{"id":19674,"date":"2022-06-20T13:01:35","date_gmt":"2022-06-20T13:01:35","guid":{"rendered":"https:\/\/what.digital\/scope-workshop\/"},"modified":"2024-08-25T08:43:01","modified_gmt":"2024-08-25T08:43:01","slug":"scope-workshop","status":"publish","type":"page","link":"https:\/\/what.digital\/fr\/product-led-growth\/scope-workshop\/","title":{"rendered":"Scope Workshop"},"content":{"rendered":"<div id=\"block_ec6836211414c59e01a7158abb958c50\" class=\"hero-screenshots hero-screenshots--colourfull-bg relative alignfull overflow-hidden mb-3 sm:mb-6 sm:pb-15 l-block\">\n  \n    <div class=\"relative bg-black-700\">\n\n          <div class=\"bg-black-900 z-40 h-full w-[81px] absolute top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n        <div class=\"hero-with-team-photos__small-triangle w-[81px] h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>\n    <div class=\"absolute top-0 right-0 z-20 w-full h-full hero-shadow--colourfull\"><\/div>\n    <div class=\"absolute top-0 right-0 z-20 w-full h-full hero-shadow-colourfull-second\"><\/div>\n    <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 object-cover w-full md:h-full sm:w-auto sm:object-unset no-repeat\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-colourfull.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 object-cover w-full md:h-full sm:w-auto sm:object-unset no-repeat lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-colourfull.png\" loading=\"lazy\">\n\n          <div class=\"absolute right-0 sm:h-[150px] z-20 w-1\/2 bg-white bottom-0\"><\/div>\n    \n    <div class=\"relative l-wrap l-wrap--with-sidebar\">\n      <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n      <div class=\"gap-5 xl:gap-0 md:grid grid-cols-24\">\n        <div class=\"relative z-20 md:col-span-13 lg:col-span-13 \">\n          <div class=\"flex items-center h-full\">\n            <div class=\"py-7 lg:py-7 xl:py-12\">\n                              <h2 class=\"mb-4 sm:mb-7 c-title c-title--small-hero\">\n                  <span>MVP Scope Workshop<\/span>\n                <\/h2>\n                                            <h1 class=\"text-white mb-16 max-w-[317px] sm:max-w-[550px] md:max-w-none c-title--88 c-title--88-advance c-title\">\n                  <span>D\u00e9veloppez exactement ce dont vos <em>clients ont besoin <\/em><\/span>\n                <\/h1>\n                            <div class=\"text-black-300 max-w-[475px] hero-logo__text text-16 sm:text-17 md:text-19\">\n                Les fondateurs de startups ont tendance \u00e0 surdimensionner leur MVP, \u00e0 \u00e9viter les retours pr\u00e9coces et \u00e0 vouloir d\u00e9velopper la solution compl\u00e8te d\u00e8s le d\u00e9part. Nous vous guidons et vous aidons \u00e0 prendre les bonnes d\u00e9cisions.              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"relative z-30 md:col-span-11 lg:col-span-11 \">\n          \n                  <\/div>\n      <\/div>\n\n      <div class=\"relative z-20\">\n        <div class=\"orange-bg-top\"><\/div>\n                <div class=\"c-cut-right-bottom-corner pb-[225px] sm:pb-[245px] bg-brand pt-10 md:pt-18\">\n\n                      <h3 class=\" c-title c-title--small c-title--small-dark\">\n              <span>Processus<\/span>\n            <\/h3>\n                                <h1 class=\"relative z-20 mb-5 sm:mb-9 c-title\">\n              Principaux avantages            <\/h1>\n          \n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n  <div class=\"l-wrap mt-[-215px] sm:mt-[-230px] l-wrap--with-sidebar\">\n    <div class=\"max-w-[1319px]\">\n              <div class=\"relative z-30 js-hero-screenshot-wrapper\">\n          <div class=\"swiper js-hero-screenshot \">\n            <div class=\"swiper-wrapper\">\n                              <div class=\"col-span-1 swiper-slide px-6 bg-black-800 list-border !h-auto\">\n                  <div class=\"pb-18 sm:pb-12 pt-12\">\n                                          <div class=\"mt-[-20px] mb-4 grid-boxes-dark__number leading-1 text-black-800\">\n                        01                      <\/div>\n\n                                        <h4 class=\"mb-3 font-sans font-medium text-white text-19\">R\u00e9duire &#038; exclure<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p style=\"font-weight: 400;\">R\u00e9duisez votre concept de produit \u00e0 l&rsquo;essentiel pour un d\u00e9veloppement rapide et efficace.<\/p>\n                    <\/div>\n                  <\/div>\n                <\/div>\n                              <div class=\"col-span-1 swiper-slide px-6 bg-black-800 list-border !h-auto\">\n                  <div class=\"pb-18 sm:pb-12 pt-12\">\n                                          <div class=\"mt-[-20px] mb-4 grid-boxes-dark__number leading-1 text-black-800\">\n                        02                      <\/div>\n\n                                        <h4 class=\"mb-3 font-sans font-medium text-white text-19\">Tester en continu<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>Testez votre produit et vos hypoth\u00e8ses d\u00e8s le d\u00e9but aupr\u00e8s d&rsquo;utilisateurs r\u00e9els pour obtenir un feedback.