{"id":14691,"date":"2022-06-09T08:01:39","date_gmt":"2022-06-09T08:01:39","guid":{"rendered":"https:\/\/what.digital\/?post_type=projects&#038;p=14691"},"modified":"2026-04-23T14:24:20","modified_gmt":"2026-04-23T14:24:20","slug":"apgsga","status":"publish","type":"projects","link":"https:\/\/what.digital\/projects\/apgsga\/","title":{"rendered":"APG|SGA"},"content":{"rendered":"<div id=\"block_e19b0d381ffc925746cd4bcffd1ff6a9\" class=\"hero-logo pb-10 relative alignfull overflow-hidden l-block\">\n  \n  \n\n  <div class=\"relative bg-black-700\">\n    <div class=\"bg-black-900 h-full w-[81px] absolute z-40 top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n<div class=\"sidebar-small-triangle w-[81px] z-40 h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow\"><\/div>\n    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow-logo\"><\/div>\n    <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" loading=\"lazy\">\n    \n    <div class=\"relative pt-24 l-wrap l-wrap--with-sidebar\">\n\n      <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n      <div class=\"grid grid-cols-1 mb-24 md:grid-cols-12\">\n        <div class=\"relative z-20 cols md:col-span-6\">\n                      <h3 class=\"mb-7 c-title c-title--small\">\n              <span>growth hacking<\/span>\n            <\/h3>\n                                <h1 class=\"text-white mb-14 c-title--88  c-title\">\n              <span class=\" KB0Tx\">Engineering a first-class digital customer experience <\/span>\n            <\/h1>\n                    <div class=\"text-black-300 md:max-w-[435px] hero-logo__text text-19\">\n            Digitally transformed APG|SGA into a full digital platform, catering to new and existing audiences          <\/div>\n        <\/div>\n        <div class=\"relative z-10 md:col-span-6\">\n          <div class=\"relative z-40 flex items-center justify-center h-full md:ml-12\">\n            <noscript><img decoding=\"async\" width=\"401\" height=\"77\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header.png\" class=\"mt-[50px] md:mt-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header.png 401w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header-300x58.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header-360x69.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header-188x36.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header-80x15.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header-120x23.png 120w\" sizes=\"(max-width: 401px) 100vw, 401px\"><\/noscript><img decoding=\"async\" width=\"401\" height=\"77\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20401%2077%22%3E%3C%2Fsvg%3E\" class=\"mt-[50px] md:mt-0 lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20401%2077%22%3E%3C%2Fsvg%3E 401w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header.png 401w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header-300x58.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header-360x69.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header-188x36.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header-80x15.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header-120x23.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Logo_Header.png\" loading=\"lazy\">          <\/div>\n\n        <\/div>\n      <\/div>\n      <div class=\"relative z-30 pt-16 mt-10 pb-29 bg-brand\">\n      <div class=\"bg-brand absolute right-[-32px] top-0 w-[35px] xl:w-0 h-full\"><\/div>\n        <div class=\"hero-logo__triangle\"><\/div>\n                  <div class=\"grid grid-cols-1 sm:grid-cols-3 gap-8 max-w-[1100px]\">\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Digital sales transformation<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Simplified selling and identifying opportunities for sales representatives and agency partners                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Improved efficiency<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Implemented user-friendly, project planning tools to significantly improve and streamline the media planning and booking process                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Nationwide access<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Nationwide access from a single platform was a game-changer for booking posters                   <\/div>\n                <\/div>\n\n              <\/div>\n\n                      <\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"l-wrap l-wrap--with-sidebar\">\n    <div class=\"relative z-30\">\n      <noscript><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb.jpg\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb.jpg 1920w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-300x200.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-1024x683.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-768x512.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-1536x1024.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-480x320.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-960x640.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-1440x960.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-720x480.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-500x333.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-360x240.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-188x125.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-80x53.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-120x80.jpg 120w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/noscript><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201920%201280%22%3E%3C%2Fsvg%3E\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201920%201280%22%3E%3C%2Fsvg%3E 1920w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb.jpg 1920w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-300x200.