{"id":21748,"date":"2025-04-03T22:45:30","date_gmt":"2025-04-03T22:45:30","guid":{"rendered":"https:\/\/what.digital\/?p=21748"},"modified":"2026-05-20T04:40:38","modified_gmt":"2026-05-20T04:40:38","slug":"cost-shop-agency","status":"publish","type":"post","link":"https:\/\/what.digital\/cost-shop-agency\/","title":{"rendered":"How much do Shopify agencies charge in Switzerland?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Shopify agencies help businesses launch and grow online stores, offering everything from basic setups to advanced integrations with ERP, POS, logistics tools, and custom applications. The best agencies don\u2019t just build websites\u2014they help build scalable e-commerce businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify agencies in Switzerland charge between <strong>CHF 5,000 to CHF 50,000 for full website development<\/strong>, depending on the project scope. Basic Shopify services, such as store setup, can cost around <strong>CHF 1,500 to CHF 5,000<\/strong>, while advanced customisation and app development may <strong>exceed CHF 50,000<\/strong>. Ongoing Shopify services, like maintenance and SEO, are typically charged at CHF 100 to CHF 200 per hour. Shopify fees, including subscription and transaction charges, are separate from agency costs.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Type of Store\/Support Needed<\/strong><\/td><td><strong>Recommended Approach<\/strong><\/td><td><strong>Estimated Cost Range<\/strong><\/td><\/tr><tr><td>DIY store with basic theme and limited products<\/td><td>Build it yourself<\/td><td>CHF 0\u2013500 (Shopify fees only)<\/td><\/tr><tr><td>Simple store with some support (no integrations)<\/td><td>Hire a Shopify Expert\/freelancer<\/td><td>CHF 500\u20135,000<\/td><\/tr><tr><td>Custom store with design or third-party integrations<\/td><td>Work with a Shopify agency<\/td><td>CHF 5,000\u201320,000+<\/td><\/tr><tr><td>Complex or scaling e-commerce setup (ERP, POS, Plus)<\/td><td>Full-service agency with retainer<\/td><td>CHF 20,000\u2013100,000+<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id21748_d55f3b-55 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id21748_d55f3b-55 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id21748_d55f3b-55 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id21748_d55f3b-55 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong>Pricing models: How Shopify agencies charge<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before diving into what influences your project\u2019s cost, it\u2019s helpful to understand how Shopify agencies structure their pricing. Most agencies use one or a combination of the following models:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pricing Model<\/strong><\/td><td><strong>Description<\/strong><\/td><td><strong>Typical Range<\/strong><\/td><\/tr><tr><td><strong>Hourly rate<\/strong><\/td><td>Billing based on time spent on specific tasks (design, development, etc.)<\/td><td>CHF 60\u2013180\/hour<\/td><\/tr><tr><td><strong>Fixed project<\/strong><\/td><td>A set price for defined deliverables (e.g. setup, migration, custom theme)<\/td><td>CHF 2,400\u2013100,000+<\/td><\/tr><tr><td><strong>Monthly retainer<\/strong><\/td><td>Ongoing services like support, CRO, and updates<\/td><td>CHF 600\u20133,600\/month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These pricing models can be combined depending on the scope\u2014for example, a fixed-fee build followed by a retainer for ongoing optimisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Factors influencing the cost<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-1024x688.png\" alt class=\"wp-image-21805\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-1024x688.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-300x202.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-768x516.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-1536x1032.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-2048x1376.png 2048w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-480x323.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-960x645.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-1440x968.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-720x484.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-500x336.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-360x242.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-188x126.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-80x54.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-120x81.png 120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"688\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20688%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-21805 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20688%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-1024x688.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-300x202.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-768x516.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-1536x1032.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-2048x1376.png 2048w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-480x323.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-960x645.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-1440x968.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-720x484.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-500x336.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-360x242.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-188x126.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-80x54.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-120x81.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/costs-range-2-1024x688.png\" loading=\"lazy\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Store setup and Shopify payments<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up a basic Shopify store with payment and tax configuration is usually the most accessible entry point for agency collaboration. Services may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/what.digital\/shopify-payments-third-party-psp-architecture\/\">Shopify Payments<\/a> setup<\/li>\n\n\n\n<li>Swiss or EU VAT rules and tax display configuration<\/li>\n\n\n\n<li>Guidance on selecting a Shopify plan (Basic, Advanced, Plus)<\/li>\n\n\n\n<li>Optimisation of transaction fees and payment gateways<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Expect CHF 2,400\u20136,000 for foundational configuration. Choosing <strong><a href=\"https:\/\/what.digital\/what-is-shopify-plus\/\">Shopify Plus<\/a><\/strong> adds licensing costs but can significantly reduce long-term transaction fees and improve flexibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> If you&#8217;re evaluating which plan is right for you, we recommend reading our in-depth article on <a href=\"https:\/\/what.digital\/shopify-plus-benefits\/\">Shopify Plus benefits<\/a>.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21748_5da047-22 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21748_5da047-22 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21748_5da047-22\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Customisation, design, and developer time<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The more custom your Shopify website, the higher the cost. Basic themes with minor edits are budget-friendly, while bespoke interfaces designed by a Shopify developer or Shopify expert increase both time and price. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Expect:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CHF 6,000\u201315,000 for advanced UX\/UI design<\/li>\n\n\n\n<li>Higher hourly rates for certified experts or frontend specialists<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip: <\/strong>Explore in this article about <a href=\"https:\/\/what.digital\/best-ecommerce-plus-shops\/\">the best Shopify stores<\/a> how they use the platform\u2019s high customisation capability to deliver outstanding customer experience.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21748_dacc47-6f .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21748_dacc47-6f .