{"id":25314,"date":"2024-05-07T03:40:11","date_gmt":"2024-05-07T03:40:11","guid":{"rendered":"https:\/\/what.digital\/projects\/laufen\/"},"modified":"2026-04-16T11:12:10","modified_gmt":"2026-04-16T11:12:10","slug":"laufen","status":"publish","type":"projects","link":"https:\/\/what.digital\/fr\/projects\/laufen\/","title":{"rendered":"Laufen"},"content":{"rendered":"<div id=\"block_9783f282758ceaccb73075c86e9afe76\" class=\"hero-logo pb-10 relative alignfull overflow-hidden l-block\">\n  \n  \n\n  <div class=\"relative bg-black-700\">\n    <div class=\"bg-black-900 h-full w-[81px] absolute z-40 top-0 left-0 border-r border-black-700 hidden lg:block\"><\/div>\n<div class=\"sidebar-small-triangle w-[81px] z-40 h-[81px] bg-black-900 absolute bottom-[-80px] left-0 hidden lg:block\"><\/div>    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow\"><\/div>\n    <div class=\"absolute top-0 left-0 z-20 h-full hero-shadow-logo\"><\/div>\n    <noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10 \" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 right-0 z-10  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/case-study-hero-bg.png\" loading=\"lazy\">\n    \n    <div class=\"relative pt-24 l-wrap l-wrap--with-sidebar\">\n\n      <div class=\"absolute left-[-200px] sm:left-[120px] top-0 h-full z-0 hero-with-team-photos__triangle bg-[#151515]\"><\/div>\n      <div class=\"grid grid-cols-1 mb-24 md:grid-cols-12\">\n        <div class=\"relative z-20 cols md:col-span-6\">\n                      <h2 class=\"mb-7 c-title c-title--small\">\n              <span>STRAT\u00c9GIE D&rsquo;ENTR\u00c9E SUR LE MARCH\u00c9, DE CROISSANCE ET BOUTIQUE EN LIGNE<\/span>\n            <\/h2>\n                                <h1 class=\"text-white mb-14 c-title--88  c-title\">\n              Lancement strat\u00e9gique d&rsquo;une nouvelle marque de cuisines innovante\n            <\/h1>\n                    <div class=\"text-black-300 md:max-w-[435px] hero-logo__text text-19\">\n            Accompagnement et pilotage du lancement de la marque, de la pr\u00e9sence num\u00e9rique et de la fid\u00e9lisation des clients          <\/div>\n        <\/div>\n        <div class=\"relative z-10 md:col-span-6\">\n          <div class=\"relative z-40 flex items-center justify-center h-full md:ml-12\">\n            <noscript><img decoding=\"async\" width=\"1173\" height=\"240\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo.png\" class=\"mt-[50px] md:mt-0\" alt style=\"width: 250px;\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo.png 1173w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-960x196.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-720x147.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-480x98.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-300x61.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-768x157.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-1024x210.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-500x102.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-360x74.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-188x38.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-80x16.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-120x25.png 120w\" sizes=\"(max-width: 1173px) 100vw, 1173px\"><\/noscript><img decoding=\"async\" width=\"1173\" height=\"240\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201173%20240%22%3E%3C%2Fsvg%3E\" class=\"mt-[50px] md:mt-0 lazyload\" alt style=\"width: 250px;\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201173%20240%22%3E%3C%2Fsvg%3E 1173w\" sizes=\"auto, (max-width: 1173px) 100vw, 1173px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo.png 1173w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-960x196.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-720x147.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-480x98.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-300x61.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-768x157.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-1024x210.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-500x102.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-360x74.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-188x38.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-80x16.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo-120x25.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Logo.png\" loading=\"lazy\">          <\/div>\n\n        <\/div>\n      <\/div>\n      <div class=\"relative z-30 pt-16 mt-10 pb-29 bg-brand\">\n      <div class=\"bg-brand absolute right-[-32px] top-0 w-[35px] xl:w-0 h-full\"><\/div>\n        <div class=\"hero-logo__triangle\"><\/div>\n                  <div class=\"grid grid-cols-1 sm:grid-cols-3 gap-8 max-w-[1100px]\">\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Validation de la client\u00e8le cible<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Les groupes de clients importants ont \u00e9t\u00e9 identifi\u00e9s et valid\u00e9s, et le positionnement de la marque a \u00e9t\u00e9 affin\u00e9 pour une plus grande pertinence sur le march\u00e9.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Campagnes de lancement cibl\u00e9es<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Des campagnes marketing strat\u00e9giques ont \u00e9t\u00e9 d\u00e9velopp\u00e9es et mises en \u0153uvre pour accro\u00eetre la notori\u00e9t\u00e9 et susciter l&rsquo;int\u00e9r\u00eat.