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-1024x683.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-768x512.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-1536x1024.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-480x320.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-960x640.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-1440x960.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-720x480.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-500x333.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-360x240.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-188x125.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-80x53.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb-120x80.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/21_Branding-Zone_Luzern_CityFloor_rvb.jpg\" loading=\"lazy\">    <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_bb6ef7e08608b5c3a3373bb64fe1507f\" class=\"block-example alignfull py-7 sm:py-10 md:py-20  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"max-w-[520px] mx-auto\">\n      \n\n      <h3 id=\"block_5b41d1d93bf01c548598c4e91039eb99\" class=\"c-title c-title--small text-header text-left l-block\">\n  \n  \n                <span>\n            overview      \n\n    \n<\/span><\/h3><style>#block_5b41d1d93bf01c548598c4e91039eb99 { margin-bottom: 0px;  } @media (min-width: 768px) { #block_5b41d1d93bf01c548598c4e91039eb99 { margin-bottom: 0px;  }} @media (min-width: 992px) { #block_5b41d1d93bf01c548598c4e91039eb99 { margin-bottom: 0px;  }} @media (min-width: 1200px) { #block_5b41d1d93bf01c548598c4e91039eb99 { margin-bottom: 0px;  }} @media (min-width: 1500px) { #block_5b41d1d93bf01c548598c4e91039eb99 { margin-bottom: 0px;  }} <\/style>\n\n\n      <h2 id=\"block_2e34fd34ca4a66392197254c2614087f\" class=\"c-title c-title--default text-header text-left l-block\">\n  \n  \n              what. we did for APG|SGA      \n\n    \n<\/h2><style>#block_2e34fd34ca4a66392197254c2614087f { margin-top: 0px;  } @media (min-width: 768px) { #block_2e34fd34ca4a66392197254c2614087f { margin-top: 0px;  }} @media (min-width: 992px) { #block_2e34fd34ca4a66392197254c2614087f { margin-top: 0px;  }} @media (min-width: 1200px) { #block_2e34fd34ca4a66392197254c2614087f { margin-top: 0px;  }} @media (min-width: 1500px) { #block_2e34fd34ca4a66392197254c2614087f { margin-top: 0px;  }} <\/style>\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\" style=\"font-size:24px\"><strong>APG|SGA aimed to upgrade their digital customer experience by updating their brand and targeting a broader audience for their products.&nbsp;<\/strong><\/p>\n\n\n\n      <div id=\"block_3fad6d6aae29e33b10bf6e1a9f552ff2\" class=\"enable-typography-styles text-size-medium text-base l-block\">\n  \n  \n\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">This approach allowed their digital team to focus on their digital customer experience. A lean website structure opened them to an influx of new audiences and greater opportunity, gaining a significant market share as a direct result.<\/p>\n\n\n<\/div>\n\n  <\/div>\n<\/div>\n   \n<\/div>\n\n\n      <div id=\"block_1d8ed6bcba8a96b3aeac7df9f270dbd8\" class=\"block-grey-bg-content alignfull default-block-spacing overflow-hidden  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n  <div>\n  <div class=\"sm:grid grid-cols-2 gap-x-8\">\n\n    <div>\n    <div class=\"relative z-20 pb-12 px-6 sm:pl-10 sm:pr-0 md:pl-18 pt-19\">\n      <div class=\"relative z-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>customer<\/span>\n            <\/h3>\n                                <h2 class=\"relative c-title\">\n              Who is APG|SGA?            <\/h2>\n                <noscript><img decoding=\"async\" width=\"200\" height=\"50\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Logo_APG_SGA-1-e1657655553152.png\" class=\"w-full max-w-[209px] md:max-w-[264px] mx-auto xs:mx-0 mt-4 md:mt-15 mb-8 min-w-[134px]\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Logo_APG_SGA-1-e1657655553152.png 200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Logo_APG_SGA-1-e1657655553152-188x47.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Logo_APG_SGA-1-e1657655553152-80x20.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Logo_APG_SGA-1-e1657655553152-120x30.png 120w\" sizes=\"(max-width: 200px) 100vw, 200px\"><\/noscript><img decoding=\"async\" width=\"200\" height=\"50\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20200%2050%22%3E%3C%2Fsvg%3E\" class=\"w-full max-w-[209px] md:max-w-[264px] mx-auto xs:mx-0 mt-4 md:mt-15 mb-8 min-w-[134px] lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20200%2050%22%3E%3C%2Fsvg%3E 200w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Logo_APG_SGA-1-e1657655553152.png 200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Logo_APG_SGA-1-e1657655553152-188x47.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Logo_APG_SGA-1-e1657655553152-80x20.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Logo_APG_SGA-1-e1657655553152-120x30.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Logo_APG_SGA-1-e1657655553152.png\" loading=\"lazy\">\n          <div class=\"text-16 max-w-[530px] pr-8\">\n            <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">APG|SGA&nbsp;is a listed company, leading digital and analogue out-of-home advertising spaces operator in Switzerland.