{"id":26198,"date":"2026-05-19T05:17:08","date_gmt":"2026-05-19T05:17:08","guid":{"rendered":"https:\/\/what.digital\/?p=26198"},"modified":"2026-05-19T05:17:10","modified_gmt":"2026-05-19T05:17:10","slug":"metro-boutique-shopify-plus-migration","status":"publish","type":"post","link":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/","title":{"rendered":"From NopCommerce to Shopify Plus: How what. Led Metro Boutique into the E-Commerce Future"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.metroboutique.ch\/\">Metro Boutique<\/a> is loud, colorful, and unmistakable \u2013 but its online store was none of those things. What was holding back one of Switzerland&#8217;s best-known street fashion brands wasn&#8217;t a lack of ambition. It was an outdated platform with costs that kept creeping up. Here&#8217;s how what. changed that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Metro Boutique and the honest numbers behind the migration decision<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Metro Boutique runs 25 stores across Switzerland and speaks to a crowd between 16 and 34. The online store worked \u2013 but that was about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The NopCommerce system from 2015 was costing CHF 250,000 a year in maintenance alone. Every content change needed a developer. <a href=\"https:\/\/what.digital\/black-friday-shopify-preparation\/\">Black Friday campaigns<\/a> had to be manually switched on at midnight. Scheduling simply didn&#8217;t exist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main driver was financial: platform costs were making it harder and harder to stay profitable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Phase 0: Business case first, migration second<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">what. didn&#8217;t kick things off with development. Instead, we started with a structured Store Check &amp; Migration Assessment \u2013 the goal being to figure out, based on actual data, whether a <a href=\"https:\/\/what.digital\/shopify-migration-process-costs\/\">Shopify migration<\/a> even made sense, and if so, how to approach it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The assessment came back with concrete numbers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>55% TCO savings<\/strong> over 5 years<\/li>\n\n\n\n<li><strong>CHF 2 million<\/strong> in projected savings over the same period<\/li>\n\n\n\n<li><strong>9 million URLs<\/strong> in the existing store \u2013 only 88,000 of which were indexed<\/li>\n\n\n\n<li><strong>1.04%<\/strong> conversion rate as a starting point<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s a business case you can actually defend internally. Management could back the decision with real numbers, not just gut instinct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One more insight from the assessment: Metro Boutique&#8217;s strong brand identity lived primarily in its physical stores. Online, it felt muted. &#8220;Same brand, different decibels.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The system landscape before and after the migration<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Area<\/strong><\/th><th><strong>Before (NopCommerce)<\/strong><\/th><th><strong>After (Shopify Plus)<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Shop system<\/strong><\/td><td>NopCommerce (2015)<\/td><td><a href=\"https:\/\/what.digital\/what-is-shopify-plus\/\">Shopify Plus<\/a><\/td><\/tr><tr><td><strong>ERP<\/strong><\/td><td>In-house development<\/td><td>In-house development + prepared for Intelligix<\/td><\/tr><tr><td><strong>PIM<\/strong><\/td><td>Akeneo (existing)<\/td><td>Akeneo \u2013 custom connector (new)<\/td><\/tr><tr><td><strong>CRM<\/strong><\/td><td>Emarsys<\/td><td>Emarsys (retained)<\/td><\/tr><tr><td><strong>Gift cards<\/strong><\/td><td>Physical, no online use<\/td><td>Custom payment method (new)<\/td><\/tr><tr><td><strong>Mobile app<\/strong><\/td><td>In-house app (catalog + wishlist)<\/td><td>New API integration<\/td><\/tr><tr><td><strong>Inventory<\/strong><\/td><td>CSV every 5 min.<\/td><td>CSV sync every 5 minutes (stable)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The three biggest technical challenges \u2013 and how what. solved them<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Complex system landscapes always have spots that look straightforward on paper but aren&#8217;t in practice. At Metro Boutique, there were three of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Akeneo Connector<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The existing Akeneo connector wasn&#8217;t up to the task for Metro Boutique&#8217;s specific data structure. The vendor was slow to respond and not particularly open to making adjustments. So what. built their own \u2013 clean, maintainable, and tailored to what was actually needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This comes up more often than you&#8217;d think. Off-the-shelf solutions rarely fit 100%. The difference is whether you&#8217;re willing to do something about it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Physical Gift Cards as a Payment Method<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gift cards account for around 4% of online revenue. Shopify&#8217;s native gift card system isn&#8217;t built for physical in-store cards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">what. built a fully custom payment method that validates card balances via the external payment provider MF Group. It might sound like a minor detail \u2013 but letting 4% of revenue disappear simply wasn&#8217;t an option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Worth noting: the old store already had this feature. The custom development simply closed the gap on the Shopify side.