{"id":14615,"date":"2022-06-07T08:22:55","date_gmt":"2022-06-07T08:22:55","guid":{"rendered":"https:\/\/what.digital\/?page_id=14615"},"modified":"2026-04-28T06:52:39","modified_gmt":"2026-04-28T06:52:39","slug":"design-sprint","status":"publish","type":"page","link":"https:\/\/what.digital\/product-led-growth\/design-sprint\/","title":{"rendered":"Design Sprint"},"content":{"rendered":"<div id=\"block_4e76b59d92492b8667f256efc5e66b48\" class=\"hero-screenshots hero-screenshots--colourfull-bg relative alignfull overflow-hidden mb-3 sm:mb-6 sm:pb-15 l-block\">\n  \n    <div class=\"relative bg-black-700\">\n\n          <div class=\"bg-black-900 z-40 h-full w-[81px] absolute top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n        <div class=\"hero-with-team-photos__small-triangle w-[81px] h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>\n    <div class=\"absolute top-0 right-0 z-20 w-full h-full hero-shadow--colourfull\"><\/div>\n    <div class=\"absolute top-0 right-0 z-20 w-full h-full hero-shadow-colourfull-second\"><\/div>\n    <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 object-cover w-full md:h-full sm:w-auto sm:object-unset no-repeat\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-colourfull.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 object-cover w-full md:h-full sm:w-auto sm:object-unset no-repeat lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-colourfull.png\" loading=\"lazy\">\n\n          <div class=\"absolute right-0 sm:h-[150px] z-20 w-1\/2 bg-white bottom-0\"><\/div>\n    \n    <div class=\"relative l-wrap l-wrap--with-sidebar\">\n      <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n      <div class=\"gap-5 xl:gap-0 md:grid grid-cols-24\">\n        <div class=\"relative z-20 md:col-span-13 lg:col-span-13 \">\n          <div class=\"flex items-center h-full\">\n            <div class=\"py-7 lg:py-7 xl:py-12\">\n                              <h3 class=\"mb-4 sm:mb-7 c-title c-title--small-hero\">\n                  <span>Design Sprint<\/span>\n                <\/h3>\n                                            <h1 class=\"text-white mb-16 max-w-[317px] sm:max-w-[550px] md:max-w-none c-title--88 c-title--88-advance c-title\">\n                  <span> You discovered an opportunity and you want to build?<\/span>\n                <\/h1>\n                            <div class=\"text-black-300 max-w-[475px] hero-logo__text text-16 sm:text-17 md:text-19\">\n                Apply the best known and the fastest method from Silicon Valley startups to create your first prototype. \n\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"relative z-30 md:col-span-11 lg:col-span-11 \">\n          \n                    <div class=\"mb-[-164px] sm:mb-[-277px] md:mb-[-123px] md:pt-[55px] flex justify-center md:justify-end\">\n            <noscript><img decoding=\"async\" width=\"605\" height=\"707\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839.png\" class=\"max-w-[300px] md:max-w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839.png 605w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-480x561.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-500x584.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-257x300.png 257w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-411x480.png 411w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-360x421.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-188x220.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-80x93.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-120x140.png 120w\" sizes=\"(max-width: 605px) 100vw, 605px\"><\/noscript><img decoding=\"async\" width=\"605\" height=\"707\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20605%20707%22%3E%3C%2Fsvg%3E\" class=\"max-w-[300px] md:max-w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20605%20707%22%3E%3C%2Fsvg%3E 605w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839.png 605w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-480x561.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-500x584.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-257x300.png 257w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-411x480.png 411w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-360x421.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-188x220.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-80x93.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-120x140.