{"id":19719,"date":"2022-06-02T09:18:04","date_gmt":"2022-06-02T09:18:04","guid":{"rendered":"https:\/\/what.digital\/projects\/sonect\/"},"modified":"2024-12-17T16:10:57","modified_gmt":"2024-12-17T16:10:57","slug":"sonect","status":"publish","type":"projects","link":"https:\/\/what.digital\/fr\/projects\/sonect\/","title":{"rendered":"Sonect"},"content":{"rendered":"<div id=\"block_3aa924521f6c7c0ffa5bd470e04d5e97\" class=\"hero-logo pb-10 relative alignfull overflow-hidden l-block\">\n  \n  \n\n  <div class=\"relative bg-black-700\">\n    <div class=\"bg-black-900 h-full w-[81px] absolute z-40 top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n<div class=\"sidebar-small-triangle w-[81px] z-40 h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow\"><\/div>\n    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow-logo\"><\/div>\n    <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" loading=\"lazy\">\n    \n    <div class=\"relative pt-24 l-wrap l-wrap--with-sidebar\">\n\n      <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n      <div class=\"grid grid-cols-1 mb-24 md:grid-cols-12\">\n        <div class=\"relative z-20 cols md:col-span-6\">\n                      <h2 class=\"mb-7 c-title c-title--small\">\n              <span>Lancement d&rsquo;app mobile et marketing<\/span>\n            <\/h2>\n                                <h1 class=\"text-white mb-14 c-title--88  c-title\">\n              \n\n\n\n\n\n\n\n\n\n\nCampagne d&rsquo;entr\u00e9e sur le march\u00e9 pour une app Fintech\n\n\n\n\n\n\n\n\n\n\n\n            <\/h1>\n                    <div class=\"text-black-300 md:max-w-[435px] hero-logo__text text-19\">\n            \u00c9laboration d&rsquo;une strat\u00e9gie globale go-to-market pour une startup suisse du Top 100\n          <\/div>\n        <\/div>\n        <div class=\"relative z-10 md:col-span-6\">\n          <div class=\"relative z-40 flex items-center justify-center h-full md:ml-12\">\n            <noscript><img decoding=\"async\" width=\"320\" height=\"68\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421.png\" class=\"mt-[50px] md:mt-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421.png 320w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421-300x64.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421-188x40.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421-80x17.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421-120x26.png 120w\" sizes=\"(max-width: 320px) 100vw, 320px\"><\/noscript><img decoding=\"async\" width=\"320\" height=\"68\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20320%2068%22%3E%3C%2Fsvg%3E\" class=\"mt-[50px] md:mt-0 lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20320%2068%22%3E%3C%2Fsvg%3E 320w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421.png 320w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421-300x64.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421-188x40.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421-80x17.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421-120x26.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Header-e1657788182421.png\" loading=\"lazy\">          <\/div>\n\n        <\/div>\n      <\/div>\n      <div class=\"relative z-30 pt-16 mt-10 pb-29 bg-brand\">\n      <div class=\"bg-brand absolute right-[-32px] top-0 w-[35px] xl:w-0 h-full\"><\/div>\n        <div class=\"hero-logo__triangle\"><\/div>\n                  <div class=\"grid grid-cols-1 sm:grid-cols-3 gap-8 max-w-[1100px]\">\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">D\u00e9cisions bas\u00e9es sur les donn\u00e9es<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Des r\u00e9sultats significatifs ont \u00e9t\u00e9 atteints gr\u00e2ce \u00e0 une veille constante, une anticipation des tendances et une compr\u00e9hension du comportement des utilisateurs.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Alignement strat\u00e9gique<\/h3>\n                  <div class=\"text-[#463515]\">\n                    La croissance a \u00e9t\u00e9 stimul\u00e9e en combinant ressources et approches strat\u00e9giques, permettant ainsi \u00e0 Sonect de se concentrer sur son c\u0153ur de m\u00e9tier.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Concr\u00e9tisation<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Nous avons profit\u00e9 de la polyvalence de notre \u00e9quipe, ce qui nous a permis de nous adapter aux fluctuations des objectifs, du cycle de financement et des aspects de la campagne.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                      <\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"l-wrap l-wrap--with-sidebar\">\n    <div class=\"relative z-30\">\n      <noscript><img decoding=\"async\" width=\"1437\" height=\"608\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1.png\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1.png 1437w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-960x406.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-720x305.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-480x203.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-500x212.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-300x127.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-768x325.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-1024x433.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-360x152.