<\/p>\n                    <\/div>\n                  <\/div>\n                <\/div>\n                              <div class=\"col-span-1 swiper-slide px-6 bg-black-800 list-border !h-auto\">\n                  <div class=\"pb-18 sm:pb-12 pt-12\">\n                                          <div class=\"mt-[-20px] mb-4 grid-boxes-dark__number leading-1 text-black-800\">\n                        03                      <\/div>\n\n                                        <h4 class=\"mb-3 font-sans font-medium text-white text-19\">D\u00e9velopper en toute confiance<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>Vous avez suivi toutes les \u00e9tapes n\u00e9cessaires, avancez avec d\u00e9termination pour concr\u00e9tiser vos ambitions.<\/p>\n                    <\/div>\n                  <\/div>\n                <\/div>\n                          <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n            <div class=\"swiper-button-next\"><\/div>\n            <div class=\"swiper-button-prev\"><\/div>\n          <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_d3c01542e967bd3694f26dc1a10b3db2\" class=\"block-faq-accordion relative pt-10 pb-10 md:pt-20 md:pb-15 lg:pt-25 lg:pb-15 alignfull l-block\">\n  \n  \n\n<div class=\"l-wrap\">\n  <div class=\"gap-6 sm:gap-8 sm:grid sm:grid-cols-12 md:gap-15 lg:gap-10 lg:grid-cols-24\">\n    <div class=\"relative col-span-5 lg:col-span-10\">\n          <div class=\"max-w-[547px]\">\n                    <h1 class=\" c-title c-title--small text-brand\">\n              <span>Approche<\/span>\n            <\/h1>\n          \n                      <h1 class=\"c-title\">\n              Qu&rsquo;est-ce qui est inclus dans le scope workshop             <\/h1>\n          \n          <div class=\"text-20 md:text-24 mb-9 sm:mb-0 lg:mt-10 text-black-200 leading-1.5 enable-typography-styles link-inside-black\">\n            <p>L&rsquo;objectif du scope workshop est de d\u00e9terminer ce dont vous avez besoin pour d\u00e9velopper votre produit et vous aligner sur la vision du produit. Nous vous aidons \u00e0 identifier les hypoth\u00e8ses cl\u00e9s sous-jacentes \u00e0 votre id\u00e9e et \u00e0 d\u00e9finir le p\u00e9rim\u00e8tre du MVP de votre solution.<\/p>\n          <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"col-span-7 lg:col-span-14\">\n    <div class>\n              <div class=\"c-faq-accordion\">\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\">\n                <h1 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Pr\u00e9paration                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h1>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\">\n                  <div itemprop=\"text\">\n                    <p>Nous utilisons tous les documents re\u00e7us du client pour pr\u00e9parer le workshop. Sur cette base, nous \u00e9laborons un programme de workshop sur mesure.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h1 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Workshop                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h1>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Un associ\u00e9 de what. anime le workshop avec votre \u00e9quipe pour d\u00e9finir le p\u00e9rim\u00e8tre du MVP selon le programme personnalis\u00e9. Notre chef de produit vous aidera \u00e0 condenser l&rsquo;id\u00e9e du produit, \u00e0 \u00e9valuer les risques et \u00e0 la rendre r\u00e9alisable dans un budget et un d\u00e9lai raisonnables. Nous utilisons diff\u00e9rents styles d&rsquo;ateliers, y compris le design thinking, l&rsquo;id\u00e9ation et le brainstorming. Le Product Owner, les fondateurs, le Tech Lead et le designer participent \u00e0 l&rsquo;atelier, qui dure environ 4 heures. Nous rassemblons et r\u00e9sumons les r\u00e9sultats du workshop et r\u00e9pondons \u00e9galement aux questions en suspens.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h1 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      P\u00e9rim\u00e8tre du MVP et feuille de route                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h1>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Le p\u00e9rim\u00e8tre du MVP sera pr\u00eat 1 semaine plus tard et fournira les r\u00e9sultats et les conclusions du workshop. Il pr\u00e9sentera une analyse approfondie du march\u00e9, des concurrents, du processus de conception et des estimations du produit. Nous planifions \u00e9galement le p\u00e9rim\u00e8tre et d\u00e9finissons des hypoth\u00e8ses qui seront ensuite test\u00e9es lors de campagnes de validation. Le workshop n&rsquo;est donc que le d\u00e9but du processus ; il ne s&rsquo;arr\u00eate pas l\u00e0.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Une fois que vous disposez de toutes les informations, il ne vous reste plus qu&rsquo;\u00e0 d\u00e9finir le backlog et \u00e0 lancer le premier design sprint pour d\u00e9marrer le d\u00e9veloppement du projet.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Une feuille de route du produit est \u00e9tablie avec des jalons, notamment la validation du produit, le <a href=\"https:\/\/what.digital\/product-led-growth\/mvp\/\">d\u00e9veloppement du MVP<\/a> et la <a href=\"https:\/\/what.digital\/product-led-growth\/assessment\/\">strat\u00e9gie de croissance<\/a> go-to-market.