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839.png\" loading=\"lazy\">          <\/div>\n                  <\/div>\n      <\/div>\n\n      <div class=\"relative z-20\">\n        <div class=\"orange-bg-top\"><\/div>\n                <div class=\"c-cut-right-bottom-corner pb-[225px] sm:pb-[245px] bg-brand pt-[210px] sm:pt-[320px] md:pt-18\">\n\n                      <h3 class=\" c-title c-title--small c-title--small-dark\">\n              <span>Process<\/span>\n            <\/h3>\n                                <h1 class=\"relative z-20 mb-5 sm:mb-9 c-title\">\n              Major Benefits            <\/h1>\n          \n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n  <div class=\"l-wrap mt-[-215px] sm:mt-[-230px] l-wrap--with-sidebar\">\n    <div class=\"max-w-[1319px]\">\n              <div class=\"relative z-30 js-hero-screenshot-wrapper\">\n          <div class=\"swiper js-hero-screenshot \">\n            <div class=\"swiper-wrapper\">\n                              <div class=\"col-span-1 swiper-slide px-6 bg-black-800 list-border !h-auto\">\n                  <div class=\"pb-18 sm:pb-12 pt-12\">\n                                          <div class=\"mt-[-20px] mb-4 grid-boxes-dark__number leading-1 text-black-800\">\n                        01                      <\/div>\n\n                                        <h4 class=\"mb-3 font-sans font-medium text-white text-19\">Problem definition<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>Alignment of your team around a shared problem definition is essential from the start. This will serve you as a reminder every time you get carried away when defining that you want to build.<\/p>\n                    <\/div>\n                  <\/div>\n                <\/div>\n                              <div class=\"col-span-1 swiper-slide px-6 bg-black-800 list-border !h-auto\">\n                  <div class=\"pb-18 sm:pb-12 pt-12\">\n                                          <div class=\"mt-[-20px] mb-4 grid-boxes-dark__number leading-1 text-black-800\">\n                        02                      <\/div>\n\n                                        <h4 class=\"mb-3 font-sans font-medium text-white text-19\">Knowing your customer<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>Deep insights through learning about your user&#8217;s problems and the current state of existing solutions set the context for the design sprint.<\/p>\n                    <\/div>\n                  <\/div>\n                <\/div>\n                              <div class=\"col-span-1 swiper-slide px-6 bg-black-800 list-border !h-auto\">\n                  <div class=\"pb-18 sm:pb-12 pt-12\">\n                                          <div class=\"mt-[-20px] mb-4 grid-boxes-dark__number leading-1 text-black-800\">\n                        03                      <\/div>\n\n                                        <h4 class=\"mb-3 font-sans font-medium text-white text-19\">Your first prototype<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p dir=\"ltr\">Ideas are structured and prepared for testing. Thanks to the validation during the design sprint leads to the first working prototype.<\/p>\n                    <\/div>\n                  <\/div>\n                <\/div>\n                          <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n            <div class=\"swiper-button-next\"><\/div>\n            <div class=\"swiper-button-prev\"><\/div>\n          <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_30b058ebc58101d71d0a46598116158b\" class=\"block-faq-accordion relative pt-10 pb-10 md:pt-20 md:pb-15 lg:pt-25 lg:pb-15 alignfull l-block\">\n  \n  \n\n<div class=\"l-wrap\">\n  <div class=\"gap-6 sm:gap-8 sm:grid sm:grid-cols-12 md:gap-15 lg:gap-10 lg:grid-cols-24\">\n    <div class=\"relative col-span-5 lg:col-span-10\">\n          <div class=\"max-w-[547px]\">\n                    <h3 class=\" c-title c-title--small text-brand\">\n              <span>Approach<\/span>\n            <\/h3>\n          \n                      <h2 class=\"c-title\">\n              What\u2019s included in the design sprint            <\/h2>\n          \n          <div class=\"text-20 md:text-24 mb-9 sm:mb-0 lg:mt-10 text-black-200 leading-1.5 enable-typography-styles link-inside-black\">\n            <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">You and your team will be guided by our head of products through a structured process to create your first, tested prototype. A design sprint is the fastest and most cost-efficient method to get your team on the same page and to deliver. You and your ideas will be openly challenged by the voices of your future customers to ensure the solution you decided to build can stand the test of the market.