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21748_dacc47-6f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Shopify app integrations and backend development<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integrating third-party or custom-built Shopify apps can add substantial value\u2014but also cost. From subscription services to loyalty programs or multi-language support, each app:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>May require custom setup (CHF 1,000\u20135,000 per integration)<\/li>\n\n\n\n<li>Might include ongoing monthly fees<\/li>\n\n\n\n<li>Needs testing, optimisation, and compatibility checks<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">An experienced agency will also help reduce tool overlap and select apps with the best ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Further reading:<\/strong> Explore top tools for your online shop in our <a href=\"https:\/\/what.digital\/must-have-shopify-apps\/\">must-have Shopify apps guide<\/a>.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21748_50e931-e1 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21748_50e931-e1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21748_50e931-e1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Data migration and international compliance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/what.digital\/shopify-migration-process-costs\/\">If you\u2019re moving<\/a> from Magento, WooCommerce, or another CMS, a structured migration is essential. Costs vary based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Number of products, customer records, and order data<\/li>\n\n\n\n<li>Complexity of tax setups, especially VAT in multi-region stores<\/li>\n\n\n\n<li>The need for redirects, SEO preservation, or loyalty program migration<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Expect CHF 3,000\u201310,000 depending on scale and legacy platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip: <\/strong>If you\u2019re unsure whether you should move from your existing platform, have a look at our in-depth comparison between <a href=\"https:\/\/what.digital\/bigcommerce-vs-woocommerce\/\">Shopify vs WooCommerce vs BigCommerce<\/a>.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21748_cf7cfc-9f .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21748_cf7cfc-9f .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21748_cf7cfc-9f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Marketing and conversion optimisation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing strategy and implementation is often built into ongoing retainers or sprint-based pricing. Services include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid performance campaigns (Google, Meta)<\/li>\n\n\n\n<li>Email automation and segmentation<\/li>\n\n\n\n<li>SEO audits and content optimisation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Retainers usually start at CHF 600\/month and scale with your growth targets.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-21748_bd31d7-d9 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-21748_bd31d7-d9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-21748_bd31d7-d9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Ongoing support and growth strategy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify stores require ongoing improvements\u2014speed, UX, apps, A\/B testing, and seasonal campaigns. A good agency will include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regular performance checks<\/li>\n\n\n\n<li>Technical issue resolution<\/li>\n\n\n\n<li>Feature implementation roadmaps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Monthly retainers (CHF 600\u20133,600) typically include consultation, reporting, and support time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Additional costs to consider<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond direct agency services, businesses launching a Shopify store should account for:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"838\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-1024x838.png\" alt class=\"wp-image-21808\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-1024x838.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-300x246.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-768x629.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-1536x1258.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-2048x1677.png 2048w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-480x393.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-960x786.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-1440x1179.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-720x590.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-500x409.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-360x295.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-188x154.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-80x66.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-120x98.png 120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"838\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20838%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-21808 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20838%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-1024x838.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-300x246.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-768x629.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-1536x1258.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-2048x1677.png 2048w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-480x393.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-960x786.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-1440x1179.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-720x590.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-500x409.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-360x295.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-188x154.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-80x66.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-120x98.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/additional-costs-2-1024x838.png\" loading=\"lazy\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Planning for these upfront will give you a more realistic view of total project investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When should you have your Shopify page built by an agency?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify is designed to be user-friendly\u2014many entrepreneurs and small businesses successfully build their own stores using Shopify\u2019s intuitive tools and pre-built themes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So if your goal is to launch a simple, functional store and your budget is under CHF 5,000, it often makes more sense to either build the store yourself or collaborate with a Shopify expert or freelancer. This approach keeps costs low while still giving you access to helpful guidance if needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, once your requirements go beyond the basics\u2014such as needing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a custom design or unique brand experience<\/li>\n\n\n\n<li><a href=\"https:\/\/what.digital\/shopify-erp-integration\/\">integrations with ERP<\/a>, POS, logistics, or third-party tools<\/li>\n\n\n\n<li>multilingual storefronts or complex product data<\/li>\n\n\n\n<li>performance marketing, CRO, or analytics support<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;then working with a Shopify agency becomes a smart investment. An agency can deliver the technical execution, strategic insight, and long-term scalability that basic setups can\u2019t offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They help you think beyond the launch\u2014laying the groundwork for performance marketing, analytics, automation, and international expansion. With a broader team and deeper experience, an agency ensures your Shopify store isn\u2019t just functional, but future-ready.