{"id":25042,"date":"2026-03-24T07:17:29","date_gmt":"2026-03-24T07:17:29","guid":{"rendered":"https:\/\/what.digital\/generative-engine-optimization-geo\/"},"modified":"2026-03-25T04:34:41","modified_gmt":"2026-03-25T04:34:41","slug":"generative-engine-optimization-geo","status":"publish","type":"page","link":"https:\/\/what.digital\/fr\/generative-engine-optimization-geo\/","title":{"rendered":"Generative Engine Optimization (GEO) FR"},"content":{"rendered":"<div id=\"block_e404d60d1cb382b75d8b205508dfa9de\" class=\"hero-screenshots pb-10 md:pb-20 lg:pb-25 relative alignfull overflow-hidden l-block\" data-aos=\"fade-up\" data-aos-easing=\"ease-in-out\" data-aos-duration=\"600\" data-aos-delay=\"0\" data-aos-offset=\"200\">\n  \n  \n<div class=\"relative bg-black-700\">\n  \n  <div class=\"bg-black-900 z-40 h-full w-[81px] absolute top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n  <div class=\"hero-with-team-photos__small-triangle w-[81px] h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>\n  <div class=\"absolute top-0 left-0 z-20 w-full h-full hero-shadow\"><\/div>\n  <div class=\"absolute top-0 left-0 z-20 w-full h-full hero-shadow-logo\"><\/div>\n  <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" loading=\"lazy\">\n  <div class=\"absolute right-0 h-[100px] sm:h-[150px] z-20 w-1\/2 bg-white bottom-0\"><\/div>\n<div class=\"relative l-wrap l-wrap--with-sidebar\">\n\n    <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n    <div class=\"md:grid grid-cols-24 \">\n      <div class=\"relative z-20 col-span-12 xl:col-span-9 \">\n      <div class=\"flex items-center h-full\">\n        <div class=\"py-10\">\n                      <h2 class=\"mb-4 sm:mb-7 c-title c-title--small-hero\">\n              <span>Generative Engine Optimization (GEO)<\/span>\n            <\/h2>\n                                <h1 class=\"text-white mb-14 max-w-[317px] sm:max-w-[550px] md:max-w-none c-title--88 c-title--88-advance  c-title\">\n            <span>Sois visible dans les <em> recherches IA <\/em> \u2013 Pas seulement sur Google\n\n<\/span>\n            <\/h1>\n                    <div class=\"text-black-300 max-w-[435px] hero-logo__text text-16 sm:text-17 md:text-19\">\n            Plus de 200 millions de personnes utilisent ChatGPT chaque jour. Google AI Overviews apparaissent d\u00e9sormais dans environ la moiti\u00e9 des recherches \u2013 et cette part augmente rapidement. Tes clients demandent d\u00e9j\u00e0 aux moteurs IA qui embaucher, quoi acheter et quelle marque choisir. On suit o\u00f9 tu apparais dans ces r\u00e9ponses, o\u00f9 tu n&rsquo;apparais pas, et on optimise ta pr\u00e9sence sur tous les moteurs IA qui comptent.          <\/div>\n        <\/div>\n    \n      <\/div>\n      <\/div>\n      <div class=\"relative z-30 col-span-12  xl:col-span-15 \">\n                            <div class=\"relative hero-image-mobile flex h-full md:items-center md:justify-center p-5 sm:p-8 md:min-h-[466px] lg:min-h-[470px] xl:min-h-[652px]\">\n                    \n          <\/div>\n          \n                                    \n      <\/div>\n    <\/div>\n    <div class=\"relative z-20\">\n    <div class=\"orange-bg-top\"><\/div>\n      <div class=\"relative bg-hero-mobile z-20 pb-[225px]  sm:pb-[245px] bg-brand c-cut-right-bottom-corner pt-10 sm:pt-16 \">\n          <div class=\"absolute right-[-40px] top-0 w-[40px] lg:w-0 h-full bg-brand\"><\/div>\n         \n                          <h3 class=\" c-title c-title--small c-title--small-dark\">\n                <span>Avantages cl\u00e9s<\/span>\n              <\/h3>\n                                      <h2 class=\"relative z-20 mb-5 sm:mb-10 c-title\">\n                Pourquoi le GEO ?              <\/h2>\n                  \n        <\/div>  \n    <\/div>\n   \n<\/div>\n\n<\/div>\n<div class=\"l-wrap mt-[-215px] sm:mt-[-230px] l-wrap--with-sidebar\">\n  <div class=\" max-w-[1319px]\">\n         <div class=\"relative z-30 js-hero-screenshot-wrapper\">\n         <div class=\"swiper js-hero-screenshot\">\n           <div class=\" swiper-wrapper\">\n   \n                            <div class=\"col-span-1 mr-0 swiper-slide px-7 pb-15 pt-18 bg-black-800 list-border\">\n                <div class>\n                                      <div class=\"mt-[-20px] mb-2 grid-boxes-dark__number leading-1 text-black-800\">\n                      01                    <\/div>\n                    \n                                    <h4 class=\"font-sans font-medium text-white text-19\">Suis ta visibilit\u00e9 IA d\u00e8s le d\u00e9part<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>Tu sais pas si tu apparais dans les r\u00e9ponses IA ? On met en place un suivi des donn\u00e9es r\u00e9elles d\u00e8s le premier jour. Un suivi pr\u00e9coce, c&rsquo;est un avantage pr\u00e9coce.