{"id":21413,"date":"2025-03-14T02:22:00","date_gmt":"2025-03-14T02:22:00","guid":{"rendered":"https:\/\/what.digital\/?p=21413"},"modified":"2026-04-23T13:20:59","modified_gmt":"2026-04-23T13:20:59","slug":"bigcommerce-vs-woocommerce-vs-shopify","status":"publish","type":"post","link":"https:\/\/what.digital\/bigcommerce-vs-woocommerce-vs-shopify\/","title":{"rendered":"BigCommerce vs Shopify vs WooCommerce: Which One is Best for Your Business?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">BigCommerce, Shopify, Shopify Plus, and WooCommerce are four of the most widely used e-commerce platforms, each catering to different business needs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shopify<\/strong>&nbsp;is known for its ease of use and extensive app ecosystem, making it a great choice for small to mid-sized businesses.&nbsp;<strong>Shopify Plus<\/strong>&nbsp;is its enterprise-tier offering, designed for high-growth brands needing advanced automation, custom checkout options, and scalability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BigCommerce<\/strong>&nbsp;provides powerful built-in features and flexibility without heavy reliance on third-party apps, making it ideal for businesses with complex needs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WooCommerce<\/strong>, as a WordPress plugin, offers the highest level of customisation but requires more technical expertise to set up and maintain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we\u2019ll compare&nbsp;these platforms&nbsp;across the key factors that matter most\u2014cost, ease of use, customisation, payment processing, SEO, scalability, and more\u2014so you can make the best choice for your business.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id21413_dc1417-a6 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id21413_dc1417-a6 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id21413_dc1417-a6 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id21413_dc1417-a6 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-1024x598.png\" alt class=\"wp-image-21603\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-1024x598.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-300x175.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-768x448.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-1536x896.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-480x280.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-960x560.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-1440x840.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-720x420.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-500x292.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-360x210.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-188x110.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-80x47.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-120x70.png 120w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce.png 1950w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"598\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20598%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-21603 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20598%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-1024x598.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-300x175.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-768x448.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-1536x896.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-480x280.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-960x560.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-1440x840.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-720x420.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-500x292.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-360x210.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-188x110.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-80x47.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-120x70.png 120w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce.png 1950w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/woocommerce-vs-bigcommerce-1024x598.png\" loading=\"lazy\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">BigCommerce vs Shopify vs WooCommerce: Comparison<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"975\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-1024x975.png\" alt class=\"wp-image-21830\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-1024x975.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-300x286.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-768x731.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-1536x1463.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-480x457.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-960x914.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-1440x1372.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-720x686.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-500x476.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-360x343.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-188x179.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-80x76.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-120x114.png 120w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2.png 1704w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"975\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20975%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-21830 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20975%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-1024x975.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-300x286.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-768x731.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-1536x1463.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-480x457.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-960x914.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-1440x1372.