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to pick the right agency?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned, not every business needs a full-service agency\u2014and not every agency is right for every type of project. Choosing the right partner depends on your store\u2019s complexity, your internal capabilities, and your budget. Here\u2019s how to assess what (and who) you actually need.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"825\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-1024x825.png\" alt class=\"wp-image-21811\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-1024x825.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-300x242.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-768x619.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-1536x1238.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-2048x1651.png 2048w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-480x387.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-960x774.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-1440x1161.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-720x580.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-500x403.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-360x290.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-188x152.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-80x64.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-120x97.png 120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"825\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20825%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-21811 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20825%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-1024x825.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-300x242.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-768x619.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-1536x1238.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-2048x1651.png 2048w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-480x387.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-960x774.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-1440x1161.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-720x580.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-500x403.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-360x290.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-188x152.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-80x64.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-120x97.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2025\/04\/right-agency-2-1024x825.png\" loading=\"lazy\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Start with your scope and complexity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re launching a simple Shopify store\u2014with a small catalogue and minimal features\u2014you likely don\u2019t need an agency. However, if your needs go beyond the basics\u2014custom design, complex features, or system integrations\u2014then it\u2019s worth partnering with an agency that can guide you through the complexity and set your store up for long-term success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Look for platform expertise and relevant experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choose agencies with a proven Shopify track record\u2014ideally ones that have worked with businesses at your stage or in your industry.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask for examples of similar projects. Have they worked with similar budgets? Navigated similar integrations? Migrated from the same platform? That context matters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Assess their process, not just their portfolio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A beautiful portfolio doesn\u2019t guarantee a smooth collaboration. Ask about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how they define scope and success<\/li>\n\n\n\n<li>how often they check in with clients<\/li>\n\n\n\n<li>how they handle delays or unexpected issues<\/li>\n\n\n\n<li>what post-launch support looks like<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A structured, transparent process is especially valuable for teams who are migrating or managing multiple internal stakeholders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Prioritise communication and fit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll be working closely together\u2014so make sure there\u2019s alignment in working style, expectations, and availability. Look for clear, friendly communication and a team that makes you feel like a partner, not just a client in a queue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonus points if they provide training, documentation, or empower your team to take over once the site is live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Clarify pricing, deliverables, and ownership<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Good agencies are upfront about what&#8217;s included and what\u2019s extra. Be clear about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what you\u2019ll get for your budget<\/li>\n\n\n\n<li>how change requests are handled<\/li>\n\n\n\n<li>who owns the code, assets, and access post-launch<\/li>\n\n\n\n<li>whether they require a retainer, or offer flexible support options<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And don\u2019t be afraid to ask: \u201cIs this project too simple for an agency?\u201d A good partner will tell you if you\u2019re better off working with a freelancer or starting small.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Let us create your Shopify page<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u200b\u200bAt what., we help ambitious brands across Switzerland and DACH build Shopify stores that do more than look good\u2014they\u2019re designed to scale, integrate, and convert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re a <a href=\"https:\/\/what.digital\/shops\/\">full-service Shopify agency<\/a> with a team of strategists, developers, designers, and e-commerce specialists who know how to turn e-commerce complexity into clarity. Whether you&#8217;re launching your first store, migrating from another platform, or scaling into new markets, we\u2019ve likely solved a similar challenge before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most respected brands in the region, such as Lush, Medidor, and CWS, trust us to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>create custom Shopify stores tailored to their brand and business model<\/li>\n\n\n\n<li><a href=\"https:\/\/what.digital\/shopify-erp-integrations\/\">connect Shopify with ERP systems<\/a>, POS, accounting tools, logistics providers, and more<\/li>\n\n\n\n<li>handle complex data migrations and international setups<\/li>\n\n\n\n<li>provide ongoing support, CRO, and performance optimization after launch<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We combine technical expertise with strategic thinking\u2014so you\u2019re not just getting a website, you\u2019re building a foundation for long-term growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re considering a Shopify project and want to explore what\u2019s possible, <a href=\"https:\/\/what.digital\/quiz-website\">get in touch<\/a> or <a href=\"https:\/\/what.digital\/shops\/\">learn more about how we work<\/a>. We\u2019d love to hear about your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much should a Shopify store really cost in Switzerland? From DIY setups under CHF 1,000 to fully integrated e-commerce platforms over CHF 100,000, we break down what you get at each price point\u2014and when it makes sense to invest in a Shopify agency.<\/p>\n","protected":false},"author":1,"featured_media":21801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,150],"tags":[],"class_list":["post-21748","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-e-commerce","category-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How much do Shopify agencies charge in Switzerland? - what. 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