{"id":15246,"date":"2022-07-04T21:17:48","date_gmt":"2022-07-04T21:17:48","guid":{"rendered":"https:\/\/what.digital\/?post_type=projects&#038;p=15246"},"modified":"2026-04-23T14:17:06","modified_gmt":"2026-04-23T14:17:06","slug":"techstyle","status":"publish","type":"projects","link":"https:\/\/what.digital\/projects\/techstyle\/","title":{"rendered":"Techstyle"},"content":{"rendered":"<div id=\"block_10a281504267bb5d833e5a02877dac3d\" class=\"hero-logo pb-10 relative alignfull overflow-hidden l-block\">\n  \n  \n\n  <div class=\"relative bg-black-700\">\n    <div class=\"bg-black-900 h-full w-[81px] absolute z-40 top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n<div class=\"sidebar-small-triangle w-[81px] z-40 h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow\"><\/div>\n    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow-logo\"><\/div>\n    <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" loading=\"lazy\">\n    \n    <div class=\"relative pt-24 l-wrap l-wrap--with-sidebar\">\n\n      <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n      <div class=\"grid grid-cols-1 mb-24 md:grid-cols-12\">\n        <div class=\"relative z-20 cols md:col-span-6\">\n                      <h3 class=\"mb-7 c-title c-title--small\">\n              <span>B2B Platform growth services<\/span>\n            <\/h3>\n                                <h1 class=\"text-white mb-14 c-title--88  c-title\">\n              Streamlining the onboarding experience for a B2B marketplace\n            <\/h1>\n                    <div class=\"text-black-300 md:max-w-[435px] hero-logo__text text-19\">\n            Engineered an elegant way to onboard customers, prioritising time to value, product discovery and conversions  \n          <\/div>\n        <\/div>\n        <div class=\"relative z-10 md:col-span-6\">\n          <div class=\"relative z-40 flex items-center justify-center h-full md:ml-12\">\n            <noscript><img decoding=\"async\" width=\"400\" height=\"45\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header.png\" class=\"mt-[50px] md:mt-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header.png 400w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-388x45.png 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-300x34.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-360x41.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-188x21.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-80x9.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-120x14.png 120w\" sizes=\"(max-width: 400px) 100vw, 400px\"><\/noscript><img decoding=\"async\" width=\"400\" height=\"45\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20400%2045%22%3E%3C%2Fsvg%3E\" class=\"mt-[50px] md:mt-0 lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20400%2045%22%3E%3C%2Fsvg%3E 400w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header.png 400w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-388x45.png 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-300x34.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-360x41.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-188x21.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-80x9.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header-120x14.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Logo_Header.png\" loading=\"lazy\">          <\/div>\n\n        <\/div>\n      <\/div>\n      <div class=\"relative z-30 pt-16 mt-10 pb-29 bg-brand\">\n      <div class=\"bg-brand absolute right-[-32px] top-0 w-[35px] xl:w-0 h-full\"><\/div>\n        <div class=\"hero-logo__triangle\"><\/div>\n                  <div class=\"grid grid-cols-1 sm:grid-cols-3 gap-8 max-w-[1100px]\">\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Revamped value proposition <\/h3>\n                  <div class=\"text-[#463515]\">\n                    Leading the implementation of the new value proposition on a single and highly-converting landing page.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Product-led onboarding<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Applied product-led growth principles to encourage self-discovery, quick time to value and low barriers to start. \n                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Data-driven improvements <\/h3>\n                  <div class=\"text-[#463515]\">\n                    Tracking all important journeys and events to further refine the onboarding process. \n                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                      <\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"l-wrap l-wrap--with-sidebar\">\n    <div class=\"relative z-30\">\n      <noscript><img decoding=\"async\" width=\"1439\" height=\"608\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle.png\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle.png 1439w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-960x406.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-720x304.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-480x203.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-500x211.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-300x127.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-768x324.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-1024x433.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-360x152.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-188x79.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-80x34.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-120x51.png 120w\" sizes=\"(max-width: 1439px) 100vw, 1439px\"><\/noscript><img decoding=\"async\" width=\"1439\" height=\"608\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201439%20608%22%3E%3C%2Fsvg%3E\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201439%20608%22%3E%3C%2Fsvg%3E 1439w\" sizes=\"auto, (max-width: 1439px) 100vw, 1439px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle.png 1439w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-960x406.