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-720x686.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-500x476.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-360x343.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-188x179.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-80x76.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-120x114.png 120w, https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2.png 1704w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/03\/visual-selection-2-1024x975.png\" loading=\"lazy\"><\/figure>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21413_6517ba-8f .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21413_6517ba-8f .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21413_6517ba-8f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Subscription Costs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BigCommerce structures its pricing into four tiers, while Shopify offers an identical structure for its&nbsp;standard plans.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify Plus, however, is a premium enterprise-tier solution starting at&nbsp;$2,300\/month, designed for high-growth businesses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce is a free, open-source platform but requires additional costs for hosting and extensions.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Platform<\/th><th>Entry-Level Plan<\/th><th>Mid-Tier Plan<\/th><th>High-Tier Plan<\/th><th>Enterprise Plan<\/th><\/tr><tr><td><strong>Shopify<\/strong><\/td><td>Basic: $39\/month<\/td><td>Shopify: $105\/month<\/td><td>Advanced: $399\/month<\/td><td>Shopify Plus: $2,300+\/month<\/td><\/tr><tr><td><strong>BigCommerce<\/strong><\/td><td>Standard: $39\/month<\/td><td>Plus: $105\/month<\/td><td>Pro: $399\/month<\/td><td>Enterprise: Custom pricing<\/td><\/tr><tr><td><strong>WooCommerce<\/strong><\/td><td>Free (but requires hosting)<\/td><td>Varies based on plugins<\/td><td>Varies based on plugins<\/td><td>No official enterprise tier<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BigCommerce and Shopify (standard plans)&nbsp;follow a similar tiered structure, but&nbsp;Shopify Plus&nbsp;is a separate enterprise offering with premium features.<\/li>\n\n\n\n<li>WooCommerce is free, but hosting, domains, and plugins add to the total cost.<\/li>\n\n\n\n<li>Shopify Plus and BigCommerce Enterprise&nbsp;cater to high-volume sellers needing advanced scalability and support.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21413_355324-c1 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21413_355324-c1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21413_355324-c1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Payment Gateways and Transaction Fees<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While all three platforms support multiple gateways, their fee structures and restrictions differ significantly. Small differences can accumulate dramatically as sales grow.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature<\/th><th>BigCommerce<\/th><th>Shopify (Standard)<\/th><th>Shopify Plus<\/th><th>WooCommerce<\/th><\/tr><\/thead><tbody><tr><td><strong>Supported Gateways<\/strong><\/td><td>65+ payment gateways<\/td><td>100+ via Shopify App Store<\/td><td>Same as Shopify, but with better API integrations<\/td><td>PayPal, Stripe, Square by default + extensions<\/td><\/tr><tr><td><strong>Favoured Payment Solution<\/strong><\/td><td>PayPal powered by Braintree<\/td><td>Shopify Payments<\/td><td>Shopify Payments with additional automation features<\/td><td>WooPayments (Stripe-powered)<\/td><\/tr><tr><td><strong>Platform Transaction Fees<\/strong><\/td><td>None<\/td><td>2% (Basic), 1% (Shopify), 0.6% (Advanced) unless using Shopify Payments<\/td><td>Waived if using Shopify Payments; 0.20% if not<\/td><td>None<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify (standard)&nbsp;charges transaction fees if you don\u2019t use&nbsp;Shopify Payments.&nbsp;Shopify Plus&nbsp;merchants can get custom rates.<\/li>\n\n\n\n<li>BigCommerce never charges platform transaction fees, regardless of the payment gateway.<\/li>\n\n\n\n<li>WooCommerce offers flexibility, but payment processing depends on the chosen gateway.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21413_ac34da-8d .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21413_ac34da-8d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21413_ac34da-8d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Ease of Use<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shopify<\/strong>&nbsp;is the easiest platform to use, offering a&nbsp;clean interface, intuitive navigation, and built-in tools&nbsp;that reduce the need for extra apps.&nbsp;<strong>Shopify Plus<\/strong>&nbsp;retains the same ease of use but adds&nbsp;advanced automation, bulk product management, and custom checkout scripting, making it ideal for high-volume sellers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BigCommerce<\/strong>&nbsp;provides&nbsp;more built-in functionality than Shopify, reducing reliance on third-party apps. However, it has a&nbsp;steeper learning curve, requiring more technical expertise.&nbsp;<strong>WooCommerce<\/strong>&nbsp;offers&nbsp;unmatched flexibility&nbsp;but&nbsp;relies heavily on plugins, requiring manual setup, hosting management, and ongoing maintenance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For&nbsp;multi-storefront management,&nbsp;BigCommerce allows multiple stores under one account, while&nbsp;Shopify requires separate stores per region.&nbsp;<strong>WooCommerce<\/strong> can support multiple stores but requires additional plugins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of&nbsp;scalability,&nbsp;Shopify and BigCommerce&nbsp;are designed for&nbsp;growing businesses, while&nbsp;Shopify Plus is built for enterprises&nbsp;needing automation, advanced customisation, and priority support.