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                          <div class=\"col-span-1\">\n                <div class=\"list\">\n                  <h3 class=\"c-title c-title--19 \">Un site web moderne et un parcours client num\u00e9rique<\/h3>\n                  <div class=\"text-[#463515]\">\n                    Un site web performant, dot\u00e9 d&rsquo;un configurateur de produits et d&rsquo;une boutique en ligne int\u00e9gr\u00e9e, a \u00e9t\u00e9 d\u00e9velopp\u00e9.                  <\/div>\n                <\/div>\n\n              <\/div>\n\n                      <\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"l-wrap l-wrap--with-sidebar\">\n    <div class=\"relative z-30\">\n      <noscript><img decoding=\"async\" width=\"2140\" height=\"1054\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image.png\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image.png 2140w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1440x709.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-960x473.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-720x355.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-480x236.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-300x148.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-768x378.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1024x504.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1536x757.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-2048x1009.png 2048w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-500x246.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-360x177.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-188x93.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-80x39.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-120x59.png 120w\" sizes=\"(max-width: 2140px) 100vw, 2140px\"><\/noscript><img decoding=\"async\" width=\"2140\" height=\"1054\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202140%201054%22%3E%3C%2Fsvg%3E\" class=\"mt-[-55px] with-right-bottom-grey-drop-shadow lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202140%201054%22%3E%3C%2Fsvg%3E 2140w\" sizes=\"auto, (max-width: 2140px) 100vw, 2140px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image.png 2140w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1440x709.png 1440w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-960x473.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-720x355.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-480x236.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-300x148.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-768x378.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1024x504.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-1536x757.png 1536w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-2048x1009.png 2048w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-500x246.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-360x177.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-188x93.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-80x39.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image-120x59.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_main-image.png\" loading=\"lazy\">    <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_93a726af6f537fc06bc68a3da094bf75\" class=\"block-example alignfull py-7 sm:py-10 md:py-20  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"max-w-[520px] mx-auto\">\n      \n\n      <h1 id=\"block_411431b61b50fb1009ac6050ea9b6a5a\" class=\"c-title c-title--small text-header text-left l-block\">\n  \n  \n                <span>\n            Aper\u00e7u      \n\n    \n<\/span><\/h1><style>#block_411431b61b50fb1009ac6050ea9b6a5a { margin-bottom: 0px;  } @media (min-width: 768px) { #block_411431b61b50fb1009ac6050ea9b6a5a { margin-bottom: 0px;  }} @media (min-width: 992px) { #block_411431b61b50fb1009ac6050ea9b6a5a { margin-bottom: 0px;  }} @media (min-width: 1200px) { #block_411431b61b50fb1009ac6050ea9b6a5a { margin-bottom: 0px;  }} @media (min-width: 1500px) { #block_411431b61b50fb1009ac6050ea9b6a5a { margin-bottom: 0px;  }} <\/style>\n\n\n      <h1 id=\"block_b2595cfd3ae2bde177088922f7d945ec\" class=\"c-title c-title--default text-header text-left l-block\">\n  \n  \n              Ce qu&rsquo;on a fait pour LAUFEN      \n\n    \n<\/h1>\n\n\n      <div id=\"block_8a25895f684f80df9a2b652df6ad7c17\" class=\"enable-typography-styles text-size-large text-black l-block\">\n  \n  \n\n<div id=\"h.kb5omi9e3azb\" class=\"CobnVe aP9Z7e\">\n<div id=\"h.kb5omi9e3azb\" class=\"CobnVe aP9Z7e\">\n<p>Le projet avait pour objectif d&rsquo;\u00e9tablir la nouvelle gamme de produits VARA de LAUFEN comme une marque autonome et audacieuse, positionn\u00e9e \u00e0 la crois\u00e9e du design, de l&rsquo;innovation et de la fonctionnalit\u00e9 au quotidien.<\/p>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n\n      <div id=\"block_e541db5b84988767998a2ec01c9b66b7\" class=\"enable-typography-styles text-size-medium text-base l-block\">\n  \n  \n\n<div id=\"h.kb5omi9e3azb\" class=\"CobnVe aP9Z7e\">\n<div id=\"h.kb5omi9e3azb\" class=\"CobnVe aP9Z7e\">\n<p>VARA est un robinet multifonctionnel qui fournit de l&rsquo;eau chaude, gazeuse, filtr\u00e9e ou r\u00e9frig\u00e9r\u00e9e. Comme il recoupe \u00e0 certains \u00e9gards d&rsquo;autres produits haut de gamme du march\u00e9, son lancement n\u00e9cessitait une approche de commercialisation clairement diff\u00e9renci\u00e9e. Notre objectif \u00e9tait de mettre en avant les fonctionnalit\u00e9s uniques de VARA tout en nous appuyant sur la solide r\u00e9putation de la marque LAUFEN.