{"id":20776,"date":"2024-10-09T17:43:40","date_gmt":"2024-10-09T17:43:40","guid":{"rendered":"https:\/\/what.digital\/?p=20776"},"modified":"2025-01-31T22:11:07","modified_gmt":"2025-01-31T22:11:07","slug":"what-expands-to-the-united-arab-emirates","status":"publish","type":"post","link":"https:\/\/what.digital\/what-expands-to-the-united-arab-emirates\/","title":{"rendered":"what. Expands to the United Arab Emirates"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We are delighted to share that, on the heels of <a href=\"https:\/\/what.digital\/what-ag-expands-acquires-onebyte-ag-boosting-wordpress-and-shopify-expertise\/\">our Onebyte<\/a> and <a href=\"https:\/\/what.digital\/what-becomes-the-largest-swiss-shopify-agency-by-acquiring-ecommercifys-portfolio-and-assets\/\">eCommercify acquisitions<\/a>, we are <em>growing <\/em>again.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve acquired acquiring <strong>Pulsify Innovation Consultancy<\/strong> and its client portfolio, a respected local marketing &amp; Web3 consultancy. This marks our entry into one of the world&#8217;s most dynamic and forward-thinking markets. As part of this acquisition, we&#8217;re welcoming <strong><a href=\"https:\/\/what.digital\/team\/liwaa-chehayeb\/\">Liwaa Chehayeb<\/a><\/strong>, Pulsify&#8217;s Founder and CEO, to the what. leadership team. Liwaa has taken on the role of Head of our Dubai business unit and will spearhead our growth and development efforts in the region.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why the UAE (and Middle East)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our decision to expand to the region was driven by the following factors:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thriving SME ecosystem<\/strong>: The Middle Eastern region boasts a robust small and medium-sized enterprise sector, which creates a perfect alignment with our core mission of guiding SMEs in their digital evolution.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Innovation Hub<\/strong>: The UAE\u2019s strong focus on advanced sectors like fintech, e-commerce, and smart cities provides a great platform to showcase our expertise.\u00a0 Not only will keep us at the leading edge of digital innovation, but will also enable us to deliver the latest trends and technologies to our clients.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Global Business Nexus<\/strong>: Dubai&#8217;s position as an international business hub offers unparalleled exposure to diverse markets and business practices. This multicultural environment will enhance our ability to develop globally relevant, tailored solutions for our clients operating across various markets.<\/p>\n\n\n\n      <div id=\"block_310a6ad864319480a2c26fc98029f2ba\" class=\"block-quote-person-img alignfull overflow-hidden default-block-spacing  l-block\" >\n  \n    \n      <div class=\"relative mb-20 bg-white md:pt-15\">\n      <div class=\"l-wrap\">\n        <div class=\"relative\">\n          <div class=\"absolute bottom-[-34px] md:bottom-[-64px] lg:bottom-[-74px] xl:bottom-[-84px] left-0 gray-image\"><\/div>\n          <div class=\"gap-5 md:grid grid-cols-24\">\n            <div class=\"col-span-10\">\n              <div class=\"flex items-end h-full md:justify-start sm:ml-20 md:ml-0\">\n                <div class=\"relative z-10 \">\n                                                      <div class=\"max-w-[21.25rem] md:max-w-[31.25rem]\">\n                    <noscript><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/PersonLuke-e1729737895106.png\" class alt><\/noscript><img decoding=\"async\" width=\"500\" height=\"500\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20500%20500%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/PersonLuke-e1729737895106.png\" loading=\"lazy\">  \n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"relative z-10 col-span-14 md:flex md:items-end\">\n              <div class=\"mt-[-10px] md:mt-0 md:ml-[4px] \">\n                                                <div class=\"relative sm:ml-20 sm:mr-20 md:mr-0 md:ml-0 z-20 pb-8 xl:pb-14 pl-10 pr-10 xs:pl-15 lg:pl-[50px] xl:pl-[70px] xs:pr-15 lg:pr-25 xl:pr-[131px] text-gray-300 pt-8 xl:pt-[60px] quote text-17 lg:text-19 bg-black-800\">\n                  <div class=\"leading-1.4 mb-8\">\n                    <p><span style=\"font-weight: 400;\">Expanding to the UAE is a natural and strategic step for us. We introduce our proven methodology to create a powerful synergy between Swiss precision and the \u2018think big\u2019 spirit of the UAE businesses. Our mission is clear: to be the catalyst that propels SMEs on both sides of this bridge to digital growth.