{"id":18212,"date":"2023-03-20T14:39:00","date_gmt":"2023-03-20T14:39:00","guid":{"rendered":"https:\/\/what.digital\/?p=18212"},"modified":"2026-04-03T08:47:05","modified_gmt":"2026-04-03T08:47:05","slug":"make-your-ga4-reports-look-like-google-universal-analytics","status":"publish","type":"post","link":"https:\/\/what.digital\/make-your-ga4-reports-look-like-google-universal-analytics\/","title":{"rendered":"Make your GA4 reports look like Google Universal Analytics"},"content":{"rendered":"

With the arrival of GA4 due to the end of data collection by Universal Analytics (UA) on 1st July 2023, it is necessary to prepare your new GA4 environment and put in place all the required solutions to continue to collect reliable data in order to continue to make good marketing and operational decisions. This is a significant change because, with GA4, all aspects of data collection, processing, and reporting have changed.<\/p>\n\n\n\n

Indeed, if you were used to Universal Analytics, with the introduction of GA4 everything has changed. All reports and report collections have different names and sometimes different data collections. For example, the page report will no longer show you the URLs but the page titles instead.<\/p>\n\n\n\n

As you begin to navigate GA4 or read this article, you may be wondering if there is a way to create reports that look like what you used to see in Universal Analytics (UA)? The answer is YES with a little work and knowledge of how GA4 works.<\/p>\n\n\n\n

Create your own custom reports<\/h2>\n\n\n\n

Indeed, the solution to this question is that the Reports section is customizable. For this, you will need administrator access<\/strong> and to get your hands on custom reports by understanding the dimensions and metrics that apply together and knowing the new names for some of them in GA4.<\/p>\n\n\n\n

To customize your reports in GA4, go to the library in the Reports section (bottom left of the page):<\/p>\n\n\n\n