<\/p>\n<p>&nbsp;<\/p>\n                    <\/div>\n                <\/div>\n              <\/div>\n          \n              \n                            <div class=\"col-span-1 mr-0 swiper-slide px-7 pb-15 pt-18 bg-black-800 list-border\">\n                <div class>\n                                      <div class=\"mt-[-20px] mb-2 grid-boxes-dark__number leading-1 text-black-800\">\n                      02                    <\/div>\n                    \n                                    <h4 class=\"font-sans font-medium text-white text-19\">Garde une longueur d&rsquo;avance sur tes concurrents<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>La plupart des marques n&rsquo;optimisent pas encore pour la recherche IA. Cette fen\u00eatre d&rsquo;opportunit\u00e9 ne durera pas \u2013 impose-toi avant qu&rsquo;elles ne se r\u00e9veillent.<\/p>\n                    <\/div>\n                <\/div>\n              <\/div>\n          \n              \n                            <div class=\"col-span-1 mr-0 swiper-slide px-7 pb-15 pt-18 bg-black-800 list-border\">\n                <div class>\n                                      <div class=\"mt-[-20px] mb-2 grid-boxes-dark__number leading-1 text-black-800\">\n                      03                    <\/div>\n                    \n                                    <h4 class=\"font-sans font-medium text-white text-19\">Comprends la d\u00e9couverte pilot\u00e9e par l&rsquo;IA<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>Les clients utilisent ChatGPT et Perplexity avant de visiter un site web. On te montre o\u00f9 ta marque se positionne.<\/p>\n                    <\/div>\n                <\/div>\n              <\/div>\n          \n              \n                            <div class=\"col-span-1 mr-0 swiper-slide px-7 pb-15 pt-18 bg-black-800 list-border\">\n                <div class>\n                                      <div class=\"mt-[-20px] mb-2 grid-boxes-dark__number leading-1 text-black-800\">\n                      04                    <\/div>\n                    \n                                    <h4 class=\"font-sans font-medium text-white text-19\">Influence les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&rsquo;IA<\/h4>\n                    <div class=\"text-gray-300\">\n                      <p>L&rsquo;IA puise dans des sources sp\u00e9cifiques. On s&rsquo;assure que les tiennes sont les bonnes \u2013 et que ta marque est repr\u00e9sent\u00e9e avec pr\u00e9cision.<\/p>\n                    <\/div>\n                <\/div>\n              <\/div>\n          \n              \n                     \n           <\/div>\n           <div class=\"swiper-pagination\"><\/div>\n          <div class=\"swiper-button-next\"><\/div>\n          <div class=\"swiper-button-prev\"><\/div>\n         <\/div>\n       <\/div>\n        \n\n  <\/div>\n\n<\/div>\n\n\n\n<\/div>\n\n\n      <div id=\"block_655ca0ce11b67f462a92f57fa9fb95f4\" class=\"block-features default-block-spacing  l-block\">\n  \n  \n\n      <h3 class=\"c-title c-title--small inline-block\"><span>\u00c0 propos de notre approche<\/span>\n        <h2 class=\"c-title sm:mb-10\">Comment on am\u00e9liore ta visibilit\u00e9 aupr\u00e8s de l&rsquo;IA<\/h2>\n  \n      <div class=\"grid xs:grid-cols-2 md:grid-cols-4 gap-5\">\n                      <div class=\"cols border border-gray-300 px-6 pt-7 sm:pt-10 pb-4 sm:pb-6\">\n\n          <div class=\"bg-brand text-16 font-medium text-black-950 w-[33px] h-[33px] flex items-center justify-center mb-3\">\n            1          <\/div>\n\n          <p class=\"text-24 font-medium text-black-950 mb-1\">\n            D\u00e9finition des requ\u00eates          <\/p>\n          <div class>\n            <p>On commence par identifier les requ\u00eates que tes clients potentiels utilisent vraiment \u2013 des questions comme \u00ab Quel est le meilleur [service] \u00e0 [ville] ? \u00bb ou \u00ab Quel outil utiliser pour [probl\u00e8me] ? \u00bb. Elles varient consid\u00e9rablement selon le secteur et l&rsquo;intention. D\u00e9finir le bon ensemble de requ\u00eates, c&rsquo;est la base sur laquelle tout le reste repose.