{"id":14830,"date":"2022-06-15T13:41:23","date_gmt":"2022-06-15T13:41:23","guid":{"rendered":"https:\/\/what.digital\/?page_id=14830"},"modified":"2026-04-20T13:27:06","modified_gmt":"2026-04-20T13:27:06","slug":"assessment","status":"publish","type":"page","link":"https:\/\/what.digital\/product-led-growth\/assessment\/","title":{"rendered":"Assessment"},"content":{"rendered":"<div id=\"block_f7d696d12bdc677bc77d059000ca3e05\" class=\"hero-screenshots hero-screenshots--colourfull-bg relative alignfull overflow-hidden mb-3 sm:mb-6 sm:pb-15 l-block\">\n  \n    <div class=\"relative bg-black-700\">\n\n          <div class=\"bg-black-900 z-40 h-full w-[81px] absolute top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n        <div class=\"hero-with-team-photos__small-triangle w-[81px] h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>\n    <div class=\"absolute top-0 right-0 z-20 w-full h-full hero-shadow--colourfull\"><\/div>\n    <div class=\"absolute top-0 right-0 z-20 w-full h-full hero-shadow-colourfull-second\"><\/div>\n    <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 object-cover w-full md:h-full sm:w-auto sm:object-unset no-repeat\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-colourfull.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 object-cover w-full md:h-full sm:w-auto sm:object-unset no-repeat lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-colourfull.png\" loading=\"lazy\">\n\n          <div class=\"absolute right-0 sm:h-[150px] z-20 w-1\/2 bg-white bottom-0\"><\/div>\n    \n    <div class=\"relative l-wrap l-wrap--with-sidebar\">\n      <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n      <div class=\"gap-5 xl:gap-0 md:grid grid-cols-24\">\n        <div class=\"relative z-20 md:col-span-13 lg:col-span-13 \">\n          <div class=\"flex items-center h-full\">\n            <div class=\"py-7 lg:py-7 xl:py-12\">\n                              <h3 class=\"mb-4 sm:mb-7 c-title c-title--small-hero\">\n                  <span>Growth &#038; Go to market strategy<\/span>\n                <\/h3>\n                                            <h1 class=\"text-white mb-16 max-w-[317px] sm:max-w-[550px] md:max-w-none c-title--88 c-title--88-advance c-title\">\n                  <span>Kickstart your growth strategy with what.<\/span>\n                <\/h1>\n                            <div class=\"text-black-300 max-w-[475px] hero-logo__text text-16 sm:text-17 md:text-19\">\n                The assessment is the start of our collaboration with most clients. The aim of the assessment is to provide guidance on the future growth strategy through online channels and help decide on the implementation of the growth hacking &#038; other marketing activities.\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"relative z-30 md:col-span-11 lg:col-span-11 \">\n          \n                    <div class=\"mb-[-164px] sm:mb-[-277px] md:mb-[-123px] md:pt-[55px] flex justify-center md:justify-end\">\n            <noscript><img decoding=\"async\" width=\"605\" height=\"707\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839.png\" class=\"max-w-[300px] md:max-w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839.png 605w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-480x561.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-500x584.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-257x300.png 257w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-411x480.png 411w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-360x421.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-188x220.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-80x93.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-120x140.png 120w\" sizes=\"(max-width: 605px) 100vw, 605px\"><\/noscript><img decoding=\"async\" width=\"605\" height=\"707\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20605%20707%22%3E%3C%2Fsvg%3E\" class=\"max-w-[300px] md:max-w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20605%20707%22%3E%3C%2Fsvg%3E 605w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839.png 605w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-480x561.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-500x584.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-257x300.png 257w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-411x480.png 411w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-360x421.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-188x220.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-80x93.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839-120x140.