<\/p>\n          <\/div>\n\n      <\/div>\n\n      <div class=\"absolute top-0 left-0 z-10 w-screen max-w-[1682px] h-full about-case-study-bg\">\n        <noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" loading=\"lazy\">\n      <\/div>\n    <\/div>\n    <\/div>\n\n        <div class=\"relative z-20 pr-5 md:pr-0 mt-[-30px] sm:mt-0 sm:pt-[80px] pl-[14px] md:pl-[24px] sm:row-span-2\">\n      <noscript><img decoding=\"async\" width=\"616\" height=\"763\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2.png 616w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-480x595.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-500x619.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-242x300.png 242w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-388x480.png 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-360x446.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-188x233.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-80x99.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-120x149.png 120w\" sizes=\"(max-width: 616px) 100vw, 616px\"><\/noscript><img decoding=\"async\" width=\"616\" height=\"763\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20616%20763%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20616%20763%22%3E%3C%2Fsvg%3E 616w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2.png 616w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-480x595.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-500x619.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-242x300.png 242w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-388x480.png 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-360x446.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-188x233.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-80x99.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2-120x149.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/apg2.png\" loading=\"lazy\">    <\/div>\n    \n    <div class=\"relative z-20\">\n              <ul class=\"mt-10 sm:mt-15 ml-7 sm:ml-18 lg:ml-18 max-w-[441px] text-black-900 text-19\">\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p>One of the world\u2019s ten largest outdoor advertisers with 160,000 advertising spaces<\/p>\n<\/li>\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p>Owns 75% of the market share of the Swiss outdoor advertising industry.<\/p>\n<\/li>\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p>Leads outdoor media innovation, offering modern, digital products to clients.<\/p>\n<\/li>\n                <\/ul>\n          <\/div>\n\n  <\/div>\n  <\/div>\n  <\/div>\n\n\n\n\n\n<\/div>\n\n\n      <div id=\"block_6006ca1b3aa6e2be4d0552ab0a5b76ee\" class=\"block-example alignfull overflow-hidden default-block-spacing  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"text-center mb-8 mx-auto sm:hidden\">\n    <div class=\"inline-block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">Challenges<\/div>\n  <\/div>\n\n  <div class=\"gap-5 grid grid-cols-1 sm:grid-cols-24\">\n    <div class=\"order-2 sm:order-1 sm:col-span-13 md:col-start-3 md:col-end-11 pt-8 sm:pt-[100px] lg:pt-[252px]\">\n      <div class=\"justify-center items-center w-full hidden sm:flex sm:mb-6 lg:mb-12\">\n        <div class=\"flex-none block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">Challenges<\/div>\n        <div class=\"ml-8\">\n          <svg width=\"158\" height=\"41\" viewBox=\"0 0 158 41\" fill=\"none\"><g clip-path=\"url(#clip0_498_68464)\" fill=\"#FFB831\"><path d=\"M122.979 15.76l.03-.03c-.03 0-.03.02-.03.03zM129.64 17h-.02l.47.09-.45-.1V17zM102 12.99h-.19c.09 0 .17.01.19 0zm31.03 5.34l-.18-.08s.06.05.18.08zm6.75 1.25l-.02-.01c-.01 0 0 0 .02.01zm-2.58-.75l-.19-.02c.08.02.18.04.19.02zM1 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1.43l-.04.05c.04.09.09.08.16.15h-.02c.13.2.37.38.43.5l.06-.04c.1.1 0 .09.13.17l-.03.02.16.08c-.11.07.25.31.28.43.13.12.4.35.56.57-.02.08.2.34.32.52.28.31.69.75 1.01 1.17l.06-.06.09.1s-.01.03-.03.02c0 .14.23.22.26.35.01-.1-.05-.08-.1-.14-.04-.11.09-.08.16.06h-.02l.1.06c-.04.05 0 .14-.05.19.28.31.54.46.66.77-.07 0 .11.2-.04.18.1.14.08-.06.19-.02.02.05.06.09.02.11-.03-.01-.07.05-.08.02 0 .03.02.07.03.1 0 .01-.03 0-.04-.02.1.2-.07.33-.07.55.04.03.04-.08.08-.05 0 .25-.14.16-.19.4l-.03-.07c0 .09.03.15-.09.24-.07-.02.01-.13.01-.2-.04.07-.16.28-.06.26-.05.11-.12.11-.18.15.01.01.11-.06.09.01-.13.11-.29.32-.44.48-.01-.01-.04-.02-.04-.04-.04.2-.16.08-.31.28l-.06.02z\" \/><path d=\"M145.83 30.19l.08-.06s-.02-.03 0-.07l-.08.13zm3.27-3.08v-.04c-.01.02-.01.03 0 .04zm.67-.87c-.04.07.02.03.06.02 0-.01-.02-.02-.06-.02zm-10.76 10.13l.06-.06a.17.17 0 00-.06.06zm6.31-5.49s.03-.04.04-.07c-.03.03-.04.05-.04.07zm-6.2 5.36l.08-.05-.07.05h-.01zm-.58.35l.1-.07c-.05.02-.08.04-.1.07zm3.64-2.78c.04-.08.01-.04 0 0zm-2.8 2.07l.01-.01.01-.03-.02.04zm-1.2.95s.03-.03.03-.04l-.05.03s.01 0 .02.01zm2.8-2.16v.07c.02-.02.03-.04 0-.07z\" \/><\/g><defs><clipPath id=\"clip0_498_68464\"><path fill=\"#fff\" d=\"M0 0h157.35v40.43H0z\" \/><\/clipPath><\/defs><\/svg>        <\/div>\n      <\/div>\n\n              <div class=\"mb-4\">\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">1<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Improving customer experience                    <\/h3>\n                <\/div>\n                <p>Reduced the complexity, making it easy to book and customize outdoor advertising placements across 40,000 mediums.<\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">2<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Technical integrations and complexity                    <\/h3>\n                <\/div>\n                <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Identified a secure, versatile technical architecture that allowed us to replace their outdated, fragmented product finder and poster shop and add new features.