<\/p>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n\n      <div id=\"block_713516c9f85c2bd99c646b26e8ccbb7d\" class=\"enable-typography-styles text-size-medium text-base l-block\">\n  \n  \n\n<div id=\"h.kb5omi9e3azb\" class=\"CobnVe aP9Z7e\">\n<div id=\"h.kb5omi9e3azb\" class=\"CobnVe aP9Z7e\">\n<p>Pour cela, on a valid\u00e9 et affin\u00e9 le public cible de VARA, \u00e9largi le profil de la marque et d\u00e9velopp\u00e9 des campagnes marketing percutantes qui ont accompagn\u00e9 les moments de lancement physiques et num\u00e9riques \u2013 y compris la pr\u00e9sentation au salon Swissbau.<\/p>\n<p>Un \u00e9l\u00e9ment central a \u00e9t\u00e9 la cr\u00e9ation d&rsquo;un site web flexible et ax\u00e9 sur le design, combinant un configurateur de produits avec une boutique WooCommerce enti\u00e8rement int\u00e9gr\u00e9e. Cette configuration permet aux clients d&rsquo;acheter directement des pi\u00e8ces de rechange et des abonnements, tout en b\u00e9n\u00e9ficiant d&rsquo;une exp\u00e9rience utilisateur claire et simple.<\/p>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n  <\/div>\n<\/div>\n   \n<\/div>\n\n\n      <div id=\"block_e5dd33fec963cc805968276042b80896\" class=\"block-grey-bg-content alignfull default-block-spacing overflow-hidden  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n  <div>\n  <div class=\"sm:grid grid-cols-2 gap-x-8\">\n\n    <div>\n    <div class=\"relative z-20 pb-12 px-6 sm:pl-10 sm:pr-0 md:pl-18 pt-19\">\n      <div class=\"relative z-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>Le client<\/span>\n            <\/h3>\n                                <h4 class=\"relative c-title\">\n              Qui est LAUFEN ?            <\/h4>\n                <noscript><img decoding=\"async\" width=\"170\" height=\"40\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/02\/Laufen-logo-2.png\" class=\"w-full max-w-[209px] md:max-w-[264px] mx-auto xs:mx-0 mt-4 md:mt-15 mb-8 min-w-[134px]\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/02\/Laufen-logo-2.png 170w, https:\/\/what.digital\/wp-content\/uploads\/2024\/02\/Laufen-logo-2-80x19.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/02\/Laufen-logo-2-120x28.png 120w\" sizes=\"(max-width: 170px) 100vw, 170px\"><\/noscript><img decoding=\"async\" width=\"170\" height=\"40\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20170%2040%22%3E%3C%2Fsvg%3E\" class=\"w-full max-w-[209px] md:max-w-[264px] mx-auto xs:mx-0 mt-4 md:mt-15 mb-8 min-w-[134px] lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20170%2040%22%3E%3C%2Fsvg%3E 170w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/02\/Laufen-logo-2.png 170w, https:\/\/what.digital\/wp-content\/uploads\/2024\/02\/Laufen-logo-2-80x19.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/02\/Laufen-logo-2-120x28.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/02\/Laufen-logo-2.png\" loading=\"lazy\">\n          <div class=\"text-16 max-w-[530px] pr-8\">\n            <p>LAUFEN est un nom de r\u00e9f\u00e9rence dans le secteur de la plomberie, r\u00e9put\u00e9 pour allier design, qualit\u00e9 et fonctionnalit\u00e9 \u00e0 des prix abordables.<\/p>\n<p>Forte d&rsquo;une expertise approfondie dans la fabrication de c\u00e9ramique, l&rsquo;entreprise a \u00e9largi son champ d&rsquo;action \u00e0 la conception d&rsquo;int\u00e9rieur holistique, avec des produits qui allient l&rsquo;\u00e9motion italienne \u00e0 la clart\u00e9 et \u00e0 la pr\u00e9cision nordiques.<\/p>\n<p>Le lancement de VARA marque une avanc\u00e9e audacieuse dans le domaine des appareils de cuisine multifonctionnels et repr\u00e9sente un \u00e9largissement significatif du portefeuille de LAUFEN.<\/p>\n          <\/div>\n\n      <\/div>\n\n      <div class=\"absolute top-0 left-0 z-10 w-screen max-w-[1682px] h-full about-case-study-bg\">\n        <noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" alt><\/noscript><img decoding=\"async\" class=\"absolute top-0 left-0 object-cover w-full h-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/bg-gray-about.jpg\" loading=\"lazy\">\n      <\/div>\n    <\/div>\n    <\/div>\n\n        <div class=\"relative z-20 pr-5 md:pr-0 mt-[-30px] sm:mt-0 sm:pt-[80px] pl-[14px] md:pl-[24px] sm:row-span-2\">\n      <noscript><img decoding=\"async\" width=\"1222\" height=\"1524\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen.png\" class alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen.png 1222w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-960x1197.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-720x898.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-480x599.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-241x300.png 241w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-768x958.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-821x1024.png 821w, 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alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201222%201524%22%3E%3C%2Fsvg%3E 1222w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen.png 1222w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-960x1197.