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-720x304.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-480x203.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-500x211.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-300x127.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-768x324.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-1024x433.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-360x152.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-188x79.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-80x34.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle-120x51.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/introvisual-techstyle.png\" loading=\"lazy\">    <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_a22ef65192a13777ae6b7a28bb9a124c\" class=\"block-example alignfull py-7 sm:py-10 md:py-20  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"max-w-[520px] mx-auto\">\n      \n\n      <h3 id=\"block_b73ae6a0f198cd3061441d29ec827444\" class=\"c-title c-title--small text-header text-left l-block\">\n  \n  \n                <span>\n            overview      \n\n    \n<\/span><\/h3><style>#block_b73ae6a0f198cd3061441d29ec827444 { margin-bottom: 0px;  } @media (min-width: 768px) { #block_b73ae6a0f198cd3061441d29ec827444 { margin-bottom: 0px;  }} @media (min-width: 992px) { #block_b73ae6a0f198cd3061441d29ec827444 { margin-bottom: 0px;  }} @media (min-width: 1200px) { #block_b73ae6a0f198cd3061441d29ec827444 { margin-bottom: 0px;  }} @media (min-width: 1500px) { #block_b73ae6a0f198cd3061441d29ec827444 { margin-bottom: 0px;  }} <\/style>\n\n\n      <h2 id=\"block_2e1129f02f7d63864ac29554a8f7f32b\" class=\"c-title c-title--default text-header text-left l-block\">\n  \n  \n              what. we did for Techstyle      \n\n    \n<\/h2><style>#block_2e1129f02f7d63864ac29554a8f7f32b { margin-top: 0px;  } @media (min-width: 768px) { #block_2e1129f02f7d63864ac29554a8f7f32b { margin-top: 0px;  }} @media (min-width: 992px) { #block_2e1129f02f7d63864ac29554a8f7f32b { margin-top: 0px;  }} @media (min-width: 1200px) { #block_2e1129f02f7d63864ac29554a8f7f32b { margin-top: 0px;  }} @media (min-width: 1500px) { #block_2e1129f02f7d63864ac29554a8f7f32b { margin-top: 0px;  }} <\/style>\n\n\n      <div id=\"block_6a0555ed9c670d5c127d6d14249254bb\" class=\"enable-typography-styles text-size-medium text-base l-block\">\n  \n  \n\n<div id=\"h.kb5omi9e3azb\" class=\"CobnVe aP9Z7e\">\n<div id=\"h.kb5omi9e3azb\" class=\"CobnVe aP9Z7e\">The onboarding process can &#8216;make or break&#8217; any SaaS company. Together with the relaunch of their new pricing model, to include a free trial, the onboarding journey was one of the Techstyle&#8217;s priorities for the new design.<\/div>\n<div><\/div>\n<div class=\"CobnVe aP9Z7e\">We led the design process to condense their important content and key messages to fit one page, whilst advising on the use of language to simplify communication for less technical and international audiences.<\/div>\n<div><\/div>\n<div class=\"CobnVe aP9Z7e\">The new web experience was successfully implemented, which achieves a full alignment with the business strategy and the Product-Led-Growth (PLG) funnel.<\/div>\n<\/div>\n\n\n<\/div>\n\n  <\/div>\n<\/div>\n   \n<\/div>\n\n\n      <div id=\"block_1fadb7ec0591cef888ada5e46d0b1254\" class=\"block-grey-bg-content alignfull default-block-spacing overflow-hidden  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n  <div>\n  <div class=\"sm:grid grid-cols-2 gap-x-8\">\n\n    <div>\n    <div class=\"relative z-20 pb-12 px-6 sm:pl-10 sm:pr-0 md:pl-18 pt-19\">\n      <div class=\"relative z-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>customer<\/span>\n            <\/h3>\n                                <h2 class=\"relative c-title\">\n              Who is Techstyle?            <\/h2>\n                <noscript><img decoding=\"async\" width=\"1172\" height=\"131\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle.png\" class=\"w-full max-w-[209px] md:max-w-[264px] mx-auto xs:mx-0 mt-4 md:mt-15 mb-8 min-w-[134px]\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle.png 1172w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-960x107.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-720x80.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-480x54.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-500x56.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-300x34.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-768x86.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-1024x114.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-360x40.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-188x21.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-80x9.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-120x13.png 120w\" sizes=\"(max-width: 1172px) 100vw, 1172px\"><\/noscript><img decoding=\"async\" width=\"1172\" height=\"131\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201172%20131%22%3E%3C%2Fsvg%3E\" class=\"w-full max-w-[209px] md:max-w-[264px] mx-auto xs:mx-0 mt-4 md:mt-15 mb-8 min-w-[134px] lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201172%20131%22%3E%3C%2Fsvg%3E 1172w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle.png 1172w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-960x107.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-720x80.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-480x54.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-500x56.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-300x34.