&nbsp;WooCommerce scales with the right hosting setup but requires hands-on management.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Platform<\/strong><\/th><th><strong>Best For<\/strong><\/th><th><strong>Ease of Use<\/strong><\/th><th><strong>Customisation<\/strong><\/th><th><strong>Scalability<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Shopify<\/strong><\/td><td>Small &amp; mid-sized businesses<\/td><td>Very easy, intuitive setup<\/td><td>No-code customisation, plus Liquid for advanced changes<\/td><td>Scales well with apps &amp; built-in features<\/td><\/tr><tr><td><strong>Shopify Plus<\/strong><\/td><td>High-volume &amp; enterprise sellers<\/td><td>Same as Shopify, plus automation &amp; bulk management<\/td><td>Advanced checkout scripting &amp; backend automation<\/td><td>Built for enterprises with automation &amp; dedicated support<\/td><\/tr><tr><td><strong>BigCommerce<\/strong><\/td><td>Large catalogues &amp; B2B<\/td><td>More complex but feature-rich<\/td><td>Strong built-in tools, some coding may be needed<\/td><td>Designed for high-growth businesses<\/td><\/tr><tr><td><strong>WooCommerce<\/strong><\/td><td>Businesses needing full control<\/td><td>Requires WordPress &amp; technical knowledge<\/td><td>Fully customisable but plugin-dependent<\/td><td>Scalable but relies on hosting &amp; manual optimisation<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify is the most user-friendly option, ideal for those looking for an intuitive, all-in-one solution with minimal setup.<\/li>\n\n\n\n<li>Shopify Plus retains Shopify\u2019s ease of use&nbsp;but adds automation, bulk management, and advanced customisation for high-volume sellers.<\/li>\n\n\n\n<li>BigCommerce offers more built-in tools than Shopify, reducing reliance on third-party apps, but has a steeper learning curve and requires more technical expertise.<\/li>\n\n\n\n<li>WooCommerce provides the highest level of flexibility, but it requires&nbsp;WordPress knowledge, manual setup, and ongoing maintenance, making it best for those comfortable with customisation and hosting management.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21413_c1ff27-79 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21413_c1ff27-79 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21413_c1ff27-79\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Customisation and Design Options<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each platform offers a diverse range of design options, but the level of flexibility varies.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Feature<\/strong><\/th><th><strong>BigCommerce<\/strong><\/th><th><strong>Shopify<\/strong><\/th><th><strong>Shopify Plus<\/strong><\/th><th><strong>WooCommerce<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Themes<\/strong><\/td><td>Free + 100+ premium ($150-$300)<\/td><td>Free + 100+ premium (up to $350)<\/td><td>Same as Shopify, with deeper customisation<\/td><td>Works with any WordPress theme<\/td><\/tr><tr><td><strong>Customisation<\/strong><\/td><td>Drag-and-drop editor, Stencil framework<\/td><td>Intuitive editor, Liquid coding<\/td><td>Same as Shopify, plus Scripts &amp; Functions<\/td><td>Full code access, page builders like Elementor &amp; Divi<\/td><\/tr><tr><td><strong>Mobile Optimisation<\/strong><\/td><td>Fully responsive, AMP support<\/td><td>Fully responsive<\/td><td>Same as Shopify, with checkout enhancements<\/td><td>Varies by theme and plugins<\/td><\/tr><tr><td><strong>Best For<\/strong><\/td><td>Balanced ease and developer control<\/td><td>Quick, stylish customisation<\/td><td>High-volume sellers needing advanced customisation<\/td><td>Maximum flexibility with WordPress expertise<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify, Shopify Plus, and BigCommerce offer user-friendly customisation.&nbsp;Shopify excels in simplicity, Shopify Plus adds advanced checkout and backend customisation, and BigCommerce provides deeper built-in control with fewer third-party dependencies.<\/li>\n\n\n\n<li>WooCommerce provides unmatched design flexibility&nbsp;as an open-source plugin operating through WordPress, but it requires WordPress knowledge and potentially extra plugins for advanced customisation.<\/li>\n\n\n\n<li>BigCommerce balances ease of use and developer flexibility, offering visual editing for beginners alongside advanced tools for more complex stores.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21413_570e20-fb .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21413_570e20-fb .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21413_570e20-fb\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. SEO and Marketing Tools<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">All three platforms offer strong SEO tools and marketing features, but features and their implementation differ.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.1 S<strong>EO &amp; Blogging<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BigCommerce&nbsp;provides strong&nbsp;built-in SEO tools, including&nbsp;customisable URLs, schema markup, and automatic sitemaps, with minimal reliance on third-party apps.<\/li>\n\n\n\n<li>Shopify (Regular &amp; Plus)&nbsp;offers&nbsp;decent SEO features, but&nbsp;advanced metadata control and automation&nbsp;are only available in&nbsp;Shopify Plus&nbsp;via API customisation. Shopify\u2019s blogging tool is functional but lacks deep SEO customisation.<\/li>\n\n\n\n<li>WooCommerce, as a WordPress plugin, gives&nbsp;the most control over SEO&nbsp;with access to powerful tools like&nbsp;Yoast, RankMath, and SEOPress. It\u2019s the best option for content-driven stores focused on organic search.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5.2 <strong>Email Marketing &amp; Customer Retention<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BigCommerce&nbsp;has&nbsp;built-in email marketing tools&nbsp;and integrates with Mailchimp, Klaviyo, and Omnisend for more advanced campaigns.