<\/p>\n          <\/div>\n        <\/div>\n                      <div class=\"cols border border-gray-300 px-6 pt-7 sm:pt-10 pb-4 sm:pb-6\">\n\n          <div class=\"bg-brand text-16 font-medium text-black-950 w-[33px] h-[33px] flex items-center justify-center mb-3\">\n            2          <\/div>\n\n          <p class=\"text-24 font-medium text-black-950 mb-1\">\n            Surveillance et suivi de la visibilit\u00e9          <\/p>\n          <div class>\n            <p>Une fois qu&rsquo;on sait quoi suivre, on surveille en continu comment ta marque \u2013 et tes concurrents \u2013 apparaissent sur les moteurs d&rsquo;IA. Pense \u00e0 \u00e7a comme le suivi du classement des mots-cl\u00e9s pour le SEO, mais pour ChatGPT, Perplexity et Google AI Overviews. On met en \u00e9vidence les lacunes et les opportunit\u00e9s que ton \u00e9quipe risquerait sinon de manquer.<\/p>\n          <\/div>\n        <\/div>\n                      <div class=\"cols border border-gray-300 px-6 pt-7 sm:pt-10 pb-4 sm:pb-6\">\n\n          <div class=\"bg-brand text-16 font-medium text-black-950 w-[33px] h-[33px] flex items-center justify-center mb-3\">\n            3          <\/div>\n\n          <p class=\"text-24 font-medium text-black-950 mb-1\">\n            Optimisation          <\/p>\n          <div class>\n            <p>On identifie les sources d&rsquo;o\u00f9 les moteurs IA tirent leurs informations \u2013 m\u00e9dias, forums, ton propre site web, annuaires tiers \u2013 et on place ou optimise le contenu dans ces sources. \u00c7a inclut des am\u00e9liorations on-page, une strat\u00e9gie de m\u00e9dias acquis, une pr\u00e9sence communautaire et une configuration technique pour que les robots d&rsquo;indexation IA puissent correctement indexer ton site.<\/p>\n          <\/div>\n        <\/div>\n          <\/div>\n  \n<\/h3><\/div>\n\n\n      <div id=\"block_4f91be207359036db6d97f44f1039144\" class=\"block-faq-accordion relative pt-10 pb-10 md:pt-20 md:pb-15 lg:pt-25 lg:pb-15 alignfull l-block\">\n  \n  \n\n<div class=\"l-wrap\">\n  <div class=\"gap-6 sm:gap-8 sm:grid sm:grid-cols-12 md:gap-15 lg:gap-10 lg:grid-cols-24\">\n    <div class=\"relative col-span-5 lg:col-span-10\">\n          <div class=\"max-w-[547px]\">\n                    <h3 class=\" c-title c-title--small text-brand\">\n              <span>Fondements techniques<\/span>\n            <\/h3>\n          \n                      <h2 class=\"c-title\">\n              Con\u00e7u pour les robots d&rsquo;indexation IA, pas seulement pour Google            <\/h2>\n          \n          <div class=\"text-20 md:text-24 mb-9 sm:mb-0 lg:mt-10 text-black-200 leading-1.5 enable-typography-styles link-inside-black\">\n            <p>Les moteurs de recherche IA comme ChatGPT, Perplexity et Google AI Overviews utilisent leurs propres robots d&rsquo;indexation pour lire et indexer ton site. Si ta configuration n&rsquo;est pas pr\u00eate pour eux, ton contenu n&rsquo;appara\u00eetra pas dans leurs r\u00e9ponses \u2013 quelle que soit sa qualit\u00e9.<\/p>\n<p>On s&rsquo;occupe de toute la configuration technique pour que les moteurs IA puissent trouver, lire et faire confiance \u00e0 ta marque.<\/p>\n<p><strong>\u00c7a comprend \u2192<\/strong><\/p>\n          <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"col-span-7 lg:col-span-14\">\n    <div class>\n              <div class=\"c-faq-accordion\">\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\">\n                <h3 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Acc\u00e8s des robots d&rsquo;indexation                     <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\">\n                  <div itemprop=\"text\">\n                    <p><span style=\"font-weight: 400;\">S&rsquo;assurer que les bots LLM ne sont pas bloqu\u00e9s par ton fichier <\/span><span style=\"font-weight: 400;\">robots.txt<\/span><span style=\"font-weight: 400;\">, ton CDN ou les param\u00e8tres de ton serveur.<\/span><\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Donn\u00e9es structur\u00e9es et balisage Schema                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p><span style=\"font-weight: 400;\">Aider les moteurs IA \u00e0 comprendre le sujet de tes pages et \u00e0 les citer avec pr\u00e9cision.