<\/span><\/p>\n                  <\/div>\n                                    <div class=\"ml-7\">\n                    <div class=\"font-bold font-line\">\n                                              <a href=\"https:\/\/what.digital\/team\/luke-szkudlarek\/\" class=\"hover:no-underline\">\n                                                Luke Szkudlarek                                              <\/a>\n                                          <\/div>\n                    <div>Founding partner<\/div>\n                  <\/div>\n                                    <div class=\"hidden md:block absolute top-0 left-[-45px]\">\n                    <svg width=\"46\" height=\"46\" viewBox=\"0 0 46 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                      <path d=\"M0 0L46 46V0H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n                  <\/div>\n                  <div class=\"md:hidden absolute top-[-26px] left-0\">\n                    <svg width=\"26\" height=\"26\" viewBox=\"0 0 26 26\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                      <path d=\"M0 26L26 0V26H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  \n<\/div>\n\n\n<h2 class=\"wp-block-heading\">What\u2019s in it for our clients?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Global reach and expertise<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our presence in Dubai provides our clients with a strategic gateway to Middle Eastern, Asian, and African markets. By combining our Swiss precision and efficiency with new multicultural insights, we can offer more nuanced, diverse strategies for businesses operating across borders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cutting-edge innovation and tailored solutions&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our commitment to providing cutting-edge solutions remains as strong as ever. Our multi-market presence will allow us to test innovative approaches in diverse business environments, quickly identify best practices, and rapidly implement improvements across regions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Access to new markets and opportunities<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">European SMEs can now leverage our expertise to enter the dynamic Middle Eastern market, while Middle Eastern businesses can utilise our services to expand into Europe. This two-way bridge opens up new growth opportunities, allowing our clients to tap into previously unexplored markets with the confidence of having a knowledgeable partner on both sides.<\/p>\n\n\n\n      <div id=\"block_7d1eb1b57720bd5f4fed716aae4dbf63\" class=\"block-quote-person-img alignfull overflow-hidden default-block-spacing  l-block\" >\n  \n    \n      <div class=\"relative mb-20 bg-white md:pt-15\">\n      <div class=\"l-wrap\">\n        <div class=\"relative\">\n          <div class=\"absolute bottom-[-34px] md:bottom-[-64px] lg:bottom-[-74px] xl:bottom-[-84px] left-0 gray-image\"><\/div>\n          <div class=\"gap-5 md:grid grid-cols-24\">\n            <div class=\"col-span-10\">\n              <div class=\"flex items-end h-full md:justify-start sm:ml-20 md:ml-0\">\n                <div class=\"relative z-10 \">\n                                                      <div class=\"max-w-[21.25rem] md:max-w-[31.25rem]\">\n                    <noscript><img decoding=\"async\" width=\"953\" height=\"953\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1.png 953w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-300x300.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-150x150.png 150w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-768x768.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-270x270.png 270w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-540x540.png 540w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-480x480.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-720x720.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-500x500.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-360x360.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-188x188.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-80x80.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-120x120.png 120w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-160x160.png 160w\" sizes=\"(max-width: 953px) 100vw, 953px\"><\/noscript><img decoding=\"async\" width=\"953\" height=\"953\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20953%20953%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20953%20953%22%3E%3C%2Fsvg%3E 953w\" sizes=\"auto, (max-width: 953px) 100vw, 953px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1.png 953w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-300x300.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-150x150.png 150w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-768x768.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-270x270.png 270w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-540x540.png 540w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-480x480.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-720x720.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-500x500.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-360x360.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-188x188.