<\/li>\n\n\n\n<li>Shopify (Regular &amp; Plus)&nbsp;supports&nbsp;Shopify Email, but most merchants rely on&nbsp;third-party apps&nbsp;like&nbsp;Klaviyo and Omnisend.&nbsp;Shopify Plus adds enterprise-level automation&nbsp;with&nbsp;Shopify Flow&nbsp;for personalised campaigns.<\/li>\n\n\n\n<li>WooCommerce&nbsp;requires plugins like&nbsp;MailPoet or AutomateWoo&nbsp;for email automation and customer retention.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5.3 <strong>Abandoned Cart Recovery &amp; Promotions<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BigCommerce and Shopify (Regular &amp; Plus)&nbsp;include&nbsp;built-in abandoned cart recovery tools&nbsp;to&nbsp;automate follow-ups&nbsp;and increase conversion rates.&nbsp;Shopify Plus enhances this further&nbsp;with&nbsp;Shopify Scripts and Flow for deeper checkout customisation.<\/li>\n\n\n\n<li>WooCommerce&nbsp;does not include this feature by default but can enable&nbsp;cart recovery via plugins&nbsp;like&nbsp;CartFlows or AutomateWoo.<\/li>\n\n\n\n<li>BigCommerce has built-in discounting and loyalty program support, while&nbsp;Shopify requires apps for advanced promotions.&nbsp;Shopify Plus allows more control over discounting logic via Shopify Scripts.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5.4 <strong>Marketing Automation &amp; Social Media Integration<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BigCommerce includes customer segmentation, personalised recommendations, and automated marketing tools&nbsp;out of the box.<\/li>\n\n\n\n<li>Shopify (Regular &amp; Plus)&nbsp;has&nbsp;one of the most extensive marketing app ecosystems, but&nbsp;advanced automation tools like Flow and Launchpad&nbsp;are exclusive to&nbsp;Shopify Plus.<\/li>\n\n\n\n<li>WooCommerce requires third-party plugins like ActiveCampaign or AutomateWoo&nbsp;for automation, making setup more complex.<\/li>\n\n\n\n<li>All three platforms integrate with Google, Facebook, and Instagram Ads, but&nbsp;Shopify Plus offers deeper API flexibility&nbsp;for large-scale campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WooCommerce provides the most SEO flexibility&nbsp;through WordPress, making it the best choice for content-driven marketing.<\/li>\n\n\n\n<li>BigCommerce offers strong built-in SEO and marketing tools, reducing the need for third-party apps.<\/li>\n\n\n\n<li>Shopify has the most extensive marketing app ecosystem, while&nbsp;Shopify Plus enhances automation and personalisation&nbsp;with Shopify Scripts, Flow, and Launchpad for large-scale marketing campaigns.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21413_8a213a-d2 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21413_8a213a-d2 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21413_8a213a-d2\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Scalability and Performance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you choose BigCommerce or Shopify, you\u2019ll benefit from enterprise-grade scalability.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both can handle high traffic and large transaction volumes plus support for unlimited products on all plans. Higher tiers provide increased API limits, and enterprise plans offer additional resources for large-scale sellers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast, WooCommerce\u2019s scalability depends entirely on hosting. Unlike BigCommerce and Shopify, which optimise performance automatically, WooCommerce requires manual server management and performance tuning.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the right hosting, caching, and optimisation, WooCommerce can scale effectively \u2013 but it demands more technical expertise to match the other two.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BigCommerce and Shopify offer enterprise-grade scalability out of the box, handling high traffic, large transaction volumes, and unlimited products with minimal effort.<\/li>\n\n\n\n<li>WooCommerce can scale but requires hands-on management, with performance depending entirely on hosting, caching, and database optimization.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21413_076596-3d .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21413_076596-3d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21413_076596-3d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. Customer Support and Community<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BigCommerce&nbsp;offers&nbsp;live chat, email, and phone support on all plans, with&nbsp;priority service for Enterprise usersand access to a&nbsp;certified partner network&nbsp;for specialised help.<\/li>\n\n\n\n<li>Shopify&nbsp;provides&nbsp;24\/7 assistance, a&nbsp;detailed help centre, and a&nbsp;large community forum&nbsp;where users can connect with experts.<\/li>\n\n\n\n<li>Shopify Plus&nbsp;users receive&nbsp;dedicated account management, access to&nbsp;Shopify Plus Academy, and priority support through the&nbsp;Shopify Plus Merchant Success Program, which includes strategic guidance for scaling businesses.<\/li>\n\n\n\n<li>WooCommerce\u2019s customer support is&nbsp;mostly community-driven, with&nbsp;official assistance limited&nbsp;to WooCommerce-owned plugins and extensions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip: <\/strong>Considering Magento Commerce instead of WooCommerce and BigCommerce? &nbsp;<a href=\"https:\/\/what.digital\/shop-plus-vs-magento\/\">Here\u2019s how Magento Commerce vs Shopify compare at scale<\/a>\u2014from features to flexibility and cost of ownership.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21413_cb2959-f7 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21413_cb2959-f7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21413_cb2959-f7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">BigCommerce vs Shopify vs WooCommerce: Pros and Cons of Each Platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we\u2019ve compared the platforms across multiple factors, here\u2019s a summary of their key strengths and weaknesses to help you determine the best option for your circumstances:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Platform<\/th><th>Pros<\/th><th>Cons<\/th><\/tr><\/thead><tbody><tr><td><strong>BigCommerce<\/strong><\/td><td>\u2705 No transaction fees on any payment gateway.