{"id":19077,"date":"2024-05-07T03:40:11","date_gmt":"2024-05-07T03:40:11","guid":{"rendered":"https:\/\/what.digital\/?post_type=projects&#038;p=19077"},"modified":"2026-04-13T02:57:11","modified_gmt":"2026-04-13T02:57:11","slug":"laufen","status":"publish","type":"projects","link":"https:\/\/what.digital\/de\/projects\/laufen\/","title":{"rendered":"Laufen"},"content":{"rendered":"<div id=\"block_964e6d2b0c1ab95b988b33de7837e35b\" class=\"hero-logo pb-10 relative alignfull overflow-hidden l-block\">\n  \n  \n\n  <div class=\"relative bg-black-700\">\n    <div class=\"bg-black-900 h-full w-[81px] absolute z-40 top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n<div class=\"sidebar-small-triangle w-[81px] z-40 h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow\"><\/div>\n    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow-logo\"><\/div>\n    <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" loading=\"lazy\">\n    \n    <div class=\"relative pt-24 l-wrap l-wrap--with-sidebar\">\n\n      <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n      <div class=\"grid grid-cols-1 mb-24 md:grid-cols-12\">\n        <div class=\"relative z-20 cols md:col-span-6\">\n                      <h2 class=\"mb-7 c-title c-title--small\">\n              <span>MARKTEINTRITTS-, WACHSTUMSSTRATEGIE &#038; ONLINESHOP<\/span>\n            <\/h2>\n                                <h1 class=\"text-white mb-14 c-title--88  c-title\">\n              <span style=\"font-weight: 400;\">Strategischer Launch einer neuen innovativen K\u00fcchenmarke<\/span>\n            <\/h1>\n                    <div class=\"text-black-300 md:max-w-[435px] hero-logo__text text-19\">\n            Begleitung &#038; F\u00fchrung beim Markenlaunch, digitaler Pr\u00e4senz und der Kundenbindung          <\/div>\n        <\/div>\n        <div class=\"relative z-10 md:col-span-6\">\n          <div class=\"relative z-40 flex items-center justify-center h-full md:ml-12\">\n            <noscript><img decoding=\"async\" width=\"1173\" height=\"240\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo.png\" class=\"mt-[50px] md:mt-0\" alt style=\"width: 250px;\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo.png 1173w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-300x61.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-1024x210.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-768x157.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-480x98.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-960x196.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-720x147.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-500x102.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-360x74.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-188x38.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-80x16.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-120x25.png 120w\" sizes=\"(max-width: 1173px) 100vw, 1173px\"><\/noscript><img decoding=\"async\" width=\"1173\" height=\"240\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201173%20240%22%3E%3C%2Fsvg%3E\" class=\"mt-[50px] md:mt-0 lazyload\" alt style=\"width: 250px;\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201173%20240%22%3E%3C%2Fsvg%3E 1173w\" sizes=\"auto, (max-width: 1173px) 100vw, 1173px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo.png 1173w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-300x61.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-1024x210.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-768x157.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-480x98.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-960x196.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-720x147.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-500x102.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-360x74.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-188x38.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-80x16.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-120x25.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo.png\" loading=\"lazy\">          <\/div>\n\n        <\/div>\n      <\/div>\n      <div class=\"relative z-30 pt-16 mt-10 pb-29 bg-brand\">\n      <div class=\"bg-brand absolute right-[-32px] top-0 w-[35px] xl:w-0 h-full\"><\/div>\n        <div class=\"hero-logo__triangle\"><\/div>\n                  <div class=\"grid grid-cols-1 sm:grid-cols-3 gap-8 max-w-[1100px]\">\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Validierung der Zielkundschaft<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Wichtige Kundengruppen wurden identifiziert und validiert sowie die Markenpositionierung f\u00fcr eine breitere Marktrelevanz gesch\u00e4rft.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Launchkampagnen mit Zielgruppenansprache<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Strategische Marketingkampagnen wurden entwickelt und umgesetzt, um Bekanntheit und Interesse zu steigern.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Eine moderne Website und digitale Customer Journey<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Eine wirkungsvolle Website mit Produktkonfigurator und integriertem Onlineshop wurden entwickelt.