<\/p>\n          <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"col-span-7 lg:col-span-14\">\n    <div class>\n              <div class=\"c-faq-accordion\">\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\">\n                <h3 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Prerequisites                     <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\">\n                  <div itemprop=\"text\">\n                    <ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Begin with the right challenge to broadly know what problem you want to solve<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Ensure you have the right and complete team that can contribute, if you are missing some skills we can provide them (e.g. designer or software engineer)<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Be prepared to engage, sketch and write<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Clear your schedule for the entire duration of the sprint<\/p>\n<\/li>\n<\/ul>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Two day design sprint example                       <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Bringing together the right team, you&#8217;ll need a broad range of skillsets and deciders. We&#8217;ll fill in the skills gaps if required.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Our head of products and partner Marcus Kuhn will facilitate, lead the design sprint to ensure we achieve the goal of the sprint on time.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Throughout the sprint there will be a series of hands-on activities, discussions and exchanges, including problem definition, sketching solutions, storyboarding of user journey, customer interviews, feedback sessions and prototyping.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Towards the end of the design sprint the idea will be tested with test customers (e.g. interviews or online surveys) to provide further feedback.<\/p>\n<\/li>\n<\/ul>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Aftermath and outlook                     <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Prototype, designs and report from the design sprint will be shared<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">The end of the design sprint translates smoothly to the validation with the external audience and the <a href=\"https:\/\/what.digital\/product-led-growth\/scope-workshop\/\">MVP scope workshop<\/a> to define the Minimum Viable Product&nbsp; (MVP).<\/p>\n<\/li>\n<\/ul>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n      <div id=\"block_9b63f02bc1bdfcc799b66feffa02b61f\" class=\"block-flowchart default-block-spacing text-center  l-block\">\n  \n  \n  <div class=\"l-wrap max-w-[1086px]\">\n\n              <h2 class=\"c-title sm:mb-9\">Your roadmap<\/h2>\n              <div class=\"max-w-[825px] mx-auto text-18 sm:text-24 text-black-200\"><p dir=\"ltr\">We guide you through this process. Depending on where you stand, we hold a workshop or design sprint adapted to your needs and use this input to create a vision for your MVP.<\/p>\n<\/div>\n    \n          <div class=\"relative mt-10 overflow-hidden text-center sm:mt-25 flowchart__wrapper pb-15 sm:pb-34\">\n                          <div class=\"flowchart__row\" style=\"z-index: 30\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase flowchart__stage-number-current\">\n                stage 1              <\/div>\n\n              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Design sprint                <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute top-[-10px] left-0 right-0 mx-auto w-[265px]\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/round-text.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-[-10px] left-0 right-0 mx-auto w-[265px] lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/round-text.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"uppercase text-black-600 font-semibold text-16 tracking-[.65em]\">\n                    you are here                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p dir=\"ltr\">You have a problem to solve. Various ideas and designs have been tested to create the first prototype.<\/p>\n              <\/div>\n              \n                              <div>\n                  <a class=\"text-brand uppercase underline underline-offset-2 text-18 hover:no-underline hover:text-brand\" href=\"https:\/\/what.digital\/product-led-growth\/design-sprint\/\">Read more<\/a>\n                <\/div>\n                          <\/div>\n          <\/div>\n                  <div class=\"flowchart__row\" style=\"z-index: 29\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase \">\n                stage 2              <\/div>\n\n              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Validation campaign                 <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"flex justify-center\">\n                    <svg class=\"mr-4\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\">\n                      <path d=\"M22.5 11.5598V12.4798C22.4988 14.6363 21.8005 16.7345 20.5093 18.4617C19.2182 20.1888 17.4033 21.4523 15.3354 22.0637C13.2674 22.6752 11.0573 22.6017 9.03447 21.8544C7.01168 21.1071 5.28465 19.7259 4.11096 17.9169C2.93727 16.1079 2.37979 13.9679 2.52168 11.8162C2.66356 9.66441 3.49721 7.61617 4.89828 5.97692C6.29935 4.33766 8.19279 3.19523 10.2962 2.71999C12.3996 2.24475 14.6003 2.46218 16.57 3.33985\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <div class=\"uppercase text-black-300 font-medium text-16 tracking-[.65em]\">\n                      next stage                    <\/div>\n                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p dir=\"ltr\">The product prototype was tested in multiple iterations by early adopters. You gathered feedback and tested customer demand.