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-80x80.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-120x120.png 120w, https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1-160x160.png 160w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/09\/what-Liwaa-1-960x960-1.png\" loading=\"lazy\">  \n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"relative z-10 col-span-14 md:flex md:items-end\">\n              <div class=\"mt-[-10px] md:mt-0 md:ml-[4px] \">\n                                                <div class=\"relative sm:ml-20 sm:mr-20 md:mr-0 md:ml-0 z-20 pb-8 xl:pb-14 pl-10 pr-10 xs:pl-15 lg:pl-[50px] xl:pl-[70px] xs:pr-15 lg:pr-25 xl:pr-[131px] text-gray-300 pt-8 xl:pt-[60px] quote text-17 lg:text-19 bg-black-800\">\n                  <div class=\"leading-1.4 mb-8\">\n                    <p><span style=\"font-weight: 400;\">The local presence and relationships are key to business success in the region. This acquisition allows what. AG to be close to the clients currently serviced, while adapting to the local culture and requirements. I\u2019m personally excited about this opportunity to join forces and boost our consultancy by world-class resources and experience that what. brings.<\/span><\/p>\n                  <\/div>\n                                    <div class=\"ml-7\">\n                    <div class=\"font-bold font-line\">\n                                              <a href=\"https:\/\/what.digital\/team\/liwaa-chehayeb\/\" class=\"hover:no-underline\">\n                                                Liwaa Chehayeb                                              <\/a>\n                                          <\/div>\n                    <div>Head of Dubai Unit<\/div>\n                  <\/div>\n                                    <div class=\"hidden md:block absolute top-0 left-[-45px]\">\n                    <svg width=\"46\" height=\"46\" viewBox=\"0 0 46 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                      <path d=\"M0 0L46 46V0H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n                  <\/div>\n                  <div class=\"md:hidden absolute top-[-26px] left-0\">\n                    <svg width=\"26\" height=\"26\" viewBox=\"0 0 26 26\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                      <path d=\"M0 26L26 0V26H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  \n<\/div>\n\n\n<h2 class=\"wp-block-heading\">what.\u2019s next: High-performance innovation for SMEs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This expansion into the UAE marks a significant milestone on our journey. It&#8217;s not just about geographical growth; it&#8217;s about expanding our capabilities and expertise, and enhancing our ability to serve SMEs in an increasingly global marketplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We remain the consultancy that executes: an active partner who works alongside our clients to turn their digital ambitions into tangible business growth. We\u2019ll keep delivering high-speed results with real-world impact, which are underpinned by transparent collaboration and constant evolvement of our craft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we embark on this exciting new chapter, we invite you to join us. Whether you&#8217;re a European company looking to expand into the Middle East, a Middle Eastern business eyeing European markets, or simply an SME wanting to stay ahead in the digital realm, we&#8217;re here to guide you every step of the way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We went shopping again. We bought Pulsify Innovation Consultancy and its client portfolio, a respected local marketing &#038; Web3 consultancy. With this move, we&#8217;ve bridged European and Middle Eastern SMEs, fostering innovation and global growth opportunities.<\/p>\n","protected":false},"author":1,"featured_media":20788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-20776","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-announcements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>what. Expands to the United Arab Emirates - what. AG<\/title>\n<meta name=\"description\" content=\"A leading Swiss digital consultancy what. AG enters UAE market. Learn how this move bridges European and Middle Eastern SMEs, fostering innovation and global growth opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/what.digital\/what-expands-to-the-united-arab-emirates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"what. Expands to the United Arab Emirates - what. AG\" \/>\n<meta property=\"og:description\" content=\"A leading Swiss digital consultancy what. AG enters UAE market. Learn how this move bridges European and Middle Eastern SMEs, fostering innovation and global growth opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/what.digital\/what-expands-to-the-united-arab-emirates\/\" \/>\n<meta property=\"og:site_name\" content=\"what. 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