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-768x86.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-1024x114.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-360x40.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-188x21.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-80x9.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle-120x13.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/logo-techstyle.png\" loading=\"lazy\">\n          <div class=\"text-16 max-w-[530px] pr-8\">\n            <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Techstyle Solutions brings a radical innovation to the fashion industry by directly connecting producers of sustainable fabrics with fashion brands. Techstyle&#8217;s mission is to combine innovation with technologies to reduce waste, increase efficiency, optimise resources and create transparency in the apparel supply-chain. The goal of the company is to make sustainable textiles accessible, and empower the creatives to create amazing products made with respect and conscience to people and our planet.<\/p>\n<ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\"><\/li>\n<\/ul>\n          <\/div>\n\n      <\/div>\n\n      <div class=\"absolute top-0 left-0 z-10 w-screen max-w-[1682px] h-full about-case-study-bg\">\n        <noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" loading=\"lazy\">\n      <\/div>\n    <\/div>\n    <\/div>\n\n        <div class=\"relative z-20 pr-5 md:pr-0 mt-[-30px] sm:mt-0 sm:pt-[80px] pl-[14px] md:pl-[24px] sm:row-span-2\">\n      <noscript><img decoding=\"async\" width=\"610\" height=\"763\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle.png 610w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-480x600.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-500x625.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-240x300.png 240w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-384x480.png 384w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-360x450.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-188x235.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-80x100.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-120x150.png 120w\" sizes=\"(max-width: 610px) 100vw, 610px\"><\/noscript><img decoding=\"async\" width=\"610\" height=\"763\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20610%20763%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20610%20763%22%3E%3C%2Fsvg%3E 610w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle.png 610w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-480x600.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-500x625.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-240x300.png 240w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-384x480.png 384w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-360x450.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-188x235.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-80x100.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle-120x150.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/2techstyle.png\" loading=\"lazy\">    <\/div>\n    \n    <div class=\"relative z-20\">\n              <ul class=\"mt-10 sm:mt-15 ml-7 sm:ml-18 lg:ml-18 max-w-[441px] text-black-900 text-19\">\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">The leading marketplace for sustainable fabrics with thousands of materials available<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul class=\"n8H08c UVNKR\">\n<li style=\"list-style-type: none;\">\n<ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\"><\/li>\n<\/ul>\n<\/li>\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">The founding team with 30+ years of garment manufacturing experience<\/p>\n<\/li>\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Founded in 2018 with the purpose of creating an efficient and sustainable apparel supply-chain of the future.<\/p>\n<\/li>\n                <\/ul>\n          <\/div>\n\n  <\/div>\n  <\/div>\n  <\/div>\n\n\n\n\n\n<\/div>\n\n\n      <div id=\"block_7425154d84b921d8668c5d23e521f9be\" class=\"block-example alignfull overflow-hidden default-block-spacing  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"text-center mb-8 mx-auto sm:hidden\">\n    <div class=\"inline-block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">Challenges<\/div>\n  <\/div>\n\n  <div class=\"gap-5 grid grid-cols-1 sm:grid-cols-24\">\n    <div class=\"order-2 sm:order-1 sm:col-span-13 md:col-start-3 md:col-end-11 pt-8 sm:pt-[100px] lg:pt-[252px]\">\n      <div class=\"justify-center items-center w-full hidden sm:flex sm:mb-6 lg:mb-12\">\n        <div class=\"flex-none block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">Challenges<\/div>\n        <div class=\"ml-8\">\n          <svg width=\"158\" height=\"41\" viewBox=\"0 0 158 41\" fill=\"none\"><g clip-path=\"url(#clip0_498_68464)\" fill=\"#FFB831\"><path d=\"M122.979 15.76l.03-.03c-.03 0-.03.02-.03.03zM129.64 17h-.02l.47.09-.45-.1V17zM102 12.99h-.19c.09 0 .17.01.19 0zm31.03 5.34l-.18-.08s.06.05.18.08zm6.75 1.25l-.02-.01c-.01 0 0 0 .02.01zm-2.58-.75l-.19-.02c.08.02.18.04.19.02zM1 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0zm-2.8 2.07l.01-.01.01-.03-.02.04zm-1.2.95s.03-.03.03-.04l-.05.03s.01 0 .02.01zm2.8-2.16v.07c.02-.02.03-.04 0-.07z\" \/><\/g><defs><clipPath id=\"clip0_498_68464\"><path fill=\"#fff\" d=\"M0 0h157.35v40.43H0z\" \/><\/clipPath><\/defs><\/svg>        <\/div>\n      <\/div>\n\n              <div class=\"mb-4\">\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">1<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      New subscription model                    <\/h3>\n                <\/div>\n                <p>Techstyle decided to change their pricing and offer a free trial, it required a new set of incentives and approach to user onboarding.