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-720x898.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-480x599.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-241x300.png 241w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-768x958.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_who_is_laufen-821x1024.png 821w, 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text-19\">\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p>Une histoire riche qui s&rsquo;\u00e9tend sur plus de 130 ans<\/p>\n<\/li>\n                  <li class=\"mb-8 sm:mb-13 md:mb-13 ml-5 about-case-study__list leading-1.45\"><p>Une pr\u00e9sence mondiale \u00e9tendue avec des succursales commerciales dans des pays allant de l&rsquo;Albanie aux \u00c9tats-Unis<\/p>\n<\/li>\n                <\/ul>\n          <\/div>\n\n  <\/div>\n  <\/div>\n  <\/div>\n\n\n\n\n\n<\/div>\n\n\n      <div id=\"block_b69682252c8c018c293bf917be1cbd62\" class=\"block-example alignfull overflow-hidden default-block-spacing  l-block\">\n  \n  \n<div class=\"l-wrap\">\n  <div class=\"text-center mb-8 mx-auto sm:hidden\">\n    <div class=\"inline-block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">D\u00e9fis<\/div>\n  <\/div>\n\n  <div class=\"gap-5 grid grid-cols-1 sm:grid-cols-24\">\n    <div class=\"order-2 sm:order-1 sm:col-span-13 md:col-start-3 md:col-end-11 pt-8 sm:pt-[100px] lg:pt-[252px]\">\n      <div class=\"justify-center items-center w-full hidden sm:flex sm:mb-6 lg:mb-12\">\n        <div class=\"flex-none block font-hero text-brand text-50 text-right text-[67px] xs:text-[90px] sm:text-[67px] lg:text-[90px] handwritten-text-with-underline\">D\u00e9fis<\/div>\n        <div class=\"ml-8\">\n          <svg width=\"158\" height=\"41\" viewBox=\"0 0 158 41\" fill=\"none\"><g clip-path=\"url(#clip0_498_68464)\" fill=\"#FFB831\"><path d=\"M122.979 15.76l.03-.03c-.03 0-.03.02-.03.03zM129.64 17h-.02l.47.09-.45-.1V17zM102 12.99h-.19c.09 0 .17.01.19 0zm31.03 5.34l-.18-.08s.06.05.18.08zm6.75 1.25l-.02-.01c-.01 0 0 0 .02.01zm-2.58-.75l-.19-.02c.08.02.18.04.19.02zM1 23.3c-.19.05-.35.13-.51.2l.51-.2zm64.83-10.98l.04-.02s-.05.02-.04.02zM.87 23.76l-.14.03c.05 0 .1-.02.14-.03zm128.56-5.95c-.2.01-.59-.12-.6-.07.21.03.49.12.6.07zM.87 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0zm-2.8 2.07l.01-.01.01-.03-.02.04zm-1.2.95s.03-.03.03-.04l-.05.03s.01 0 .02.01zm2.8-2.16v.07c.02-.02.03-.04 0-.07z\" \/><\/g><defs><clipPath id=\"clip0_498_68464\"><path fill=\"#fff\" d=\"M0 0h157.35v40.43H0z\" \/><\/clipPath><\/defs><\/svg>        <\/div>\n      <\/div>\n\n              <div class=\"mb-4\">\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">1<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Coordonner les activit\u00e9s marketing avec le d\u00e9veloppement produit                    <\/h3>\n                <\/div>\n                <p>Diff\u00e9rents moments de lancement devaient \u00e9voluer en parall\u00e8le avec le d\u00e9veloppement produit.<\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">2<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Identification et fid\u00e9lisation des groupes cibles                    <\/h3>\n                <\/div>\n                <p data-pm-slice=\"1 1 []\">Identifier les groupes cibles d\u00e8s le d\u00e9but gr\u00e2ce \u00e0 des recherches et les impliquer de mani\u00e8re continue et efficace tout au long d&rsquo;un lancement \u00e9chelonn\u00e9.<\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"mb-5\">\n              <div class=\"px-5 max-w-[416px] mx-auto sm:mx-0 pt-5 pb-2 mb-5 border border-gray-300 xs:pb-3 xs:pt-8 xs:mb-0 sm:px-8 md:px-5 lg:pb-5 lg:pt-9 lg:px-8 steps\">\n                <div class=\"flex mb-3\">\n                <div class=\"min-w-[31px] h-[31px] flex items-center justify-center mr-3 font-semibold text-[#151515] bg-brand\">3<\/div>                      <h3 class=\"mb-0 font-sans font-medium text-24 leading-1.5\">\n                      Pr\u00e9sence num\u00e9rique flexible                    <\/h3>\n                <\/div>\n                <p>Refl\u00e9ter l&rsquo;ADN de la marque LAUFEN \u2013 avec un site web suffisamment flexible pour s&rsquo;adapter \u00e0 la croissance future, \u00e0 de nouvelles fonctionnalit\u00e9s et \u00e0 une extension multilingue.<\/p>\n              <\/div>\n            <\/div>\n                  <\/div>\n          <\/div>\n    <div class=\"order-1 sm:order-2 sm:col-span-11 lg:col-span-14\">\n      <div class=\"flex justify-start\">\n        <div class=\"w-full\">\n          <noscript><img decoding=\"async\" width=\"1076\" height=\"1896\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3.png\" class=\"sm:ml-5 md:ml-35 mb-5\" alt=\"Challenges Laufen FR\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3.png 1076w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-170x300.png 170w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-581x1024.png 581w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-768x1353.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-872x1536.png 872w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-272x480.png 272w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-545x960.png 545w, 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src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201076%201896%22%3E%3C%2Fsvg%3E\" class=\"sm:ml-5 md:ml-35 mb-5 lazyload\" alt=\"Challenges Laufen FR\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201076%201896%22%3E%3C%2Fsvg%3E 1076w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3.png 1076w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-170x300.png 170w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-581x1024.png 581w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-768x1353.