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-188x80.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-80x34.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-120x51.png 120w\" sizes=\"(max-width: 1437px) 100vw, 1437px\"><\/noscript><img decoding=\"async\" width=\"1437\" height=\"608\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201437%20608%22%3E%3C%2Fsvg%3E\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201437%20608%22%3E%3C%2Fsvg%3E 1437w\" sizes=\"auto, (max-width: 1437px) 100vw, 1437px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1.png 1437w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-960x406.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-720x305.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-480x203.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-500x212.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-300x127.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-768x325.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-1024x433.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-360x152.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-188x80.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-80x34.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1-120x51.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Frame-2063-1.png\" loading=\"lazy\">    <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_249e30d9fc8f75c3639efe845eedd224\" class=\"block-example alignfull py-7 sm:py-10 md:py-20  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"max-w-[520px] mx-auto\">\n      \n\n      <h1 id=\"block_19034cae5280796914fe00a622f264fd\" class=\"c-title c-title--small text-header text-left l-block\">\n  \n  \n                <span>\n            APER\u00c7U      \n\n    \n<\/span><\/h1><style>#block_19034cae5280796914fe00a622f264fd { margin-bottom: 0px;  } @media (min-width: 768px) { #block_19034cae5280796914fe00a622f264fd { margin-bottom: 0px;  }} @media (min-width: 992px) { #block_19034cae5280796914fe00a622f264fd { margin-bottom: 0px;  }} @media (min-width: 1200px) { #block_19034cae5280796914fe00a622f264fd { margin-bottom: 0px;  }} @media (min-width: 1500px) { #block_19034cae5280796914fe00a622f264fd { margin-bottom: 0px;  }} <\/style>\n\n\n      <h1 id=\"block_b3cb375c0f1d28e01f993602805daff9\" class=\"c-title c-title--default text-header text-left l-block\">\n  \n  \n              Ce que nous avons fait pour Sonect      \n\n    \n<\/h1><style>#block_b3cb375c0f1d28e01f993602805daff9 { margin-top: 0px;  } @media (min-width: 768px) { #block_b3cb375c0f1d28e01f993602805daff9 { margin-top: 0px;  }} @media (min-width: 992px) { #block_b3cb375c0f1d28e01f993602805daff9 { margin-top: 0px;  }} @media (min-width: 1200px) { #block_b3cb375c0f1d28e01f993602805daff9 { margin-top: 0px;  }} @media (min-width: 1500px) { #block_b3cb375c0f1d28e01f993602805daff9 { margin-top: 0px;  }} <\/style>\n\n\n      <div id=\"block_70d62b5282468a9ab3c4ed521b793784\" class=\"enable-typography-styles text-size-xlarge text-black l-block\">\n  \n  \n\n<p>D\u00e9veloppement et int\u00e9gration d&rsquo;une approche moderne de l&rsquo;exp\u00e9rimentation qui a permis \u00e0 Sonect d&rsquo;obtenir des r\u00e9sultats remarquables en un temps record.<\/p>\n\n\n<\/div>\n\n\n      <div id=\"block_d68b0847357e3ae5c9bb3abd0181cbe6\" class=\"enable-typography-styles text-size-medium text-base l-block\">\n  \n  \n\n<p dir=\"ltr\">Gr\u00e2ce \u00e0 notre m\u00e9thode lean, nous avons pu nous adapter rapidement aux nouvelles strat\u00e9gies, garantissant ainsi un flux constant d&rsquo;utilisateurs actifs et nouveaux, ainsi que de nouveaux t\u00e9l\u00e9chargements.<\/p>\n\n\n<\/div>\n\n  <\/div>\n<\/div>\n   \n<\/div>\n\n\n      <div id=\"block_6bc3331a084b19ea679844bee1d47ac1\" class=\"block-grey-bg-content alignfull default-block-spacing overflow-hidden  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n  <div>\n  <div class=\"sm:grid grid-cols-2 gap-x-8\">\n\n    <div>\n    <div class=\"relative z-20 pb-12 px-6 sm:pl-10 sm:pr-0 md:pl-18 pt-19\">\n      <div class=\"relative z-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>client<\/span>\n            <\/h3>\n                                <h4 class=\"relative c-title\">\n              Qui est Sonect ?            <\/h4>\n                <noscript><img decoding=\"async\" width=\"180\" height=\"45\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Small-e1657788219536.png\" class=\"w-full max-w-[209px] md:max-w-[264px] mx-auto xs:mx-0 mt-4 md:mt-15 mb-8 min-w-[134px]\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Small-e1657788219536.png 180w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Small-e1657788219536-80x20.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Small-e1657788219536-120x30.png 120w\" sizes=\"(max-width: 180px) 100vw, 180px\"><\/noscript><img decoding=\"async\" width=\"180\" height=\"45\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20180%2045%22%3E%3C%2Fsvg%3E\" class=\"w-full max-w-[209px] md:max-w-[264px] mx-auto xs:mx-0 mt-4 md:mt-15 mb-8 min-w-[134px] lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20180%2045%22%3E%3C%2Fsvg%3E 180w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Small-e1657788219536.png 180w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Small-e1657788219536-80x20.