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                      <\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"l-wrap l-wrap--with-sidebar\">\n    <div class=\"relative z-30\">\n      <noscript><img decoding=\"async\" width=\"2140\" height=\"1054\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image.png\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image.png 2140w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-300x148.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1024x504.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-768x378.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1536x757.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-2048x1009.png 2048w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-480x236.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-960x473.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1440x709.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-720x355.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-500x246.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-360x177.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-188x93.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-80x39.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-120x59.png 120w\" sizes=\"(max-width: 2140px) 100vw, 2140px\"><\/noscript><img decoding=\"async\" width=\"2140\" height=\"1054\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202140%201054%22%3E%3C%2Fsvg%3E\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202140%201054%22%3E%3C%2Fsvg%3E 2140w\" sizes=\"auto, (max-width: 2140px) 100vw, 2140px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image.png 2140w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-300x148.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1024x504.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-768x378.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1536x757.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-2048x1009.png 2048w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-480x236.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-960x473.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1440x709.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-720x355.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-500x246.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-360x177.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-188x93.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-80x39.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-120x59.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image.png\" loading=\"lazy\">    <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_f5b83a821b73c11e19ca124a498c971d\" class=\"block-example alignfull py-7 sm:py-10 md:py-20  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"max-w-[520px] mx-auto\">\n      \n\n      <h1 id=\"block_ad187ddd4841a85eca69ab01ef536dbd\" class=\"c-title c-title--small text-header text-left l-block\">\n  \n  \n                <span>\n            \u00dcbersicht      \n\n    \n<\/span><\/h1><style>#block_ad187ddd4841a85eca69ab01ef536dbd { margin-bottom: 0px;  } @media (min-width: 768px) { #block_ad187ddd4841a85eca69ab01ef536dbd { margin-bottom: 0px;  }} @media (min-width: 992px) { #block_ad187ddd4841a85eca69ab01ef536dbd { margin-bottom: 0px;  }} @media (min-width: 1200px) { #block_ad187ddd4841a85eca69ab01ef536dbd { margin-bottom: 0px;  }} @media (min-width: 1500px) { #block_ad187ddd4841a85eca69ab01ef536dbd { margin-bottom: 0px;  }} <\/style>\n\n\n      <h1 id=\"block_8d67816099c8b5059c6dede114d8bac3\" class=\"c-title c-title--default text-header text-left l-block\">\n  \n  \n              Was wir f\u00fcr LAUFEN gemacht haben      \n\n    \n<\/h1>\n\n\n      <div id=\"block_9761ce3420bf59cb73e2cd6f50ccfc4d\" class=\"enable-typography-styles text-size-large text-black l-block\">\n  \n  \n\n<p>Das Projekt hatte zum Ziel, LAUFENs neue Produktlinie VARA als eigenst\u00e4ndige, mutige Marke zu etablieren \u2013 positioniert an der Schnittstelle von Design, Innovation und allt\u00e4glicher Funktionalit\u00e4t.<\/p>\n\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">VARA ist ein multifunktionaler Wasserhahn, der heisses, kohlens\u00e4urehaltiges, gefiltertes oder gek\u00fchltes Wasser liefert. <br>Da er sich in bestimmten Aspekten mit anderen Premium-Produkten auf dem Markt \u00fcberschneidet, erforderte sein Launch einen klar differenzierten Go-to-Market-Ansatz. Unser Ziel war es, die einzigartigen Funktionen von VARA hervorzuheben und gleichzeitig auf der starken Markenreputation von LAUFEN aufzubauen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dazu haben wir die Zielgruppe f\u00fcr VARA validiert und gesch\u00e4rft, das Markenprofil erweitert und wirkungsvolle Marketingkampagnen entwickelt, die sowohl physische als auch digitale Launch-Momente begleiteten \u2013 einschliesslich der Pr\u00e4sentation auf der Swissbau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein zentrales Element war der Aufbau einer flexiblen, designorientierten Website, die einen Produktkonfigurator mit einem vollst\u00e4ndig integrierten WooCommerce-Shop kombiniert. Dieses Setup erm\u00f6glicht es Kund:innen, Ersatzteile und Abos direkt zu kaufen \u2013 bei einer gleichzeitig klaren, einfachen Nutzererfahrung.