&nbsp;<br>\u2705 Comprehensive built-in features (less reliance on apps).&nbsp;<br>\u2705 Multi-currency &amp; international selling capabilities.&nbsp;<br>\u2705 Robust B2B functionality (on higher-tier plans).&nbsp;<br>\u2705 Automatic scaling &amp; strong performance.&nbsp;<br>\u2705 24\/7 support on all plans.<\/td><td>\ud83d\udeab Annual sales limits require plan upgrades as you grow.&nbsp;<br>\ud83d\udeab Steeper learning curve than Shopify.&nbsp;<br>\ud83d\udeab Smaller app marketplace than Shopify.&nbsp;<br>\ud83d\udeab Fewer theme options than competitors.&nbsp;<br>\ud83d\udeab Admin interface can be complicated for beginners.<\/td><\/tr><tr><td><strong>Shopify<\/strong><\/td><td>\u2705 Extremely user-friendly with minimal learning curve.&nbsp;<br>\u2705 Extensive app marketplace (6,000+ integrations).&nbsp;<br>\u2705 Strong multi-channel selling (Amazon, eBay, social media).&nbsp;<br>\u2705 Excellent mobile commerce support.&nbsp;<br>\u2705 Large ecosystem of experts &amp; developers.&nbsp;<br>\u2705 Reliable performance, even when traffic spikes.<\/td><td>\ud83d\udeab Transaction fees apply if not using Shopify Payments.&nbsp;<br>\ud83d\udeab Many essential features require additional apps.&nbsp;<br>\ud83d\udeab Limited customisation without technical knowledge.&nbsp;<br>\ud83d\udeab Monthly costs increase significantly with multiple paid apps.&nbsp;<br>\ud83d\udeab Less control over store environment.<\/td><\/tr><tr><td><strong>Shopify Plus<\/strong><\/td><td>\u2705 Same ease of use as Shopify, with added enterprise automation tools.&nbsp;<br>\u2705 Shopify Scripts and Shopify Flow for advanced checkout &amp; automation.&nbsp;<br>\u2705 Dedicated account management &amp; priority support.&nbsp;<br>\u2705 Advanced API access for integrations &amp; custom workflows.&nbsp;<br>\u2705 Shopify Plus-exclusive tools like Launchpad for campaign automation.&nbsp;<br>\u2705 No transaction fees if using Shopify Payments.<\/td><td>\ud83d\udeab High starting cost ($2,300+\/month).&nbsp;<br>\ud83d\udeab Customisation beyond built-in tools often requires development work.&nbsp;<br>\ud83d\udeab Requires Shopify Payments to avoid transaction fees.&nbsp;<br>\ud83d\udeab Checkout customisation is limited compared to open-source platforms.<\/td><\/tr><tr><td><strong>WooCommerce<\/strong><\/td><td>\u2705 Maximum flexibility &amp; customisation.&nbsp;<br>\u2705 One-time costs for many extensions (instead of subscriptions).&nbsp;<br>\u2705 No platform-imposed transaction fees.&nbsp;<br>\u2705 Full data ownership &amp; control.&nbsp;<br>\u2705 Integrates with the entire WordPress ecosystem.&nbsp;<br>\u2705 Superior content marketing &amp; SEO capabilities.<\/td><td>\ud83d\udeab Requires more technical knowledge to set up &amp; maintain.&nbsp;<br>\ud83d\udeab Merchants responsible for security, updates &amp; optimisation.&nbsp;<br>\ud83d\udeab Hosting quality affects performance.&nbsp;<br>\ud83d\udeab May require developer assistance for advanced customisations.&nbsp;<br>\ud83d\udeab Support depends on community &amp; third-party providers.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Want to see Shopify Plus in action?&nbsp;We&#8217;ve reviewed some of <a href=\"https:\/\/what.digital\/best-ecommerce-plus-shops\/\">the best Shopify Plus stores here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which Platform is Best for You?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To help you determine which platform fits your needs, the table below outlines the best platform for different business types based on key features and industry-specific requirements.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Business Type \/ Requirement<\/th><th>Best Platform<\/th><th>Why?<\/th><\/tr><\/thead><tbody><tr><td><strong>Best for startups, small &amp; mid-sized businesses<\/strong><\/td><td>Shopify<\/td><td>User-friendly interface, quick setup, no coding required. Includes built-in hosting, 24\/7 support, and the extensive Shopify App Store for expanding features without development work.<\/td><\/tr><tr><td><strong>Best for large enterprises<\/strong><\/td><td>BigCommerce or Shopify Plus<\/td><td><strong>BigCommerce<\/strong>&nbsp;is better for enterprises that need built-in B2B functionality, no transaction fees, and API-driven customisations.<br><br><strong>Shopify Plus<\/strong>&nbsp;is better for enterprises that rely on multi-channel selling, need a highly customisable checkout, or want a vast ecosystem of apps and expert support.<\/td><\/tr><tr><td><strong>Best for multi-channel selling<\/strong><\/td><td>Shopify or Shopify Plus<\/td><td><strong>Shopify<\/strong> offers the best built-in support for selling across Amazon, eBay, TikTok, Instagram, and Facebook.&nbsp;<br><br><strong>Shopify Plus<\/strong>&nbsp;enhances this with advanced automation tools for large-scale multi-channel selling. Shopify POS enables in-person sales with seamless inventory and order management.<\/td><\/tr><tr><td><strong>Best for budget-conscious sellers<\/strong><\/td><td>Shopify<\/td><td>The most cost-effective option for sellers who want a predictable monthly cost without worrying about hosting, security, or expensive plugins. Its built-in tools for payments, inventory management, and marketing help sellers avoid extra costs while keeping their store easy to manage.<\/td><\/tr><tr><td><strong>Best for high SKU count &amp; complex catalogues<\/strong><\/td><td>BigCommerce<\/td><td>Supports unlimited products with advanced product filtering, faceted search, and native support for large, complex inventories. Ideal for fashion, automotive, and industrial sectors.