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Small-e1657788219536-120x30.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Logo_Small-e1657788219536.png\" loading=\"lazy\">\n          <div class=\"text-16 max-w-[530px] pr-8\">\n            <p>Une startup fintech qui permet \u00e0 ses clients de retirer de l&rsquo;argent via leur smartphone dans plus de 2 300 magasins partenaires en Suisse.<\/p>\n          <\/div>\n\n      <\/div>\n\n      <div class=\"absolute top-0 left-0 z-10 w-screen max-w-[1682px] h-full about-case-study-bg\">\n        <noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" loading=\"lazy\">\n      <\/div>\n    <\/div>\n    <\/div>\n\n        <div class=\"relative z-20 pr-5 md:pr-0 mt-[-30px] sm:mt-0 sm:pt-[80px] pl-[14px] md:pl-[24px] sm:row-span-2\">\n      <noscript><img decoding=\"async\" width=\"618\" height=\"773\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here.png 618w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-480x600.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-500x625.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-240x300.png 240w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-384x480.png 384w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-360x450.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-188x235.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-80x100.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-120x150.png 120w\" sizes=\"(max-width: 618px) 100vw, 618px\"><\/noscript><img decoding=\"async\" width=\"618\" height=\"773\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20618%20773%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20618%20773%22%3E%3C%2Fsvg%3E 618w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here.png 618w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-480x600.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-500x625.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-240x300.png 240w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-384x480.png 384w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-360x450.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-188x235.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-80x100.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here-120x150.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Place-Screen-here.png\" loading=\"lazy\">    <\/div>\n    \n    <div class=\"relative z-20\">\n              <ul class=\"mt-10 sm:mt-15 ml-7 sm:ml-18 lg:ml-18 max-w-[441px] text-black-900 text-19\">\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Des retraits d&rsquo;argent plus simples et plus rapides<\/p>\n<\/li>\n<\/ul>\n<\/li>\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Partenariat avec TWINT, permettant aux utilisateurs de TWINT de retirer de l&rsquo;argent avec Sonect via l&rsquo;application TWINT<\/p>\n<\/li>\n<\/ul>\n<\/li>\n                <\/ul>\n          <\/div>\n\n  <\/div>\n  <\/div>\n  <\/div>\n\n\n\n\n\n<\/div>\n\n\n      <div id=\"block_7097e74b8d2a08c5528967a741c17078\" class=\"block-example alignfull overflow-hidden default-block-spacing  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"text-center mb-8 mx-auto sm:hidden\">\n    <div class=\"inline-block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">Challenges<\/div>\n  <\/div>\n\n  <div class=\"gap-5 grid grid-cols-1 sm:grid-cols-24\">\n    <div class=\"order-2 sm:order-1 sm:col-span-13 md:col-start-3 md:col-end-11 pt-8 sm:pt-[100px] lg:pt-[252px]\">\n      <div class=\"justify-center items-center w-full hidden sm:flex sm:mb-6 lg:mb-12\">\n        <div class=\"flex-none block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">Challenges<\/div>\n        <div class=\"ml-8\">\n          <svg width=\"158\" height=\"41\" viewBox=\"0 0 158 41\" fill=\"none\"><g clip-path=\"url(#clip0_498_68464)\" fill=\"#FFB831\"><path d=\"M122.979 15.76l.03-.03c-.03 0-.03.02-.03.03zM129.64 17h-.02l.47.09-.45-.1V17zM102 12.99h-.19c.09 0 .17.01.19 0zm31.03 5.34l-.18-.08s.06.05.18.08zm6.75 1.25l-.02-.01c-.01 0 0 0 .02.01zm-2.58-.75l-.19-.02c.08.02.18.04.19.02zM1 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0zm-2.8 2.07l.01-.01.01-.03-.02.04zm-1.2.95s.03-.03.03-.04l-.05.03s.01 0 .02.01zm2.8-2.16v.07c.02-.02.03-.04 0-.07z\" \/><\/g><defs><clipPath id=\"clip0_498_68464\"><path fill=\"#fff\" d=\"M0 0h157.35v40.43H0z\" \/><\/clipPath><\/defs><\/svg>        <\/div>\n      <\/div>\n\n              <div class=\"mb-4\">\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">1<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Stimuler l&rsquo;acquisition d&rsquo;utilisateurs                    <\/h3>\n                <\/div>\n                <ul class=\"n8H08c UVNKR\">\n<li class=\"TYR86d wXCUfe zfr3Q\" dir=\"ltr\">\n<p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Sonect voulait accro\u00eetre le nombre d\u2019utilisateurs t\u00e9l\u00e9chargeant son application et compl\u00e9tant le processus d\u2019onboarding en Suisse.<\/p>\n<\/li>\n<\/ul>\n              <\/div>\n            <\/div>\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">2<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Alignement strat\u00e9gique                    <\/h3>\n                <\/div>\n                <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Les startups \u00e9tant en constante \u00e9volution, la strat\u00e9gie et les priorit\u00e9s changent souvent, de sorte que nous devions \u00eatre en mesure d&rsquo;adapter et d&rsquo;ajuster nos campagnes en fonction des besoins.