<\/p>\n\n\n  <\/div>\n<\/div>\n   \n<\/div>\n\n\n      <div id=\"block_f1b056c18e760edc24342922967cf47f\" class=\"block-grey-bg-content alignfull default-block-spacing overflow-hidden  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n  <div>\n  <div class=\"sm:grid grid-cols-2 gap-x-8\">\n\n    <div>\n    <div class=\"relative z-20 pb-12 px-6 sm:pl-10 sm:pr-0 md:pl-18 pt-19\">\n      <div class=\"relative z-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>Der Kunde<\/span>\n            <\/h3>\n                                <h4 class=\"relative c-title\">\n              Wer ist LAUFEN?            <\/h4>\n                <noscript><img decoding=\"async\" width=\"425\" height=\"85\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw.png\" class=\"w-full max-w-[209px] md:max-w-[264px] mx-auto xs:mx-0 mt-4 md:mt-15 mb-8 min-w-[134px]\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw.png 425w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw-300x60.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw-360x72.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw-188x38.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw-80x16.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw-120x24.png 120w\" sizes=\"(max-width: 425px) 100vw, 425px\"><\/noscript><img decoding=\"async\" width=\"425\" height=\"85\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20425%2085%22%3E%3C%2Fsvg%3E\" class=\"w-full max-w-[209px] md:max-w-[264px] mx-auto xs:mx-0 mt-4 md:mt-15 mb-8 min-w-[134px] lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20425%2085%22%3E%3C%2Fsvg%3E 425w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw.png 425w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw-300x60.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw-360x72.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw-188x38.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw-80x16.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw-120x24.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/LAUFEN_klassisch_sw.png\" loading=\"lazy\">\n          <div class=\"text-16 max-w-[530px] pr-8\">\n            <p>LAUFEN ist ein f\u00fchrender Name in der Sanit\u00e4rbranche und bekannt daf\u00fcr, Design, Qualit\u00e4t und Funktionalit\u00e4t zu erschwinglichen Preisen zu vereinen.<br>\nMit tiefgreifender Expertise in der Keramikfertigung hat das Unternehmen seinen Fokus auf ganzheitliches Wohndesign erweitert \u2013 mit Produkten, die italienische Emotionalit\u00e4t mit nordischer Klarheit und Pr\u00e4zision verbinden.<br>\nDer Launch von VARA markiert einen mutigen Schritt in den Bereich multifunktionaler K\u00fcchenger\u00e4te und stellt eine bedeutende Erweiterung des LAUFEN-Portfolios dar.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n          <\/div>\n\n      <\/div>\n\n      <div class=\"absolute top-0 left-0 z-10 w-screen max-w-[1682px] h-full about-case-study-bg\">\n        <noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" loading=\"lazy\">\n      <\/div>\n    <\/div>\n    <\/div>\n\n        <div class=\"relative z-20 pr-5 md:pr-0 mt-[-30px] sm:mt-0 sm:pt-[80px] pl-[14px] md:pl-[24px] sm:row-span-2\">\n      <noscript><img decoding=\"async\" width=\"1222\" height=\"1524\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen.png 1222w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-241x300.png 241w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-821x1024.png 821w, 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821w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-768x958.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-385x480.png 385w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-770x960.png 770w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-720x898.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-480x599.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-500x624.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-360x449.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-188x234.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-80x100.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-120x150.png 120w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-960x1197.png 960w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen.png\" loading=\"lazy\">    <\/div>\n    \n    <div class=\"relative z-20\">\n              <ul class=\"mt-10 sm:mt-15 ml-7 sm:ml-18 lg:ml-18 max-w-[441px] text-black-900 text-19\">\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p><span style=\"font-weight: 400;\">Eine reiche Geschichte, die sich \u00fcber 130 Jahre erstreckt<\/span><\/p>\n<\/li>\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p><span style=\"font-weight: 400;\">Umfassender globaler Fussabdruck mit Vertriebsniederlassungen in L\u00e4ndern von Albanien bis in die USA<\/span><\/p>\n<\/li>\n                <\/ul>\n          <\/div>\n\n  <\/div>\n  <\/div>\n  <\/div>\n\n\n\n\n\n<\/div>\n\n\n      <div id=\"block_cd9d6e1795aa555186569411ad65e657\" class=\"block-example alignfull overflow-hidden default-block-spacing  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"text-center mb-8 mx-auto sm:hidden\">\n    <div class=\"inline-block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">Die Herausforderung<\/div>\n  <\/div>\n\n  <div class=\"gap-5 grid grid-cols-1 sm:grid-cols-24\">\n    <div class=\"order-2 sm:order-1 sm:col-span-13 md:col-start-3 md:col-end-11 pt-8 sm:pt-[100px] lg:pt-[252px]\">\n      <div class=\"justify-center