<\/td><\/tr><tr><td><strong>Best for international selling<\/strong><\/td><td>BigCommerce or Shopify Plus<\/td><td><strong>BigCommerce<\/strong>&nbsp;is better for businesses that need multiple storefronts, flexible payment gateways, and built-in tax handling.&nbsp;<br><br><strong>Shopify Plus<\/strong>&nbsp;is better for businesses that prioritise multi-channel selling, seamless checkout customisation, and advanced localisation tools with Shopify Markets.<\/td><\/tr><tr><td><strong>Best for subscription-based businesses<\/strong><\/td><td>WooCommerce or Shopify Plus<\/td><td><strong>WooCommerce<\/strong>&nbsp;allows flexible recurring payments, membership models, and automatic billing cycles with WooCommerce Subscriptions.&nbsp;<br><br><strong>Shopify Plus<\/strong>, with its exclusive checkout customisation via Shopify Scripts, can also support subscription-based businesses but typically requires third-party apps like Recharge.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">BigCommerce and Shopify are the top two choices for growing e-commerce brands. If you&#8217;re considering them too, hop to our detailed article with <a href=\"https:\/\/what.digital\/bigcommerce-comparison\/\">the Shopify vs BigCommerce comparison<\/a>. <\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21413_80f358-dd .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21413_80f358-dd .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21413_80f358-dd\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Migration and Setup Process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up online stores or migrating from another platform is a complex, high-stakes process that can quickly become overwhelming without expert guidance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At what., we\u2019ve successfully <a href=\"https:\/\/what.digital\/service\/shop-store-plus-design-agency\/\">launched and migrated<\/a> multiple eCommerce stores of various scales and requirements. We ensure stress-free transitions, minimise downtime, optimise site performance, and tailor configurations to fit each business\u2019s needs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">BigCommerce Setup and Migration<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Getting started with BigCommerce typically takes 1-3 weeks, depending on your store\u2019s complexity. While the setup wizard provides some guidance, fully configuring your store requires:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selecting the right theme and customising it for your brand<\/li>\n\n\n\n<li>Setting up shipping, tax, and payment gateways without errors<\/li>\n\n\n\n<li>Importing product catalogs and ensuring SEO-friendly URLs<\/li>\n\n\n\n<li>Running rigorous testing before launch to avoid technical hiccups<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For merchants switching to BigCommerce, the migration process involves data import tools, third-party apps, or API-based transfers \u2013 each requiring careful execution to prevent broken links, missing product details, or customer data loss.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Shopify Setup and Migration<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify\u2019s setup is faster and easier than BigCommerce, often taking&nbsp;<strong>1-2 weeks<\/strong>&nbsp;for standard implementations. However, there are still important nuances to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choosing the right apps without unnecessary costs<\/li>\n\n\n\n<li>Ensuring payment and tax settings comply with your region<\/li>\n\n\n\n<li>Preserving SEO when migrating from another platform<\/li>\n\n\n\n<li>Avoiding broken product pages and checkout errors<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To help, Shopify offers migration tools, but they aren\u2019t foolproof.&nbsp;CSV imports often require manual corrections, and&nbsp;third-party migration apps may not handle URL redirects or complex product structures properly. While Shopify simplifies the process, merchants still need to verify that all data is transferred correctly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Shopify Plus Setup and Migration<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify Plus follows the same general setup process as Shopify but adds&nbsp;enterprise-level complexities&nbsp;related to automation, custom integrations, and scalability. The setup timeline can extend beyond&nbsp;1-2 weeks, depending on business needs. Key considerations include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implementing&nbsp;Shopify Scripts&nbsp;for custom checkout experiences<\/li>\n\n\n\n<li>Setting up&nbsp;Shopify Flow and Launchpad&nbsp;for automation and scaling<\/li>\n\n\n\n<li>Managing&nbsp;API integrations&nbsp;for advanced business operations<\/li>\n\n\n\n<li>Handling&nbsp;multi-storefront configurations&nbsp;for international expansion<\/li>\n\n\n\n<li>Ensuring a&nbsp;seamless migration of customer data, orders, and workflows<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify Plus merchants receive&nbsp;dedicated migration support, but&nbsp;custom setups often require developer involvement. Businesses moving from highly customised platforms may need additional work to align Shopify Plus with their existing workflows.ration apps don\u2019t always handle URL redirects or complex product structures properly.