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-872x1536.png 872w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-272x480.png 272w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-545x960.png 545w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-960x1692.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-720x1269.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-480x846.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-500x881.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-360x634.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-188x331.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-80x141.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-120x211.png 120w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3-600x1057.png 600w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/New-Design-3.png\" loading=\"lazy\">          <div class=\"flex justify-end\">\n                      <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-video\"><video height=\"1850\" style=\"aspect-ratio: 2700 \/ 1850;\" width=\"2700\" autoplay controls loop muted src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/Laufen_Vara_Teaser-Animation_Version-1_2700x1850.mp4\"><\/video><\/figure>\n\n\n\n      <div id=\"block_75ccbedd78058662211a0a19b7f629a9\" class=\"block-content-with-crown alignfull py-18 sm:pt-28 sm:pb-25 overflow-hidden l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"xs:max-w-[686px] mx-auto sm:pt-10 md:pb-20 md:pt-20 bg-crown\">\n      <div class=\"xs:max-w-[490px] sm:pl-6 mx-auto\">\n        <div class=\"relative z-20\">\n                                <h3 class=\" c-title\">\n              Notre objectif            <\/h3>\n                  <\/div>\n        <div class=\"font-medium mt-10 text-19 sm:text-24 text-black-200 leading-1.5 relative z-10\">\n          <div class=\"relative z-20\">\n            <p>La mise en \u0153uvre d&rsquo;une strat\u00e9gie de lancement \u00e9chelonn\u00e9e aboutissant \u00e0 une plateforme num\u00e9rique conforme \u00e0 la marque, dot\u00e9e de fonctionnalit\u00e9s \u00e9volutives et d&rsquo;une grande flexibilit\u00e9.<\/p>\n          <\/div>\n\n          <div class=\"absolute -bottom-18 xs:-bottom-22 sm:-bottom-14 -left-30 xs:-left-15 sm:-left-20 z-10 w-[687px]\">\n            <noscript><img decoding=\"async\" class=\"w-full\" src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" alt><\/noscript><img decoding=\"async\" class=\"w-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/what.digital\/wp-content\/themes\/what\/assets\/img\/content\/crown.svg\" loading=\"lazy\">\n          <\/div>\n        <\/div>\n      <\/div>\n\n\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_a64ecab1162be166783b7f431187acf2\" class=\"block-triple-images alignfull py-8 md:py-13 lg:py-17   l-block\">\n  \n  \n<div class=\"l-wrap max-w-[1265px]\">\n  <div class=\"grid sm:gap-x-10 sm:grid-cols-2 lg:grid-cols-24\">\n    <div class=\"cols lg:col-span-11 mb-5 sm:mb-0  h-[450px] xs:h-[550px] sm:h-auto\">\n      <style>.lazy-loader-background-element-1.lazyloaded{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Container-Image-1-2.png) }<\/style><noscript><style>.lazy-loader-background-element-1.lazyload{ background-image:url(https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Container-Image-1-2.png) }<\/style><\/noscript><div class=\"w-full h-full bg-center bg-cover no-repeat lazyload lazy-loader-background-element-1 \" style>\n              <\/div>\n    <\/div>\n    <div class=\"cols lg:col-span-13\">\n      <div class=\"relative mb-5\">\n        <noscript><img decoding=\"async\" width=\"1425\" height=\"1222\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2.png\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2.png 1425w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-300x257.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-1024x878.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-768x659.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-480x412.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-960x823.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-720x617.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-500x429.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-360x309.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-188x161.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-80x69.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-120x103.png 120w\" sizes=\"(max-width: 1425px) 100vw, 1425px\"><\/noscript><img decoding=\"async\" width=\"1425\" height=\"1222\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201425%201222%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201425%201222%22%3E%3C%2Fsvg%3E 1425w\" sizes=\"auto, (max-width: 1425px) 100vw, 1425px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2.png 1425w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-300x257.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-1024x878.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-768x659.