{"id":23561,"date":"2025-11-20T07:41:57","date_gmt":"2025-11-20T07:41:57","guid":{"rendered":"https:\/\/what.digital\/?p=23561"},"modified":"2025-11-20T08:16:07","modified_gmt":"2025-11-20T08:16:07","slug":"why-ai-automation","status":"publish","type":"post","link":"https:\/\/what.digital\/why-ai-automation\/","title":{"rendered":"Why Your Business Needs AI to Automate Its Processes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your business needs AI automation because it handles unpredictable tasks intelligently, scales instantly without extra headcount, and cuts operational costs while freeing your team for strategic work \u2013 turning reactive processes into proactive systems that learn and improve over time. In today&#8217;s fast-moving digital landscape, efficiency isn&#8217;t a luxury \u2013 it&#8217;s a survival skill.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional automation tools have helped companies cut down on repetitive manual work for years, but the real game-changer now is Artificial Intelligence. AI-driven automation doesn&#8217;t just make existing processes faster; it transforms how your business operates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From smarter decisions and lower costs to improved customer experiences, AI brings intelligence and adaptability where rigid rules once dominated. If you&#8217;re still debating whether to integrate AI into your operations, here&#8217;s why now is the time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI Automation Goes Beyond Simple Repetition<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rule-based automation can only handle predictable, clearly defined scenarios. The moment a process falls outside the pattern \u2013 like a customer query with vague wording or an invoice in a new format \u2013 it breaks. AI fixes that problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through machine learning and natural language processing, AI automation can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Handle unstructured data<\/strong> like emails, PDFs, voice recordings, or images, extracting valuable information automatically.\u00a0<\/li>\n\n\n\n<li><strong>Adapt and learn<\/strong>, improving accuracy and efficiency over time as they process new data and exceptions.<\/li>\n\n\n\n<li><strong>Make decisions<\/strong> \u2013 from routing customer requests to assessing risk or managing inventory. AI acts on complex patterns rather than just fixed rules.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This shift turns automation from static scripts into living systems that evolve with your business. AI agents don&#8217;t just follow instructions; they understand context and adapt accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Speed and Efficiency: AI Reclaims Your Time<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Time is the one thing you can&#8217;t scale \u2013 but AI can help you reclaim it. By automating complex workflows, businesses achieve faster turnaround times and consistent results without adding headcount.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Process Area<\/strong><\/th><th><strong>AI Automation Benefit<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Data Entry<\/td><td>Instant data capture, fewer errors<\/td><\/tr><tr><td>Customer Service<\/td><td>24\/7 availability via AI chatbots<\/td><\/tr><tr><td>Reporting &amp; Analytics<\/td><td>Real-time insights and report generation<\/td><\/tr><tr><td>Quality Assurance<\/td><td>Faster, more consistent defect detection<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>An example:<\/em><\/strong><em> A financial firm using AI Agents for its Know Your Customer (KYC) checks can verify identities and flag risks in minutes instead of hours. That means faster onboarding, happier clients, and better compliance.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The beauty of AI-powered automation is that it doesn&#8217;t just save time on individual tasks \u2013 it compounds across your entire operation. When every process runs 5x faster, your whole business accelerates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cutting Costs by Eliminating Errors<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Human errors \u2013 typos, missed approvals, misfiled data \u2013 may seem minor, but they add up fast. AI automation brings near-perfect consistency and precision to your workflows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll see impact in three main areas:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lower operating costs<\/strong> because fewer errors mean less time fixing mistakes.\u00a0<\/li>\n\n\n\n<li><strong>Reduced labour costs<\/strong> as your skilled staff focus on strategy instead of routine tasks.<\/li>\n\n\n\n<li><strong>Improved compliance<\/strong> since AI Agents can enforce policy and regulatory checks automatically.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Automation that learns is not only cheaper \u2013 it&#8217;s safer. A single compliance mistake can cost tens of thousands in fines; AI agents catch those issues before they escalate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Switzerland especially, where labour costs are high, every hour saved through automation translates directly to significant bottom-line improvements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI Empowers Your Team (It Doesn&#8217;t Replace Them)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI isn&#8217;t here to replace your team; it&#8217;s here to make them stronger. By handling repetitive and high-volume tasks, AI process automation lets employees focus on creativity, innovation, and human connection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Take HR as an example:<\/em><\/strong><em> AI Agents can screen thousands of CVs, schedule interviews, and manage candidate communication. HR professionals can then focus on refining hiring strategies and building stronger relationships with top candidates.