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n      <div id=\"block_be02e32548a9cd30262da279a4f17790\" class=\"block-flowchart default-block-spacing text-center  l-block\">\n  \n  \n  <div class=\"l-wrap max-w-[1086px]\">\n\n              <h2 class=\"c-title sm:mb-9\">Votre feuille de route<\/h2>\n              <div class=\"max-w-[825px] mx-auto text-18 sm:text-24 text-black-200\"><p>Nous vous guidons tout au long de ce processus. En fonction de votre situation, nous organisons un workshop ou un design sprint adapt\u00e9 \u00e0 vos besoins, puis utilisons ces \u00e9l\u00e9ments pour cr\u00e9er une vision pour le d\u00e9veloppement de votre MVP.<\/p>\n<\/div>\n    \n          <div class=\"relative mt-10 overflow-hidden text-center sm:mt-25 flowchart__wrapper pb-15 sm:pb-34\">\n                          <div class=\"flowchart__row\" style=\"z-index: 30\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase  flowchart__stage-number-done\">\n                stage 1              <\/div>\n\n                              <noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2212.svg\" class=\"mx-auto mb-3\" alt><\/noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20151%20150%22%3E%3C%2Fsvg%3E\" class=\"mx-auto mb-3 lazyload\" alt data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2212.svg\" loading=\"lazy\">              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Design sprint                <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute top-1\/2 left-0 right-0 mx-auto transform translate-y-[-5px] min-w-[265px]\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/line.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-1\/2 left-0 right-0 mx-auto transform translate-y-[-5px] min-w-[265px] lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/line.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"flex justify-center\">\n                    <svg class=\"mr-4\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                      <path d=\"M22 11.5596V12.4796C21.9988 14.636 21.3005 16.7343 20.0093 18.4614C18.7182 20.1886 16.9033 21.4521 14.8354 22.0635C12.7674 22.6749 10.5573 22.6015 8.53447 21.8542C6.51168 21.1069 4.78465 19.7257 3.61096 17.9167C2.43727 16.1076 1.87979 13.9677 2.02168 11.8159C2.16356 9.66417 2.99721 7.61593 4.39828 5.97667C5.79935 4.33742 7.69279 3.19498 9.79619 2.71975C11.8996 2.24451 14.1003 2.46194 16.07 3.3396\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <path d=\"M22 4.47961L12 14.4896L9 11.4896\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <div class=\"uppercase text-black-300 font-medium text-16 tracking-[.65em]\">\n                      completed                    <\/div>\n                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p>Vous avez un probl\u00e8me \u00e0 r\u00e9soudre. Plusieurs id\u00e9es et designs ont \u00e9t\u00e9 test\u00e9s pour cr\u00e9er le premier prototype.<\/p>\n              <\/div>\n              \n                              <div>\n                  <a class=\"text-brand uppercase underline underline-offset-2 text-18 hover:no-underline hover:text-brand\" href=\"https:\/\/what.digital\/product-led-growth\/design-sprint\/\">En savoir plus<\/a>\n                <\/div>\n                          <\/div>\n          <\/div>\n                  <div class=\"flowchart__row\" style=\"z-index: 29\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase  flowchart__stage-number-done\">\n                stage 2              <\/div>\n\n                              <noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2211.svg\" class=\"mx-auto mb-3\" alt><\/noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20151%20150%22%3E%3C%2Fsvg%3E\" class=\"mx-auto mb-3 lazyload\" alt data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2211.svg\" loading=\"lazy\">              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Campagne de validation                <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute top-1\/2 left-0 right-0 mx-auto transform translate-y-[-5px] min-w-[265px]\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/line.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-1\/2 left-0 right-0 mx-auto transform translate-y-[-5px] min-w-[265px] lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/line.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"flex justify-center\">\n                    <svg class=\"mr-4\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                      <path d=\"M22 11.5596V12.4796C21.9988 14.636 21.3005 16.7343 20.0093 18.4614C18.7182 20.1886 16.9033 21.4521 14.8354 22.0635C12.7674 22.6749 10.5573 22.6015 8.53447 21.8542C6.51168 21.1069 4.78465 19.7257 3.61096 17.9167C2.43727 16.1076 1.87979 13.9677 2.02168 11.8159C2.16356 9.66417 2.99721 7.61593 4.39828 5.97667C5.79935 4.33742 7.69279 3.19498 9.79619 2.71975C11.8996 2.24451 14.1003 2.46194 16.07 3.3396\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <path d=\"M22 4.47961L12 14.4896L9 11.4896\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <div class=\"uppercase text-black-300 font-medium text-16 tracking-[.65em]\">\n                      completed                    <\/div>\n                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p>Le prototype a \u00e9t\u00e9 test\u00e9 en plusieurs it\u00e9rations par des early adopters. Vous avez recueilli des feedbacks et test\u00e9 la demande client.