<\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">3<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Expansion mondiale                    <\/h3>\n                <\/div>\n                <p class=\"CDt4Ke zfr3Q\" dir=\"ltr\">Sonect souhaitait se positionner sur le march\u00e9 mondial, ce qui a n\u00e9cessit\u00e9 des campagnes pilotes sur des march\u00e9s en dehors de leur march\u00e9 habituel, notamment au Royaume-Uni, en Allemagne et en Su\u00e8de.<\/p>\n              <\/div>\n            <\/div>\n                  <\/div>\n          <\/div>\n    <div class=\"order-1 sm:order-2 sm:col-span-11 lg:col-span-14\">\n      <div class=\"flex justify-start\">\n        <div class=\"w-full\">\n          <noscript><img decoding=\"async\" width=\"587\" height=\"731\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1865.png\" class=\"sm:ml-5 md:ml-35 mb-5\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1865.png 587w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1865-480x598.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1865-500x623.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1865-241x300.png 241w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1865-385x480.png 385w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Group-1865-360x448.png 360w, 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https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-1024x385.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-1536x577.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-360x135.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-188x71.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-80x30.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-120x45.png 120w\" sizes=\"(max-width: 1810px) 100vw, 1810px\"><\/noscript><img decoding=\"async\" width=\"1810\" height=\"680\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201810%20680%22%3E%3C%2Fsvg%3E\" class=\"h-full object-cover absolute left-0 top-0  w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201810%20680%22%3E%3C%2Fsvg%3E 1810w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1.png 1810w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-1440x541.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-960x361.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-720x270.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-480x180.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-500x188.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-300x113.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-768x289.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-1024x385.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-1536x577.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-360x135.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-188x71.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-80x30.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1-120x45.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Full-Screen-1.png\" loading=\"lazy\">    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_82f3a029f5d45c952a60e3fceddeba0b\" class=\"block-content-with-crown alignfull py-18 sm:pt-28 sm:pb-25 overflow-hidden l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"xs:max-w-[686px] mx-auto sm:pt-10 md:pb-20 md:pt-20 bg-crown\">\n      <div class=\"xs:max-w-[490px] sm:pl-6 mx-auto\">\n        <div class=\"relative z-20\">\n                      <h3 class=\" c-title c-title--small\">\n              <span>Objectif<\/span>\n            <\/h3>\n                                <h3 class=\" c-title\">\n              Notre objectif principal            <\/h3>\n                  <\/div>\n        <div class=\"font-medium mt-10 text-19 sm:text-24 text-black-200 leading-1.5 relative z-10\">\n          <div class=\"relative z-20\">\n            <p>Lancer l&rsquo;application mobile de Sonect en Suisse et augmenter le nombre de t\u00e9l\u00e9chargements et l&rsquo;activation des utilisateurs<\/p>\n          <\/div>\n\n          <div class=\"absolute -bottom-18 xs:-bottom-22 sm:-bottom-14 -left-30 xs:-left-15 sm:-left-20 z-10 w-[687px]\">\n            <noscript><img decoding=\"async\" class=\"w-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" alt><\/noscript><img decoding=\"async\" class=\"w-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" loading=\"lazy\">\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_af6d1516a823299de5fd07ce88249a9e\" class=\"block-triple-images alignfull py-8 md:py-13 lg:py-17   l-block\">\n  \n  \n<div class=\"l-wrap max-w-[1265px]\">\n  <div class=\"grid sm:gap-x-10 sm:grid-cols-2 lg:grid-cols-24\">\n    <div class=\"cols lg:col-span-11 mb-5 sm:mb-0  h-[450px] xs:h-[550px] sm:h-auto\">\n      <style>.lazy-loader-background-element-1.lazyloaded{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_01.jpg) }<\/style><noscript><style>.lazy-loader-background-element-1.lazyload{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_01.jpg) }<\/style><\/noscript><div class=\"w-full h-full bg-center bg-cover no-repeat lazyload lazy-loader-background-element-1 \" style>\n              <\/div>\n    <\/div>\n    <div class=\"cols lg:col-span-13\">\n      <div class=\"relative mb-5\">\n        <noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02.jpg\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-120x66.jpg 120w\" sizes=\"(max-width: 1414px) 100vw, 1414px\"><\/noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E 1414w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02-120x66.