<\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">2<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Prospect education                    <\/h3>\n                <\/div>\n                <p>Target industry is relatively conservative and the fully digital solution requires simple and clear messaging to remove uncertainty and doubt.<\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">3<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Conversion rate optimisation                    <\/h3>\n                <\/div>\n                <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Previous onboarding didn&#8217;t offer any immediate value or exclusivity and there was a need to reduce friction in the initial steps of the registration process.<\/p>\n              <\/div>\n            <\/div>\n                  <\/div>\n          <\/div>\n    <div class=\"order-1 sm:order-2 sm:col-span-11 lg:col-span-14\">\n      <div class=\"flex justify-start\">\n        <div class=\"w-full\">\n          <noscript><img decoding=\"async\" width=\"1443\" 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src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201810%20680%22%3E%3C%2Fsvg%3E\" class=\"h-full object-cover absolute left-0 top-0  w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201810%20680%22%3E%3C%2Fsvg%3E 1810w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle.png 1810w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-1440x541.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-960x361.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-720x270.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-480x180.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-500x188.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-300x113.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-768x289.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-1024x385.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-1536x577.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-360x135.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-188x71.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-80x30.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle-120x45.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Full-Screen-techstyle.png\" loading=\"lazy\">    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_55ad23c7e4cf9845aac4cf03ee411c87\" class=\"block-content-with-crown alignfull py-18 sm:pt-28 sm:pb-25 overflow-hidden l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"xs:max-w-[686px] mx-auto sm:pt-10 md:pb-20 md:pt-20 bg-crown\">\n      <div class=\"xs:max-w-[490px] sm:pl-6 mx-auto\">\n        <div class=\"relative z-20\">\n                      <h3 class=\" c-title c-title--small\">\n              <span>Goal<\/span>\n            <\/h3>\n                                <h2 class=\" c-title\">\n              Our main target            <\/h2>\n                  <\/div>\n        <div class=\"font-medium mt-10 text-19 sm:text-24 text-black-200 leading-1.5 relative z-10\">\n          <div class=\"relative z-20\">\n            <ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Relaunch TechStyles&#8217;s free trial offering and onboarding process to achieve greater conversions<\/p>\n<div id=\"h.wa6pksfnsi11\" class=\"CobnVe aP9Z7e\"><\/div>\n<div class=\"CjVfdc\">\n<div class=\"PPhIP rviiZ\">\n<div class=\"U26fgb mUbCce fKz7Od LRAOtb Znu9nd M9Bg4d\" role=\"presentation\" aria-describedby=\"h.wa6pksfnsi11_l\" aria-label=\"Copy heading link\" aria-disabled=\"false\" data-tooltip=\"Copy heading link\" aria-hidden=\"true\" data-tooltip-position=\"top\" data-tooltip-vertical-offset=\"12\" data-tooltip-horizontal-offset=\"0\">\n<div class=\"VTBa7b MbhUzd\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"h.qo0bz2i4iq3r\" class=\"CobnVe aP9Z7e\"><\/div>\n<div class=\"CjVfdc\">\n<div class=\"PPhIP rviiZ\">\n<div class=\"U26fgb mUbCce fKz7Od LRAOtb Znu9nd M9Bg4d\" role=\"presentation\" aria-describedby=\"h.qo0bz2i4iq3r_l\" aria-label=\"Copy heading link\" aria-disabled=\"false\" data-tooltip=\"Copy heading link\" aria-hidden=\"true\" data-tooltip-position=\"top\" data-tooltip-vertical-offset=\"12\" data-tooltip-horizontal-offset=\"0\">\n<div class=\"VTBa7b MbhUzd\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n          <\/div>\n\n          <div class=\"absolute -bottom-18 xs:-bottom-22 sm:-bottom-14 -left-30 xs:-left-15 sm:-left-20 z-10 w-[687px]\">\n            <noscript><img decoding=\"async\" class=\"w-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" alt><\/noscript><img decoding=\"async\" class=\"w-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" loading=\"lazy\">\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_eb76d4da959dc2e6424e39f09dde0876\" class=\"block-triple-images alignfull py-8 md:py-13 lg:py-17   l-block\">\n  \n  \n<div class=\"l-wrap max-w-[1265px]\">\n  <div class=\"grid sm:gap-x-10 sm:grid-cols-2 lg:grid-cols-24\">\n    <div class=\"cols lg:col-span-11 mb-5 sm:mb-0  h-[450px] xs:h-[550px] sm:h-auto\">\n      <style>.lazy-loader-background-element-1.lazyloaded{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_01.jpg) }<\/style><noscript><style>.lazy-loader-background-element-1.lazyload{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_01.jpg) }<\/style><\/noscript><div class=\"w-full h-full bg-center bg-cover no-repeat lazyload lazy-loader-background-element-1 \" style>\n              <\/div>\n    <\/div>\n    <div class=\"cols lg:col-span-13\">\n      <div class=\"relative mb-5\">\n        <noscript><img decoding=\"async\" width=\"707\" height=\"376\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02.jpg\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02.jpg 707w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-480x255.