items-center w-full hidden sm:flex sm:mb-6 lg:mb-12\">\n        <div class=\"flex-none block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">Die Herausforderung<\/div>\n        <div class=\"ml-8\">\n          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0zm-2.8 2.07l.01-.01.01-.03-.02.04zm-1.2.95s.03-.03.03-.04l-.05.03s.01 0 .02.01zm2.8-2.16v.07c.02-.02.03-.04 0-.07z\" \/><\/g><defs><clipPath id=\"clip0_498_68464\"><path fill=\"#fff\" d=\"M0 0h157.35v40.43H0z\" \/><\/clipPath><\/defs><\/svg>        <\/div>\n      <\/div>\n\n              <div class=\"mb-4\">\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">1<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Abstimmung von Marketingaktivit\u00e4ten mit der Produktentwicklung                    <\/h3>\n                <\/div>\n                <p><span style=\"font-weight: 400;\">Verschiedene Launch-Momente mussten sich parallel zur Produktentwicklung weiterentwickeln.<\/span><\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">2<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Zielgruppenermittlung und -bindung                    <\/h3>\n                <\/div>\n                <p><span style=\"font-weight: 400;\">Fr\u00fchzeitig durch Recherchen die Zielgruppen identifizieren und sie im Verlauf eines gestaffelten Launches kontinuierlich und wirkungsvoll einbinden.<\/span><\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">3<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Flexible digitale Pr\u00e4senz                    <\/h3>\n                <\/div>\n                <p><span style=\"font-weight: 400;\">Die Marken-DNA von LAUFEN widerspiegeln \u2013 mit einer Website, die flexibel genug f\u00fcr zuk\u00fcnftiges Wachstum, neue Funktionen und mehrsprachige Erweiterung ist.<\/span><\/p>\n              <\/div>\n            <\/div>\n                  <\/div>\n          <\/div>\n    <div class=\"order-1 sm:order-2 sm:col-span-11 lg:col-span-14\">\n      <div class=\"flex justify-start\">\n        <div class=\"w-full\">\n          <noscript><img decoding=\"async\" width=\"717\" height=\"1264\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN.png\" class=\"sm:ml-5 md:ml-35 mb-5\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN.png 717w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-170x300.png 170w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-581x1024.png 581w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-272x480.png 272w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-545x960.png 545w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-480x846.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-500x881.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-360x635.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-188x331.png 188w, 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https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-545x960.png 545w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-480x846.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-500x881.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-360x635.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-188x331.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-80x141.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN-120x212.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/GERMAN.png\" loading=\"lazy\">          <div class=\"flex justify-end\">\n                      <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Vara_Teaser-Animation_Version-1_2700x1850.mp4\"><\/video><\/figure>\n\n\n\n      <div id=\"block_a2789351bf6f8e2c6f1bec360b4b80af\" class=\"block-content-with-crown alignfull py-18 sm:pt-28 sm:pb-25 overflow-hidden l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"xs:max-w-[686px] mx-auto sm:pt-10 md:pb-20 md:pt-20 bg-crown\">\n      <div class=\"xs:max-w-[490px] sm:pl-6 mx-auto\">\n        <div class=\"relative z-20\">\n                                <h3 class=\" c-title\">\n              Unser Ziel            <\/h3>\n                  <\/div>\n        <div class=\"font-medium mt-10 text-19 sm:text-24 text-black-200 leading-1.5 relative z-10\">\n          <div class=\"relative z-20\">\n            <p>Die Umsetzung einer gestaffelten Launch-Strategie, die in einer markenkonformen digitalen Plattform mit skalierbarer Funktionalit\u00e4t und hoher Flexibilit\u00e4t m\u00fcndet.<\/p>\n          <\/div>\n\n          <div class=\"absolute -bottom-18 xs:-bottom-22 sm:-bottom-14 -left-30 xs:-left-15 sm:-left-20 z-10 w-[687px]\">\n            <noscript><img decoding=\"async\" class=\"w-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" alt><\/noscript><img decoding=\"async\" class=\"w-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" loading=\"lazy\">\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_2553cc218a26333f4b09b5499e475136\" class=\"block-triple-images alignfull py-8 md:py-13 lg:py-17   l-block\">\n  \n  \n<div class=\"l-wrap max-w-[1265px]\">\n  <div class=\"grid sm:gap-x-10 sm:grid-cols-2 lg:grid-cols-24\">\n    <div class=\"cols lg:col-span-11 mb-5 sm:mb-0  h-[450px] xs:h-[550px] sm:h-auto\">\n      <style>.lazy-loader-background-element-1.lazyloaded{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Container-Image-1-2.png) }<\/style><noscript><style>.lazy-loader-background-element-1.lazyload{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Container-Image-1-2.png) }<\/style><\/noscript><div class=\"w-full h-full bg-center bg-cover no-repeat lazyload lazy-loader-background-element-1 \" style>\n              <\/div>\n    <\/div>\n    <div class=\"cols lg:col-span-13\">\n      <div class=\"relative mb-5\">\n        <noscript><img decoding=\"async\" width=\"1425\" height=\"1222\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2.png\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2.png 1425w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-300x257.