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>App Wishlist Synchronization<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The third-party solution originally evaluated caused synchronization issues. what. is currently developing their own script. This one is still in progress \u2013 and we&#8217;re being upfront about that here, because it&#8217;s part of the honest project picture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Timeline: from proposal to go-live<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The planned launch was October 2025. Actual go-live: mid-January 2026 \u2013 around 7 months after the project kicked off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At go-live, there was no downtime, no data loss, and all critical integrations worked without a hitch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timeline shifted because integration quality took priority. That was the right call \u2013 going live with unresolved critical issues creates more problems than it solves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What&#8217;s changed since launch<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Denis Spycher from Metro Boutique puts it well:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Internally, we&#8217;d been thinking about switching our shop system for a while \u2013 mainly because of high fixed costs and limited flexibility. From day one, I had a really good feeling about it. The collaboration was efficient, goal-oriented, and genuinely enjoyable. With Shopify, we now have significantly more flexibility, better efficiency in day-to-day operations, and a CMS that&#8217;s fast, intuitive, and easy to use.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The conversion rate climbed from 1.04% to 1.08% in the first 90 days. That might sound small, but at the volume of a national fashion retailer, it adds up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The qualitative changes are just as significant:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The e-commerce team can now launch campaigns independently \u2013 no developers needed<\/li>\n\n\n\n<li>95% of content changes are handled in-house<\/li>\n\n\n\n<li>Time-controlled campaign scheduling without manual activation is now possible (still to be implemented)<\/li>\n\n\n\n<li>The foundation for personalization, A\/B testing, and SEO optimization is in place<\/li>\n\n\n\n<li>UX\/UI improved<\/li>\n\n\n\n<li>Cost structure sustainably improved<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And when it comes to day-to-day life for the team:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Since going live, we&#8217;ve had a lot more freedom and can act much more proactively. For many things, we no longer need external support \u2013 we can step in ourselves, optimize the store, and test new ideas quickly. I&#8217;m convinced that Shopify Plus was the right decision for us.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform costs are now around a quarter of what they used to be.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-1024x576.jpeg\" alt class=\"wp-image-26199\" srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-1024x576.jpeg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-300x169.jpeg 300w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-768x432.jpeg 768w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-1536x864.jpeg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-480x270.jpeg 480w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-960x540.jpeg 960w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-1440x810.jpeg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-720x405.jpeg 720w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-500x281.jpeg 500w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-360x203.jpeg 360w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-188x106.jpeg 188w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-80x45.jpeg 80w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-120x68.jpeg 120w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-600x338.jpeg 600w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-1200x675.jpeg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after.jpeg 1672w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-26199 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-1024x576.jpeg 1024w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-300x169.jpeg 300w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-768x432.jpeg 768w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-1536x864.jpeg 1536w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-480x270.jpeg 480w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-960x540.jpeg 960w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-1440x810.jpeg 1440w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-720x405.jpeg 720w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-500x281.jpeg 500w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-360x203.jpeg 360w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-188x106.jpeg 188w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-80x45.jpeg 80w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-120x68.jpeg 120w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-600x338.jpeg 600w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-1200x675.jpeg 1200w, https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after.jpeg 1672w\" data-src=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Shopify-Plus-Migration-before-after-1024x576.jpeg\" loading=\"lazy\"><figcaption class=\"wp-element-caption\">Key advantages of the migration to Shopify Plus<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The complete technology stack<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>System<\/strong><\/th><th><strong>Details<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Shopify Plus<\/td><td>E-commerce platform, checkout customization, Shopify Flow (New Arrivals automation)<\/td><\/tr><tr><td>Akeneo<\/td><td>PIM \u2013 daily product import via custom API Akeneo connector (what.)