<\/p>\n              <\/div>\n            <\/div>\n                  <\/div>\n          <\/div>\n    <div class=\"order-1 sm:order-2 sm:col-span-11 lg:col-span-14\">\n      <div class=\"flex justify-start\">\n        <div class=\"w-full\">\n          <noscript><img decoding=\"async\" width=\"593\" height=\"876\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg.png\" class=\"sm:ml-5 md:ml-35 mb-5\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg.png 593w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-480x709.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-500x739.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-203x300.png 203w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-325x480.png 325w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-360x532.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-188x278.png 188w, 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https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-203x300.png 203w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-325x480.png 325w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-360x532.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-188x278.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-80x118.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg-120x177.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/challengesapg.png\" loading=\"lazy\">          <div class=\"flex justify-end\">\n                      <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_2d090ddfd13445e2bc19fd60466a0cae\" class=\"block-full-width-image alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"px-5 md:px-10\">\n    <div class=\"relative h-[280px] sm:h-[380px] md:h-[480px] lg:h-[580px] xl:h-[680px]\">\n      <noscript><img decoding=\"async\" width=\"1810\" height=\"680\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide.jpg\" class=\"h-full object-cover absolute left-0 top-0  w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide.jpg 1810w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-1440x541.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-960x361.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-720x270.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-480x180.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-500x188.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-300x113.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-768x289.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-1024x385.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-1536x577.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-360x135.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-188x71.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-80x30.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-120x45.jpg 120w\" sizes=\"(max-width: 1810px) 100vw, 1810px\"><\/noscript><img decoding=\"async\" width=\"1810\" height=\"680\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201810%20680%22%3E%3C%2Fsvg%3E\" class=\"h-full object-cover absolute left-0 top-0  w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201810%20680%22%3E%3C%2Fsvg%3E 1810w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide.jpg 1810w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-1440x541.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-960x361.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-720x270.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-480x180.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-500x188.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-300x113.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-768x289.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-1024x385.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-1536x577.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-360x135.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-188x71.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-80x30.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide-120x45.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Wide.jpg\" loading=\"lazy\">    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_e7bf3364dc4abbfc677bc10069799315\" class=\"block-content-with-crown alignfull py-18 sm:pt-28 sm:pb-25 overflow-hidden l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"xs:max-w-[686px] mx-auto sm:pt-10 md:pb-20 md:pt-20 bg-crown\">\n      <div class=\"xs:max-w-[490px] sm:pl-6 mx-auto\">\n        <div class=\"relative z-20\">\n                      <h3 class=\" c-title c-title--small\">\n              <span>Goal<\/span>\n            <\/h3>\n                                <h2 class=\" c-title\">\n              Our main target            <\/h2>\n                  <\/div>\n        <div class=\"font-medium mt-10 text-19 sm:text-24 text-black-200 leading-1.5 relative z-10\">\n          <div class=\"relative z-20\">\n            <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">To create a complete digital platform that aligns with the brand\u2019s vision to drive local awareness, processing, and sales.