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1839.png\" loading=\"lazy\">          <\/div>\n                  <\/div>\n      <\/div>\n\n      <div class=\"relative z-20\">\n        <div class=\"orange-bg-top\"><\/div>\n                <div class=\"c-cut-right-bottom-corner pb-[225px] sm:pb-[245px] bg-brand pt-[210px] sm:pt-[320px] md:pt-18\">\n\n                      <h3 class=\" c-title c-title--small c-title--small-dark\">\n              <span>Process<\/span>\n            <\/h3>\n                                <h1 class=\"relative z-20 mb-5 sm:mb-9 c-title\">\n              Major Benefits            <\/h1>\n          \n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n  <div class=\"l-wrap mt-[-215px] sm:mt-[-230px] l-wrap--with-sidebar\">\n    <div class=\"max-w-[1319px]\">\n              <div class=\"relative z-30 js-hero-screenshot-wrapper\">\n          <div class=\"swiper js-hero-screenshot \">\n            <div class=\"swiper-wrapper\">\n                              <div class=\"col-span-1 swiper-slide px-6 bg-black-800 list-border !h-auto\">\n                  <div class=\"pb-18 sm:pb-12 pt-12\">\n                                          <div class=\"mt-[-20px] mb-4 grid-boxes-dark__number leading-1 text-black-800\">\n                        01                      <\/div>\n\n                                        <h4 class=\"mb-3 font-sans font-medium text-white text-19\">Data-driven<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>Our expert opinions will be backed by data to achieve measurable and meaningful results.<\/p>\n                    <\/div>\n                  <\/div>\n                <\/div>\n                              <div class=\"col-span-1 swiper-slide px-6 bg-black-800 list-border !h-auto\">\n                  <div class=\"pb-18 sm:pb-12 pt-12\">\n                                          <div class=\"mt-[-20px] mb-4 grid-boxes-dark__number leading-1 text-black-800\">\n                        02                      <\/div>\n\n                                        <h4 class=\"mb-3 font-sans font-medium text-white text-19\">Strategic alignment<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>Build early relationships with customers to get feedback.<\/p>\n                    <\/div>\n                  <\/div>\n                <\/div>\n                              <div class=\"col-span-1 swiper-slide px-6 bg-black-800 list-border !h-auto\">\n                  <div class=\"pb-18 sm:pb-12 pt-12\">\n                                          <div class=\"mt-[-20px] mb-4 grid-boxes-dark__number leading-1 text-black-800\">\n                        03                      <\/div>\n\n                                        <h4 class=\"mb-3 font-sans font-medium text-white text-19\">Educated roadmap<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>Driven by our insights we engineer a roadmap to achieve your goals. <\/p>\n                    <\/div>\n                  <\/div>\n                <\/div>\n                          <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n            <div class=\"swiper-button-next\"><\/div>\n            <div class=\"swiper-button-prev\"><\/div>\n          <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_0ff11c79511846758aa3e7c4c1b0bf2c\" class=\"block-faq-accordion relative pt-10 pb-10 md:pt-20 md:pb-15 lg:pt-25 lg:pb-15 alignfull l-block\">\n  \n  \n\n<div class=\"l-wrap\">\n  <div class=\"gap-6 sm:gap-8 sm:grid sm:grid-cols-12 md:gap-15 lg:gap-10 lg:grid-cols-24\">\n    <div class=\"relative col-span-5 lg:col-span-10\">\n          <div class=\"max-w-[547px]\">\n                    <h3 class=\" c-title c-title--small text-brand\">\n              <span>Approach<\/span>\n            <\/h3>\n          \n                      <h2 class=\"c-title\">\n              What\u2019s included in the assessment            <\/h2>\n          \n          <div class=\"text-20 md:text-24 mb-9 sm:mb-0 lg:mt-10 text-black-200 leading-1.5 enable-typography-styles link-inside-black\">\n            <p>Based on the available data and our expert knowledge a partner and <a href=\"https:\/\/what.digital\/team\/luke-szkudlarek\/\">growth hacker&nbsp;in Zurich<\/a> (<a href=\"https:\/\/what.digital\/team\/luke-szkudlarek\/\">Luke Szkudlarek<\/a>) together with the team of specialists will conduct an assessment of the current status of marketing activities. The entire process from the onboarding to the campaign launch takes approximately 3 weeks.