<\/span><\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Mise en forme du contenu                     <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p><span style=\"font-weight: 400;\">Une structure HTML propre, des titres clairs et une mise en forme en langage simple que les mod\u00e8les d&rsquo;IA peuvent analyser sans difficult\u00e9.<\/span><\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      M\u00e9tadonn\u00e9es et plans de site                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p><span style=\"font-weight: 400;\">Des titres, des descriptions et des configurations de plan de site correctement d\u00e9finis qui prennent en charge l&rsquo;indexation sur toutes les principales plateformes d&rsquo;IA.<\/span><\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Liens internes et architecture du site                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p><span style=\"font-weight: 400;\">Des hi\u00e9rarchies de contenu logiques qui permettent \u00e0 l&rsquo;IA de naviguer facilement sur ton site et d&rsquo;identifier tes pages les plus fiables.<\/span><\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n      <div id=\"block_dd468470732ec05a12821c50c74e48f0\" class=\"block-content-image alignfull pb-0 pt-8 sm:py-15 md:pt-38 md:pb-20 overflow-hidden l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"grid grid-cols-12 gap-8 md:gap-10\">\n      <div class=\"col-span-12 sm:col-span-6 lg:col-span-5  \">\n        <div class=\"md:max-w-[527px] \">\n                      <h2 class=\" c-title c-title--small\">\n              <span>Notre conseil outil<\/span>\n          <\/h2>\n                                <h2 class=\" c-title\">\n              Visibly \u2013 Surveillance de la visibilit\u00e9 par IA            <\/h2>\n                    <div class=\"mb-6 sm:hidden\">\n            <div class=\"relative inline-block \">\n                              <noscript><img decoding=\"async\" width=\"1154\" height=\"1280\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface.jpeg\" class=\"relative z-20\" alt=\"visibly interface\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface.jpeg 1154w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-270x300.jpeg 270w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-923x1024.jpeg 923w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-768x852.jpeg 768w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-433x480.jpeg 433w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-866x960.jpeg 866w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-960x1065.jpeg 960w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-720x799.jpeg 720w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-480x532.jpeg 480w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-500x555.jpeg 500w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-360x399.jpeg 360w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-188x209.jpeg 188w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-80x89.jpeg 80w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-120x133.jpeg 120w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-600x666.jpeg 600w\" sizes=\"(max-width: 1154px) 100vw, 1154px\"><\/noscript><img decoding=\"async\" width=\"1154\" height=\"1280\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201154%201280%22%3E%3C%2Fsvg%3E\" class=\"relative z-20 lazyload\" alt=\"visibly interface\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201154%201280%22%3E%3C%2Fsvg%3E 1154w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface.jpeg 1154w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-270x300.jpeg 270w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-923x1024.jpeg 923w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-768x852.jpeg 768w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-433x480.jpeg 433w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-866x960.jpeg 866w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-960x1065.jpeg 960w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-720x799.jpeg 720w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-480x532.jpeg 480w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-500x555.jpeg 500w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-360x399.jpeg 360w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-188x209.jpeg 188w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-80x89.jpeg 80w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-120x133.jpeg 120w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-600x666.jpeg 600w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface.jpeg\" loading=\"lazy\">              \n                          <\/div>\n                      <\/div>\n          \n\n      <div id=\"block_f857eaf902b54b5835fd7bc4fe4b73df\" class=\"enable-typography-styles text-size-default text-base l-block\">\n  \n  \n\n<p><span style=\"font-weight: 400;\">Visibly, c&rsquo;est l&rsquo;outil de surveillance IA de what., actuellement en version b\u00eata. Il te montre exactement comment ta marque appara\u00eet sur les moteurs d&rsquo;IA \u2013 et o\u00f9 se trouvent les lacunes. Commence \u00e0 surveiller gratuitement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visibly existe en deux versions : l&rsquo;une con\u00e7ue pour les boutiques Shopify, l&rsquo;autre pour n&rsquo;importe quel site web.<\/span><\/p>\n<p><b>Application Shopify :<\/b><span style=\"font-weight: 400;\"> connecte ta boutique et Visibly analyse automatiquement ton catalogue de produits pour te sugg\u00e9rer les requ\u00eates de recherche que tes clients sont susceptibles de formuler. Ces requ\u00eates sont ex\u00e9cut\u00e9es de mani\u00e8re r\u00e9currente sur des moteurs IA tels que ChatGPT et Perplexity. Chaque r\u00e9ponse est v\u00e9rifi\u00e9e par rapport \u00e0 ta marque : on mesure ta fr\u00e9quence d&rsquo;apparition, ton classement et si la mention est positive ou n\u00e9gative.<\/span><\/p>\n<p><b>Application web :<\/b><span style=\"font-weight: 400;\"> un tableau de bord autonome o\u00f9 tu configures tes propres requ\u00eates et suis les r\u00e9sultats au fil du temps. Fonctionne pour n&rsquo;importe quel site web ou entreprise de services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les deux versions te fournissent un score de visibilit\u00e9 de marque ainsi que des donn\u00e9es sur tes concurrents \u2013 pour que tu saches toujours o\u00f9 tu te situes par rapport \u00e0 eux.<\/span><\/p>\n\n\n<\/div>\n\n        <\/div>\n      <\/div>\n\n      <div class=\"hidden col-span-12  sm:block sm:col-span-6 lg:col-span-7 text-left  sm:order-2 md:text-right\">\n        <div class=\"relative inline-block \">\n                      <noscript><img decoding=\"async\" width=\"1154\" height=\"1280\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface.jpeg\" class=\"relative z-20\" alt=\"visibly interface\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface.jpeg 1154w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-270x300.jpeg 270w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-923x1024.jpeg 923w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-768x852.jpeg 768w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-433x480.jpeg 433w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-866x960.jpeg 866w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-960x1065.jpeg 960w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-720x799.jpeg 720w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-480x532.jpeg 480w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-500x555.jpeg 500w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-360x399.jpeg 360w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-188x209.jpeg 188w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-80x89.jpeg 80w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-120x133.jpeg 120w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-600x666.jpeg 600w\" sizes=\"(max-width: 1154px) 100vw, 1154px\"><\/noscript><img decoding=\"async\" width=\"1154\" height=\"1280\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201154%201280%22%3E%3C%2Fsvg%3E\" class=\"relative z-20 lazyload\" alt=\"visibly interface\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201154%201280%22%3E%3C%2Fsvg%3E 1154w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface.jpeg 1154w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-270x300.jpeg 270w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-923x1024.jpeg 923w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-768x852.jpeg 768w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-433x480.jpeg 433w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-866x960.jpeg 866w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-960x1065.jpeg 960w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-720x799.jpeg 720w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-480x532.jpeg 480w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-500x555.jpeg 500w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-360x399.jpeg 360w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-188x209.jpeg 