<\/p>\n              <\/div>\n              \n                          <\/div>\n          <\/div>\n                  <div class=\"flowchart__row\" style=\"z-index: 28\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase \">\n                stage 3              <\/div>\n\n              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Scope workshop                <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"flex justify-center\">\n                    <svg class=\"mr-4\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\">\n                      <path d=\"M22.5 11.5598V12.4798C22.4988 14.6363 21.8005 16.7345 20.5093 18.4617C19.2182 20.1888 17.4033 21.4523 15.3354 22.0637C13.2674 22.6752 11.0573 22.6017 9.03447 21.8544C7.01168 21.1071 5.28465 19.7259 4.11096 17.9169C2.93727 16.1079 2.37979 13.9679 2.52168 11.8162C2.66356 9.66441 3.49721 7.61617 4.89828 5.97692C6.29935 4.33766 8.19279 3.19523 10.2962 2.71999C12.3996 2.24475 14.6003 2.46218 16.57 3.33985\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <div class=\"uppercase text-black-300 font-medium text-16 tracking-[.65em]\">\n                      next stage                    <\/div>\n                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p dir=\"ltr\">You reduce the scope to the core features to give users the maximum value. A functional concept and a roadmap is created.<\/p>\n              <\/div>\n              \n                          <\/div>\n          <\/div>\n                  <div class=\"flowchart__row\" style=\"z-index: 27\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase \">\n                stage 4              <\/div>\n\n              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Minimum Viable Product (MVP)                  <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"flex justify-center\">\n                    <svg class=\"mr-4\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\">\n                      <path d=\"M22.5 11.5598V12.4798C22.4988 14.6363 21.8005 16.7345 20.5093 18.4617C19.2182 20.1888 17.4033 21.4523 15.3354 22.0637C13.2674 22.6752 11.0573 22.6017 9.03447 21.8544C7.01168 21.1071 5.28465 19.7259 4.11096 17.9169C2.93727 16.1079 2.37979 13.9679 2.52168 11.8162C2.66356 9.66441 3.49721 7.61617 4.89828 5.97692C6.29935 4.33766 8.19279 3.19523 10.2962 2.71999C12.3996 2.24475 14.6003 2.46218 16.57 3.33985\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <div class=\"uppercase text-black-300 font-medium text-16 tracking-[.65em]\">\n                      next stage                    <\/div>\n                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p dir=\"ltr\">Developing in sprints and testing the MVP with focus groups and test customers before launching in the market.<\/p>\n              <\/div>\n              \n                          <\/div>\n          <\/div>\n                  <div class=\"flowchart__row\" style=\"z-index: 26\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase \">\n                stage 5              <\/div>\n\n              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Go to market strategy                 <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"flex justify-center\">\n                    <svg class=\"mr-4\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\">\n                      <path d=\"M22.5 11.5598V12.4798C22.4988 14.6363 21.8005 16.7345 20.5093 18.4617C19.2182 20.1888 17.4033 21.4523 15.3354 22.0637C13.2674 22.6752 11.0573 22.6017 9.03447 21.8544C7.01168 21.1071 5.28465 19.7259 4.11096 17.9169C2.93727 16.1079 2.37979 13.9679 2.52168 11.8162C2.66356 9.66441 3.49721 7.61617 4.89828 5.97692C6.29935 4.33766 8.19279 3.19523 10.2962 2.71999C12.3996 2.24475 14.6003 2.46218 16.57 3.33985\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <div class=\"uppercase text-black-300 font-medium text-16 tracking-[.65em]\">\n                      next stage                    <\/div>\n                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p dir=\"ltr\">Building on the previous insights &#8211; we develop a strategy to acquire first 5, 50, 500&#8230;.50&#8217;000 customers.