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a more engaged, productive, and satisfied workforce \u2013 not one threatened by technology. AI agents handle the grunt work, so your people can do what humans do best: think strategically, build relationships, and solve complex problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shift also reduces burnout. When your team isn&#8217;t drowning in admin tasks, they have mental space for meaningful work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scaling Without Limits<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Growth often brings bottlenecks. Hiring, training, and onboarding new staff take time and money. AI doesn&#8217;t have that problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI systems scale instantly. Whether you face seasonal peaks in demand or a sudden influx of customers, automation adjusts seamlessly without adding proportional overhead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This elasticity allows your business to grow without the traditional constraints of staffing. A crucial advantage in competitive markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine handling 10x the order volume without hiring a single additional operations person \u2013 that&#8217;s the power of intelligent automation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Getting Started: Your First Steps with AI Automation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to rebuild your entire operation to benefit from AI automation. Start small by identifying processes that are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-volume<\/strong> \u2013 tasks repeated daily or weekly\u00a0<\/li>\n\n\n\n<li><strong>Repetitive<\/strong> \u2013 with predictable steps and patterns<\/li>\n\n\n\n<li><strong>Error-prone<\/strong> \u2013 where human mistakes are costly<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Common use cases include accounts payable, customer onboarding, document classification, and internal IT support. Once you prove value in one area, scaling across departments becomes straightforward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an <a href=\"https:\/\/what.digital\/ai-automation\/\">AI automation agency<\/a>, we help businesses identify these opportunities and implement intelligent automation that delivers measurable ROI from day one. Our approach focuses on quick wins first, then building towards comprehensive transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is starting with processes where success is easy to measure and immediate impact is visible. This builds momentum and stakeholder buy-in for larger initiatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bottom Line: AI Automation Is Your Competitive Edge<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The future of business is automated \u2013 and the most effective automation is powered by AI. Companies that adopt AI-driven process automation and deploy AI Agents now will enjoy lower costs, faster operations, and a more resilient organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The difference between thriving and merely surviving in the next decade will come down to how intelligently you automate. Traditional automation handles the predictable; AI automation handles everything else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start small, learn fast, and evolve. The sooner you bring AI into your workflows, the sooner your business becomes smarter, faster, and ready for whatever comes next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI automation isn&#8217;t just about speed \u2013 it&#8217;s about intelligence. While traditional tools follow rigid scripts, AI Agents adapt to unpredictable situations, learn from exceptions, and make context-aware decisions that transform your workflows. Businesses using AI-driven automation cut costs dramatically while freeing teams for strategic work that actually moves the needle. Discover how intelligent automation creates competitive advantage.<\/p>\n","protected":false},"author":42,"featured_media":7574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-23561","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why do you need AI to automate your processes?<\/title>\n<meta name=\"description\" content=\"Discover how AI-powered automation streamlines workflows, reduces manual effort, and boosts productivity. Learn why modern businesses rely on AI to cut costs and stay competitive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/what.digital\/why-ai-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why do you need AI to automate your processes?\" \/>\n<meta property=\"og:description\" content=\"Discover how AI-powered automation streamlines workflows, reduces manual effort, and boosts productivity. Learn why modern businesses rely on AI to cut costs and stay competitive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/what.digital\/why-ai-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"what. AG\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T07:41:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T08:16:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/what.digital\/wp-content\/uploads\/2019\/09\/AI-article-graphic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergei Gordeichuk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergei Gordeichuk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/\"},\"author\":{\"name\":\"Sergei Gordeichuk\",\"@id\":\"https:\\\/\\\/what.digital\\\/#\\\/schema\\\/person\\\/443eaa4dd429c3fe29ad5d0bc3dfc9fc\"},\"headline\":\"Why Your Business Needs AI to Automate Its Processes\",\"datePublished\":\"2025-11-20T07:41:57+00:00\",\"dateModified\":\"2025-11-20T08:16:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/\"},\"wordCount\":991,\"image\":{\"@id\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/what.digital\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/AI-article-graphic.jpg\",\"articleSection\":[\"Artificial Intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/\",\"url\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/\",\"name\":\"Why do you need AI to automate your processes?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/what.digital\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/what.digital\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/AI-article-graphic.jpg\",\"datePublished\":\"2025-11-20T07:41:57+00:00\",\"dateModified\":\"2025-11-20T08:16:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/what.digital\\\/#\\\/schema\\\/person\\\/443eaa4dd429c3fe29ad5d0bc3dfc9fc\"},\"description\":\"Discover how AI-powered automation streamlines workflows, reduces manual effort, and boosts productivity. Learn why modern businesses rely on AI to cut costs and stay competitive.