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-480x412.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-960x823.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-720x617.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-500x429.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-360x309.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-188x161.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-80x69.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2-120x103.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/05\/Image-2-2.png\" loading=\"lazy\">      <\/div>\n      <div class=\"relative\">\n        <noscript><img decoding=\"async\" width=\"1284\" height=\"628\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003.png\" class=\"w-full\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003.png 1284w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-960x470.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-720x352.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-480x235.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-300x147.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-768x376.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-1024x501.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-500x245.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-360x176.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-188x92.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-80x39.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-120x59.png 120w\" sizes=\"(max-width: 1284px) 100vw, 1284px\"><\/noscript><img decoding=\"async\" width=\"1284\" height=\"628\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201284%20628%22%3E%3C%2Fsvg%3E\" class=\"w-full lazyload\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201284%20628%22%3E%3C%2Fsvg%3E 1284w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003.png 1284w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-960x470.png 960w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-720x352.png 720w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-480x235.png 480w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-300x147.png 300w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-768x376.png 768w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-1024x501.png 1024w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-500x245.png 500w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-360x176.png 360w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-188x92.png 188w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-80x39.png 80w, https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003-120x59.png 120w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2024\/03\/laufen_vara_what_grid_003.png\" loading=\"lazy\">      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_967d907c199507b30237faaa1a7d5bb0\" class=\"block-triple-images alignfull py-8 md:py-13 lg:py-17   l-block\">\n  \n  \n<div class=\"l-wrap max-w-[1265px]\">\n  <div class=\"grid sm:gap-x-10 sm:grid-cols-2 lg:grid-cols-24\">\n    <div class=\"cols lg:col-span-11 mb-5 sm:mb-0  h-[450px] xs:h-[550px] sm:h-auto\">\n      <style>.lazy-loader-background-element-2.lazyloaded{ background-image:url() }<\/style><noscript><style>.lazy-loader-background-element-2.lazyload{ background-image:url() }<\/style><\/noscript><div class=\"w-full h-full bg-center bg-cover no-repeat lazyload lazy-loader-background-element-2 \" style>\n              <\/div>\n    <\/div>\n    <div class=\"cols lg:col-span-13\">\n      <div class=\"relative mb-5\">\n              <\/div>\n      <div class=\"relative\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n      <div id=\"block_6034200857321292c12f0b7778e0dfc7\" class=\"block-example alignfull default-block-spacing  l-block\">\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"grid-cols-2 gap-4 md:gap-10 sm:grid lg:gap-15 xl:gap-20\">\n      <div class=\"col-span-1 px-8 yellow-box pb-15 md:pb-17 pt-15 lg:pt-32 md:px-15 lg:pb-28 lg:px-25 bg-primary-900\">\n        <div class=\"relative \">\n        <div class=\"relative\">\n                      <h3 class=\"c-title c-title--small c-title--small-dark\">\n              <span>R\u00e9sum\u00e9<\/span>\n            <\/h3>\n                                <h3 class=\"relative mb-8 c-title\">\n              La mise en \u0153uvre            <\/h3>\n                    <div class=\"font-medium text-spacing--more text-brown-100 text-16 leading-1.5 link-inside-black\">\n            <p>Ce projet comportait deux \u00e9tapes cl\u00e9s. La premi\u00e8re \u00e9tait la pr\u00e9sentation publique de la marque VARA au salon Swissbau.<\/p>\n<p>Pour attirer l&rsquo;attention sur ce lancement, on a d\u00e9velopp\u00e9 une strat\u00e9gie de commercialisation cibl\u00e9e, combinant la validation des groupes cibles, la prospection active et des campagnes d&rsquo;e-mails sur mesure. Ces mesures ont \u00e9t\u00e9 soutenues par des visuels de campagne conformes \u00e0 l&rsquo;identit\u00e9 de la marque, une page d&rsquo;accueil ainsi que des actions sp\u00e9ciales telles que des billets gratuits pour le salon. Pour l&rsquo;\u00e9v\u00e9nement lui-m\u00eame, on a cr\u00e9\u00e9 des cadeaux promotionnels \u00e0 l&rsquo;effigie de la marque afin de renforcer la perception de la marque et de fid\u00e9liser activement les visiteurs au stand.