188w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-80x89.jpeg 80w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-120x133.jpeg 120w, https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface-600x666.jpeg 600w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/03\/visibly-interface.jpeg\" loading=\"lazy\">          \n                  <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_9f2fd47cd197b5332d8d90f642af70d1\" class=\"block-quote-person-img alignfull overflow-hidden default-block-spacing  l-block\">\n  \n    \n      <div class=\"relative mb-20 bg-white md:pt-15\">\n      <div class=\"l-wrap\">\n        <div class=\"relative\">\n          <div class=\"absolute bottom-[-34px] md:bottom-[-64px] lg:bottom-[-74px] xl:bottom-[-84px] left-0 gray-image\"><\/div>\n          <div class=\"gap-5 md:grid grid-cols-24\">\n            <div class=\"col-span-10\">\n              <div class=\"flex items-end h-full md:justify-start sm:ml-20 md:ml-0\">\n                <div class=\"relative z-10 \">\n                                      <h3 class=\"c-title c-title--small md:hidden\">\n                      <span>L&rsquo;\u00e9volution en temps r\u00e9el<\/span>\n                    <\/h3>\n                                                        <h2 class=\"mb-10 max-w-[380px] md:hidden c-title\">\n                      Comment on travaille                    <\/h2>\n                                    <div class=\"max-w-[21.25rem] md:max-w-[31.25rem]\">\n                    <noscript><img decoding=\"async\" width=\"1008\" height=\"843\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo.png 1008w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-960x803.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-720x602.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-480x401.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-500x418.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-300x251.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-768x642.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-360x301.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-188x157.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-80x67.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-120x100.png 120w\" sizes=\"(max-width: 1008px) 100vw, 1008px\"><\/noscript><img decoding=\"async\" width=\"1008\" height=\"843\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201008%20843%22%3E%3C%2Fsvg%3E\" class=\" lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201008%20843%22%3E%3C%2Fsvg%3E 1008w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo.png 1008w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-960x803.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-720x602.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-480x401.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-500x418.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-300x251.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-768x642.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-360x301.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-188x157.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-80x67.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo-120x100.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/07\/Luke_s_Photo.png\" loading=\"lazy\">  \n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"relative z-10 col-span-14 md:flex md:items-end\">\n              <div class=\"mt-[-10px] md:mt-0 md:ml-[4px] \">\n                                  <h3 class=\"hidden md:block c-title c-title--small\">\n                    <span>L&rsquo;\u00e9volution en temps r\u00e9el<\/span>\n                  <\/h3>\n                                                  <h2 class=\"hidden md:max-w-[380px] md:block c-title\">\n                    Comment on travaille                  <\/h2>\n                                <div class=\"relative sm:ml-20 sm:mr-20 md:mr-0 md:ml-0 z-20 pb-8 xl:pb-14 pl-10 pr-10 xs:pl-15 lg:pl-[50px] xl:pl-[70px] xs:pr-15 lg:pr-25 xl:pr-[131px] text-gray-300 pt-8 xl:pt-[60px] quote text-17 lg:text-19 bg-black-800\">\n                  <div class=\"leading-1.4 mb-8\">\n                    <p>La premi\u00e8re fois que j&rsquo;ai utilis\u00e9 ChatGPT, j&rsquo;ai su que la recherche ne serait plus jamais la m\u00eame. La preuve concr\u00e8te est venue quand on a publi\u00e9 quelques articles dans les bonnes revues en ligne \u2013 et en quelques semaines, notre visibilit\u00e9 sur les mots-cl\u00e9s li\u00e9s \u00e0 Shopify a commenc\u00e9 \u00e0 \u00e9voluer. Peu de temps apr\u00e8s, des clients ont commenc\u00e9 \u00e0 nous appeler pour nous dire qu&rsquo;ils nous avaient trouv\u00e9s sur Claude ou ChatGPT. Certains d&rsquo;entre eux n&rsquo;ont utilis\u00e9 Google qu&rsquo;\u00e0 la toute fin, juste pour trouver notre num\u00e9ro de t\u00e9l\u00e9phone. C&rsquo;est l\u00e0 que j&rsquo;ai compris : l&rsquo;IA n&rsquo;est pas en train d&rsquo;arriver dans le domaine de la recherche. Elle est d\u00e9j\u00e0 l\u00e0.