{"id":899,"date":"2022-05-24T12:45:44","date_gmt":"2022-05-24T12:45:44","guid":{"rendered":"https:\/\/what.digital\/?post_type=service&p=899"},"modified":"2026-04-23T13:33:14","modified_gmt":"2026-04-23T13:33:14","slug":"facebook-instagram-advertising","status":"publish","type":"service","link":"https:\/\/what.digital\/service\/facebook-instagram-advertising\/","title":{"rendered":"Facebook ads"},"content":{"rendered":"\n
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\n Services<\/span>\n <\/h3>\n \n

\n Facebook & Instagram managed ads <\/h1>\n \n
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\n \n \n Set up and Management <\/span>\n\n \n \n \n <\/svg>\n <\/span>\n \n \n \n <\/svg>\n <\/span>\n <\/a>\n <\/h3>\n\n
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    Facebook offers a unique range of targeting criteria to reach the right audience, in order to generate sales\/leads\/traffic\/build community\/raise awareness<\/p>\n<\/li>\n<\/ul>\n

    What’s included (Setup)<\/strong><\/p>\n

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      Setup and configuration of the Facebook Business Manager (FBM) and account assets (e.g. linking Instagram accounts, access), if FBM exists review of account<\/p>\n<\/li>\n

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      Create or review Facebook pixel<\/p>\n<\/li>\n

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      Guidance on implementing Facebook pixel<\/p>\n<\/li>\n

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      Conduct test conversions for each goal, checking conversion is visible within Google Analytics<\/p>\n<\/li>\n

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      iOS tracking requirements configuration (setup of conversion events)<\/p>\n<\/li>\n

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      Tracking feedback on landing page\/s used for campaigns<\/p>\n<\/li>\n

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      Setup of custom audiences<\/p>\n<\/li>\n<\/ul>\n

       <\/p>\n

      What’s included (Campaign Setup & Management)<\/strong><\/p>\n

      Campaign setup<\/strong><\/p>\n

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      • \n

        Campaign setup according to the media plan<\/p>\n<\/li>\n

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        Define campaign structure and ad sets<\/p>\n<\/li>\n

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        Select demographic and audience targeting<\/p>\n<\/li>\n

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        Select suitable formats and provide creative input and recommendations<\/p>\n<\/li>\n

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        Creation of ad copy text and sign off (in spreadsheet, optional: ad preview links)<\/p>\n<\/li>\n

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        Creation of UTM tracking for ads following what. naming convention<\/p>\n<\/li>\n<\/ul>\n

        Management<\/strong><\/p>\n

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          Performance monitoring, creation & management of campaigns, ad groups, demographics and ads to optimise KPIs and improve conversions – meaning “getting the most of the media spend”<\/p>\n<\/li>\n

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          Creative analysis, insights into creative performance and content optimisation, including feedback on proposed creative content, input into the future creative briefs and new ideas<\/p>\n<\/li>\n

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          Custom audiences nurturing of existing custom audiences, including lookalike audiences creation to increase the reach of potential customer<\/p>\n<\/li>\n

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          Insights, evaluation, ideas, A\/B testing and experimentation – evidenced in the monthly reports<\/p>\n<\/li>\n

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          Liaising with the Facebook support and country account manager and support team to resolve any compliance issues, obtain feedback, early access to new trends & product updates<\/p>\n<\/li>\n

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          Budget monitoring to ensure correct spend according to media spend plan<\/p>\n<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n<\/div>","protected":false},"template":"","service_category":[34],"class_list":["post-899","service","type-service","status-publish","","service_category-go-to-marketing"],"acf":[],"yoast_head":"\nFacebook & Instagram Advertising by Growth Marketing Experts at what. in Zurich. Switzerland<\/title>\n<meta name=\"description\" content=\"what. takes care of the entire setup & management of their client's Facebook advertising and advices on content performance. 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