<\/p>\n              <\/div>\n              \n                          <\/div>\n          <\/div>\n                  <div class=\"flowchart__row\" style=\"z-index: 28\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase flowchart__stage-number-current\">\n                stage 3              <\/div>\n\n                              <noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2213.svg\" class=\"mx-auto mb-3\" alt><\/noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20151%20150%22%3E%3C%2Fsvg%3E\" class=\"mx-auto mb-3 lazyload\" alt data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2213.svg\" loading=\"lazy\">              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Scope workshop                <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute top-[-10px] left-0 right-0 mx-auto w-[265px]\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/round-text.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-[-10px] left-0 right-0 mx-auto w-[265px] lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/round-text.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"uppercase text-black-600 font-semibold text-16 tracking-[.65em]\">\n                    you are here                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p dir=\"ltr\">Vous r\u00e9duisez le p\u00e9rim\u00e8tre aux fonctionnalit\u00e9s essentielles afin d&rsquo;offrir une valeur ajout\u00e9e maximale aux utilisateurs. Un concept fonctionnel et une feuille de route sont cr\u00e9\u00e9s.<\/p>\n              <\/div>\n              \n                          <\/div>\n          <\/div>\n                  <div class=\"flowchart__row\" style=\"z-index: 27\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase \">\n                stage 4              <\/div>\n\n                              <noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2215.svg\" class=\"mx-auto mb-3\" alt><\/noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20151%20150%22%3E%3C%2Fsvg%3E\" class=\"mx-auto mb-3 lazyload\" alt data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2215.svg\" loading=\"lazy\">              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Produit Minimum Viable (MVP)                  <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"flex justify-center\">\n                    <svg class=\"mr-4\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\">\n                      <path d=\"M22.5 11.5598V12.4798C22.4988 14.6363 21.8005 16.7345 20.5093 18.4617C19.2182 20.1888 17.4033 21.4523 15.3354 22.0637C13.2674 22.6752 11.0573 22.6017 9.03447 21.8544C7.01168 21.1071 5.28465 19.7259 4.11096 17.9169C2.93727 16.1079 2.37979 13.9679 2.52168 11.8162C2.66356 9.66441 3.49721 7.61617 4.89828 5.97692C6.29935 4.33766 8.19279 3.19523 10.2962 2.71999C12.3996 2.24475 14.6003 2.46218 16.57 3.33985\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <div class=\"uppercase text-black-300 font-medium text-16 tracking-[.65em]\">\n                      next stage                    <\/div>\n                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p dir=\"ltr\">D\u00e9veloppement en sprints et test du MVP avec des groupes de discussion et des clients test avant le lancement sur le march\u00e9.<\/p>\n              <\/div>\n              \n                              <div>\n                  <a class=\"text-brand uppercase underline underline-offset-2 text-18 hover:no-underline hover:text-brand\" href=\"https:\/\/what.digital\/product-led-growth\/mvp\/\">En savoir plus<\/a>\n                <\/div>\n                          <\/div>\n          <\/div>\n                  <div class=\"flowchart__row\" style=\"z-index: 26\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase \">\n                stage 5              <\/div>\n\n                              <noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2214.svg\" class=\"mx-auto mb-3\" alt><\/noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20151%20150%22%3E%3C%2Fsvg%3E\" class=\"mx-auto mb-3 lazyload\" alt data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2214.svg\" loading=\"lazy\">              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Strat\u00e9gie Go-to-market                <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"flex justify-center\">\n                    <svg class=\"mr-4\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\">\n                      <path d=\"M22.5 11.5598V12.4798C22.4988 14.6363 21.8005 16.7345 20.5093 18.4617C19.2182 20.1888 17.4033 21.4523 15.3354 22.0637C13.2674 22.6752 11.0573 22.6017 9.03447 21.8544C7.01168 21.1071 5.28465 19.7259 4.11096 17.9169C2.93727 16.1079 2.37979 13.9679 2.52168 11.8162C2.66356 9.66441 3.49721 7.61617 4.89828 5.97692C6.29935 4.33766 8.19279 3.19523 10.2962 2.71999C12.3996 2.24475 14.6003 2.46218 16.57 3.33985\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <div class=\"uppercase text-black-300 font-medium text-16 tracking-[.65em]\">\n                      next stage                    <\/div>\n                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p dir=\"ltr\">Sur la base des informations acquises jusqu&rsquo;\u00e0 pr\u00e9sent, nous \u00e9laborons une strat\u00e9gie pour acqu\u00e9rir les 5, 50, 500&#8230;.50 000 premiers clients.