<\/p>\n              <\/div>\n              \n                          <\/div>\n          <\/div>\n                  <div class=\"flowchart__row\" style=\"z-index: 25\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase \">\n                stage 6              <\/div>\n\n              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Product market fit                <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"flex justify-center\">\n                    <svg class=\"mr-4\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\">\n                      <path d=\"M22.5 11.5598V12.4798C22.4988 14.6363 21.8005 16.7345 20.5093 18.4617C19.2182 20.1888 17.4033 21.4523 15.3354 22.0637C13.2674 22.6752 11.0573 22.6017 9.03447 21.8544C7.01168 21.1071 5.28465 19.7259 4.11096 17.9169C2.93727 16.1079 2.37979 13.9679 2.52168 11.8162C2.66356 9.66441 3.49721 7.61617 4.89828 5.97692C6.29935 4.33766 8.19279 3.19523 10.2962 2.71999C12.3996 2.24475 14.6003 2.46218 16.57 3.33985\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <div class=\"uppercase text-black-300 font-medium text-16 tracking-[.65em]\">\n                      next stage                    <\/div>\n                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p dir=\"ltr\">Never ending cycle of continuous learning and collection of insights to develop &amp; improve your product.<\/p>\n              <\/div>\n              \n                          <\/div>\n          <\/div>\n              <\/div>\n      <\/div>\n\n<\/div>\n\n\n      <div id=\"block_4867758b6f314cf365baf150f2c0cd1c\" class=\"block-quote-person-img alignfull overflow-hidden default-block-spacing  l-block\">\n  \n    \n      <div class=\"relative mb-20 bg-white md:pt-15\">\n      <div class=\"l-wrap\">\n        <div class=\"relative\">\n          <div class=\"absolute bottom-[-34px] md:bottom-[-64px] lg:bottom-[-74px] xl:bottom-[-84px] left-0 gray-image\"><\/div>\n          <div class=\"gap-5 md:grid grid-cols-24\">\n            <div class=\"col-span-10\">\n              <div class=\"flex items-end h-full md:justify-start sm:ml-20 md:ml-0\">\n                <div class=\"relative z-10 \">\n                                      <h3 class=\"c-title c-title--small md:hidden\">\n                      <span>about<\/span>\n                    <\/h3>\n                                                        <h2 class=\"mb-10 max-w-[380px] md:hidden c-title\">\n                      what. drives us                    <\/h2>\n                                    <div class=\"max-w-[21.25rem] md:max-w-[31.25rem]\">\n                    <noscript><img decoding=\"async\" width=\"504\" height=\"422\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg.png 504w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-300x251.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-480x402.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-500x419.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-360x301.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-188x157.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-80x67.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-120x100.png 120w\" sizes=\"(max-width: 504px) 100vw, 504px\"><\/noscript><img decoding=\"async\" width=\"504\" height=\"422\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20504%20422%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20504%20422%22%3E%3C%2Fsvg%3E 504w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg.png 504w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-300x251.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-480x402.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-500x419.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-360x301.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-188x157.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-80x67.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg-120x100.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/pawel-triangle-bg.png\" loading=\"lazy\">  \n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"relative z-10 col-span-14 md:flex md:items-end\">\n              <div class=\"mt-[-10px] md:mt-0 md:ml-[4px] \">\n                                  <h3 class=\"hidden md:block c-title c-title--small\">\n                    <span>about<\/span>\n                  <\/h3>\n                                                  <h2 class=\"hidden md:max-w-[380px] md:block c-title\">\n                    what. drives us                  <\/h2>\n                                <div class=\"relative sm:ml-20 sm:mr-20 md:mr-0 md:ml-0 z-20 pb-8 xl:pb-14 pl-10 pr-10 xs:pl-15 lg:pl-[50px] xl:pl-[70px] xs:pr-15 lg:pr-25 xl:pr-[131px] text-gray-300 pt-8 xl:pt-[60px] quote text-17 lg:text-19 