{"id":17726,"date":"2023-01-06T11:27:02","date_gmt":"2023-01-06T11:27:02","guid":{"rendered":"https:\/\/what.digital\/?p=17726"},"modified":"2023-06-02T09:34:38","modified_gmt":"2023-06-02T09:34:38","slug":"nfts-launch-for-morand-boosting-customer-engagement-of-one-of-the-most-iconic-swiss-brands","status":"publish","type":"post","link":"https:\/\/what.digital\/nfts-launch-for-morand-boosting-customer-engagement-of-one-of-the-most-iconic-swiss-brands\/","title":{"rendered":"NFTs launch for Morand – Boosting customer engagement of one of the most iconic Swiss brands"},"content":{"rendered":"

For over 130 years, Morand<\/a> has been at the forefront of innovation. Founded in 1889 by Louis Morand who utilised the vineyards of Martigny-Croix, Plan-Cerisier, and Sommet-de-Vignes to distill the first products, all the way to today, where they continue to create liqueurs using those same recipes of the founder. But they also continue to innovate, bringing out new products and adapting to changing tastes while staying true to tradition.<\/p>\n\n\n\n

Morand syrup labels act as timepieces from the past – with some dating back to the 1920s, they reflect the rich journey & history of Morand<\/a> showcasing a brand that continues to thrive after all of these years.<\/p>\n\n\n\n

What is an NFT and how are they utilised by Morand?<\/h2>\n\n\n\n

In a previous article, we share a beginner guide to NFTs for brands<\/a> and highlight the core definition of Non-Fungible Tokens, also known as NFTs, which are digital assets such as images, videos, GIFs, & music. Every NFT is unique and one of a kind.  They exist on the blockchain and are held in a digital wallet – allowing you to transfer, buy and sell NFTs from anyone around the world instantly.<\/p>\n\n\n\n

Morand implemented a solution for loyal customers and brand enthusiasts to own a piece of its history through a unique Vintage Label NFT collection. Presenting an opportunity to own a piece of Morand whilst being at the forefront of Web3, and being part of one of the first companies in Switzerland to release an NFT collection.<\/p>\n\n\n\n

Introducing Morand Vintage Label NFT Collection with Benefits <\/h2>\n\n\n\n

Having a history spanning over 130 years, Morand has been through a lot of changes to the products, branding, and especially product labels. Morand owns a collection of vintage product labels dating all the way back to the 1920s, these labels hold a deep sentimental value to the brand.<\/p>\n\n\n\n

Morand decided to introduce an NFT collection around these vintage labels, essentially digitalising the labels and creating NFTs which can be bought, sold, and transferred by people. The collection is limited to 50 Morand Vintage Label NFT, each with a unique artwork that is fully animating showcasing a piece from Morand\u2019s timeline. All of these NFTs are auctions through an NFT marketplace<\/a> called Opensea<\/a>.<\/p>\n\n\n\n

It was important for the company to release the collection with tangible benefits. As a result the NFTs give some exclusive advantages to the buyers & holders. <\/p>\n\n\n\n

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