<\/p>\n              <\/div>\n              \n                          <\/div>\n          <\/div>\n                  <div class=\"flowchart__row\" style=\"z-index: 25\">\n            <div class=\"relative flowchart__inner\">\n\n              <div class=\"flowchart__stage-number uppercase \">\n                stage 6              <\/div>\n\n                              <noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2216.svg\" class=\"mx-auto mb-3\" alt><\/noscript><img decoding=\"async\" width=\"151\" height=\"150\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20151%20150%22%3E%3C%2Fsvg%3E\" class=\"mx-auto mb-3 lazyload\" alt data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2216.svg\" loading=\"lazy\">              \n              <div class=\"relative\">\n                <p class=\"c-title font-hero text-[50px] text-brand mb-6 relative z-20\">\n                  Ad\u00e9quation produit-march\u00e9                <\/p>\n\n                                  <noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" alt><\/noscript><img decoding=\"async\" class=\"absolute left-0 right-0 mx-auto transform -bottom-2  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/Underline.svg\" loading=\"lazy\">\n                              <\/div>\n\n              <div class=\"mb-4\">\n                                  <div class=\"flex justify-center\">\n                    <svg class=\"mr-4\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\">\n                      <path d=\"M22.5 11.5598V12.4798C22.4988 14.6363 21.8005 16.7345 20.5093 18.4617C19.2182 20.1888 17.4033 21.4523 15.3354 22.0637C13.2674 22.6752 11.0573 22.6017 9.03447 21.8544C7.01168 21.1071 5.28465 19.7259 4.11096 17.9169C2.93727 16.1079 2.37979 13.9679 2.52168 11.8162C2.66356 9.66441 3.49721 7.61617 4.89828 5.97692C6.29935 4.33766 8.19279 3.19523 10.2962 2.71999C12.3996 2.24475 14.6003 2.46218 16.57 3.33985\" stroke=\"#A8A8A8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg>\n                    <div class=\"uppercase text-black-300 font-medium text-16 tracking-[.65em]\">\n                      next stage                    <\/div>\n                  <\/div>\n                              <\/div>\n\n                            <div class=\"text-16\">\n                <p dir=\"ltr\">Un cycle sans fin d&rsquo;apprentissage continu et de collecte de connaissances pour d\u00e9velopper et am\u00e9liorer votre produit.<\/p>\n              <\/div>\n              \n                          <\/div>\n          <\/div>\n              <\/div>\n      <\/div>\n\n<\/div>\n\n\n      <div id=\"block_1dcf4f1e96d26536ec78091d897c1ff4\" class=\"block-team-two-rows alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"js-team-two-rows-wrapper\">\n    \n\n      <\/div>\n\n<\/div>\n\n\n      <div id=\"block_624ad63f771e49462c5f618e1bc285d1\" class=\"relative alignfull default-block-spacing  overflow-hidden l-block\">\n  \n  \n<div class><\/div>\n <div class=\"l-wrap\">\n <div class=\"gap-5 md:grid lg:gap-10 xl:gap-13 grid-cols-24\">\n   <div class=\"relative col-span-10\">\n     \n            <h1 class=\" c-title c-title--small\">\n          <span>M\u00e9thodologie<\/span>\n        <\/h1>\n                    <h1 class=\"md:mb-5 relaive md:mb-20 lg:mb-29 c-title\">\n          Align\u00e9e avec la m\u00e9thodologie lean startup        <\/h1>\n            <div class=\"hidden md:inline-block image-list\"><\/div>\n   <\/div>\n   <div class=\"col-span-14\">\n      <div class=\"text-black-200 md:pt-9 max-w-[650px] md:pl-22 xl:pl-27 text-19 sm:text-22 md:text-24\">\n        <p>Une fois que nous avons valid\u00e9 l\u2019ad\u00e9quation produit\/march\u00e9, nous pouvons le lancer en utilisant :<\/p>\n      <\/div>\n     <div class=\"bg-list\">\n      \n              <ul class=\"mb-0 pr-7 pl-23 sm:pl-30 py-14 md:py-15 sm:px-20 md:px-34 xl:px-39\">\n                  <li class=\"list-check text-[#151515] last-of-type:mb-0 mb-7 lg:mb-9 xl:mb-12 font-semibold text-16\">Une approche it\u00e9rative et lean<\/li>\n                  <li class=\"list-check text-[#151515] last-of-type:mb-0 mb-7 lg:mb-9 xl:mb-12 font-semibold text-16\">Une strat\u00e9gie adapt\u00e9e \u00e0 votre stade de financement<\/li>\n                  <li class=\"list-check text-[#151515] last-of-type:mb-0 mb-7 lg:mb-9 xl:mb-12 font-semibold text-16\">Des d\u00e9cisions toujours bas\u00e9es sur les donn\u00e9es<\/li>\n                <\/ul>\n           <\/div>\n     \n    \n   <\/div>\n <\/div>\n  \n <\/div>\n\n<\/div>\n\n\n      <div id=\"block_2d428df7bf9151bd2467fa1f6078b583\" class=\"block-what-we-do alignfull relative pt-8 pb-8 md:pt-15 md:pb-15 overflow-hidden   l-block\">\n  \n    <div class=\"relative z-10 l-wrap\">\n    <div class=\"relative w-full h-[296px] z-20 -mb-27 md:hidden\">\n          <\/div>\n\n    <div class=\"pt-40 md:pt-20 pb-10 md:pb-30 h-full