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-500x266.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-300x160.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-360x191.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-188x100.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-80x43.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-120x64.jpg 120w\" sizes=\"(max-width: 707px) 100vw, 707px\"><\/noscript><img decoding=\"async\" width=\"707\" height=\"376\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20707%20376%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20707%20376%22%3E%3C%2Fsvg%3E 707w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02.jpg 707w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-480x255.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-500x266.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-300x160.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-360x191.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-188x100.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-80x43.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02-120x64.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_02.jpg\" loading=\"lazy\">      <\/div>\n      <div class=\"relative\">\n        <noscript><img decoding=\"async\" width=\"707\" height=\"376\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03.jpg\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03.jpg 707w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-480x255.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-500x266.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-300x160.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-360x191.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-188x100.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-80x43.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-120x64.jpg 120w\" sizes=\"(max-width: 707px) 100vw, 707px\"><\/noscript><img decoding=\"async\" width=\"707\" height=\"376\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20707%20376%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20707%20376%22%3E%3C%2Fsvg%3E 707w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03.jpg 707w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-480x255.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-500x266.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-300x160.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-360x191.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-188x100.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-80x43.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03-120x64.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Techstyle_Triple_03.jpg\" loading=\"lazy\">      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_6cdb79090112e65cb58e7e7a6cfe4446\" class=\"block-triple-images alignfull py-8 md:py-13 lg:py-17   l-block\">\n  \n  \n<div class=\"l-wrap max-w-[1265px]\">\n  <div class=\"grid sm:gap-x-10 sm:grid-cols-2 lg:grid-cols-24\">\n    <div class=\"cols lg:col-span-11 mb-5 sm:mb-0  h-[450px] xs:h-[550px] sm:h-auto\">\n      <style>.lazy-loader-background-element-2.lazyloaded{ background-image:url() }<\/style><noscript><style>.lazy-loader-background-element-2.lazyload{ background-image:url() }<\/style><\/noscript><div class=\"w-full h-full bg-center bg-cover no-repeat lazyload lazy-loader-background-element-2 \" style>\n              <\/div>\n    <\/div>\n    <div class=\"cols lg:col-span-13\">\n      <div class=\"relative mb-5\">\n              <\/div>\n      <div class=\"relative\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_b0eb02129e3b429d798fc627e6e04451\" class=\"block-example alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"grid-cols-2 gap-4 md:gap-10 sm:grid lg:gap-15 xl:gap-20\">\n      <div class=\"col-span-1 px-8 yellow-box pb-15 md:pb-17 pt-15 lg:pt-32 md:px-15 lg:pb-28 lg:px-25 bg-primary-900\">\n        <div class=\"relative \">\n        <div class=\"relative\">\n                      <h3 class=\"c-title c-title--small c-title--small-dark\">\n              <span>Summary<\/span>\n            <\/h3>\n                                <h2 class=\"relative mb-8 c-title\">\n              How we did it            <\/h2>\n                    <div class=\"font-medium text-spacing--more text-brown-100 text-16 leading-1.5 link-inside-black\">\n            <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">what. applied the <a href=\"https:\/\/what.digital\/product-led-growth\/\">product-led growth<\/a> (PLG) principles to the new onboarding process. We designed and developed a prototype of the onboarding journey was and subsequently creative messaging was proposed to precisely communicate the updated value proposition.<\/p>\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Following an expert review and user testing the onboarding process was designed and implemented. The results of the new process are being measured and based on the insights from the user journey tracking some further improvements are being identified and implemented.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <\/div>\n      <div class=\"col-span-1\">\n        <div class=\"pl-5 pr-10 md:pr-24 pt-15 lg:pt-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>testimonials<\/span>\n            <\/h3>\n                                <h2 class=\"relative mb-11 c-title\">\n              what. clients say            <\/h2>\n                    <div class=\"font-medium text-20 lg:text-24 text-black-900 p-reset leading-1.5 mb-13\">\n            <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\"><span class=\" gBYvFf\">&#8220;<\/span><span class=\" gBYvFf\">The team at what. are easy to work with and they provide a combination of first class skills under one roof, which simplifies the development process and ensures a full alignment on the business, marketing, design and development front.