<\/td><\/tr><tr><td>ERP (in-house development)<\/td><td>Inventory sync via CSV every 5 minutes<\/td><\/tr><tr><td>Intelligix<\/td><td>Future ERP \u2013 integration via Netix API prepared<\/td><\/tr><tr><td>Emarsys<\/td><td>CRM, email automation, loyalty (M-Coins)<\/td><\/tr><tr><td>MF-Group \/ Powerpay<\/td><td><a href=\"https:\/\/what.digital\/prepayment-buy-on-account-shopify\/\">Buy on account<\/a><\/td><\/tr><tr><td>Custom payment method*<\/td><td>Physical gift cards \u2013 custom-developed (what.)<\/td><\/tr><tr><td>Metro Boutique App<\/td><td>Customer app \u2013 API integration via Shopify Storefront API<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*The old store already had this feature; our custom development simply closed the gap on the Shopify side.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What this project says about the right migration approach<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify migration projects often don&#8217;t fail because of the technology. They fail because implementation starts too early, before anyone really understands the business case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The assessment phase wasn&#8217;t a nice extra \u2013 it was the foundation that allowed Metro Boutique to make the decision and defend it internally. Understand first, decide next, then build.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if an existing vendor connector doesn&#8217;t cut it, what. simply builds their own. That&#8217;s not a special case \u2013 it&#8217;s a principle. Complex system landscapes need solutions that actually fit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Planning a similar migration?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your platform costs are too high, your team depends on developers for every little change, or you just know your system is holding you back \u2013 the first step is an honest look at where things stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s exactly what our <a href=\"https:\/\/what.digital\/shops\/\">Shopify Migration Services<\/a> are for: from the initial assessment through technical implementation to go-live and beyond. As Switzerland&#8217;s leading Shopify Plus agency with over 200 completed stores, we know where the real challenges tend to hide \u2013 and how to tackle them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metro Boutique \u2013 one of Switzerland&#8217;s best-known street fashion brands \u2013 was spending CHF 250,000 a year just to keep an outdated NopCommerce system running. Every campaign, every content tweak, every small change needed a developer. Here&#8217;s what was really holding the team back \u2013 and how what. moved things forward.<\/p>\n","protected":false},"author":38,"featured_media":26211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,134,150],"tags":[],"class_list":["post-26198","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-e-commerce","category-project-cases","category-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metro Boutique: Shopify Plus Migration with what.<\/title>\n<meta name=\"description\" content=\"From NopCommerce to Shopify Plus: How what. helped Metro Boutique migrate, save CHF 2 million, and boost conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metro Boutique: Shopify Plus Migration with what.\" \/>\n<meta property=\"og:description\" content=\"From NopCommerce to Shopify Plus: How what. helped Metro Boutique migrate, save CHF 2 million, and boost conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/\" \/>\n<meta property=\"og:site_name\" content=\"what. AG\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T05:17:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T05:17:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Metro-Boutique-Shopify-Plus-Migration-Thumbnail.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucas Stebler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Stebler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/\"},\"author\":{\"name\":\"Lucas Stebler\",\"@id\":\"https:\\\/\\\/what.digital\\\/#\\\/schema\\\/person\\\/b335b95907864e9241d2e414e8dd2216\"},\"headline\":\"From NopCommerce to Shopify Plus: How what. Led Metro Boutique into the E-Commerce Future\",\"datePublished\":\"2026-05-19T05:17:08+00:00\",\"dateModified\":\"2026-05-19T05:17:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/\"},\"wordCount\":1157,\"image\":{\"@id\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/what.digital\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Metro-Boutique-Shopify-Plus-Migration-Thumbnail.jpeg\",\"articleSection\":[\"E-commerce\",\"Project Cases\",\"Shopify\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/\",\"url\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/\",\"name\":\"Metro Boutique: Shopify Plus Migration with what.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/what.digital\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/what.digital\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Metro-Boutique-Shopify-Plus-Migration-Thumbnail.jpeg\",\"datePublished\":\"2026-05-19T05:17:08+00:00\",\"dateModified\":\"2026-05-19T05:17:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/what.digital\\\/#\\\/schema\\\/person\\\/b335b95907864e9241d2e414e8dd2216\"},\"description\":\"From NopCommerce to Shopify Plus: How what. helped Metro Boutique migrate, save CHF 2 million, and boost conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/#primaryimage\",\"url\":\"https:\\\/\\\/what.digital\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Metro-Boutique-Shopify-Plus-Migration-Thumbnail.jpeg\",\"contentUrl\":\"https:\\\/\\\/what.digital\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Metro-Boutique-Shopify-Plus-Migration-Thumbnail.jpeg\",\"width\":1672,\"height\":941,\"caption\":\"Metro Boutique Shopify Plus Migration Thumbnail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/what.digital\\\/metro-boutique-shopify-plus-migration\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/what.digital\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From NopCommerce to Shopify Plus: How what. Led Metro Boutique into the E-Commerce Future\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/what.digital\\\/#website\",\"url\":\"https:\\\/\\\/what.digital\\\/\",\"name\":\"what. AG\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/what.digital\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/what.digital\\\/#\\\/schema\\\/person\\\/b335b95907864e9241d2e414e8dd2216\",\"name\":\"Lucas Stebler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dab674819c44a805d8356852c2fc5d14daebd9c8af8af0ed5f6f235338d3b76?