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-1024x878.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-768x659.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-480x412.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-960x823.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-720x617.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-500x429.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-360x309.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-188x161.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-80x69.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-120x103.png 120w\" sizes=\"(max-width: 1425px) 100vw, 1425px\"><\/noscript><img decoding=\"async\" width=\"1425\" height=\"1222\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201425%201222%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201425%201222%22%3E%3C%2Fsvg%3E 1425w\" sizes=\"auto, (max-width: 1425px) 100vw, 1425px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2.png 1425w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-300x257.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-1024x878.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-768x659.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-480x412.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-960x823.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-720x617.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-500x429.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-360x309.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-188x161.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-80x69.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-120x103.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2.png\" loading=\"lazy\">      <\/div>\n      <div class=\"relative\">\n        <noscript><img decoding=\"async\" width=\"1284\" height=\"628\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003.png\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003.png 1284w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-300x147.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-1024x501.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-768x376.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-480x235.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-960x470.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-720x352.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-500x245.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-360x176.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-188x92.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-80x39.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-120x59.png 120w\" sizes=\"(max-width: 1284px) 100vw, 1284px\"><\/noscript><img decoding=\"async\" width=\"1284\" height=\"628\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201284%20628%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201284%20628%22%3E%3C%2Fsvg%3E 1284w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003.png 1284w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-300x147.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-1024x501.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-768x376.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-480x235.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-960x470.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-720x352.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-500x245.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-360x176.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-188x92.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-80x39.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-120x59.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003.png\" loading=\"lazy\">      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_56986e62faf37b92ebe4bed071ef0956\" class=\"block-triple-images alignfull py-8 md:py-13 lg:py-17   l-block\">\n  \n  \n<div class=\"l-wrap max-w-[1265px]\">\n  <div class=\"grid sm:gap-x-10 sm:grid-cols-2 lg:grid-cols-24\">\n    <div class=\"cols lg:col-span-11 mb-5 sm:mb-0  h-[450px] xs:h-[550px] sm:h-auto\">\n      <style>.lazy-loader-background-element-2.lazyloaded{ background-image:url() }<\/style><noscript><style>.lazy-loader-background-element-2.lazyload{ background-image:url() }<\/style><\/noscript><div class=\"w-full h-full bg-center bg-cover no-repeat lazyload lazy-loader-background-element-2 \" style>\n              <\/div>\n    <\/div>\n    <div class=\"cols lg:col-span-13\">\n      <div class=\"relative mb-5\">\n              <\/div>\n      <div class=\"relative\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_d724f240f942e09bcae4b6ab6b5143b6\" class=\"block-example alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"grid-cols-2 