md:pr-[418px] xl:pr-0 xl:max-w-[1198px] relative min-h-[781px] \">\n      <div class=\"absolute top-0 left-0 z-10 w-full h-full bg-black-800 what-we-do__bg-content\"><\/div>\n      <div class=\"w-screen bg-black-800 h-full absolute top-0 left-[-100vw] z-10\"><\/div>\n      <div class=\"w-screen bg-black-800 h-full absolute top-0 right-[-100vw] z-10 md:hidden\"><\/div>\n\n      \n      <div class=\"md:flex\" data-selected-term=\"product\">\n        <div class=\"max-w-[870px] relative z-20\">\n          <div class=\"mb-5 md:mb-18\">\n                          <h3 class=\" c-title c-title--small\">\n                <span>Our services<\/span>\n              <\/h3>\n                                      <h2 class=\"relative text-white c-title\">\n                Develop your business with what.              <\/h2>\n                      <\/div>\n\n          <ul class=\"mb-8 what-we-do__cat md:mb-17\">\n                          <li class>\n                <a class=\"mixitup-btn whitespace-nowrap\" data-filter=\".crypto-fr\">Crypto<\/a>\n              <\/li>\n                          <li class>\n                <a class=\"mixitup-btn whitespace-nowrap\" data-filter=\".go-to-marketing-fr\">Go to marketing<\/a>\n              <\/li>\n                          <li class>\n                <a class=\"mixitup-btn whitespace-nowrap\" data-filter=\".produit\">Produit<\/a>\n              <\/li>\n                          <li class>\n                <a class=\"mixitup-btn whitespace-nowrap\" data-filter=\".sites-web\">Sites web<\/a>\n              <\/li>\n                      <\/ul>\n\n\n          \n                      <div class=\"grid grid-cols-1 gap-5 xs:grid-cols-2 sm:grid-cols-3 md:grid-cols-2 lg:grid-cols-3 what-we-do__list\">\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix sites-web  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/frontend-development\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Frontend development                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Responsive and browser-\/ device-compatible web frontend applications with backend integrations.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6657,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:16711680},&quot;15&quot;:&quot;Arial&quot;}\">Responsive and browser-\/ device-compatible web frontend applications with backend integrations.<\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix crypto-fr  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/community-building\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Community building                  <\/a>\n                  <div class=\"text-black-100\">\n                    Monitoring of the YouTube, Facebook, Twitter, LinkedIn and Instagram social accounts.\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix crypto-fr  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/blockchain-solution\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Blockchain solution                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Building blockchain projects with distributed apps (dapps) and backend integrations on Ethereum others networks.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Building blockchain projects with distributed apps (dapps) and backend integrations on Ethereum others networks.<\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix produit  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/ux-ui-design\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    UX &#038; UI Design                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Designing the user experience of the digital product and website. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Designing the user experience of the digital product and website. <\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix produit  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/mvp\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    MVP                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Guiding you through the process from defining the scope of the product, while keeping features minimal so it can released quickly.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Guiding you through the process from defining the scope of the product, while keeping features minimal so it can released quickly.<\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix produit  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/lean-brand-development\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Lean brand development                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Creating corporate brand identity by deciding colours, typography and application following the branding guidelines. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Creating corporate brand identity by deciding colours, typography and application following the branding guidelines. <\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix produit  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/prototyping\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Prototyping                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Building clickable prototypes, help testing them with users and start the design approach. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Building clickable prototypes, help testing them with users and start the design approach. <\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix produit  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/product-validation\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Product validation                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Validating your product using a quantive and qualitive step-by-step process.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Validating your product using a quantitive and qualitive step-by-step process.<\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix produit  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/digital-project-management\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Digital project management                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Managing digital projects from concept to execution using a SCRUM-based approach. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Managing digital projects from concept to execution using a SCRUM-based approach. <\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/digital-marketing-audit\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Digital marketing audit                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Assessment of current brand positioning and guidance on future marketing strategies. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Assessment of current brand positioning and guidance on future marketing strategies. <\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix sites-web  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/web-analytics-reporting\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Web &#038; analytics reporting                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Powerful web and app analytics including Google Analytics, Tag Manager and Data Studio.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4609,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;}\">Powerful web and app analytics including Google Analytics, Tag Manager and Data Studio.<\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix sites-web  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/cms-website-development\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    CMS website development                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Relaunching customised websites that are responsive and aesthetically pleasing. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Relaunching customised websites that are responsive and aesthetically pleasing. <\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix sites-web  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/page-speed-optimisation\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Page speed optimisation                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Faster page loading times to improve overall performance of the website.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Faster page loading times to improve overall performance of the website.<\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix sites-web  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/mobile-app-development\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Mobile app development                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Native app development from product validation to app store launch.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Native app development from product validation to app store launch.<\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix sites-web  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/web-development\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Web development                  <\/a>\n                  <div class=\"text-black-100\">\n                    <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Scalable and performant web applications that are user-friendly for your customers. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Scalable and performant web applications that are user-friendly for your customers. <\/span>\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix go-to-marketing-fr  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/google-advertising\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Google Ads                  <\/a>\n                  <div class=\"text-black-100\">\n                    Lean and semi-automated set up and management of paid ads.\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix go-to-marketing-fr  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/linkedin-advertising\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    LinkedIn ads                  <\/a>\n                  <div class=\"text-black-100\">\n                    Effective lead generation campaigns for businesses on the largest professional network.