<\/p>\n<h3>&#8216;At cost&#8217; Pricing with 50% co-investment<\/h3>\n<p>The assessment is conducted by our most senior specialists, including partners. We invest between 20-80 hours in each assessment, worth between 3&#8217;000 and 12&#8217;000 CHF. The scope of the assessment is based on the requirements, goals and complexity of the business. We co-invest and charge only 50% of the time invested (i.e. if the budget for the assessment is 5&#8217;000 we charge 2&#8217;500 CHF). We believe it&#8217;s a fair price since our assessments often lead to the follow-up work and a long-term partnership with our <a href=\"https:\/\/what.digital\/\">digital agency in Zurich.<\/a><\/p>\n          <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"col-span-7 lg:col-span-14\">\n    <div class>\n              <div class=\"c-faq-accordion\">\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\">\n                <h3 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Step 1. Questionnaire and Kick-off                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\">\n                  <div itemprop=\"text\">\n                    <p>Our onboarding process takes clients through the questionnaire, interviews and data exchange. This way we have a complete access to the most important information. Thanks to the data access we avoid using opinions and we can back-up our recommendations with facts &amp; figures.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Step 2. Assessment Report                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Following a detailed analysis we provide data driven insights and recommendations. The report is focused on actions, media plan and channel strategies that can be implemented immediately after the alignment workshop.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Step 3. Roadmap                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Action plan to achieve your goals with a list of specific activities organised with a timeline. The roadmap helps us align on what we do, when and assigns ownership of each activity. The roadmaps are fine tuned during the alignment workshop.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Step 4. Alignment Workshop                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>We meet for 2 &#8211; 3hrs to present the overall go to market strategy, key insights, the roadmap and answer any open questions. The goal of the workshop is to align on the roadmap and the <a href=\"https:\/\/what.digital\/product-led-growth\/growth-hacking\/\">growth strategy<\/a> approach. It&#8217;s also a solid base to provide a detailed and specific offer with a list of deliverables.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Step 5. Launch                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>We swiftly transition from the workshop to doing &#8211; starting with the full onboarding and the implementation of the fundamental work &amp; &#8216;low hanging fruit&#8217; recommendations.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Example scope of the assessment and data sources                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>The exact scope of the assessment is always a bit different depending on the type of business (B2B, B2C), industry, size etc.<br>\nGeneral performance insights (e.g. purchase behaviour by demographic, location)<br>\nCustomer insights<br>\nMarketing channel performance analysis<br>\nSEO Audit<br>\nGoogle Search Audit<br>\nSocial media ads audit<br>\nUX review and mystery shopping insights<br>\nCompetitor analysis<br>\nShare of Voice analysis<br>\nData sources: Answers to the questionnaire, interviews, Google Analytics, Mailchimp, Google Ads, Facebook\/Instagram, CRM. Data sources will be confirmed before the assessment starts.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n      <div id=\"block_1fb4a2241f728d1a05aec69d16acf1fc\" class=\"block-quote-person-img alignfull overflow-hidden default-block-spacing  l-block\">\n  \n    \n      <div class=\"relative mb-20 bg-white md:pt-15\">\n      <div class=\"l-wrap\">\n        <div class=\"relative\">\n          <div class=\"absolute bottom-[-34px] md:bottom-[-64px] lg:bottom-[-74px] xl:bottom-[-84px] left-0 gray-image\"><\/div>\n          <div class=\"gap-5 md:grid grid-cols-24\">\n            <div class=\"col-span-10\">\n              <div class=\"flex items-end h-full md:justify-start sm:ml-20 md:ml-0\">\n                <div class=\"relative z-10 \">\n                                      <h3 class=\"c-title c-title--small md:hidden\">\n                      <span>How we work<\/span>\n                    <\/h3>\n                                                        <h2 class=\"mb-10 max-w-[380px] md:hidden c-title\">\n                      what. drives us                    <\/h2>\n                                    <div class=\"max-w-[21.25rem] md:max-w-[31.25rem]\">\n                    <noscript><img decoding=\"async\" width=\"504\" height=\"422\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant.png 504w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-480x402.