&nbsp;Shopify Plus merchants also receive dedicated migration support, but custom setups often require developer involvement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">WooCommerce Setup and Migration<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce offers maximum control but the most technical complexity. Unlike BigCommerce and Shopify, it isn\u2019t a fully hosted solution, meaning setup involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purchasing and configuring hosting, domains, and SSL certificates<\/li>\n\n\n\n<li>Installing and optimising WordPress for speed and security<\/li>\n\n\n\n<li>Customizing themes with Elementor, Divi, or custom coding<\/li>\n\n\n\n<li>Setting up payment gateways and tax settings manually<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Migrating an existing store to WooCommerce is particularly challenging due to plugin dependencies, URL structures, and database configurations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tools like Cart2Cart or LitExtension can help, but transitioning without breaking your store requires expert intervention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At what.digital, we offer professional <a href=\"https:\/\/what.digital\/shops\/\">eCommerce store setups and migrations<\/a>, ensuring your business transitions without data loss, downtime, or unexpected costs.&nbsp;<a href=\"https:\/\/what.digital\/quiz-website\">Get in touch to learn more<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Platform Security and Compliance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S<strong>hopify, Shopify Plus, and BigCommerce<\/strong>&nbsp;handle&nbsp;security at the platform level, offering&nbsp;PCI compliance, automatic updates, built-in fraud protection, and GDPR compliance. This ensures businesses can focus on growth without managing infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shopify Plus<\/strong>&nbsp;enhances security further with&nbsp;enterprise-grade fraud prevention and advanced data privacy tools.&nbsp;BigCommerce&nbsp;provides similar protections but without Shopify&#8217;s deep ecosystem of compliance tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WooCommerce<\/strong>, being&nbsp;self-hosted, requires merchants to&nbsp;set up and manage security manually, including&nbsp;SSL certificates, fraud protection, and GDPR compliance. Hosting security depends on the provider, making&nbsp;WooCommerce the most hands-on option&nbsp;for security management.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>latform<\/strong><\/th><th><strong>Security Management<\/strong><\/th><th><strong>Fraud Protection<\/strong><\/th><th><strong>Compliance &amp; Updates<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Shopify<\/strong><\/td><td>Fully managed, automatic updates<\/td><td>Built-in fraud analysis<\/td><td>PCI DSS Level 1, GDPR tools<\/td><\/tr><tr><td><strong>Shopify Plus<\/strong><\/td><td>Same as Shopify, plus enterprise security tools<\/td><td>Advanced fraud prevention &amp; risk analysis<\/td><td>Enhanced API security, data privacy management<\/td><\/tr><tr><td><strong>BigCommerce<\/strong><\/td><td>Fully managed, secure infrastructure<\/td><td>DDoS protection &amp; fraud monitoring<\/td><td>PCI DSS Level 1, GDPR tools<\/td><\/tr><tr><td><strong>WooCommerce<\/strong><\/td><td>Merchant-managed, security depends on hosting<\/td><td>Requires security plugins<\/td><td>Requires manual updates &amp; compliance setup<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify, Shopify Plus, and BigCommerce handle security at the platform level, providing&nbsp;automatic updates, fraud protection, and compliance tools, making them low-maintenance options.<\/li>\n\n\n\n<li>Shopify Plus enhances security further&nbsp;with&nbsp;advanced fraud detection tools, API security enhancements, and enterprise-grade infrastructure&nbsp;for large-scale businesses.<\/li>\n\n\n\n<li>WooCommerce requires ongoing security management, including choosing a reliable hosting provider, installing security plugins, and manually configuring backups.<\/li>\n\n\n\n<li>For enterprises, Shopify Plus and BigCommerce offer the highest level of built-in security, reducing the risk of fraud and compliance issues while allowing businesses to scale securely.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">BigCommerce vs Shopify vs WooCommerce: Summing Up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing between BigCommerce, Shopify, and WooCommerce ultimately hinges on your specific eCommerce operations and sales model, technical resources, budget, and growth plans.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each platform brings distinct advantages that suit different types of merchants.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Choose BigCommerce if:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You need robust built-in functionality without having to install lots of extensions<\/li>\n\n\n\n<li>You want to avoid transaction fees regardless of payment gateway<\/li>\n\n\n\n<li>Your business has complex needs, particularly for B2B or international selling<\/li>\n\n\n\n<li>You value comprehensive features but still want a managed platform<\/li>\n\n\n\n<li>You need a balance of usability and advanced features<\/li>\n\n\n\n<li>You\u2019re not put-off by a steeper learning curve<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">BigCommerce offers a strong middle ground between ease of use and functionality, with more advanced features built into the core platform than Shopify, but less technical complexity than WooCommerce.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Choose Shopify if:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ease of use is your top priority<\/li>\n\n\n\n<li>You value a platform that&#8217;s quick to set up and learn<\/li>\n\n\n\n<li>You appreciate access to a vast app marketplace<\/li>\n\n\n\n<li>You want reliable, managed hosting with minimal technical involvement<\/li>\n\n\n\n<li>You\u2019re a small or mid-sized business that wants to scale efficiently.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify excels at simplicity without sacrificing capability, making it particularly well-suited for businesses that want to focus on products and marketing rather than platform management.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Choose Shopify Plus if:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You need&nbsp;enterprise-level scalability and automation tools<\/li>\n\n\n\n<li>You want to&nbsp;customise your checkout experience&nbsp;<\/li>\n\n\n\n<li>You require advanced workflows, flash sales, and promotions.