<\/p>\n                  <\/div>\n                                    <div class=\"ml-7\">\n                    <div class=\"font-bold font-line\">\n                                              <a href=\"https:\/\/what.digital\/fr\/team\/luke-szkudlarek\/\" class=\"hover:no-underline\">\n                                                Luke Szkudlarek                                              <\/a>\n                                          <\/div>\n                    <div>Fondateur, responsable de la strat\u00e9gie Growth<\/div>\n                  <\/div>\n                                    <div class=\"hidden md:block absolute top-0 left-[-45px]\">\n                    <svg width=\"46\" height=\"46\" viewBox=\"0 0 46 46\" fill=\"none\">\n                      <path d=\"M0 0L46 46V0H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n                  <\/div>\n                  <div class=\"md:hidden absolute top-[-26px] left-0\">\n                    <svg width=\"26\" height=\"26\" viewBox=\"0 0 26 26\" fill=\"none\">\n                      <path d=\"M0 26L26 0V26H0Z\" fill=\"#1E1E1E\" \/>\n                    <\/svg>\n\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  \n<\/div>\n\n\n      <div id=\"block_19c0f2f98197dc5387333d63a690652f\" class=\"block-faq-accordion default-block-spacing alignfull l-block\">\n  \n  \n  <div class=\"l-wrap max-w-[952px]\">\n    <div class=\"text-center sm:mb-16\">\n      \n              <h2 class=\"c-title\">\n          Des questions ? Nous avons les r\u00e9ponses.        <\/h2>\n      \n      <div class>\n              <\/div>\n    <\/div>\n\n    <div class>\n              <div class=\"c-faq-accordion\">\n          \n                          <div class=\"c-faq-accordion__el c-faq-accordion__el--active\">\n                <h3 class=\"c-faq-accordion__subtitle c-faq-accordion__subtitle--active\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Qu&rsquo;est-ce que le GEO et en quoi diff\u00e8re-t-il du SEO et AIO ?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text c-faq-accordion__text--active\">\n                  <div itemprop=\"text\">\n                    <p><span style=\"font-weight: 400;\">Le GEO (Generative Engine Optimization) consiste \u00e0 am\u00e9liorer la fa\u00e7on dont ta marque appara\u00eet dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&rsquo;IA sur des plateformes comme ChatGPT, Perplexity et Google AI Overviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu l&rsquo;entendras peut-\u00eatre aussi appeler AIO, LLM Optimization ou Answer Engine Optimization \u2013 m\u00eame concept, noms diff\u00e9rents. Contrairement au SEO, qui cible les liens class\u00e9s sur une page de r\u00e9sultats de recherche, le GEO vise \u00e0 \u00eatre cit\u00e9 ou recommand\u00e9 au sein m\u00eame de la r\u00e9ponse g\u00e9n\u00e9r\u00e9e par l&rsquo;IA \u2013 avant m\u00eame qu&rsquo;un clic ne soit effectu\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les deux sont compl\u00e9mentaires : de bons signaux SEO continuent d&rsquo;alimenter la visibilit\u00e9 aupr\u00e8s de l&rsquo;IA, mais le GEO ajoute une couche suppl\u00e9mentaire d\u00e9di\u00e9e.<\/span><\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Est-ce que mon entreprise appara\u00eet d\u00e9j\u00e0 dans les r\u00e9sultats de recherche g\u00e9n\u00e9r\u00e9s par l&rsquo;IA ?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p><span style=\"font-weight: 400;\">C&rsquo;est possible \u2013 mais sans suivi, t&rsquo;as aucun moyen de le savoir. De nombreuses entreprises sont d\u00e9j\u00e0 mentionn\u00e9es (ou ignor\u00e9es) dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&rsquo;IA sans s&rsquo;en rendre compte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notre syst\u00e8me de suivi, ainsi que l&rsquo;outil Visibly, te donnent une image claire de l&rsquo;endroit o\u00f9 tu apparais, de la fr\u00e9quence \u00e0 laquelle tu apparais et de ta position par rapport \u00e0 tes concurrents pour les requ\u00eates qui comptent sur ton march\u00e9.