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/what.digital\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/AI-article-graphic.jpg\",\"contentUrl\":\"https:\\\/\\\/what.digital\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/AI-article-graphic.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/what.digital\\\/why-ai-automation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/what.digital\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Your Business Needs AI to Automate Its Processes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/what.digital\\\/#website\",\"url\":\"https:\\\/\\\/what.digital\\\/\",\"name\":\"what. AG\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/what.digital\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/what.digital\\\/#\\\/schema\\\/person\\\/443eaa4dd429c3fe29ad5d0bc3dfc9fc\",\"name\":\"Sergei Gordeichuk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b5a6242b74c28caa57e23dd0f9abca0c293d3bfee72accbff90f4f9f2e3e1a2a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b5a6242b74c28caa57e23dd0f9abca0c293d3bfee72accbff90f4f9f2e3e1a2a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b5a6242b74c28caa57e23dd0f9abca0c293d3bfee72accbff90f4f9f2e3e1a2a?s=96&d=mm&r=g\",\"caption\":\"Sergei Gordeichuk\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why do you need AI to automate your processes?","description":"Discover how AI-powered automation streamlines workflows, reduces manual effort, and boosts productivity. Learn why modern businesses rely on AI to cut costs and stay competitive.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/what.digital\/why-ai-automation\/","og_locale":"en_US","og_type":"article","og_title":"Why do you need AI to automate your processes?","og_description":"Discover how AI-powered automation streamlines workflows, reduces manual effort, and boosts productivity. Learn why modern businesses rely on AI to cut costs and stay competitive.","og_url":"https:\/\/what.digital\/why-ai-automation\/","og_site_name":"what. AG","article_published_time":"2025-11-20T07:41:57+00:00","article_modified_time":"2025-11-20T08:16:07+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/what.digital\/wp-content\/uploads\/2019\/09\/AI-article-graphic.jpg","type":"image\/jpeg"}],"author":"Sergei Gordeichuk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sergei Gordeichuk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/what.digital\/why-ai-automation\/#article","isPartOf":{"@id":"https:\/\/what.digital\/why-ai-automation\/"},"author":{"name":"Sergei Gordeichuk","@id":"https:\/\/what.digital\/#\/schema\/person\/443eaa4dd429c3fe29ad5d0bc3dfc9fc"},"headline":"Why Your Business Needs AI to Automate Its Processes","datePublished":"2025-11-20T07:41:57+00:00","dateModified":"2025-11-20T08:16:07+00:00","mainEntityOfPage":{"@id":"https:\/\/what.digital\/why-ai-automation\/"},"wordCount":991,"image":{"@id":"https:\/\/what.digital\/why-ai-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/what.digital\/wp-content\/uploads\/2019\/09\/AI-article-graphic.jpg","articleSection":["Artificial Intelligence"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/what.digital\/why-ai-automation\/","url":"https:\/\/what.digital\/why-ai-automation\/","name":"Why do you need AI to automate your processes?","isPartOf":{"@id":"https:\/\/what.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/what.digital\/why-ai-automation\/#primaryimage"},"image":{"@id":"https:\/\/what.digital\/why-ai-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/what.digital\/wp-content\/uploads\/2019\/09\/AI-article-graphic.jpg","datePublished":"2025-11-20T07:41:57+00:00","dateModified":"2025-11-20T08:16:07+00:00","author":{"@id":"https:\/\/what.digital\/#\/schema\/person\/443eaa4dd429c3fe29ad5d0bc3dfc9fc"},"description":"Discover how AI-powered automation streamlines workflows, reduces manual effort, and boosts productivity. Learn why modern businesses rely on AI to cut costs and stay competitive.","breadcrumb":{"@id":"https:\/\/what.digital\/why-ai-automation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/what.digital\/why-ai-automation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/what.digital\/why-ai-automation\/#primaryimage","url":"https:\/\/what.digital\/wp-content\/uploads\/2019\/09\/AI-article-graphic.jpg","contentUrl":"https:\/\/what.digital\/wp-content\/uploads\/2019\/09\/AI-article-graphic.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/what.digital\/why-ai-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/what.digital\/"},{"@type":"ListItem","position":2,"name":"Why Your Business Needs AI to Automate Its Processes"}]},{"@type":"WebSite","@id":"https:\/\/what.digital\/#website","url":"https:\/\/what.digital\/","name":"what. AG","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/what.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/what.digital\/#\/schema\/person\/443eaa4dd429c3fe29ad5d0bc3dfc9fc","name":"Sergei Gordeichuk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b5a6242b74c28caa57e23dd0f9abca0c293d3bfee72accbff90f4f9f2e3e1a2a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b5a6242b74c28caa57e23dd0f9abca0c293d3bfee72accbff90f4f9f2e3e1a2a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b5a6242b74c28caa57e23dd0f9abca0c293d3bfee72accbff90f4f9f2e3e1a2a?s=96&d=mm&r=g","caption":"Sergei Gordeichuk"}}]}},"_links":{"self":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/posts\/23561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/comments?post=23561"}],"version-history":[{"count":1,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/posts\/23561\/revisions"}],"predecessor-version":[{"id":23562,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/posts\/23561\/revisions\/23562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/media\/7574"}],"wp:attachment":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/media?parent=23561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/categories?post=23561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/tags?post=23561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}