{"id":19791,"date":"2022-05-24T12:46:20","date_gmt":"2022-05-24T12:46:20","guid":{"rendered":"https:\/\/what.digital\/service\/google-advertising\/"},"modified":"2026-04-23T13:34:09","modified_gmt":"2026-04-23T13:34:09","slug":"google-advertising","status":"publish","type":"service","link":"https:\/\/what.digital\/fr\/service\/google-advertising\/","title":{"rendered":"Google Ads"},"content":{"rendered":"\n      <div id=\"block_8d148f688d009c3507c5cb8d78fe3fd5\" class=\"block-faq-accordion relative pt-10 pb-10 md:pt-20 md:pb-15 lg:pt-25 lg:pb-15 alignfull l-block\" >\n  \n  \n\n<div class=\"l-wrap\">\n  <div class=\"gap-6 sm:gap-8 sm:grid sm:grid-cols-12 md:gap-15 lg:gap-10 lg:grid-cols-24\">\n    <div class=\"relative col-span-5 lg:col-span-10\">\n          <div class=\"max-w-[547px]\">\n                    <h3 class=\" c-title c-title--small text-brand\">\n              <span>Services<\/span>\n            <\/h3>\n          \n                      <h1 class=\"c-title\">\n              Google Ads            <\/h1>\n          \n          <div class=\"text-20 md:text-24 mb-9 sm:mb-0 lg:mt-10 text-black-200 leading-1.5 enable-typography-styles link-inside-black\">\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"col-span-7 lg:col-span-14\">\n    <div class=\"\">\n              <div class=\"c-faq-accordion\" >\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\" >\n                <h3 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Google Ads Search setup &#038; management                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\"  >\n                  <div itemprop=\"text\">\n                    <p dir=\"ltr\"><strong>What\u2019s included<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Account setup and administration, liaising with Google Support &amp; Account Manager<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Budget, bid strategy setup<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Keyword research and campaign architecture<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Ad copy writing and initial approval process with the client<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Enhanced ad setup with all relevant extensions and features<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Cost optimisation and elimination of cost drivers<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Keyword optimisation, including negative &amp; new keywords<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Optimise relevance at the level of ad group, text ad, keyword, and landing page<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Budget control, adaptation to seasonality and search trends<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Configuration of custom audiences<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Creation and upload text &amp; display ads (remarketing)<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Monitoring and refinement of remarketing campaign, including placement optimisation<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Conducting 2 experiments per month<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Daily\/weekly\/monthly quality control<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Daily\/weekly\/monthly calls and updates<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Real time performance dashboard<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Monthly insights report<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Optional<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Mirroring the campaign in Bing<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Optional (E-commerce sites)<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Google Shopping campaigns configuration and management<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Feed configuration and optimisation<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Feed rules implementation<\/p>\n<\/li>\n<\/ul>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \" >\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Google Ads \u2013 Display \u2013 Setup &#038; Management                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\"  style=\"display: none;\"  >\n                  <div itemprop=\"text\">\n                    <p dir=\"ltr\">Generate brand awareness through GDN banners on relevant websites, targeted towards key audiences<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Campaign strategy definition<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Pre-campaign media research, media selection and data-driven creative input<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">User journey concept, including ad creative<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Campaign setup<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Set budget, bid strategy and targeting methods<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Weekly quality control<\/p>\n<\/li>\n<\/ul>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","service_category":[91],"class_list":["post-19791","service","type-service","status-publish","","service_category-go-to-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Advertising Setup &amp; 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