<\/span><\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Comment mesurez-vous la visibilit\u00e9 IA s&rsquo;il n&rsquo;y a pas de clics \u00e0 suivre ?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p><span style=\"font-weight: 400;\">Les indicateurs traditionnels de taux de clics ne s&rsquo;appliquent pas \u00e0 la recherche IA. \u00c0 la place, on suit : &#8211; les mentions de marque dans les r\u00e9sultats IA, &#8211; la position moyenne dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&rsquo;IA, &#8211; la part de voix par rapport \u00e0 tes concurrents, &#8211; le sentiment avec lequel ta marque est d\u00e9crite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces nouveaux KPI donnent une image plus pr\u00e9cise de l&rsquo;influence g\u00e9n\u00e9r\u00e9e par l&rsquo;IA \u2013 m\u00eame quand les utilisateurs ne cliquent jamais pour acc\u00e9der \u00e0 ton site.<\/span><\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Pour quelles plateformes d&rsquo;IA optimisez-vous ?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>On se concentre sur les plateformes o\u00f9 tes clients sont les plus actifs : ChatGPT, Google AI Overviews (Gemini) et Perplexity \u2013 les trois interfaces de recherche IA qui g\u00e9n\u00e8rent d\u00e9j\u00e0 une influence mesurable pour les marques. \u00c0 mesure que de nouvelles plateformes gagnent en popularit\u00e9, on \u00e9tend le suivi et l&rsquo;optimisation en cons\u00e9quence.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n          \n                          <div class=\"c-faq-accordion__el \">\n                <h3 class=\"c-faq-accordion__subtitle\">\n                  <a href=\"#\">\n                    <span class=\"font-sans font-medium\" itemprop=\"name\">\n                      Combien de temps faut-il pour voir des r\u00e9sultats ?                    <\/span>\n\n                    <span class=\"c-faq-accordion__plus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 9.5L12 16.5L5 9.5\" stroke=\"#0F1620\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                    <span class=\"c-faq-accordion__minus\">\n                      <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\">\n                        <path d=\"M19 15.5L12 8.5L5 15.5\" stroke=\"#FFB831\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                      <\/svg>\n                    <\/span>\n                  <\/a>\n                <\/h3>\n\n                <div class=\"c-faq-accordion__text\" style=\"display: none;\">\n                  <div itemprop=\"text\">\n                    <p>Le GEO, c&rsquo;est pas une solution miracle \u2013 la visibilit\u00e9 IA se construit au fil du temps, \u00e0 mesure que le contenu, les citations et les signaux techniques s&rsquo;accumulent. Cela dit, la configuration technique et la surveillance des requ\u00eates peuvent \u00eatre op\u00e9rationnelles d\u00e8s les premi\u00e8res semaines. Des am\u00e9liorations mesurables de la visibilit\u00e9 apparaissent g\u00e9n\u00e9ralement au bout de deux \u00e0 trois mois, selon ton point de d\u00e9part et le niveau de concurrence sur ton march\u00e9.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            \n                  <\/div>\n          <\/div>\n  <\/div>\n\n\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25042","page","type-page","status-publish",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agence GEO en Suisse \u2013 Generative Engine Optimization<\/title>\n<meta name=\"description\" content=\"Booste la visibilit\u00e9 de ta marque sur ChatGPT, Perplexity &amp; Google AI Overviews. what. suit et optimise ta pr\u00e9sence dans la recherche IA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/what.digital\/fr\/generative-engine-optimization-geo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agence GEO en Suisse \u2013 Generative Engine Optimization\" \/>\n<meta property=\"og:description\" content=\"Booste la visibilit\u00e9 de ta marque sur ChatGPT, Perplexity &amp; Google AI Overviews. what. suit et optimise ta pr\u00e9sence dans la recherche IA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/what.digital\/fr\/generative-engine-optimization-geo\/\" \/>\n<meta property=\"og:site_name\" content=\"what. 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