gap-4 md:gap-10 sm:grid lg:gap-15 xl:gap-20\">\n      <div class=\"col-span-1 px-8 yellow-box pb-15 md:pb-17 pt-15 lg:pt-32 md:px-15 lg:pb-28 lg:px-25 bg-primary-900\">\n        <div class=\"relative \">\n        <div class=\"relative\">\n                      <h3 class=\"c-title c-title--small c-title--small-dark\">\n              <span>\u00dcbersicht<\/span>\n            <\/h3>\n                                <h3 class=\"relative mb-8 c-title\">\n              Die Umsetzung            <\/h3>\n                    <div class=\"font-medium text-spacing--more text-brown-100 text-16 leading-1.5 link-inside-black\">\n            <p><span style=\"font-weight: 400;\">Dieses Projekt hatte zwei zentrale Meilensteine. Der erste war der \u00f6ffentliche Auftritt der Marke VARA auf der Swissbau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um f\u00fcr diesen Launch Aufmerksamkeit zu generieren, entwickelten wir eine gezielte Go-to-Market-Strategie, die Zielgruppenvalidierung, aktives Prospecting und massgeschneiderte E-Mail-Kampagnen kombinierte. Unterst\u00fctzt wurden diese Massnahmen durch markenkonforme Kampagnenvisuals, eine Landingpage sowie Sonderaktionen wie kostenlose Messetickets. F\u00fcr das Event selbst entwickelten wir gebrandete Giveaways, um die Markenwahrnehmung zu st\u00e4rken und Besucher:innen aktiv an den Messestand zu binden.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Der zweite Meilenstein war der Launch der VARA-Website. Diese Phase markierte den \u00dcbergang von tempor\u00e4ren Kampagnenelementen zu einer dauerhaften digitalen Pr\u00e4senz. In enger Zusammenarbeit mit dem Kunden konzipierten und entwickelten wir eine responsive WordPress-Website, die gezielt auf die Alleinstellungsmerkmale des Produkts zugeschnitten ist. Dabei integrierten wir einen Produktkonfigurator und einen voll funktionsf\u00e4higen WooCommerce-Shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kund:innen k\u00f6nnen nun die Produktfunktionen im Detail erkunden, Ersatzteile kaufen und wiederkehrende Lieferungen abonnieren \u2013 und das alles in einem Nutzererlebnis, das die hochwertige visuelle Identit\u00e4t von LAUFEN widerspiegelt und zugleich deren Anforderungen an ein flexibles Content Management erf\u00fcllt.<\/span><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <\/div>\n      <div class=\"col-span-1\">\n        <div class=\"pl-5 pr-10 md:pr-24 pt-15 lg:pt-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>testimonials<\/span>\n            <\/h3>\n                                <h3 class=\"relative mb-11 c-title\">\n              Was Kunden sagen            <\/h3>\n                    <div class=\"font-medium text-20 lg:text-24 text-black-900 p-reset leading-1.5 mb-13\">\n            <p><span style=\"font-weight: 400;\">\u00abWir sind beeindruckt von der Arbeit von what. Ihre Anpassungsf\u00e4higkeit \u2013 insbesondere im Umgang mit der dynamischen Natur dieses Projekts \u2013 zeugt von hoher Professionalit\u00e4t und echter Kundenorientierung. Das Preis-Leistungs-Verh\u00e4ltnis war herausragend. Diese Kombination aus Flexibilit\u00e4t, Fachkompetenz und reibungsloser Kommunikation machte die Zusammenarbeit zu einem durchweg positiven Erlebnis.\u00bb<\/span><\/p>\n          <\/div>\n          <div class=\"items-center justify-between lg:flex\">\n            <div class=\"pl-10 line-orange\">\n              <div class=\"font-semibold text-black-900 text-19\">\n                Sabine Schmidlin              <\/div>\n              <div class=\"text-black-400 text-16\">\n                Leiterin Marketing              <\/div>\n              \n            <\/div>\n            <div class=\"pt-4 pl-10 lg:pt-0 lg:pl-0\">\n                          <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_e8e8be50e32ec7155542583372fb915f\" class=\"block-teaser-slider alignfull overflow-hidden relative pb-10 pt-10 sm:pt-15 md:pt-26 pb-12 sm:pb-20 l-block\">\n  \n  \n    \n  <div class=\"l-wrap\">\n    <div class>\n              <h2 class=\"c-title c-title--small\">\n          <span>Fallstudien<\/span>\n        <\/h2>\n      \n              <h3 class=\"c-title max-w-[573px] md:mb-10\">\n          <span>\u00c4hnliche Projekte<\/span>\n        <\/h3>\n      \n          <\/div>\n\n          <div class>\n        <div class=\"relative js-teasers-slider-wrapper\">\n          <div class=\"swiper js-teasers-slider\">\n            <div class=\"mb-20 swiper-wrapper\">\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/de\/projects\/apgsga\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">APG<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"1936\" height=\"1928\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1.jpg 1936w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1024x1020.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-768x765.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1536x1530.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-480x478.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-960x956.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1440x1434.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-720x717.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-500x498.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-360x359.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-188x187.