{"id":19792,"date":"2022-05-24T12:45:54","date_gmt":"2022-05-24T12:45:54","guid":{"rendered":"https:\/\/what.digital\/service\/linkedin-advertising\/"},"modified":"2026-04-23T13:35:17","modified_gmt":"2026-04-23T13:35:17","slug":"linkedin-advertising","status":"publish","type":"service","link":"https:\/\/what.digital\/fr\/service\/linkedin-advertising\/","title":{"rendered":"LinkedIn ads"},"content":{"rendered":"\n
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\n Services<\/span>\n <\/h3>\n \n

\n Managed LinkedIn Ads <\/h1>\n \n
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\n \n \n Campaign Setup & Management <\/span>\n\n \n \n \n <\/svg>\n <\/span>\n \n \n \n <\/svg>\n <\/span>\n <\/a>\n <\/h3>\n\n
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    Definition of KPIs and targets<\/p>\n<\/li>\n

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    Setup and configuration of the LinkedIn Campaign Manager account, if account exists, review of account<\/p>\n<\/li>\n

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    Create or review LinkedIn pixel (Insight Tag)<\/p>\n<\/li>\n

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    Guidance on implementing LinkedIn pixel (Insight Tag)<\/p>\n<\/li>\n

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    Setup and configuration of conversion tracking<\/p>\n<\/li>\n

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    Conduct test conversions for conversion tracking, checking conversion is visible within Google Analytics<\/p>\n<\/li>\n<\/ul>\n

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    What\u2019s included (Campaign Setup & Management)<\/strong><\/p>\n

    Campaign Setup<\/strong><\/p>\n

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      Campaign setup according to media plan<\/p>\n<\/li>\n

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      Define campaign structure<\/p>\n<\/li>\n

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      Select demographic and audience targeting<\/p>\n<\/li>\n

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      Select suitable formats and provide creative input and recommendations<\/p>\n<\/li>\n

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      Feedback on the lead magnet and \/ or landing pages and recommendations<\/p>\n<\/li>\n

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      Creation of ad copy text and sign off<\/p>\n<\/li>\n

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      Creation of lead generation forms (if applicable) and sign off<\/p>\n<\/li>\n

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      Creation of UTM tracking for ads following what. naming convention<\/p>\n<\/li>\n

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      Connection of CRM for lead capture<\/p>\n<\/li>\n<\/ul>\n

      Management<\/strong><\/p>\n

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        Performance monitoring, creation & management of campaigns, demographics and ads to optimise KPIs and improve conversions – meaning \u00ab\u00a0getting the most of the media spend\u00a0\u00bb<\/p>\n<\/li>\n

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        Creative and ad message analysis, insights into creative performance and content optimisation, including feedback on proposed creative content<\/p>\n<\/li>\n

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        Insights, evaluation, ideas, A\/B testing and experimentation – evidenced in the monthly reports<\/p>\n<\/li>\n

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        Liaising with the LinkedIn support and support team to resolve any compliance issues, obtain feedback, early access to new trends & product updates<\/p>\n<\/li>\n

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        Budget monitoring to ensure correct spend according to media spend plan<\/p>\n<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n<\/div>","protected":false},"template":"","service_category":[91],"class_list":["post-19792","service","type-service","status-publish","","service_category-go-to-marketing-fr"],"acf":[],"yoast_head":"\nManaged LinkedIn Ads by Growth Experts in Zurich, Switzerland I what.<\/title>\n<meta name=\"description\" content=\"what. helps their clients to launch and manage successful LinkedIn ads and campaigns to find and target new leads. 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