<\/p>\n<p>La deuxi\u00e8me \u00e9tape importante a \u00e9t\u00e9 le lancement du site web de VARA. Cette phase a marqu\u00e9 le passage d&rsquo;\u00e9l\u00e9ments de campagne temporaires \u00e0 une pr\u00e9sence num\u00e9rique permanente. En \u00e9troite collaboration avec le client, on a con\u00e7u et d\u00e9velopp\u00e9 un site WordPress responsive, sp\u00e9cialement adapt\u00e9 aux arguments cl\u00e9s de vente du produit. On y a int\u00e9gr\u00e9 un configurateur de produit et une boutique WooCommerce enti\u00e8rement fonctionnelle.<\/p>\n<p>Les clients peuvent d\u00e9sormais d\u00e9couvrir en d\u00e9tail les fonctionnalit\u00e9s du produit, acheter des pi\u00e8ces de rechange et s&rsquo;abonner \u00e0 des livraisons r\u00e9guli\u00e8res \u2013 le tout dans une exp\u00e9rience utilisateur qui refl\u00e8te l&rsquo;identit\u00e9 visuelle haut de gamme de LAUFEN tout en r\u00e9pondant \u00e0 leurs exigences en mati\u00e8re de gestion de contenu flexible.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <\/div>\n      <div class=\"col-span-1\">\n        <div class=\"pl-5 pr-10 md:pr-24 pt-15 lg:pt-30\">\n                    <h3 class=\" c-title c-title--small\">\n              <span>t\u00e9moignages<\/span>\n            <\/h3>\n                                <h3 class=\"relative mb-11 c-title\">\n              Ce que disent les clients            <\/h3>\n                    <div class=\"font-medium text-20 lg:text-24 text-black-900 p-reset leading-1.5 mb-13\">\n            <p>\u00ab Nous sommes impressionn\u00e9s par le travail de what. Leur capacit\u00e9 d&rsquo;adaptation \u2013 en particulier face \u00e0 la nature dynamique de ce projet \u2013 t\u00e9moigne d&rsquo;un grand professionnalisme et d&rsquo;une v\u00e9ritable orientation client. Le rapport qualit\u00e9-prix \u00e9tait exceptionnel. Cette combinaison de flexibilit\u00e9, d&rsquo;expertise et de communication fluide a fait de cette collaboration une exp\u00e9rience tout \u00e0 fait positive. \u00bb<\/p>\n          <\/div>\n          <div class=\"items-center justify-between lg:flex\">\n            <div class=\"pl-10 line-orange\">\n              <div class=\"font-semibold text-black-900 text-19\">\n                Sabine Schmidlin              <\/div>\n              <div class=\"text-black-400 text-16\">\n                Responsable marketing              <\/div>\n              \n            <\/div>\n            <div class=\"pt-4 pl-10 lg:pt-0 lg:pl-0\">\n                          <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n      <div id=\"block_938b5962a56fa942dcdf378dabdb7c1f\" class=\"block-teaser-slider alignfull overflow-hidden relative pb-10 pt-10 sm:pt-15 md:pt-26 pb-12 sm:pb-20 l-block\">\n  \n  \n    \n  <div class=\"l-wrap\">\n    <div class>\n              <h2 class=\"c-title c-title--small\">\n          <span>\u00c9tudes de cas<\/span>\n        <\/h2>\n      \n              <h3 class=\"c-title max-w-[573px] md:mb-10\">\n          <span>Projets similaires<\/span>\n        <\/h3>\n      \n          <\/div>\n\n          <div class>\n        <div class=\"relative js-teasers-slider-wrapper\">\n          <div class=\"swiper js-teasers-slider\">\n            <div class=\"mb-20 swiper-wrapper\">\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/fr\/projects\/apg\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">APG<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"1936\" height=\"1928\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1.jpg 1936w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1024x1020.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-768x765.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1536x1530.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-480x478.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-960x956.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1440x1434.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-720x717.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-500x498.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-360x359.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-188x187.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-484x482.jpg 484w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-968x964.jpg 968w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-600x598.jpg 600w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-1200x1195.jpg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/APG_logo-1-160x160.jpg 160w\" sizes=\"(max-width: 1936px) 100vw, 1936px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">APG|SGA<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Site web relanc\u00e9 sur Django CMS, le CMS open source leader au niveau des entreprises.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/fr\/projects\/watchangels\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Watchangels<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"964\" height=\"964\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb.jpg 964w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-960x960.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-720x720.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-500x500.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-768x768.