100\" height=\"58\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20100%2058%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20100%2058%22%3E%3C%2Fsvg%3E 100w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Small-e1657798317573.png 100w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Small-e1657798317573-80x46.png 80w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Filabe\u0301_Logo_Small-e1657798317573.png\" loading=\"lazy\">            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_50e6a5d8789ce5bc996b8aa52ea8710e\" class=\"block-teaser-slider alignfull overflow-hidden relative pb-10 pt-10 sm:pt-15 md:pt-26 pb-12 sm:pb-20 l-block\">\n  \n  \n    \n  <div class=\"l-wrap\">\n    <div class>\n              <h2 class=\"c-title c-title--small\">\n          <span>Case studies<\/span>\n        <\/h2>\n      \n              <h3 class=\"c-title max-w-[573px] md:mb-10\">\n          <span>Similiar projects<\/span>\n        <\/h3>\n      \n          <\/div>\n\n          <div class>\n        <div class=\"relative js-teasers-slider-wrapper\">\n          <div class=\"swiper js-teasers-slider\">\n            <div class=\"mb-20 swiper-wrapper\">\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/anaplan\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Anaplan<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan.jpg 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-120x120.jpg 120w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Anaplan<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Amplified Digital Sales For Silicon Valley Enterprise SaaS.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/watchangels\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Watchangels<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-960x960.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-500x500.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-776x776.jpg 776w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Watchangels<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Crafting a custom e-commerce platform for watch collectors.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/techstyle\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Techstyle<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-960x960.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-500x500.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-776x776.jpg 776w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Techstyle<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Redesigning the client onboarding experience for a B2B marketplace.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/sonect\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Sonect<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect.jpg 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-120x120.jpg 120w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Sonect<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Engineered a global Go-To-Market strategy for a Top 100 Swiss startup.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n              \n\n              \n            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n          <\/div>\n          <div class=\"swiper-button-next\"><\/div>\n          <div class=\"swiper-button-prev\"><\/div>\n        <\/div>\n      <\/div>\n        <div class=\"text-center lg:text-left\">\n      <a class=\"c-btn c-btn--small-on-mobile relative z-30 w-full mt-[-36px] sm:mt-5 text-center xs:w-auto lg:-mt-15\" href=\"#\" data-open-menu=\"menu-tab-projects\">Check all case studies<\/a>\n    <\/div>\n  <\/div>\n\n<\/div>","protected":false},"template":"","project_category":[40,41],"class_list":["post-14329","projects","type-projects","status-publish","","project_category-growth-hacking","project_category-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Filabe - Go to Market Strategy Expanding in DACH I what. in Zurich, Switzerland<\/title>\n<meta name=\"description\" content=\"what. supported Filabe in relaunching performance marketing campaigns and applied user-generated content to enter new markets with their skincare product. 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