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_02.jpg\" loading=\"lazy\">      <\/div>\n      <div class=\"relative\">\n        <noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03.jpg\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-120x66.jpg 120w\" sizes=\"(max-width: 1414px) 100vw, 1414px\"><\/noscript><img decoding=\"async\" width=\"1414\" height=\"776\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201414%20776%22%3E%3C%2Fsvg%3E 1414w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03.jpg 1414w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-960x527.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-720x395.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-480x263.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-500x274.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-300x165.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-768x421.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-1024x562.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-360x198.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-188x103.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-80x44.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03-120x66.jpg 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sonect_Triple_03.jpg\" loading=\"lazy\">      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_3c64ee6b2d0b915a1c5354b52aadc006\" class=\"block-example alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"grid-cols-2 gap-4 md:gap-10 sm:grid lg:gap-15 xl:gap-20\">\n      <div class=\"col-span-1 px-8 yellow-box pb-15 md:pb-17 pt-15 lg:pt-32 md:px-15 lg:pb-28 lg:px-25 bg-primary-900\">\n        <div class=\"relative \">\n        <div class=\"relative\">\n                      <h3 class=\"c-title c-title--small c-title--small-dark\">\n              <span>R\u00e9sum\u00e9<\/span>\n            <\/h3>\n                                <h3 class=\"relative mb-8 c-title\">\n              Comment nous avons proc\u00e9d\u00e9            <\/h3>\n                    <div class=\"font-medium text-spacing--more text-brown-100 text-16 leading-1.5 link-inside-black\">\n            <p>En combinant les annonces Google App et les r\u00e9seaux sociaux, nous avons \u00e9labor\u00e9 une <a href=\"https:\/\/what.digital\/product-led-growth\/assessment\/\">strat\u00e9gie go-to-market<\/a> permettant d\u2019augmenter le nombre de t\u00e9l\u00e9chargements de l\u2019application et les inscriptions. Les annonces Google App ont renforc\u00e9 la visibilit\u00e9 aupr\u00e8s des utilisateurs iOS et Android, tandis que les r\u00e9seaux sociaux ont offert \u00e0 Sonect un espace pour interagir, \u00e9duquer et accro\u00eetre sa notori\u00e9t\u00e9.<\/p>\n<p>Nous avons collabor\u00e9 \u00e9troitement avec des influenceurs pour g\u00e9n\u00e9rer du contenu in\u00e9dit et atteindre de nouveaux publics au sein de notre audience suisse actuelle dans le cadre de deux campagnes principales. La premi\u00e8re invitait les influenceurs \u00e0 participer \u00e0 notre d\u00e9fi de danse sur TikTok. La seconde a \u00e9t\u00e9 con\u00e7ue pour faire conna\u00eetre un concours de retrait d&rsquo;argent que nous avons organis\u00e9 sur les r\u00e9seaux sociaux de Sonect. Le contenu cr\u00e9\u00e9 par les influenceurs a ensuite \u00e9t\u00e9 r\u00e9utilis\u00e9 dans diverses campagnes de communication r\u00e9ussies, en accord avec notre strat\u00e9gie de <a href=\"https:\/\/what.digital\/service\/influencers-and-pr\/\">marketing d&rsquo;influence<\/a>.<\/p>\n<p>Avant de pouvoir nous implanter \u00e0 l&rsquo;\u00e9tranger, nous avons lanc\u00e9 des campagnes pilotes de growth hacking au Royaume-Uni, en Allemagne et en Su\u00e8de pour tester de nouveaux march\u00e9s et sensibiliser le public via des campagnes sur les r\u00e9seaux sociaux.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <\/div>\n      <div class=\"col-span-1\">\n        <div class=\"pl-5 pr-10 md:pr-24 pt-15 lg:pt-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>t\u00e9moignages<\/span>\n            <\/h3>\n                                <h3 class=\"relative mb-11 c-title\">\n              Ce que disent les clients            <\/h3>\n                    <div class=\"font-medium text-20 lg:text-24 text-black-900 p-reset leading-1.5 mb-13\">\n            <p>\u00ab&nbsp;Travailler avec l&rsquo;\u00e9quipe de what. a \u00e9t\u00e9 une exp\u00e9rience formidable. La structure lean et flexible de what. nous a aid\u00e9s dans nos exp\u00e9rimentations avec les diff\u00e9rentes strat\u00e9gies de contenu. En particulier, les campagnes d\u2019influence ont g\u00e9n\u00e9r\u00e9 de la visibilit\u00e9, de nouvelles conversions et un contenu unique.