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-540x540.jpg 540w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-388x388.jpg 388w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Watchangels_Project_Thumb-776x776.jpg 776w\" sizes=\"(max-width: 964px) 100vw, 964px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Watchangels<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Cr\u00e9ation d&rsquo;une plateforme e-commerce personnalis\u00e9e pour les collectionneurs de montres.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/fr\/projects\/sonect\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Sonect<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect.jpg 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/05\/Sonect-270x270.jpg 270w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Sonect<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Conception d&rsquo;une strat\u00e9gie globale de mise sur le march\u00e9 pour une startup suisse figurant dans le Top 100.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/fr\/projects\/anaplan\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">Anaplan<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan.jpg 482w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-480x480.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-160x160.jpg 160w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-360x360.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-188x188.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/04\/anaplan-120x120.jpg 120w\" sizes=\"(max-width: 482px) 100vw, 482px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Anaplan<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Ventes en ligne amplifi\u00e9es pour les entreprises SaaS de la Silicon Valley.<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n                              <div class=\"relative px-5 py-5 bg-white border border-gray-300 swiper-slide md:px-8\">\n                  <div class=\"absolute bottom-[-11px] left-0 w-full border-gray-300 opacity-30 border-b-[11px]\"><\/div>\n                  <div class>\n                    <a href=\"https:\/\/what.digital\/fr\/projects\/filabe\/\" class=\"no-underline hover:no-underline\">\n                      <div class=\"relative mb-5 xs:mb-3 md:-mb-3 \">\n                        <div class>\n                          <div class=\"text-gray-500 uppercase text-14 mb-4 tracking-[8px]\">filabe<\/div>\n                          <div class=\"h-[252px] xs:h-[302px] sm:h-[342px] md:h-[402px] lg:h-[308px] xl:h-[392px] relative\">\n                            <img decoding=\"async\" width=\"1936\" height=\"1928\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg\" class=\"skip-lazy h-full w-full object-cover absolute top-0 left-0\" alt srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1.jpg 1936w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-300x300.jpg 300w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1024x1020.jpg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-150x150.jpg 150w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-768x765.jpg 768w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1536x1530.jpg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-270x270.jpg 270w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-480x478.jpg 480w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-960x956.jpg 960w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1440x1434.jpg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-720x717.jpg 720w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-500x498.jpg 500w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-360x359.jpg 360w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-188x187.jpg 188w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-80x80.jpg 80w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-120x120.jpg 120w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-484x482.jpg 484w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-968x964.jpg 968w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-600x598.jpg 600w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-1200x1195.jpg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2022\/06\/Filabe_logo-1-160x160.jpg 160w\" sizes=\"(max-width: 1936px) 100vw, 1936px\">                          <\/div>\n                          <h4 class=\"mt-6 mb-2 md:mb-4 md:mt-9 c-title--24 c-title\">Filabe<\/h4>\n\n\n                          <div class=\"text-base-txt teaser-wrap \"><p>Mise en \u0153uvre de la strat\u00e9gie de mise sur le march\u00e9 et du Growth Hacking<\/p>\n<\/div>\n                        <\/div>\n\n                      <\/div>\n                    <\/a>\n                  <\/div>\n                <\/div>\n\n              \n\n              \n            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n          <\/div>\n          <div class=\"swiper-button-next\"><\/div>\n          <div class=\"swiper-button-prev\"><\/div>\n        <\/div>\n      <\/div>\n        <div class=\"text-center lg:text-left\">\n      <a class=\"c-btn c-btn--small-on-mobile relative z-30 w-full mt-[-36px] sm:mt-5 text-center xs:w-auto lg:-mt-15\" href=\"#\" data-open-menu=\"menu-tab-projets\">Voir tous les projets<\/a>\n    <\/div>\n  <\/div>\n\n<\/div>","protected":false},"template":"","project_category":[84,85],"class_list":["post-25314","projects","type-projects","status-publish","","project_category-growth-hacking-fr","project_category-sites-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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