bg-black-800\">\n                  <div class=\"leading-1.4 mb-8\">\n                    <p>&#8220;We go above and beyond to show you how to make your ambition reality. The design sprint channels our energy to develop the best possible solution in the shortest time possible. There is simply no better way. &#8220;<\/p>\n                  <\/div>\n                                    <div class=\"ml-7\">\n                    <div class=\"font-bold font-line\">\n                                                Pawel Borowicz                                          <\/div>\n                    <div>Head of Design<\/div>\n                  <\/div>\n                                    <div class=\"hidden md:block absolute top-0 left-[-45px]\">\n                    <svg width=\"46\" height=\"46\" viewBox=\"0 0 46 46\" fill=\"none\">\n                      <path d=\"M0 0L46 46V0H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n                  <\/div>\n                  <div class=\"md:hidden absolute top-[-26px] left-0\">\n                    <svg width=\"26\" height=\"26\" viewBox=\"0 0 26 26\" fill=\"none\">\n                      <path d=\"M0 26L26 0V26H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  \n<style>#block_4867758b6f314cf365baf150f2c0cd1c { margin-top: 0px; padding-top: 0px;  } @media (min-width: 768px) { #block_4867758b6f314cf365baf150f2c0cd1c { margin-top: 0px; padding-top: 0px;  }} @media (min-width: 992px) { #block_4867758b6f314cf365baf150f2c0cd1c { margin-top: 0px; padding-top: 0px;  }} @media (min-width: 1200px) { #block_4867758b6f314cf365baf150f2c0cd1c { margin-top: 0px; padding-top: 0px;  }} @media (min-width: 1500px) { #block_4867758b6f314cf365baf150f2c0cd1c { margin-top: 0px; padding-top: 0px;  }} <\/style><\/div>\n\n\n      <div id=\"block_2ba8348cba5cd0dd06fb651b251b732a\" class=\"block-faq-masonry default-block-spacing l-block\">\n  \n  \n  <div class>\n    \n    \n  <\/div>\n\n  \n<\/div>\n\n\n      <div id=\"block_e2394ad52af3fa13a19f98ea635f1484\" class=\"block-team-two-rows alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"js-team-two-rows-wrapper\">\n    \n\n      <\/div>\n\n<\/div>\n\n\n\n\n\n\n\n\n      <div id=\"block_a784fa018dca60e738a981806d8217cb\" class=\"block-faq-accordion default-block-spacing alignfull l-block\">\n  \n  \n  <div class=\"l-wrap max-w-[952px]\">\n    <div class=\"text-center sm:mb-16\">\n      \n              <h2 class=\"c-title\">\n          FAQs        <\/h2>\n      \n      <div class>\n              <\/div>\n    <\/div>\n\n    <div class>\n              <div class=\"c-faq-accordion\">\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\">\n                <h3 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      What is a design sprint?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\">\n                  <div itemprop=\"text\">\n                    <p>A process to develop a product through prototyping and testing. It is a face paced agile way of product development to establish initial processes of <a href=\"https:\/\/what.digital\/product-led-growth\/mvp\/\">MVP development<\/a>.<\/p>\n<p>The design sprint was developed by a group of designers at Google Ventures that wanted to create a standardised process to help generate and validate ideas in a short time. Initially a design sprint was a five day process but this has since been shortened to 2-4 days.<\/p>\n<p class=\"p1\">For more information about our design sprint process and our <a href=\"https:\/\/what.digital\/\">digital agency in Zurich<\/a>, <a href=\"https:\/\/what.digital\/contact-us\/\">get in touch<\/a>.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      We\u2019re a startup. Can we afford you?                     <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>It depends. We are always interested in working on ventures with high growth potential and ambitious founders who are ready to hustle. Your product\u2019s potential and your determination are important factors we consider when qualifying opportunities. Your initial budget is secondary.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Do you invest in startups or do work for equity?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Not at this time. While we have made a couple of exceptions in the last few years, we\u2019ve proven that our team is 100% engaged regardless of the commercial constellation. Plus, keeping clear separation helps us focus.<\/p>\n<p>&nbsp;<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n  <\/div>\n\n\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":14013,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14615","page","type-page","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design Sprint - Create the first prototype with Lean Startup Experts at what.