<\/p>\n          <\/div>\n\n          <div class=\"absolute -bottom-18 xs:-bottom-22 sm:-bottom-14 -left-30 xs:-left-15 sm:-left-20 z-10 w-[687px]\">\n            <noscript><img decoding=\"async\" class=\"w-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" alt><\/noscript><img decoding=\"async\" class=\"w-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" loading=\"lazy\">\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_35a4f78eb41c5af7d4a6f6125fc267df\" class=\"block-triple-images alignfull py-8 md:py-13 lg:py-17   l-block\">\n  \n  \n<div class=\"l-wrap max-w-[1265px]\">\n  <div class=\"grid sm:gap-x-10 sm:grid-cols-2 lg:grid-cols-24\">\n    <div class=\"cols lg:col-span-11 mb-5 sm:mb-0  h-[450px] xs:h-[550px] sm:h-auto\">\n      <style>.lazy-loader-background-element-1.lazyloaded{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_01.jpg) }<\/style><noscript><style>.lazy-loader-background-element-1.lazyload{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_01.jpg) }<\/style><\/noscript><div class=\"w-full h-full bg-center bg-cover no-repeat lazyload lazy-loader-background-element-1 \" style>\n              <\/div>\n    <\/div>\n    <div class=\"cols lg:col-span-13\">\n      <div class=\"relative mb-5\">\n        <noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02.jpg\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-120x66.jpg 120w\" sizes=\"(max-width: 1414px) 100vw, 1414px\"><\/noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E 1414w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02-120x66.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_02.jpg\" loading=\"lazy\">      <\/div>\n      <div class=\"relative\">\n        <noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03.jpg\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-120x66.jpg 120w\" sizes=\"(max-width: 1414px) 100vw, 1414px\"><\/noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E 1414w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03-120x66.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/APG_Triple_03.jpg\" loading=\"lazy\">      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_f9ad09ed7f90653c3cd276fac5e621e5\" class=\"block-example alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"grid-cols-2 gap-4 md:gap-10 sm:grid lg:gap-15 xl:gap-20\">\n      <div class=\"col-span-1 px-8 yellow-box pb-15 md:pb-17 pt-15 lg:pt-32 md:px-15 lg:pb-28 lg:px-25 bg-primary-900\">\n        <div class=\"relative \">\n        <div class=\"relative\">\n                      <h3 class=\"c-title c-title--small c-title--small-dark\">\n              <span>Summary<\/span>\n            <\/h3>\n                                <h2 class=\"relative mb-8 c-title\">\n              How we did it            <\/h2>\n                    <div class=\"font-medium text-spacing--more text-brown-100 text-16 leading-1.5 link-inside-black\">\n            <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">We completely relaunched APG|SGA\u2019s digital ecosystem, creating a simple and intuitive automated platform. The project was delivered on time and within budget, while maintaining the highest quality standards. We relaunched the site on Django and its CMS as a modern, cost-efficient, enterprise ready CMS solution complete with:<\/p>\n<ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Fast on-site search functionality with algolia.com integration.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Single Sign-On (SSO) &#8211; single login for every touch point.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Concept, UX, Design, technical architecture, and implementation as a modern Single Page Application, plus seamless embedding into APG|SGA\u2019s new CMS.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">With the APG|SGA Product Finder, anyone can order from the entire range of products for public spaces across Switzerland.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Browse through Switzerland\u2019s largest analogue of digital products.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Plan and order advertising in a few simple steps, viewing pricing the APG|SGA tool.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">APG|SGA breaks-down complex booking processes in a few easy steps.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">The e-commerce <a href=\"https:\/\/what.digital\/websites\/\">website relaunch<\/a> included an end-to-end Customer Experience (CX) from booking and printing to reporting.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Auto-populated smart campaign suggestions available for every product type.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Concept, architecture, and implementation of a fully bespoke Product Information Management (PIM) system based on <a href=\"https:\/\/what.digital\/django-cms\/\">Django CMS<\/a>.<\/p>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Accommodated several product types with dozens of product attributes.<\/p>\n<\/li>\n<\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n      <\/div>\n      <div class=\"col-span-1\">\n        <div class=\"pl-5 pr-10 md:pr-24 pt-15 lg:pt-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>testimonials<\/span>\n            <\/h3>\n                                <h2 class=\"relative mb-11 c-title\">\n              what. clients say            <\/h2>\n                    <div class=\"font-medium text-20 lg:text-24 text-black-900 p-reset leading-1.5 mb-13\">\n            <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">what.&#8217;s team was able to lead the delivery and concept, whilst navigating our corporate structure and many stakeholders. The outcome exceeds what we wished for. We were even able to implement the new work concept across the organisational system, processes, and solutions that respond better to dynamic developments and remote work.