<\/li>\n\n\n\n<li>You\u2019re expanding internationally<\/li>\n\n\n\n<li>You want&nbsp;priority support and dedicated account management<\/li>\n\n\n\n<li>You rely on&nbsp;multi-channel selling&nbsp;across Amazon, eBay, TikTok, and other platforms.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify Plus offers the same ease of use as Shopify&nbsp;but is&nbsp;built for high-growth businesses&nbsp;that require more automation, flexibility, and support. It\u2019s a top choice for brands that want&nbsp;efficient multi-channel expansion, advanced customisation, and a powerful backend without technical complexity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose WooCommerce if:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You already use WordPress or have WordPress expertise available<\/li>\n\n\n\n<li>You require maximum customisation flexibility<\/li>\n\n\n\n<li>You want to minimize recurring monthly costs<\/li>\n\n\n\n<li>Complete control over your platform is essential<\/li>\n\n\n\n<li>Content marketing plays a significant role in your strategy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce is unmatched in flexibility&nbsp;but comes with&nbsp;greater technical responsibility. Unlike Shopify and BigCommerce, which handle security and hosting for you,&nbsp;WooCommerce requires ongoing maintenance, security management, and performance optimisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finding the right fit for you<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For most businesses, the ideal choice isn\u2019t about finding the &#8220;best&#8221; platform but rather the one that&nbsp;aligns with your business strategy, operational needs, and growth ambitions. The right eCommerce solution should&nbsp;support your long-term vision while balancing features, scalability, and cost-effectiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At&nbsp;what., we go beyond platform selection\u2014we help businesses&nbsp;define their digital commerce strategy, optimise their technology stack, and create a roadmap for scalable growth. Whether you\u2019re evaluating&nbsp;Shopify, Shopify Plus, or BigCommerce, our strategic approach ensures that your eCommerce investment is aligned with your business objectives and built for sustained success. Reach out today for a <a href=\"http:\/\/what.digital\/quiz-website\">complimentary consultation<\/a>. <\/p>\n\n\n\n      <div id=\"block_dc5a5bbe21a61458bc9f65b84bd56698\" class=\"block-faq-accordion default-block-spacing alignfull l-block\">\n  \n  \n  <div class=\"l-wrap max-w-[952px]\">\n    <div class=\"text-center sm:mb-16\">\n              <h3 class=\"inline-block c-title c-title--small text-brand\">\n          <span>FAQ<\/span>\n        <\/h3>\n      \n              <h2 class=\"c-title\">\n          Common questions        <\/h2>\n      \n      <div class>\n              <\/div>\n    <\/div>\n\n    <div class>\n              <div class=\"c-faq-accordion\">\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\">\n                <h3 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      How do Shopify, WooCommerce, and BigCommerce compare in total cost of ownership?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\">\n                  <div itemprop=\"text\">\n                    <p>Shopify and Shopify Plus offer predictable costs with built-in hosting, security, and a vast app ecosystem. BigCommerce includes more native features but requires plan upgrades as revenue grows. WooCommerce is free but demands ongoing spending on hosting, security, and maintenance, making costs harder to predict.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Will I pay transaction fees on every sale?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Shopify waives transaction fees when using Shopify Payments, and Shopify Plus offers the best rates for high-volume sellers. BigCommerce has no platform fees, but payment gateways still take a cut. WooCommerce doesn\u2019t charge extra fees but requires careful payment provider selection.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      How much control will I have over my store\u2019s design and functionality?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Shopify provides an intuitive design experience with extensive customisation through apps and themes, while Shopify Plus unlocks advanced scripting for checkout and backend customisation. BigCommerce offers good flexibility but relies on built-in tools. WooCommerce allows full control but requires technical expertise.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      What\u2019s the biggest factor that impacts scaling costs?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>With Shopify and Shopify Plus, costs scale predictably based on app usage and sales volume, while automation tools help reduce operational overhead. BigCommerce requires plan upgrades as revenue grows. WooCommerce scales with hosting, security, and development needs, often requiring ongoing investment.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n  <\/div>\n\n\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>BigCommerce, Shopify, and WooCommerce are the three most popular eCommerce platforms in the world.\u00a0 In this guide, we break down how they compare across the key features that are the most important to e-commerce businesses. <\/p>\n","protected":false},"author":1,"featured_media":21603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,150],"tags":[],"class_list":["post-21413","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-e-commerce","category-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BigCommerce vs Shopify vs WooCommerce: Which One is Best for Your Business? - what. 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