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dab674819c44a805d8356852c2fc5d14daebd9c8af8af0ed5f6f235338d3b76?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dab674819c44a805d8356852c2fc5d14daebd9c8af8af0ed5f6f235338d3b76?s=96&d=mm&r=g\",\"caption\":\"Lucas Stebler\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metro Boutique: Shopify Plus Migration with what.","description":"From NopCommerce to Shopify Plus: How what. helped Metro Boutique migrate, save CHF 2 million, and boost conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/","og_locale":"en_US","og_type":"article","og_title":"Metro Boutique: Shopify Plus Migration with what.","og_description":"From NopCommerce to Shopify Plus: How what. helped Metro Boutique migrate, save CHF 2 million, and boost conversions.","og_url":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/","og_site_name":"what. AG","article_published_time":"2026-05-19T05:17:08+00:00","article_modified_time":"2026-05-19T05:17:10+00:00","og_image":[{"width":1672,"height":941,"url":"https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Metro-Boutique-Shopify-Plus-Migration-Thumbnail.jpeg","type":"image\/jpeg"}],"author":"Lucas Stebler","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lucas Stebler","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/#article","isPartOf":{"@id":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/"},"author":{"name":"Lucas Stebler","@id":"https:\/\/what.digital\/#\/schema\/person\/b335b95907864e9241d2e414e8dd2216"},"headline":"From NopCommerce to Shopify Plus: How what. Led Metro Boutique into the E-Commerce Future","datePublished":"2026-05-19T05:17:08+00:00","dateModified":"2026-05-19T05:17:10+00:00","mainEntityOfPage":{"@id":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/"},"wordCount":1157,"image":{"@id":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/#primaryimage"},"thumbnailUrl":"https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Metro-Boutique-Shopify-Plus-Migration-Thumbnail.jpeg","articleSection":["E-commerce","Project Cases","Shopify"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/","url":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/","name":"Metro Boutique: Shopify Plus Migration with what.","isPartOf":{"@id":"https:\/\/what.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/#primaryimage"},"image":{"@id":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/#primaryimage"},"thumbnailUrl":"https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Metro-Boutique-Shopify-Plus-Migration-Thumbnail.jpeg","datePublished":"2026-05-19T05:17:08+00:00","dateModified":"2026-05-19T05:17:10+00:00","author":{"@id":"https:\/\/what.digital\/#\/schema\/person\/b335b95907864e9241d2e414e8dd2216"},"description":"From NopCommerce to Shopify Plus: How what. helped Metro Boutique migrate, save CHF 2 million, and boost conversions.","breadcrumb":{"@id":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/#primaryimage","url":"https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Metro-Boutique-Shopify-Plus-Migration-Thumbnail.jpeg","contentUrl":"https:\/\/what.digital\/wp-content\/uploads\/2026\/05\/Metro-Boutique-Shopify-Plus-Migration-Thumbnail.jpeg","width":1672,"height":941,"caption":"Metro Boutique Shopify Plus Migration Thumbnail"},{"@type":"BreadcrumbList","@id":"https:\/\/what.digital\/metro-boutique-shopify-plus-migration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/what.digital\/"},{"@type":"ListItem","position":2,"name":"From NopCommerce to Shopify Plus: How what. Led Metro Boutique into the E-Commerce Future"}]},{"@type":"WebSite","@id":"https:\/\/what.digital\/#website","url":"https:\/\/what.digital\/","name":"what. AG","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/what.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/what.digital\/#\/schema\/person\/b335b95907864e9241d2e414e8dd2216","name":"Lucas Stebler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6dab674819c44a805d8356852c2fc5d14daebd9c8af8af0ed5f6f235338d3b76?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6dab674819c44a805d8356852c2fc5d14daebd9c8af8af0ed5f6f235338d3b76?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6dab674819c44a805d8356852c2fc5d14daebd9c8af8af0ed5f6f235338d3b76?s=96&d=mm&r=g","caption":"Lucas Stebler"}}]}},"_links":{"self":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/posts\/26198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/comments?post=26198"}],"version-history":[{"count":2,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/posts\/26198\/revisions"}],"predecessor-version":[{"id":26214,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/posts\/26198\/revisions\/26214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/media\/26211"}],"wp:attachment":[{"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/media?parent=26198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/categories?post=26198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/what.digital\/wp-json\/wp\/v2\/tags?post=26198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}