&nbsp;\u00bb<\/p>\n          <\/div>\n          <div class=\"items-center justify-between lg:flex\">\n            <div class=\"pl-10 line-orange\">\n              <div class=\"font-semibold text-black-900 text-19\">\n                Steivan Pitsch              <\/div>\n              <div class=\"text-black-400 text-16\">\n                Head of Marketing chez Sonect              <\/div>\n              \n            <\/div>\n            <div class=\"pt-4 pl-10 lg:pt-0 lg:pl-0\">\n                          <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_7578120ae682030c86ff68ce25389dde\" class=\"block-teaser-slider alignfull overflow-hidden relative pb-10 pt-10 sm:pt-15 md:pt-26 pb-12 sm:pb-20 l-block\">\n  \n  \n    \n  <div class=\"l-wrap\">\n    <div class>\n              <h2 class=\"c-title c-title--small\">\n          <span>\u00c9tudes de cas<\/span>\n        <\/h2>\n      \n              <h3 class=\"c-title max-w-[573px] md:mb-10\">\n          <span>Projets similaires<\/span>\n        <\/h3>\n      \n          <\/div>\n\n          <div class>\n        <div class=\"relative js-teasers-slider-wrapper\">\n          <div class=\"swiper js-teasers-slider\">\n            <div class=\"mb-20 swiper-wrapper\">\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/fr\/projects\/sherpany\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Sherpany<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-960x960.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-500x500.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Sherpany_Project_Thumb-776x776.jpg 776w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Sherpany<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Refonte et relance du site web d&rsquo;entreprise.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/fr\/projects\/watchangels\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Watchangels<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-960x960.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-500x500.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-776x776.jpg 776w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Watchangels<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Cr\u00e9ation d&rsquo;une plateforme e-commerce personnalis\u00e9e pour les collectionneurs de montres.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/fr\/projects\/sonect\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Sonect<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect.jpg 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-270x270.jpg 270w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Sonect<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Conception d&rsquo;une strat\u00e9gie globale de mise sur le march\u00e9 pour une startup suisse figurant dans le Top 100.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/fr\/projects\/filabe\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">filabe<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"1936\" height=\"1928\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg 1936w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1024x1020.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-768x765.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1536x1530.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-480x478.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-960x956.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1440x1434.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-720x717.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-500x498.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-360x359.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-188x187.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-484x482.jpg 484w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-968x964.jpg 968w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-600x598.jpg 600w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1200x1195.jpg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-160x160.jpg 160w\" sizes=\"(max-width: 1936px) 100vw, 1936px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Filabe<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Mise en \u0153uvre de la strat\u00e9gie de mise sur le march\u00e9 et du Growth Hacking<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/fr\/projects\/beekeeper\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">beekeeper<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company.png\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company.png 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-360x360.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-188x188.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-80x80.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-120x120.png 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-480x480.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-150x150.png 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-300x300.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Company-270x270.png 270w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Beekeeper<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Diriger la conception, la validation et le d\u00e9veloppement de nouveaux produits.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n              \n\n              \n            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n          <\/div>\n          <div class=\"swiper-button-next\"><\/div>\n          <div class=\"swiper-button-prev\"><\/div>\n        <\/div>\n      <\/div>\n        <div class=\"text-center lg:text-left\">\n      <a 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