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-500x419.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-300x251.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-360x301.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-188x157.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-80x67.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-120x100.png 120w\" sizes=\"(max-width: 504px) 100vw, 504px\"><\/noscript><img decoding=\"async\" width=\"504\" height=\"422\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20504%20422%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20504%20422%22%3E%3C%2Fsvg%3E 504w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant.png 504w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-480x402.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-500x419.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-300x251.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-360x301.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-188x157.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-80x67.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant-120x100.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke-Triangle-BG-2nd-Variant.png\" loading=\"lazy\">  \n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"relative z-10 col-span-14 md:flex md:items-end\">\n              <div class=\"mt-[-10px] md:mt-0 md:ml-[4px] \">\n                                  <h3 class=\"hidden md:block c-title c-title--small\">\n                    <span>How we work<\/span>\n                  <\/h3>\n                                                  <h2 class=\"hidden md:max-w-[380px] md:block c-title\">\n                    what. drives us                  <\/h2>\n                                <div class=\"relative sm:ml-20 sm:mr-20 md:mr-0 md:ml-0 z-20 pb-8 xl:pb-14 pl-10 pr-10 xs:pl-15 lg:pl-[50px] xl:pl-[70px] xs:pr-15 lg:pr-25 xl:pr-[131px] text-gray-300 pt-8 xl:pt-[60px] quote text-17 lg:text-19 bg-black-800\">\n                  <div class=\"leading-1.4 mb-8\">\n                    <p>&#8220;Facts and data speaks for themselves. We start our collaboration by understanding your performance and aligning on the &#8216;go to market&#8217; strategy. <\/p>\n<p>Our assessment is offered at a 50% discount and is a perfect chemistry check that translates directly into the launch of your growth programme.&#8221; <\/p>\n                  <\/div>\n                                    <div class=\"ml-7\">\n                    <div class=\"font-bold font-line\">\n                                              <a href=\"https:\/\/what.digital\/team\/luke-szkudlarek\/\" class=\"hover:no-underline\">\n                                                Luke Szkudlarek                                              <\/a>\n                                          <\/div>\n                    <div>Founder, Growth Strategy Lead<\/div>\n                  <\/div>\n                                    <div class=\"hidden md:block absolute top-0 left-[-45px]\">\n                    <svg width=\"46\" height=\"46\" viewBox=\"0 0 46 46\" fill=\"none\">\n                      <path d=\"M0 0L46 46V0H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n                  <\/div>\n                  <div class=\"md:hidden absolute top-[-26px] left-0\">\n                    <svg width=\"26\" height=\"26\" viewBox=\"0 0 26 26\" fill=\"none\">\n                      <path d=\"M0 26L26 0V26H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  \n<style>#block_1fb4a2241f728d1a05aec69d16acf1fc { margin-top: 0px; padding-top: 0px;  } @media (min-width: 768px) { #block_1fb4a2241f728d1a05aec69d16acf1fc { margin-top: 0px; padding-top: 0px;  }} @media (min-width: 992px) { #block_1fb4a2241f728d1a05aec69d16acf1fc { margin-top: 0px; padding-top: 0px;  }} @media (min-width: 1200px) { #block_1fb4a2241f728d1a05aec69d16acf1fc { margin-top: 0px; padding-top: 0px;  }} @media (min-width: 1500px) { #block_1fb4a2241f728d1a05aec69d16acf1fc { margin-top: 0px; padding-top: 0px;  }} <\/style><\/div>\n\n\n      <div id=\"block_85080a7385dbc1196f7aa087029dad96\" class=\"block-team-two-rows alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"js-team-two-rows-wrapper\">\n    \n\n      <\/div>\n\n<\/div>\n\n\n\n\n      <div id=\"block_76823c0b9f061d51866271a5948e4505\" class=\"relative alignfull default-block-spacing  overflow-hidden l-block\">\n  \n  \n<div class><\/div>\n <div class=\"l-wrap\">\n <div class=\"gap-5 md:grid lg:gap-10 xl:gap-13 grid-cols-24\">\n   <div class=\"relative col-span-10\">\n     \n            <h3 class=\" c-title c-title--small\">\n          <span>methodology<\/span>\n        <\/h3>\n                    <h2 class=\"md:mb-5 relaive md:mb-20 lg:mb-29 c-title\">\n          Aligned with the lean startup methodology        <\/h2>\n            <div class=\"hidden md:inline-block image-list\"><\/div>\n   <\/div>\n   <div class=\"col-span-14\">\n      <div class=\"text-black-200 md:pt-9 max-w-[650px] md:pl-22 xl:pl-27 text-19 sm:text-22 md:text-24\">\n        <p>Once we validate your product as an optimal market fit, we can go to market using:<\/p>\n      <\/div>\n     <div class=\"bg-list\">\n      \n              <ul class=\"mb-0 pr-7 pl-23 sm:pl-30 py-14 md:py-15 sm:px-20 md:px-34 xl:px-39\">\n                  <li class=\"list-check text-[#151515] last-of-type:mb-0 mb-7 lg:mb-9 xl:mb-12 font-semibold text-16\">A lean and iterative approach  <\/li>\n                  <li class=\"list-check text-[#151515] last-of-type:mb-0 mb-7 lg:mb-9 xl:mb-12 font-semibold text-16\">A strategy tuned to your financing stage<\/li>\n                  <li class=\"list-check text-[#151515] last-of-type:mb-0 mb-7 lg:mb-9 xl:mb-12 font-semibold text-16\">Data-driven decisions, always<\/li>\n                <\/ul>\n           <\/div>\n     \n    \n   <\/div>\n <\/div>\n  \n <\/div>\n\n<\/div>\n\n\n      <div id=\"block_ef48b74bef9808ea3ba875dcffbdefc5\" class=\"block-faq-accordion default-block-spacing alignfull l-block\">\n  \n  \n  <div class=\"l-wrap max-w-[952px]\">\n    <div class=\"text-center sm:mb-16\">\n      \n              <h2 class=\"c-title\">\n          FAQs        <\/h2>\n      \n      <div class>\n              <\/div>\n    <\/div>\n\n    <div class>\n              <div class=\"c-faq-accordion\">\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\">\n                <h3 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      We\u2019re a startup. Can we afford you?                     <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\">\n                  <div itemprop=\"text\">\n                    <p dir=\"ltr\">It depends. We are always interested in working on ventures with high growth potential and fearless founders who are ready to hustle. Your product\u2019s potential and your determination are important factors we consider when qualifying opportunities. Your initial budget is secondary.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Who works on the assessment?                     <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>The assessment is delivered by one of the <a href=\"https:\/\/what.digital\/product-led-growth\/growth-hacking\/\">growth hacking<\/a> specialists and founding partners at what.digital &#8211; Luke Szkudlarek. <a href=\"https:\/\/what.digital\/team\/luke-szkudlarek\/\">Luke<\/a> specialises in growth strategies for new and modern companies. A team of channel specialists will contribute their sections to create a comprehensive strategy with a detailed plans for each channel.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      What are your example assessment clients?                     <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>We&#8217;ve conducted assessments for a number of high profile companies in Switzerland and abroad. Due to the sensitive nature of these assessment we&#8217;re not allowed to share their names publicly. Please <a href=\"http:\/\/what.digital\/quiz\">contact us<\/a> if you&#8217;d like to talk to some of our customers or see some of the previous case studies.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n  <\/div>\n\n\n\n\n<\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":14013,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14830","page","type-page","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kickstart your Growth Strategy with 360 Assessment by Growth Experts at what.<\/title>\n<meta name=\"description\" content=\"Our assessment includes a data driven evaluation of your business and creation of a go to market strategy &amp; roadmap to launch your growth programme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/what.digital\/product-led-growth\/assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kickstart your Growth Strategy with 360 Assessment by Growth Experts at what.\" \/>\n<meta property=\"og:description\" content=\"Our assessment includes a data driven evaluation of your business and creation of a go to market strategy &amp; roadmap to launch your growth programme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/what.digital\/product-led-growth\/assessment\/\" \/>\n<meta property=\"og:site_name\" content=\"what. 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