<\/span><span class=\" gBYvFf\">&#8221; <\/span><\/p>\n          <\/div>\n          <div class=\"items-center justify-between lg:flex\">\n            <div class=\"pl-10 line-orange\">\n              <div class=\"font-semibold text-black-900 text-19\">\n                Tiffany Chen              <\/div>\n              <div class=\"text-black-400 text-16\">\n                Founder &#038; CEO              <\/div>\n              \n            <\/div>\n            <div class=\"pt-4 pl-10 lg:pt-0 lg:pl-0\">\n                          <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_98283c9d1f4e84a2629aa2c66b703bc6\" class=\"block-teaser-slider alignfull overflow-hidden relative pb-10 pt-10 sm:pt-15 md:pt-26 pb-12 sm:pb-20 l-block\">\n  \n  \n    \n  <div class=\"l-wrap\">\n    <div class>\n              <h3 class=\"c-title c-title--small\">\n          <span>Case studies<\/span>\n        <\/h3>\n      \n              <h2 class=\"c-title max-w-[573px] md:mb-10\">\n          <span>Similiar projects<\/span>\n        <\/h2>\n      \n          <\/div>\n\n          <div class>\n        <div class=\"relative js-teasers-slider-wrapper\">\n          <div class=\"swiper js-teasers-slider\">\n            <div class=\"mb-20 swiper-wrapper\">\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/apgsga\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">APG<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"1936\" height=\"1928\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1.jpg 1936w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1024x1020.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-768x765.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1536x1530.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-480x478.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-960x956.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1440x1434.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-720x717.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-500x498.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-360x359.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-188x187.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-484x482.jpg 484w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-968x964.jpg 968w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-600x598.jpg 600w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1200x1195.jpg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-160x160.jpg 160w\" sizes=\"(max-width: 1936px) 100vw, 1936px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">APG|SGA<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Relaunched website on Django CMS &#8211; the leading enterprise level open source CMS.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/watchangels\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Watchangels<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-960x960.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-500x500.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-776x776.jpg 776w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Watchangels<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Crafting a custom e-commerce platform for watch collectors.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/filabe\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">filabe<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"1936\" height=\"1928\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg 1936w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1024x1020.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-768x765.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1536x1530.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-480x478.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-960x956.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1440x1434.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-720x717.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-500x498.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-360x359.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-188x187.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-484x482.jpg 484w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-968x964.jpg 968w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-600x598.jpg 600w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1200x1195.jpg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-160x160.jpg 160w\" sizes=\"(max-width: 1936px) 100vw, 1936px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Filabe<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Go to market strategy &amp; growth hacking implementation.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/sonect\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Sonect<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect.jpg 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-120x120.jpg 120w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Sonect<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Engineered a global Go-To-Market strategy for a Top 100 Swiss startup.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/projects\/anaplan\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Anaplan<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan.jpg 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-120x120.jpg 120w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Anaplan<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Amplified Digital Sales For Silicon Valley Enterprise SaaS.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n              \n\n              \n     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