<\/p>\n          <\/div>\n          <div class=\"items-center justify-between lg:flex\">\n            <div class=\"pl-10 line-orange\">\n              <div class=\"font-semibold text-black-900 text-19\">\n                Alex Hildbrand              <\/div>\n              <div class=\"text-black-400 text-16\">\n                Head of Applications APG|SGA              <\/div>\n              \n            <\/div>\n            <div class=\"pt-4 pl-10 lg:pt-0 lg:pl-0\">\n                          <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_d05544e0427a709469b913cb1b269312\" class=\"block-teaser-slider alignfull overflow-hidden relative pb-10 pt-10 sm:pt-15 md:pt-26 pb-12 sm:pb-20 l-block\">\n  \n  \n    \n  <div class=\"l-wrap\">\n    <div class>\n              <h3 class=\"c-title c-title--small\">\n          <span>Case studies<\/span>\n        <\/h3>\n      \n              <h2 class=\"c-title max-w-[573px] md:mb-10\">\n          <span>Similiar projects<\/span>\n        <\/h2>\n      \n          <\/div>\n\n          <div class>\n        <div class=\"relative js-teasers-slider-wrapper\">\n          <div class=\"swiper js-teasers-slider\">\n            <div class=\"mb-20 swiper-wrapper\">\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/beekeeper\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">beekeeper<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company.png\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company.png 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-480x480.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-80x80.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-160x160.png 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-150x150.png 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-300x300.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-270x270.png 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-360x360.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-188x188.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-120x120.png 120w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Beekeeper<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Leading new product design, validation &amp; development.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/cherubsdao\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">cherubsdao<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt=\"CherubsDAO\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-960x960.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-500x500.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/CherubsDAO_Project_Thumb-776x776.jpg 776w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">CherubsDAO<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Launched A Cutting Edge, Community-Led NFT DAO.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/filabe\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">filabe<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"1936\" height=\"1928\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg 1936w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1024x1020.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-768x765.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1536x1530.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-480x478.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-960x956.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1440x1434.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-720x717.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-500x498.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-360x359.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-188x187.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-484x482.jpg 484w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-968x964.jpg 968w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-600x598.jpg 600w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1200x1195.jpg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-160x160.jpg 160w\" sizes=\"(max-width: 1936px) 100vw, 1936px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Filabe<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Go to market strategy &amp; growth hacking implementation.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/techstyle\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Techstyle<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-960x960.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-500x500.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/TechStyle_Project_Thumb-776x776.jpg 776w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Techstyle<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Redesigning the client onboarding experience for a B2B marketplace.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n              \n\n              \n            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n          <\/div>\n          <div class=\"swiper-button-next\"><\/div>\n          <div class=\"swiper-button-prev\"><\/div>\n        <\/div>\n      <\/div>\n        <div class=\"text-center lg:text-left\">\n      <a class=\"c-btn c-btn--small-on-mobile relative z-30 w-full mt-[-36px] sm:mt-5 text-center xs:w-auto lg:-mt-15\" href=\"#\" data-open-menu=\"menu-tab-projects\">Check all case studies<\/a>\n    <\/div>\n  <\/div>\n\n<\/div>","protected":false},"template":"","project_category":[39,41],"class_list":["post-14691","projects","type-projects","status-publish","","project_category-mvp","project_category-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>APG|SGA - Enterprise Content Management System on Django CMS I what. in Zurich, Switzerland<\/title>\n<meta name=\"description\" content=\"what. supported APG|SGA in developing a new concept, UX design and the APG|SGA product finder was developed and launched in Switzerland. 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