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-484x482.jpg 484w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-968x964.jpg 968w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-600x598.jpg 600w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1200x1195.jpg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-160x160.jpg 160w\" sizes=\"(max-width: 1936px) 100vw, 1936px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">APG|SGA<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Entwicklung eines erstklassigen digitalen Kundenerlebnisses<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/de\/projects\/watchangels\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Watchangels<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-776x776.jpg 776w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-960x960.jpg 960w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Watchangels DE<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Entwicklung einer ma\u00dfgeschneiderten E-Commerce-Plattform f\u00fcr Uhrensammler<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/de\/projects\/sonect\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Sonect<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect.jpg 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-270x270.jpg 270w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Sonect<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Entwicklung einer globalen Go-to-Market-Strategie f\u00fcr ein Schweizer Top-100-Startup&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:899,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:11982760},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">Entwicklung einer globalen Go-to-Market-Strategie f\u00fcr ein Schweizer Top-100-Startup.<\/span><\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/de\/projects\/anaplan\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Anaplan<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan.jpg 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-300x300.jpg 300w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Anaplan<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Verbesserte Digitale Sales f\u00fcr Silicon Valley SaaS-Unternehmen &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:7107,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:11982760},&quot;9&quot;:0,&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;}\">Verbesserte Digitale Sales f\u00fcr Silicon Valley SaaS-Unternehmen <\/span><\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/de\/projects\/filabe\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">filabe<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"1936\" height=\"1928\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg 1936w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1024x1020.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-768x765.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1536x1530.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-480x478.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-960x956.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1440x1434.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-720x717.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-500x498.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-360x359.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-188x187.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-484x482.jpg 484w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-968x964.jpg 968w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-600x598.jpg 600w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1200x1195.jpg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-160x160.jpg 160w\" sizes=\"(max-width: 1936px) 100vw, 1936px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Filabe<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Go-to-Market- &amp; Growth-Hacking-Strategien halfen dieser Schweizer Marke, international zu wachsen&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:899,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:11982760},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">Go-to-Market- &amp; Growth-Hacking-Strategien halfen dieser Schweizer Marke, international zu wachsen<\/span><\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n              \n\n              \n            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n          <\/div>\n          <div class=\"swiper-button-next\"><\/div>\n          <div class=\"swiper-button-prev\"><\/div>\n        <\/div>\n      <\/div>\n        <div class=\"text-center lg:text-left\">\n      <a class=\"c-btn c-btn--small-on-mobile relative z-30 w-full mt-[-36px] sm:mt-5 text-center xs:w-auto lg:-mt-15\" href=\"#\" data-open-menu=\"menu-tab-projekte\">SCHAUE DIR ALLE PROJEKTE AN<\/a>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","project_category":[51,52],"class_list":["post-19077","projects","type-projects","status-publish","","project_category-growth-hacking-de","project_category-webseiten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markteinf\u00fchrungs- und Wachstumsstrategie f\u00fcr LAUFEN<\/title>\n<meta name=\"description\" content=\"what. half LAUFEN dabei, den Start, die Kundenakquise und die Pflege f\u00fcr die 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