\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix go-to-marketing-fr  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/facebook-instagram-advertising\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Facebook ads                  <\/a>\n                  <div class=\"text-black-100\">\n                    Creative production and performance optimisation to reach prospects on Facebook &amp; Instagram.\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix go-to-marketing-fr  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/marketing-automation\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Marketing automation                  <\/a>\n                  <div class=\"text-black-100\">\n                    Data-driven and rules based automation concepts and implementation.\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix go-to-marketing-fr  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/influencers-and-pr\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Influencer marketing                  <\/a>\n                  <div class=\"text-black-100\">\n                    Content and campaign collaborations with our known or new influencers, both local and international.\n                  <\/div>\n                <\/div>\n\n              \n                \n                <div class=\"pr-5 md:pr-0 cols mix  md:max-w-[250px]\">\n                  <a href=\"https:\/\/what.digital\/fr\/service\/influencers-and-pr-2\/\" class=\"mb-2 font-medium text-white text-16 hover:no-underline\">\n                    Influencer marketing                  <\/a>\n                  <div class=\"text-black-100\">\n                                      <\/div>\n                <\/div>\n\n                          <\/div>\n          \n\n        <\/div>\n        <div class=\"relative\">\n          <div class=\"hidden md:block absolute top-[8px] lg:left-[50px] xl:left-[157px] h-[296px] sm:h-[400px] md:h-[606px] md:w-[575px] xl:w-[600px] xxl:w-[620px] xxxl:w-[698px] z-30 mx-4 sm:mx-6 md:mx-0 mb-[-115px]\">\n                      <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n\n\n      <div id=\"block_198b532b9274ce05ed853a74c9c586a4\" class=\"block-faq-accordion default-block-spacing alignfull l-block\">\n  \n  \n  <div class=\"l-wrap max-w-[952px]\">\n    <div class=\"text-center sm:mb-16\">\n              <h1 class=\"inline-block c-title c-title--small text-brand\">\n          <span>FAQs<\/span>\n        <\/h1>\n      \n              <h1 class=\"c-title\">\n          Des questions ?\u2028<br>\nNous avons les r\u00e9ponses        <\/h1>\n      \n      <div class>\n              <\/div>\n    <\/div>\n\n    <div class>\n              <div class=\"c-faq-accordion\">\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\">\n                <h1 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Nous sommes une startup. Pouvons-nous nous permettre vos services ?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h1>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\">\n                  <div itemprop=\"text\">\n                    <p dir=\"ltr\">\u00c7a d\u00e9pend. Nous sommes toujours int\u00e9ress\u00e9s par des projets \u00e0 fort potentiel de croissance et par des fondateurs audacieux pr\u00eats \u00e0 se d\u00e9mener. Le potentiel de votre produit et votre d\u00e9termination sont des facteurs importants que nous prenons en compte lors de l\u2019\u00e9valuation des opportunit\u00e9s. Votre budget initial joue un r\u00f4le secondaire.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h1 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Par o\u00f9 commencer ?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h1>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p dir=\"ltr\">Si vous avez d\u00e9j\u00e0 un produit, un MVP ou m\u00eame des premi\u00e8res tentatives de marketing, nous commen\u00e7ons g\u00e9n\u00e9ralement par le briefing et l&rsquo;\u00e9valuation (\u00e0 savoir la phase de d\u00e9couverte). Si vous \u00eates en phase de d\u00e9marrage (id\u00e9ation), nous pouvons vous accompagner avec nos services de conseil.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h1 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Investissez-vous dans des startups ou travaillez-vous pour de l&rsquo;equity ?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h1>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p dir=\"ltr\">Pas \u00e0 l&rsquo;heure actuelle. Bien que nous ayons fait quelques exceptions ces derni\u00e8res ann\u00e9es, nous avons prouv\u00e9 que notre \u00e9quipe est engag\u00e9e \u00e0 100 %, quelle que soit la configuration commerciale. En outre, une s\u00e9paration claire nous aide \u00e0 rester concentr\u00e9s.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n  <\/div>\n\n\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":19684,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19674","page","type-page","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scope Workshop | D\u00e9finir le p\u00e9rim\u00e8tre du MVP pour concevoir et d\u00e9velopper votre produit avec what.<\/title>\n<meta name=\"description\" content=\"Nous aidons \u00e0 identifier les hypoth\u00e8ses cl\u00e9s sous-jacentes \u00e0 votre id\u00e9e et \u00e0 d\u00e9finir le p\u00e9rim\u00e8tre de votre MVP. 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