<\/title>\n<meta name=\"description\" content=\"Apply the best known and the fastest method from Silicon Valley startups to create your first prototype. Get started with what.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/what.digital\/product-led-growth\/design-sprint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Sprint - Create the first prototype with Lean Startup Experts at what.\" \/>\n<meta property=\"og:description\" content=\"Apply the best known and the fastest method from Silicon Valley startups to create your first prototype. Get started with what.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/what.digital\/product-led-growth\/design-sprint\/\" \/>\n<meta property=\"og:site_name\" content=\"what. AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T06:52:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/what.digital\\\/product-led-growth\\\/design-sprint\\\/\",\"url\":\"https:\\\/\\\/what.digital\\\/product-led-growth\\\/design-sprint\\\/\",\"name\":\"Design Sprint - Create the first prototype with Lean Startup Experts at what.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/what.digital\\\/#website\"},\"datePublished\":\"2022-06-07T08:22:55+00:00\",\"dateModified\":\"2026-04-28T06:52:39+00:00\",\"description\":\"Apply the best known and the fastest method from Silicon Valley startups to create your first prototype. Get started with what.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/what.digital\\\/product-led-growth\\\/design-sprint\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/what.digital\\\/product-led-growth\\\/design-sprint\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/what.digital\\\/product-led-growth\\\/design-sprint\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/what.digital\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product-led Growth\",\"item\":\"https:\\\/\\\/what.digital\\\/product-led-growth\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Design Sprint\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/what.digital\\\/#website\",\"url\":\"https:\\\/\\\/what.digital\\\/\",\"name\":\"what. AG\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/what.digital\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design Sprint - Create the first prototype with Lean Startup Experts at what.","description":"Apply the best known and the fastest method from Silicon Valley startups to create your first prototype. Get started with what.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/what.digital\/product-led-growth\/design-sprint\/","og_locale":"en_US","og_type":"article","og_title":"Design Sprint - Create the first prototype with Lean Startup Experts at what.","og_description":"Apply the best known and the fastest method from Silicon Valley startups to create your first prototype. Get started with what.","og_url":"https:\/\/what.digital\/product-led-growth\/design-sprint\/","og_site_name":"what. AG","article_modified_time":"2026-04-28T06:52:39+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/what.digital\/product-led-growth\/design-sprint\/","url":"https:\/\/what.digital\/product-led-growth\/design-sprint\/","name":"Design Sprint - Create the first prototype with Lean Startup Experts at what.","isPartOf":{"@id":"https:\/\/what.digital\/#website"},"datePublished":"2022-06-07T08:22:55+00:00","dateModified":"2026-04-28T06:52:39+00:00","description":"Apply the best known and the fastest method from Silicon Valley startups to create your first prototype. Get started with what.","breadcrumb":{"@id":"https:\/\/what.digital\/product-led-growth\/design-sprint\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/what.digital\/product-led-growth\/design-sprint\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/what.digital\/product-led-growth\/design-sprint\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/what.digital\/"},{"@type":"ListItem","position":2,"name":"Product-led Growth","item":"https:\/\/what.digital\/product-led-growth\/"},{"@type":"ListItem","position":3,"name":"Design Sprint"}]},{"@type":"WebSite","@id":"https:\/\/what.digital\/#website","url":"https:\/\/what.digital\/","name":"what. AG","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/what.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/pages\/14615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/comments?post=14615"}],"version-history":[{"count":68,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/pages\/14615\/revisions"}],"predecessor-version":[{"id":26107,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/pages\/14615\/revisions\/26107"}],"up":[{"embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/pages\/14013"}],"wp:attachment":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/media?parent=14615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}